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Acknowledgements• Everyone• Commitment to the cause• Making Time Available• Eagerness to share• Honesty and Openness• Being Indefensive
Four Agreements
• Be Impeccable with Your Word
• Don’t Take Anything Personally
• Don’t Make Assumptions
• Always Do Your Best
Don Miguel Ruiz
Methodology
• Document Analysis
• Interviews:• Members
• MET Staff
• Development partners
• Potential Partners
• One or two board members of Members
Strengths
Programme is addressing key national challenges
Services are in Demand
Programme is multi-faceted
Committed staff and partners
High Level of Professionalism
Most partners in CBRNM involved
Close knit membership
There are a number of success stories
Some Measurable Results: conservancies +income
Strengths Some partners have NRM experience
Cooperation and involvement of partners exists
Large number of partners
International networks established
New partners joining
Secretariat to coordinate and support
Funding available or possibility
Development partners willing to assist
Grants available to members
Weaknesses Lack of cross-sectoral cooperation
Information/Meeting Overload
Focus on MET: Less Political Power
Imbalance in expertise
Most members doing the same thing in different
geographical areas
Potential of local structures not utilised fully
Weaknesses Poor differentiation between inst. cultures
Poor relations: lack of faith & trust
Communication style not conducive
Reluctance to compromise
Overlap of spokes role of NACSO: Service
providers vs conservancies
Voice of conservancies lacking
Lack of community definition of benefits
Weaknesses Sometimes impact is exaggerated
Lack of independent external reviews
Lack of HR capacity: MET & NACSO
Slowness in finding solutions to unfamiliar issues
Lack of power as service providers
Dominance by stronger members
Not all policies and processes in place
Weaknesses
Poor Marketing: Selling of Programme
Poor Corporate Image: name, logo
Generally, info not user-friendly
Most information done in-house
Lack of socialising events: little play
Language base not wide enough
Info distribution system not wide enough
Opportunities
Involvement of others stakeholders possible
without MET initiative
Articulation of Programme with other focus
Potential stakeholders can benefit
Better relationship with GRN
Opportunities
Existing structures at all levels could be used
Variety of media and communication methods
available
Increased use of local languages to increase
impact
Outsourcing of some activities could increase
impact
Threats
Poor community involvement
Poor communication
Too much focus on MET
Knowledge Transfer in other languages
Power Imbalance
Racial imbalance
Threats
Ethnic Imbalance
Perceived closer relationship between donors vs
GRN
Absence of National Conservancy Association
Management of funds by NNF
Close-knit association close others out
Occupation of same building by members
Key Issues
Power Relations
Partnership Building
Governance
Skills and Expertise
Impact of knowledge and skills transfer
Interpretation of Benefits
Cooperation for Win-Win
Communication Style
Goal of StrategyTo drastically increase the impact of the National CBNRM Programme at grassroots level
Objectives to foster understanding and
increase awareness about
CBRNM activities and the link
between CBRNM and national
development goals
Objectives to solicit support and improve
and strengthen relationships and communication between stakeholders and partners
Objectives to establish and maintain inter-
sectoral communication and
cooperation on CBNRM issues at
all levels
Objectives improve and strengthen
communication between the
conservancy committees and
their communities
Objectives increase the profile of the
National CBNRM in the eyes of
the public, decision makers and
priority stakeholders
Target Groups Communities in Conservancies
Development Partners
Visitors to Namibia
Regional and Internal Partners
Approach Focus on specific target group
Identify what you want from them
Identify what’s in for them
Present it to target group from their
perspective of gain
Together discuss level of involvement
and realistic time frame
Approach Present it to target group from their
perspective of gain
Together discuss level of involvement
and realistic and manageable time
frame
Or Use appropriate platform or media to
reach target group with the message
Awareness Establish key benefits of CBNRM to
communities already involved in CBNRM
Develop posters, flyers, brochures and
promotional materials highlighting these
links and benefits
Awareness Develop radio and TV shots to
emphasise this link
TV Panel Discussions with key stakeholders on role of CBNRM in national development
Cooperation Build cooperation on mutual needs Agree on manageable responsibilities
and schedules Focus on the positives Avoid negative language and references
Cooperation Keep them informed through:
newsletters
brochures,
brief annual reports,
articles in newspapers,
coverage on TV and radio
Invitation to events and activities
Contribute to their newsletters
Cross-sectoral Initiate discussions with PS collectively
and individually to get commitment
Keep meetings short and far between.
Brief Permanent secretaries half-yearly
individually and collectively.
Cross-sectoral Develop work plans with staff of the
ministry basing it on how long things
really take within government rather on
how quickly it could be done.
Cross-sectoral Brief Cabinet annually on CBNRM matters
NACSO staff should spearhead communication strategy
Cross-sectoral Communication should be focussed on
briefing meetings, briefing notes and
reports, TV and radio coverage,
newsletters and invitation to events such
as launches and promotional days and
weekends of CBNRM events.
Communities Develop radio programmes on CBNRM,
focussed on issues that communities and committee members identify as important.
Use community structures, churches and local community events as communication platforms with the community
Involve more community members in capacity building activities
Support the establishment of a National Conservancy Association
Communities Communication and training should be
primarily be given in local languages to ensure there is no misunderstanding.
Spokespersons for conservancies should get proper public speaking and communication training.
Involve other stakeholders who have the mandate and expertise on issues such as boundaries, conflict resolution to engage with the communities and conservancy committees.
Increase Profile Run a campaign each year focusing on
key issue (s) that will target each target group differently on the same issue.
Involve conservancies in the campaign too
Outsource some communication aspects such as design and development of communication materials to give it an original look and flavour to create the desired impact.
Campaign Focussed message Clear Outcome Various Components Various Target groups Target specific components 12 month campaign