Date post: | 20-Nov-2014 |
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Technology |
Upload: | john-havens |
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NACMG UNLOCKING TRANSFORMATIONAL INNOVATION AUGMENTED REALITY FOR MARKETERS: FUTURE OF CONSUMER INTERACTIONSJohn C. Havens – EVP, Social MediaPorter Novelli
The Outernet
AR is the GPS…
…for your virtual life.
MedSpeak
8
10
11
13
14
15
Augmented - The Big Picture
18
19
20
21
22
Checking In To Products
Visual Search
Products Checking In To You
29
30
Kraft / Anonymous Video Analytics (AVA)
31
You Checking In To Yourself
Activity Interference
33Source: Jon Froehlich, University of Washington
Activity Interference
34Source: Jon Froehlich, University of Washington
You Checking In To Others
36
38
40
42
43
Virtual Advertising
Rights
Hyper AR
John C. Havens [email protected]@johnchavens