NAAN PIZZA OPERATOR’S GUIDE - US Foods · Food cost for new Naan Flatbread Pizza is between $1.10...

NAAN PIZZA OPERATOR’S GUIDEWith its buttery flavor and practically perfect crun-chewy crust, popular Indian naan is making even more fans with what some are calling “the best flatbread pizza in the world.”

Pizza is perennially popular with consumers. The hottest new spin on it is flatbread pizza, which can be very flavorful and less filling than the usual fresh dough pie for the consumer; and for the kitchen, it is infinitely easier to make.

One of the hottest ethnic flatbreads on the dining scene is naan, a traditional Asian bread with regional variations from the Middle East to South Asia. Most Americans are familiar with the Indian variety: irregular in shape, baked in a clay tandoor oven that can reach up to 900 degrees, and served hot for a wonderfully buttery flavor and a texture that’s a perfect balance of crunchy and chewy.

Qualities that make it the perfect foundation for a gourmet pizza.

US Foods® ORIGINAL TANDOORI NAAN (Product # 3934320) captures all the taste and texture of classic naan, with the convenience of a product that arrives fully cooked and frozen. Per tradition, the product is made with buttermilk and ghee (clarified butter) mixed in with the flour. This will give your naan pizza a tasty flavor profile that is a little different from a traditional Italian pizza. Add a dozen great recipes with an emphasis on fresh, seasonal ingredients, plus easy prep instructions, and you have everything you need for a shining star of fusion cuisine and a door-busting menu promotion.

Every reason in the world to give the Naan Pizza promotion a spin.

Flatbread Spikes Sales

Like classic Indian-made naan, US Foods’®Original Tandooori Naan is hand-shaped before baking. The distinctly irregular shape and our flavorful topping combinations will draw more fans every time you run the promotion.

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Quick Guide to an already-easy Naan Pizza promotion

(Almost) Instant Success!

Here are the basics. You’ll find the details on following pages.

1. Plan to run this promotion for two consecutive, high-traffic days, probably a Wednesday and Thursday.

2. Peruse the 12 recipes and choose the ones you think will most appeal to your customers. Small cafés should offer 2-3 varieties a day; large cafés, 3-4.

3. Stock up on your naan, cheeses, sauces and toppings.

4. Get posters and marketing media files from usfoods.com.

5. Start your ad campaign one week before the event.

6. Do a trial run and tasting with your station team before the event.

7. During the event, along with a few pizzas hot from the oven, pre-top 6-8 of each variety and display unbaked at the station. (They look great and customers will appreciate seeing the fresh seasonal ingredients.)

8. Also display two varieties of side salads next to the Naan Pizzas to encourage the add-on sale.

9. Bake your Naan Pizza continuously (they take 9 minutes each) during the lunch period to maintain quality, freshness and temperature while you keep up with the orders. Also keep the display of unbaked topped pizzas full.

10. Have a cutting board and knife at the point of service. With each order, cut in half (not in quarters as some of the photos show), plate and serve.

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Ordering & Packaging

Product Handling

You don’t need a 900°F tandoor oven to get first-class naan. US Foods® ORIGINAL TANDOORI NAAN (Product #3934320) arrives frozen in a white cardboard box with the Chef’s Line® red label. Each case contains 48 individual hand-stretched pieces (6 inner packages of 8 count each).

ORIGINAL TANDOORI NAAN arrives fully baked and frozen, It’s easy to separate and handle, and thaws in about 10 minutes. Simply slack-out on sheet pans in the count you need.

Brush the bottom (flat side) of the naan lightly with olive oil after it has thawed out but before topping.

Top your naan with sauces, cheeses and toppings of choice, and they are ready for the oven. Be sure to place the toppings on the naan bubble side up.

Cook in a preheated 400°F oven for 9 - 9 ½ minutes, until the cheese melts and the crust is golden brown. Total baking time will depend on your toppings and oven temperature. Have your station team test bake several a day or two before the event to determine the right baking time and temperature for your oven.

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Planning Your Naan-tastic! Event• Read through this whole Operator’s Guide.

• Plan to offer Naan Flatbread Pizza for two consecutive, high-traffic days. For most hospitals, this will be a Wednesday and Thursday.

• Share with your chef. Though simple, it’s still a new product and deserves careful attention to make sure it’s executed perfectly.

• Choose your recipes. Small cafés should offer 2-3 varieties a day; large cafés, 3-4.

• Test bake your chosen recipes and share with the team so they can talk about the product with genuine authority and enthusiasm.

• Review everything again with the serving staff during pre-service meeting.

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Marketing Timetable

Marketing & Advertising

Some hospital cafés will make this a much-anticipated monthly event. Every café should run it at least once a quarter.

One Month Prior

• Order posters (we recommend at least two), your flyers, POS and e-media files with editable date fields from http://www.portalorders.com/usfoodsmarketingstore.

One Week Prior • Plan your electronic media to launch two days before the event. This will include messaging on monitors

throughout the hospital, a splash on your café’s home page, and if you have a customer database or social media presence, email, Tweet and/or Facebook post.

• Along with your e-media, post flyers on department bulletin boards, in break rooms, and at the café entrance. With executive suite permission, they can also be placed in waiting rooms, lobbies, elevators and other high-tra£c areas around the hospital.

• Place “Naan-tastic!” posters at the café entrance and exit.

Day of the Event • Place your POS at the serving station.

After the Event

• Remove your posters, flyers, intranet posting and electronic message.

• Review the day’s sales, consider how the promotion was staged, and see if there’s anything you’d do di§erently the next time it runs. If so, make a note and review it with customer comments at your next sta§ meeting.

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Marketing Materials

These advertising and marketing pieces highlight the exceptional product quality will build anticipation and tra£c, and overcome any resistance to the slightly higher price point.

e-Media – Add your dates and get this into the message rotation on monitors throughout the hospital. Also include it on your café website.

Poster – Place the (22”x 28”) “NAAN-TASTIC” poster at the café entrance on the day before the event.

Promotional Flyer – Have these flyers with “available tomorrow” printed on site with a good quality color copier. (Make sure the print quality is good and color is accurate.)

If desk drops are permitted, have one of these distributed to every hospital work station the day before the event. Post flyers on department bulletin boards and in high-tra£c areas throughout the facility. Also consider placing a stack of these in your seating area.

Flatbread Pizza

Order a whole pizza. Hold the guilt.

Flatbread Pizza


Flatbread Pizza


Flatbread Pizza

This crust cuts it as a pizza.

Flatbread Pizza

This crust cuts it as a pizza.

Flatbread Pizza

Why would you want a typical pizza?

Flatbread Pizza

Why would you want a typical pizza?

22”x 28” Poster Table Tents

8.5”x 11” POS Flyer

Flatbread Pizza

Use our designed posters and flyers for a bigger impact.

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Menu Offers

Pricing and Bundling Strategies

Station Presentation

Menus and Recipes

Make the salads in bulk or assemble and mix the ingredients right in front of the customer to increase the menu’s overall appeal.

Serving recommendations for the Naan Flatbread Pizza:

• O§er a minimum of 2 Naan Pizza varieties. ONLY CUT IN HALF (Not quarters as some of the photos show).

• O§er two side salads – traditional Caesar Salad and Tomato & Cucumber.

• We recommend setting a minimum selling price range of $3.99 to $4.29 depending on the toppings o§ered. Food cost for new Naan Flatbread Pizza is between $1.10 to $1.60 per portion.

• Consider o§ering Naan Pizza and a small (4 oz.) side salad for $4.99.

• Consider o§ering Naan Pizza and a fountain drink (any size) for $4.99.

• Speed of service is the key to any product o§er.

• Pre-make the Naan Pizzas in a minimum of two varieties. These pre-made flatbreads are very attractive and allow the customer to see the quality of the seasonal ingredients.

• Bake Naan Pizza Flatbreads continuously during the lunch period to maintain quality, freshness and temperature.

• Display two varieties of side salads next to the Naan Pizzas to encourage add-on sales.

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Naan Pizzas

Mediterranean-Style Side Salads

Menu Ideas

• Italian Sausage, Sautéed Mushrooms and Mozzarella

• Vegetable Supreme and Mozzarella

• Vine Ripened Tomato, Basil and Fresh Mozzarella

• Artichoke , Sautéed Mushroom, Kalamata Olive and Goat Cheese

• Pepperoni and Mozzarella

• Fontina Cheese, Pesto and Crimini Mushrooms

• Sautéed Mushroom and Mozzarella

• Fresh Bruschetta

• Portabello, Plum Tomato and Fresh Mozzarella

• Quattro Formaggio

• Spinach, Caramelized Onion and Feta

• Chicken and Spinach Florentine

• Marinated Tomato and Cucumber

• Caesar

• Great Northern Bean with Marinated Artichoke and Caper

• Roasted Asparagus

• Marinated Mediterranean

• Marinated Roasted Mushrooms

• Marinated Fresh Vegetable

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Italian Sausage, Sautéed Mushroom and Mozzarella Naan Pizza

Recipes

Servings: 1

Approx. cost $1.45

1 Original Tandoori Naan

Brush bottom (flat side) lightly with olive oil

1-1/2 oz. pizza sauce, spread evenly over top (bubble side up)

1-1/2 oz. mozzarella cheese, shredded

2 oz. Italian sausage crumbles

2 oz. sautéed mushrooms

Bake in a 400°F oven for 9 minutes.

Cut in half and serve hot.

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Vegetable Supreme and Mozzarella Naan Pizza

Recipes

Servings: 1

Approx. cost $1.55

1 Original Tandoori Naan. Brush bottom (flat side) lightly with olive oil.

1-1/2 oz. pizza sauce spread evenly over top (bubble side up)


1 oz. COMBINED red, yellow and green bell peppers, lightly sautéed

1/2 oz. each yellow squash and zucchini, lightly sautéed

1/2 oz. sliced sweet white onion, sautéed

1/2 oz. sliced mushrooms, sautéed

1 tsp. Parmesan cheese


Dust with Parmesan cheese.


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Vine Ripened Tomato, Basil and Fresh Mozzarella Naan Pizza

Recipes

Servings: 1

Approx. cost $1.55


1-1/2 oz. pizza sauce, spread evenly

3 oz. vine-ripened tomatoes, sliced thin

2.-1/2 oz sliced fresh mozzarella

1 T fresh basil, chi§anade

1 T Parmesan cheese, shredded


Dust with Parmesan cheese


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Artichoke, Sautéed Mushroom, Kalamata Olive and Goat Cheese Naan Pizza

Recipes

Servings: 1

Approx. cost: $1.60


1-1/2 oz. pizza sauce, spread evenly over top (bubble side)

3 oz. mozzarella cheese, shredded

2 oz. artichoke hearts, chopped

2 oz. sautéed mushrooms

1/2 oz. Kalamata olives, sliced

1 oz. goat cheese, crumbled



Note: Fresh baby spinach is a nice touch for adding extra color and taste to this naan pizza.

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Pepperoni & Mozzarella Naan Pizza

Recipes

Servings: 1

Approx. cost $1.45


1 -1/2 oz. pizza sauce, spread evenly over top (bubble side)

3 oz. mozzarella cheese, shredded

1-1/2 oz. sliced pepperoni





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Fontina, Pesto & Crimini Mushroom Naan Pizza

Sautéed Mushroom and Mozzarella Naan Pizza

Recipes

Servings: 1

Approx. cost $1.45


1/2 oz. pesto sauce, spread evenly over top (bubble side)

2-1/2 oz. crimini mushrooms, sautéed and diced

1/2 oz. red onions, roasted and diced

1-1/2 oz. Fontina cheese, crumbled or diced



Servings: 1

Approx. cost $1.45



2 -1/2 oz. mozzarella cheese, shredded

2 oz. sliced mushrooms, sautéed




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Fresh Bruschetta Naan Pizza

Bruschetta Topping

Recipes

Servings: 1

Approx. cost $1.45


3 oz. bruschetta spread (recipe below)



Cut in half & serve hot.

Use only Roma tomatoes

2 lbs. vine-ripened Roma tomatoes, diced

4 T olive oil

1 t kosher salt

1/2 t ground black pepper

1/2 cup fresh basil leaves, chopped

2 T fresh parsley, chopped

2 T fresh garlic, minced

Cut the tomatoes into small dice, add rest of the ingredients and toss.

Yield: 1 quart

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Portabello, Plum Tomato and Fresh Mozzarella

Quattro Formaggio Naan Pizza

Recipes

Servings: 1

Approx. cost $1.55



2 -1/2 oz. fresh mozzarella cheese, sliced

3 oz. portobello mushroom, roasted and sliced

2 oz. Roma tomato, roasted

1 sprig fresh basil leaves, washed and dried




Servings: 1

Approx. cost $1.45




1 oz. provolone cheese, shredded

1 oz. fontina cheese, diced




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Spinach, Caramelized Onion and Feta Naan Pizza

Chicken and Spinach Florentine Naan Pizza

Recipes

Servings: 1

Approx. cost $1.45



2 oz. fresh spinach, wilted

1/2 oz. caramelized onions

1 oz. feta cheese, crumbled





Servings: 1

Approx. cost $1.55



1-1/2 oz. shredded mozzarella

2 oz. chicken breast, roasted and diced

1 oz. fresh baby spinach




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Marinated Tomato and Cucumber Side Salad

Recipes

Servings: 24

3-1/2 lbs. tomatoes, ripe, (yellow and red, if possible), sliced 1/4” thick

1-3/4 lbs. cucumber, peeled, (seeded or deseeded), sliced 1/8” thick

3 1/2 T olive oil

3 T balsamic vinegar

1-3/4 t oregano, dried

kosher salt or sea salt to taste

cracked black pepper, to taste

•Tossingredientsinabowl.Drizzlewitholiveoilandbalsamicvinegar.

Season with oregano, pepper and kosher salt to taste.

•Quicklychillto40°Forbelow.Letstandatleast30minutestoallowflavorstoblend.Keep refrigerated.

Yield: 24 servings of 4 oz. ea.

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Caesar Side Salad

Recipes

Lightly dressed with house-made croutons.

Chop romaine lettuce then lightly dress with Cesar salad dressing. House-made croutons are a great way to use leftover bread, and they have great flavor.

Add grated Parmesan cheese and serve.

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Fresh Caesar Dressing

Great Northern Beans with Marinated Artichokes and Capers Side Salad

Recipes

1/2 cup mayonnaise

1 T garlic, minced fine

1 T anchovy, minced very fine

1-1/2 T Dijon mustard

2 T balsamic vinegar

1-1/2 oz. lemon juice

1 cup olive oil

2 T Parmesan cheese

1 dash ground black pepper

Combine all ingredients in robot coupe and blend. Make sure you have a good, smooth emulsion that will not separate.

Yield: 2 cups

Servings: 36

Preparation Time: 30 minutes

2 #10 cans Northern White Beans, drained

1 # 10 can artichoke hearts, cut in quarters

8 oz. capers, drained

24 oz. celery, finely chopped

12 oz. Italian dressing

Drain all ingredients and keep separate. Then mix all ingredients together in a stainless steel bowl. Toss with Italian dressing and place on a platter. Keep cold for service at 40°F or below. If product is leftover at the end of the day, it must be kept at 40°F or below to maintain food safety standards. The product must be used within 48 hours.

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Marinated Roasted Asparagus

Marinated Mediterranean Salad

Recipes

Servings: 40

3 oz. portion

7 lbs. asparagus – snap off bottom stems

3/4 cup yellow and red peppers, finely diced

3/4 cup tomato garlic vinaigrette

1 T salt

1 t black pepper

1 lemon, thinly sliced

Toss asparagus with vinaigrette and peppers. Season with salt and pepper.

Arrange nicely on a platter and garnish with lemon.

Servings: 48

1 can, 16 oz. garbanzo beans, drained

1 can, 16 oz. black olives, pitted

3 lbs. artichoke hearts, quartered

3 lbs. green beans, blanched

4 oz. roasted red peppers, diced

2 lbs. mushrooms, halved

6 cucumbers, peeled and sliced

5 cups garlic Parmesan dressing

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Marinated Roasted Mushrooms

Recipes

Servings: 24

1-1/2 lbs. button mushrooms, cut in quarters

1/2 cup olive oil

1-1/4 T balsamic vinegar

1/8 oz. fresh thyme, picked clean

1/8 oz. fresh rosemary, picked clean

1/3 oz. fresh parsley, chopped

1 t kosher salt

1 t black pepper

1/2 t garlic, minced

Clean mushrooms. Cut into quarters if caps are large. Place in a large bowl.

Toss with oil, vinegar, herbs, salt, pepper and minced garlic. Drain off marinade and place on sheet pans. Reserve marinade.

Roast mushrooms in 400°F oven for 15-20 minutes. Remove from oven and cool to 40°F or below. Toss with reserved marinade and chopped parsley. Keep refrigerated at 40°F or below until time to serve.

Use within 24-48 hours.

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Marinated Fresh Vegetable Salad

Recipes

Servings: 100

5 lbs. cauliflower

5 lbs. broccoli

5 lbs. carrots

5 lbs. celery

1-1/2 lbs. green peppers

1-1/2 lbs. red peppers

3 lbs. yellow squash

3 lbs. black olives

Dressing:

32 oz. white vinegar

20 oz. olive oil, blended

1-1/2 oz. garlic

1/2 oz. parsley

1/4 oz. oregano

1 oz. basil

1/4 oz. thyme

Salt and pepper to taste

Assembly:

• Cut cauliflower and broccoli into 1” florets.

• Wash, peel and cut carrots - 1/4” bias cut.

• Wash, peel and cut celery - 1/4” bias cut.

• Cut peppers into 1/4” julienne.

• Blanch all vegetables (except peppers) in boiling salted water, shock in ice water and drain well.

• In a bowl, mix vinegar and herbs; add chopped garlic.

• Whip in oil until emulsified. Adjust seasonings.

• Combine all ingredients together; let marinate 2 hours.

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Every reason in the world to give the Naan Pizza promotion a spin.

Naan Better For Breakfast

Topped with fried or scrambled eggs, the Original Tandoori Naan is perfect for a breakfast pizza special. It makes a wonderful presentation and will command a premium price. Keep this in mind for future breakfast promotions. Scrambled eggs can be substituted for sunny side up fried eggs.

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Quality Assurance Standards

• Cook all MEATS & POTENTIALLY HAZARDOUS FOODS to at least the minimum safe INTERNAL temperature as follows: Chicken/Mixtures-165°F, Pork-145°F, Beef-145°F, Fish-145°F, Rice-145°F, Potatoes-145°F, Ground Beef-158°F.

• Take and record temperatures of all Potentially Hazardous Foods before placing into service line and every 60 minutes during service.

• Hold all hot foods in service line greater than 140°F. If standard cannot be maintained, pull the item and reheat to an internal temperature of 165°F in less than one hour, before placing back on service line. If reheating is not accomplished in less than one hour, discard item.

• Potentially Hazardous Foods that are cold must be kept at 40°F or below during service. Proper use of ice baths must be maintained.

• Hold all the food for customer self-service behind the sneeze guard.

• Stir sauces frequently during service to distribute heat. Turn meats and vegetables to better distribute heat.

• Frequently change utensils during service period with clean replacement utensils.

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NAAN PIZZA OPERATOR’S GUIDE - US Foods · Food cost for new Naan Flatbread Pizza is between $1.10...

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