Mobile Industry

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2007 2008 2009 2010 2011 2012

iPhone Sales in Millions

Q1 Q2 Q3 Q4

The growth in mobile is phenomenal

In just 4 years, over 40 billion apps have been downloaded between iPhone and Android devices

Growing Numbers

Over 500,000,000 Android activations

Over 300,000,000 iPhone activations

Android has 51% of the smartphone market

iPhone has 34% of the smartphone market

1.3 million smartphones activated every day

1%1%4%9%

34%

51%

Android iPhone BlackberryWindows Nokia Symbian/Palm

Nielsen

Why Mobile?

50 percent of all local search is through mobileSource: Google "Understanding Smartphone Users," 2011

Why Mobile?

Not having a mobile experience is expensive.Source: Compuware, "What Users Want from Mobile," 2011

Why Mobile Apps?

Customers prefer apps to mobile websites.Sources: comScore, Alexa, Flurry Analytics, 2012

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June 2010 Dec 2010 June 2011 Dec 2011

Web Browsing Mobile App

Takeaway Food Industry

Turnover of the UK takeaway market forecast to be £11.17bn in 2012

47,000 takeaway food outlets in the UK

Employs 164,000 people

The sector is growing at a rate of over 3% PA

Approaching market saturation Keynote 2012

Students and Takeaway Food

60% of adults 18 – 34 are more interested in takeaway and home delivery than dining in the restaurant

Over 50% of all takeaway food sales are to this demographicNational Restaurant Association

Online Food Ordering

35% said they have or would order online from their favourite restaurant

70% of operators regard online ordering as an up-and-coming order innovationNational Restaurant Association

Early Adoption

20% of customers have already placed online orders and made an online reservation

Most popular restaurant chains get about 25% of their orders through online and mobile ordering

Domino’s Pizza take over £1m a week in the UK from their mobile appsNational Restaurant Association

The New Marketplace

Just-Eat is the world’s largest online food ordering company.

They have signed up 15,000 restaurants in 13 countries

They process over 5 million orders per month http://www.indexventures.com/news/index/news_id/288

The Opportunity

Just-eat charge a set up fee of around £900

This includes a joining fee and a receipt printer

Just-eat charge 11% commission on orders

They use a mobile website not an app

They advertise multiple restaurants

Mobile Food Ordering Company

We provide native Android and iPhone Apps

Plus a mobile website

Plus a web ordering system

We do not charge any set up fee

We do not charge commission

Are apps are custom designed for each restaurant

No competitors or ads show on the apps

Mobile Food Ordering Company

Customers can order and pay for food online

Takeaway, delivery and eat in

Cash, Pay Pal, Google Checkout and Credit Card

Facebook integration

Share - email, text, Twitter, Facebook

In-app community

Push Notification

Android £89 per month

iPhone £99 per month

NACUE Society Venture Opportunity

Exclusive discount codes

30% commission on sales

No administration

Simple sales procedure - discount leaflet

Social media promotion

Virtuous Circle - Students - Takeaway - Apps

Promotions

Free Society App

NACUE Innovation Fund

High tech - low risk start up

The fastest growing business sector in history

Opportunities to differentiate include:

Cross-selling to other societies

Up-selling services such as GPS and QR Promotions - Print - Social Media - PR

Ongoing franchise opportunity

New vertical markets such as health & beauty and events