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donald.b.white@gmail.com
Most Higher Education websites are horrible
Engaging with students?
Site Usage?
Clear Language & Navigation?
Look good?
It’s a conversation
Develop policies
What social media is not
Don’t limit yourself
Going Mobile?
QR Codes
Link Shorteners
10.2%
29%
43%
2008 2009 2010
News Blasting
Mobile to Full Site
Splash pages & content
“Click here” links
Web Content ≠ Printed Content
Test your website
Learn what your students want
Audit Content
Clear site navigation & searchability
Develop a plan
Keep it Simple Stupid (KiSS)!*
*Believe me, I learned the hard way
doteduguru.com
higheredlive.com
collegewebeditor.com
higheredexperts.com
smashingmagazine.com
educheckup.com
