April 8-11, 2015

Hyatt Regency New Orleans

New Orleans, LA

28TH ANNUAL CONFERENCE

GEM Defined: A New Kind of Rhythm

28TH ANNUAL CONFERENCE

REGISTRATION BROCHURE

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 2

REGISTRATION BROCHURE28TH ANNUAL CONFERENCE

Dear Colleague,

Get ready to join us in the Big Easy for the NAGAP 28th Annual Conference! The Conference Planning Committee has been working tirelessly to create a program that is intellectually stimulating and professionally relevant, with an abundance of networking opportunities and a little time to relax and refresh. You’ll find all this and more in one great location – the Hyatt Regency New Orleans! The Hyatt Regency New Orleans includes in-room spa services, 24-hour StayFitTM Gym, on-site restaurants, 24-hour fresh market and a gift shop with many entertainment opportunities nearby in the French Quarter.

Again this year, the Professional Development Committee has planned a Pre-Conference Institute (PCI), which is a half-day program on April 8, 2015, at the Hyatt Regency New Orleans. Featuring a presentation titled “Bridging the Gap between the Strategic & Operational Functions of GEM to Improve Enrollment Planning,” the PCI is an intensive program structured to allow participants to delve deeply into this important topic.

We hope you will make your travel plans accordingly to be able to join us for two events on Wednesday! For first-time attendees, we highly encourage you to come in Wednesday afternoon for the First-Timer’s Session. You will have the opportunity to meet other first-time attendees and the NAGAP Board. Wednesday evening, we kick off the conference with the Welcome Reception in the Exhibit Hall. This reception is a great way to network with colleagues and meet exhibitors while enjoying delicious food and drinks.

On Thursday, we are fortunate to have Dr. Barry Posner, renowned leadership expert, as our guest speaker for the opening session. Dr. Posner will share thoughts on credibility as the foundation for leadership. Thursday evening’s off-site event will take us to Mardi Gras World, where we will celebrate the rich heritage of New Orleans with food, fun and entertainment.

Joining us Saturday morning for the closing keynote is Dr. Martha Kanter, who will share her thoughts on graduate education in the 21st century.

We remain committed to making the educational offerings at the Annual Conference current and relevant so they meet the membership’s diverse needs and interests. This year our conference has been constructed around the theme of “GEM Defined: A New Kind of Rhythm.” Our educational sessions span recruitment and marketing; financing education; admissions operations; student services; alumni relations and engagement; enrollment modeling and strategic planning; as well as career, staff and personal development. From graduate admissions professionals to educational administrators, enrollment management decision-makers, student affairs professionals and beyond, this conference is designed to meet your needs. All are encouraged to attend!

We all work hard and are committed to our fields. This conference is a chance to step back, connect with colleagues and remind ourselves why we do this important work. On behalf of the Conference Planning Committee, I invite you to join us in New Orleans. You deserve to be celebrated.

See you there!

Teisha Johnson, 2015 Conference Chair

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 3

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

Wednesday, April 8, 2015 9:00 a.m. – 1:30 p.m.

PRE-CONFERENCE INSTITUTEBridging the Gap between the Strategic & Operational Functions of GEM to Improve Enrollment PlanningChristopher Connor, Assistant Dean for Graduate Enrollment Management Services and Interim Director of Undergraduate Admissions, University at Buffalo, the State University of New YorkLeah Feroleto, Academic Information and Enrollment Analyst, School of Social Work, University at Buffalo, the State University of New YorkDr. Kathryn Kendall, Assistant Dean for Admissions and Recruitment, School of Social Work, University at Buffalo, the State University of New York

Graduate enrollment managers are challenged to predict the future and to know what steps to take to achieve desired goals. Informed decision-making and the creation of best practices start with a critical evaluation of available data. This Pre-Conference Institute will provide a balanced view of data collection, analysis and trend identification that inform enrollment decisions from the perspective of both a single academic discipline and the broader institutional or centralized level. Topics for discussion will include what questions to ask, what data to collect and how to use the results in order to achieve enrollment objectives.

Attendees will be provided a basic tracking tool for monitoring enrollment targets including headcount, credit count and tuition revenue, as well as additional resources to assist them in performing comparative trend analyses at their own institutions.

Apply for a Pre-Conference Institute FellowshipNAGAP encourages its members to apply for a Pre-Conference Institute Fellowship, which is a great way to stretch professional development dollars during a time of increasing financial challenges. Two fellowships are available for NAGAP members. Each fellowship covers the Pre-Conference Institute registration fee.

To apply for a fellowship, email your name, title, institution, contact information (including address, phone, fax and email) and a 250-word essay saved as a Microsoft Word document to Kathryn Kendall, Assistant Dean for Admissions and Recruitment, State University of New York at Buffalo, at kkendall@buffalo.edu. Please include "NAGAP Fellowship" in the subject line.

The essay should address how you think the Pre-Conference Institute would assist you in your professional development and how you believe your participation will help you to use data to make informed decisions in order to achieve enrollment objectives.

Fellowship applications must be submitted by Monday, March 2, 2015. Fellowship applicants will be notified of the results prior to the Annual Conference registration deadline.

For more information about the fellowships or to register to attend the Institute, visit the NAGAP website: www.nagap.org.

Meeting RegistrationThere are three ways to register:

ONLINE

Deadline: March 16, 2015Visit our website at www.nagap.org and click on the “NAGAP Annual Conference” link.

VIA FAX

Deadline: March 16, 2015Fax completed registration form with credit card payment information to: 913-895-4652.

BY MAIL

Postmark Deadline: March 16, 2015Mail completed registration form and appropriate fees to: NAGAP Executive Office P.O. Box 14605 Lenexa, KS 66285-4605 Overnight courier service only: 18000 W. 105th Street Olathe, KS 66061

After March 16, all registrations will be processed on-site. Please bring your registration form and payment directly to the NAGAP Annual Conference.

Registrations will not be taken over the phone. All payments must be in U.S. funds and received before the beginning of the conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services.

International AttendeesPlease contact the NAGAP Executive Office at 913-895-4616 or info@nagap.org for instructions regarding wire transfer options or if a special VISA letter is required for your attendance at this U.S.-based educational event. An additional $25 processing fee will be incurred for wire transfers.

Confirmation & QuestionsFor registrations received by March 16, NAGAP will email or mail a confirmation notice. If you do not receive a confirmation notice within 15 business days of registering, please contact the NAGAP Executive Office. Please direct any questions regarding the NAGAP Annual Conference to the NAGAP Executive Office Staff at 913-895-4616 or info@nagap.org.

April 30 - May 3, 2014 Manchester Grand Hyatt San Diego, CAApril 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 4

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

Keynote SpeakerThursday, April 9, 20158:30 a.m. – 9:45 a.m.Opening Keynote Address: Credibility Is the Foundation of Leadership

Barry Z. Posner, PhD, Accolti Endowed Professor of Leadership, Leavey School of Business, Santa Clara University

Barry Posner is the Accolti Endowed Professor of Leadership at the Leavey School of Business, Santa Clara University (located in the heart of Silicon Valley), where he served for 12 years as Dean of the School. Barry received the Association for

Talent Development’s highest award for Distinguished Contribution to Workplace Learning and Performance. He has been named as one of the nation’s top management and leadership educators by the International Management Council, recognized as one of the Top 50 leadership coaches in America, ranked among the Most Influential HR Thinkers in the world by HR magazine, and listed among the Top 75 Leadership and Management Experts in the world by Inc. magazine.

He is the co-author (with Jim Kouzes) of the award-winning and best-selling leadership book, The Leadership Challenge. With over two million copies, the book has been described as a groundbreaking research study, combining keen insights with practical applications. It has been translated into more than 20 foreign languages. FAST COMPANY ranked it among the top dozen books of 2012, and it has been listed as among The Top 100 Business Books of All Time, receiving both book-of-the-year honors by the American Council of Health Care Executives and Critic's Choice Award from the nation’s book review editors.

The Leadership Practices Inventory is “the most reliable, up-to-date leadership instrument available today,” and the online version has been completed by over 3 million people around the globe. Barry has also co-authored several other award-winning, inspiring and practical books on leadership: Turning Adversity Into Opportunity; Finding the Courage to Lead; Great Leadership Creates Great Workplaces; Credibility: How Leaders Gain and Lose It, Why People Demand It; The Truth About Leadership: The No-Fads, Heart-of-the Matter Facts You Need to Know; Encouraging the Heart: A Leaders Guide to Recognizing and Rewarding Others; A Leader’s Legacy; The Academic Administrator’s Guide to Exemplary Leadership; and The Student Leadership Challenge.

Barry is an internationally renowned scholar who has published more than 100 research and practitioner-oriented articles, in such journals as the: Academy of Management Journal, Journal of Applied Psychology, Human Relations, Personnel Psychology, IEEE Transactions on Engineering Management and the like. He is currently on the editorial review boards of the International Journal of Servant-Leadership and Leadership and Organizational Development Journal. Barry has served on a number of corporate Boards and for a number of public and community organizations, such as the American Institute of Architects, San Jose Repertory Theatre, Sigma Phi Epsilon Fraternity, Global Women’s Leadership Network and EMQ FamiliesFirst.

Barry received an undergraduate degree in political science from the University of California, Santa Barbara, a master's degree from the Ohio State University in public administration, and his PhD in organizational behavior and administrative theory from the University of Massachusetts, Amherst. At Santa Clara, he has received the President's Distinguished Faculty Award, the School’s Extraordinary Faculty Award and several other outstanding teaching and leadership honors. He has been a visiting professor at the Hong Kong University of Science and Technology, Sabanci University (Istanbul) and the University of Western Australia.

Described as a warm, engaging and pragmatic conference speaker and dynamic workshop facilitator, Barry has worked with such organizations as: Alcoa, Apple, Applied Materials, Australian Institute of Management, Charles Schwab, Conference Board of Canada, Dow, HP, IKEA, Kaiser Permanente Health Care, L.L. Bean, Levi Strauss, Merck, NetApp, Northrop Grumman, Petronas, and Trader Joe's, among others, and has been involved with leadership development efforts at more than 50 college campuses. He has made presentations and conducted workshops across the U.S., and around the globe, from Canada, Mexico, South America and Europe to the Far East (China, Hong Kong, Singapore and Indonesia), Australia, New Zealand and South Africa.

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 5

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Keynote SpeakerSaturday, April 11, 201511:00 a.m. – 12:30 p.m.Closing Brunch Keynote: Beyond the Baccalaureate in the 21st Century

Martha J. Kanter, EdD, Distinguished Visiting Professor of Higher Education, New York University

Martha J. Kanter is a Distinguished Visiting Professor of Higher Education and Senior Fellow at New York University. Her academic interests include: The Confluence of Access, Equity and

Excellence; The Intersection of Policy and Politics in American Higher Education; and The Contributions of America's Community Colleges to the Nation's Social Fabric, Civic Future and Economy.

In 2009, President Barack Obama nominated Kanter to serve as the U.S. Under Secretary of Education, with oversight responsibility for all federal post-secondary statutory, regulatory and administrative policies and programs for the U.S. Department of Education, including the $175 billion annual federal student aid programs, higher education, adult education, career-technical education, international education and six White House initiatives. Through the first term of the Obama Administration, Kanter and her team focused on increasing college access, affordability, quality and completion to implement President Obama's goal to have the best educated, most competitive workforce in the world by 2020. She oversaw the successful implementation of the Direct Student Loan program that resulted in a 50 percent increase in college enrollment, growing from six to more than nine million students today who are Pell Grant recipients.

Previously, Kanter served as President of De Anza College and then Chancellor of the Foothill-De Anza Community College District for 16 years. She began her career as an alternative high school teacher. She holds a Bachelor of Arts degree in Sociology from Brandeis University, a master’s degree in Education from Harvard University and an EdD from the University of San Francisco.

ENHANCED EDUCATION SESSIONSIn an effort to meet individual learning styles and provide enhanced networking opportunities, NAGAP is again offering various format options for educational session offerings for the 28th Annual Conference. Please view the session topics on pages 7-11 for a list of the sessions we expect to offer. Each session indicates the category topic and presentation format.

Engage with Panelists. Panels consist of three to four participants and a moderator. These professionals, from across the country and around the world, discuss the topic at hand and bring perspectives informed by their expertise and related experience.

Discover and learn from Presentations. These are educational sessions in which the presenter(s) shares information with a theater-style audience. Presenters integrate media (e.g., PowerPoint, video clips and links to websites) and engage the audience throughout the course of the session. Presentations are structured to allow time for audience participation, take-home messages and questions and answers.

Participate in a Special Interest Forum. The Special Interest Forum (SIF), led by a facilitator, is a roundtable discussion during which attendees may discuss a specific topic of interest in a small group setting. This format maximizes the opportunity for open dialogue among conference attendees, as participants share their experiences and thoughts.

Learn what various companies are doing and can offer the field of graduate enrollment management in a Vendor Presentation. Participants receive in-depth details on specific products or services that they may be considering using in their daily work. Similar in structure to a presentation, vendors share how a product or service works and how it may address specific needs.

NAGAP RESOURCE CENTERNAGAP will once again offer an area exclusively for networking. The time between sessions will be approximately 15 minutes to facilitate communication.

We are asking each conference attendee to bring a supply (approximately 25) of the best promotional materials their respective schools use to share with other attendees. These materials will be available in the resource center. If you are looking for additional resources, this is the place to look for extra materials you want to take home with you. This area will also feature a job and message board for posting open positions at your institution, looking for jobs or to leave messages for colleagues.

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 6

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

COMMUNITY SERVICE PROJECTThe NeedIn New Orleans, music is everywhere: the clubs, the churches, the streets, the schools and in the air. It’s celebrated as an essential part of life—past, present and future. Native son Louis Armstrong said it best: “What we play is life.” America’s original musical art form – jazz – originated in New Orleans, and over time, so did many other styles – rhythm and blues, funk and rock and roll.

Through the years these traditions have been handed down from one generation to the next. New Orleans musicians understand the importance of teaching the younger ones this heritage, allowing them to carry on the city’s vibrant musical culture that continues to make the city such an exceptional place.

The SolutionThe mission of the Trombone Shorty Foundation is to perpetuate the musical heritage of New Orleans through music education, instruction, mentorship and performance to prepare young, under-served musicians for success in music and in life.

The Foundation established The Trombone Shorty Music Academy in 2013 and added a new program, The Fredman Music Business Institute, in 2014, both partnerships with Tulane University. The programs offer quality music performance and music business education to motivated high school students by nurturing their talent and allowing them to prepare for a career in music.

The programs provide: Experienced, professional teachers, tutors and mentors A relaxed, fun and supportive atmosphere that inspires and motivates A comprehensive understanding of New Orleans’ musical traditions Experience in music performance, reading and writing Instruction on the business side of the music industry

Supporting the Trombone Shorty Foundation: Preserves and perpetuates New Orleans’ unique musical culture Provides students a way to express themselves and to pursue their passion Offers under-served youth positive social interaction Enhances students’ brainpower and academic performance

To Donate“I want to be one of the people that has the impact musically for the next generation to continue this thing.” – Troy “Trombone Shorty” Andrews

Visit the Trombone Shorty Foundation website to donate. List NAGAP as your “purpose” for donating, as NAGAP will match donations up to $500. NAGAP will also collect donations at the conference.

Donations are tax deductible and support the Trombone Shorty Foundation’s efforts to cultivate the talent of young musicians through an intensive musical immersion and mentorship program that carries on the great musical legacy of New Orleans. Information provided with permission from the Trombone Shorty Foundation.

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 7

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

Schedule of EventsWednesday, April 8, 2015

8:00 a.m. – 9:00 a.m. Pre-Conference Institute Registration Open

8:00 a.m. – 9:00 a.m. Pre-Conference Institute Continental Breakfast

9:00 a.m. – 1:30 p.m. Pre-Conference Institute

1:30 p.m. – 2:30 p.m. Chapter Meetings

2:30 p.m. – 3:30 p.m. Chapter Meetings

3:00 p.m. – 7:00 p.m. Annual Conference Registration Open

3:30 p.m. – 5:30 p.m. First-Timers’ Session

6:00 p.m. – 8:00 p.m. Welcome Reception in the Exhibit Hall Sponsored in part by Liaison International

Thursday, April 9, 20156:00 a.m. 2nd Annual Fun Run

7:30 a.m. – 4:00 p.m. Annual Conference Registration Open

7:30 a.m. – 4:00 p.m. Exhibit Hall Open

7:30 a.m. – 8:30 a.m. Continental Breakfast in the Exhibit Hall

8:30 a.m. – 9:45 a.m. Keynote Address: Credibility Is the Foundation of Leadership Barry Z. Posner, PhD, Accolti Endowed Professor of Leadership, Leavey School of Business, Santa Clara University

9:45 a.m. – 10:30 a.m. Refreshment & Connection Break in the Exhibit Hall

10:30 a.m. – 11:30 a.m. EDUCATIONAL SESSIONS*Keep track of the sessions you wish to attend by checking the box. Check the corresponding boxes on the registration form.

* 1A The Effectiveness of Alumni Engagement in the Recruitment Process: How Alumni Make Your School "Shine" – Alumni Relations & Engagement, Presentation

1B Undocumented Students & the Graduate Admission Process – Financing Education, Presentation

1C Virtual Event Strategies: An Innovative Lifecycle Approach to Recruiting, Enrolling, Engaging & Retaining Students – Vendor Presentation, CareerEco

1D Getting Off on the Right Foot: Expanding Orientation to Enhance Student Learning – Student Services, Presentation

1E Identifying Inclusive Admissions Practices for Transgender & Gender-Nonconforming Graduate Students – Recruitment & Marketing, Presentation

1F What Signals Are We Sending? The Relationship between Program-Specific Admissions Components & Retention – Enrollment Modeling & Strategic Planning, Presentation

1G Accelerate International Enrollment Success by Developing 'Locally' Relevant Strategies – Recruitment & Marketing, Presentation

1H Do the Dance & Keep in Step: Find New Technology Solutions to Simplify Student Services – Student Services, Special Interest Forum

11:30 a.m. – 12:45 p.m. Networking Lunch

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1:00 p.m. – 2:00 p.m. EDUCATIONAL SESSIONS 2A Attitude Makeover: How to Reignite Your Employees' Passion for Work! – Career, Staff & Personal Development, Presentation

2B Testing Fraud: How Far Will They Go & How Far Have We Come? – Admissions Operations, Presentation

2C PlattForm Provides Solutions to Enrollment, Retention & Career Preparation Challenges – Vendor Presentation, PlattForm

2D International Enrollment Management: Bridging Research & Practice – Enrollment Modeling & Strategic Planning, Presentation

2E Build the Relationship: Web Conferencing from Prospect to Enrollment – Admissions Operations, Presentation

2F Integrating Marketing & Recruitment to Boost Enrollment in Graduate Programs – Recruitment & Marketing, Presentation

2G Improving Your CRM on a Shoestring Budget – Recruitment & Marketing, Presentation

2H Graduate Student Orientation: Student Development beyond the Bachelor's Degree – Admissions Operations, Presentation

2:15 p.m. – 3:15 p.m. EDUCATIONAL SESSIONS 3A What Are the Roles of GEM Professionals in Retaining Students? Who, What, When, Where & Why? – Student Services, Presentation

3B Takeaways Leading to Transformations in Graduate Enrollment Management – Admissions Operations, Presentation

3C Why Another English Language Proficiency Test? How PTE Academic Can Strengthen Your International Student Admissions Process – Vendor Presentation, Pearson

3D IMPACT: A GEM Professional’s Pathway to Efficiencies in Tracking Graduate Admissions & Student Outcomes – Enrollment Modeling & Strategic Planning, Presentation

3E Creating a Website that Connects the Dots: Strategies from Georgia Tech Graduate Studies – Recruitment & Marketing, Presentation

3F One Goal, Many Routes: A Small College Embarks Upon an International Recruitment Adventure – Recruitment & Marketing, Presentation

3G Cultural Sensitivity in Graduate Programs: A New Approach to Student Support – Adapting to a Global Culture – Student Services, Special Interest Forum

3H How Globalization Changes Graduate Enrollment in North America & Europe: Different, Yet Similar - Enrollment Modeling & Strategic Planning, Panel

3:15 p.m. – 4:00 p.m. Refreshment & Connection Break in the Exhibit Hall

4:00 p.m. – 5:00 p.m. EDUCATIONAL SESSIONS 4A Income Driven Repayment & Public Service Loan Forgiveness: The Current Programs & the Future – Financing Education, Presentation

4B It Takes a Village: The Importance of Group Mentoring for Career Development – Career, Staff & Personal Development, Presentation

4C Graduate Students TALK 2015: The Stamats National Study of Prospective Graduate Students & the Marketers Who Try to Influence Them – Vendor Presentation, Stamats, Inc.

4D Step Up the Beat: How Do You Handle Academic Fraud in Admissions? – Admissions Operations, Special Interest Forum

4E Admissions vs. Administration: How Graduate Enrollment Became Strategic & Student-Focused at One College of Education – Enrollment Modeling & Strategic Planning, Presentation

4F Let Your Website Do the Work: Create a Viewbook from Your Online Content – Recruitment & Marketing, Presentation

4G When the Student Becomes the Teacher: Leveraging Current Students to Attract New Ones – Recruitment & Marketing, Presentation

4H Transitions in Scientific Training: Professional Development Now an Essential Component of the Graduate Education Experience – Student Services, Presentation

6:30 p.m. – 9:30 p.m. Off-Site Event Mardi Gras World Sponsored in part by Hobsons

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 9

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

Friday, April 10, 20157:30 a.m. – 3:30 p.m. Annual Conference Registration Open

7:30 a.m. – 3:30 p.m. Exhibit Hall Open

7:30 a.m. – 8:30 a.m. Continental Breakfast in the Exhibit Hall

8:30 a.m. – 9:30 a.m. GENERAL SESSION Best Practices in GEM Organizational Structures – Enrollment Modeling & Strategic Planning, Panel

9:30 a.m. – 10:15 a.m. Refreshment & Connection Break in the Exhibit Hall

10:15 a.m. – 11:15 a.m. EDUCATIONAL SESSIONS 5A Reach Out & Recruit the Next Generation of Your Profession – Alumni Relations & Engagement, Presentation

5B “Seven Golden Rules” for Being the Most Productive Person on Your Campus – Career, Staff & Personal Development, Presentation

5C University Shares Hands-on Tips for Leveraging GRE Test-taker Pipeline for Local – & International – Recruitment – Vendor Presentation, Educational Testing Service (ETS)

5D Putting the Happy in Campus Climate Surveys – Student Services, Presentation

5E Managing Efficiency in the Application Review Process through the Use of Electronic Documents – Admissions Operations, Presentation

5F Cultivating Stronger Applications from Applicants through the Use of Recruitment Workshops – Recruitment & Marketing, Presentation

5G Developing a New Kind of Rhythm: Uniting Undergraduate & Graduate Admissions to Work in Harmony toward Increasing Enrollment – Recruitment & Marketing, Presentation

5H Tapping into a Rich Pool of Applicants: Recruiting & Admitting Students from Cameroon, Ghana & Nigeria – Admissions Operations, Presentation

11:30 a.m. – 1:00 p.m. Business Meeting & Awards Luncheon

1:15 p.m. – 2:15 p.m. EDUCATIONAL SESSIONS 6A How to Pay for Grad School: Before, During & After – Financing Education, Presentation

6B Inbound 2.0: A Journey to What’s New & What’s Next in Inbound Marketing – Recruitment & Marketing, Presentation

6C Cambridge English Advanced: Defining English Language Proficiency for International Graduate Admissions – Vendor Presentation, Cambridge English Advanced (CAE)

6D Investing in End-User Training – Admissions Operations, Presentation

6E Innovative Enrollment by the Numbers: The Science of Data Driven Enrollment Modeling, Recruitment Strategy & Scholarship Programs – Enrollment Modeling & Strategic Planning, Presentation

6F Getting Past No: Why You Should Stay Connected with Students Who Declined Your Offer of Admission – Recruitment & Marketing, Special Interest Forum

6G Increasing Applicant Engagement & Yield through Email Communication – Admissions Operations, Presentation

6H GEM Leadership Advancement & Development: Establishing Strategic Partnerships that Foster Enrollment Growth & Career Opportunities - Career, Staff & Personal Development, Panel

2:15 p.m. – 3:00 p.m. Refreshment & Connection Break in the Exhibit Hall Sponsored in part by IELTS

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 10

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3:00 p.m. – 4:00 p.m. EDUCATIONAL SESSIONS 7A Gaining the Support of Faculty & Alumni for Graduate Student Recruitment – Recruitment & Marketing, Presentation

7B Safeguarding against Fraud in the Academic Arena – Admissions Operations, Presentation

7C Maintaining Security Standards in International English Testing – Vendor Presentation, International English Language Testing System (IELTS)

7D How Do You Train Faculty/Admins? You Don’t! – Student Services, Presentation

7E Inbound Marketing for GEM: How to Leverage Content to Attract Students – Recruitment & Marketing, Presentation

7F From Prospect to Proud Alum: Creative Ideas for Recruiting & Retaining Special Populations – Recruitment & Marketing, Presentation

7G Come Together, Right Now: Centralizing a Decentralized Graduate Recruitment & Admissions Process at the University of Michigan – Recruitment & Marketing, Presentation

7H How to Get a Bigger Piece of the Enrollment Pie: Increasing Inquiries by Prioritizing Programs – Recruitment & Marketing, Presentation

4:15 p.m. – 5:15 p.m. EDUCATIONAL SESSIONS 8A Factors & Conditions Associated with GEM Practitioners’ Participation in Professional Development – Career, Staff & Personal Development, Presentation

8B Recruiting & Providing Student Services for Online Programs at a Traditional, Public University – Recruitment & Marketing, Special Interest Forum

8C Mobile Ready Admissions in a Secure & Accessible Environment – Vendor Presentation, CollegeNET, Inc.

8D The Second Second: Active & Former Military Personnel as Second-Chance Learners in Their Second Stage of Post-secondary Education – Student Services, Presentation

8E Aligning Institutional Strategic Goals with Graduate Enrollment Planning: Herding the Cats across the Campus – Enrollment Modeling & Strategic Planning, Presentation

8F Take Control of Your Recruitment Efforts by Adding Powerful Tools to Your Website – Recruitment & Marketing, Presentation

8G Perceptions of Strategic Enrollment Management in Schools of Public Health: A Look at Graduate Professional Programs – Enrollment Modeling & Strategic Planning, Presentation

8H Engaging Faculty in the Rhythms of GEM – Recruitment & Marketing, Presentation

Saturday, April 11, 20158:00 a.m. – 11:00 a.m. Annual Conference Registration Open

8:00 a.m. – 8:30 a.m. Beverage Service Available

8:30 a.m. – 9:30 a.m. EDUCATIONAL SESSIONS 9A Graduate Student Financial Resources: A Framework for Financial Fitness & Campus Discussions – Financing Education, Presentation

9B Professional Writing in GEM: Evaluation & Remediation – Career, Staff & Personal Development, Presentation

9C Data & Digital for Grad: The Game Has Changed – Vendor Presentation, Carnegie Communications

9D Building Graduate Community: A Strategic Approach to Engaging (& Empowering) Your Graduate Students – Student Services, Presentation

9E The Art of Strategic Enrollment Management: Using Data to Inform Decisions & Meet Enrollment Goals – Enrollment Modeling & Strategic Planning, Presentation

9F Redefining Your Emails: How to Reach a More Sophisticated Audience through Your Communication Plan – Recruitment & Marketing, Presentation

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 11

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9:45 a.m. – 10:45 a.m. EDUCATIONAL SESSIONS 10A Why Reinvent the Recruitment & Admissions Wheel? Eliminating the Redundancies in a Decentralized Environment – Career, Staff & Personal Development, Presentation

10B Lessons Learned: The Short Life of a New Graduate Program – Recruitment & Marketing, Presentation

10C Fast & Lean: Discover Quick Wins across the Entire Enrollment Process to Drive Growth – Vendor Presentation, Collegis Education

10D Graduate Faculty Are from Mars & Admissions Staff Are from Venus: Suggestions for Aligning the Planets – Admissions Operations, Presentation

10E Developing Latin American Enrollment Strategies: The Challenges & Opportunities – Recruitment & Marketing, Panel

10F Increasing Yield: Designing an Interactive Recruitment Weekend Built on Your Strengths – Recruitment & Marketing, Panel

11:00 a.m. – 12:30 p.m. Brunch & Closing Keynote Address: Beyond the Baccalaureate in the 21st Century Martha J. Kanter, EdD, Distinguished Visiting Professor of Higher Education, New York University

WEDNESDAY, APRIL 86:00 p.m. – 8:00 p.m.Welcome Reception in the Exhibit Hall Sponsored in part by Liaison International

Don’t miss an evening of engaging conversations, new introductions and reconnections with old friends in our Exhibit Hall! Enjoy refreshments with fellow NAGAP attendees and exhibitors while viewing the latest innovations in our field. Exhibitors will be on hand to chat and answer any questions you have about their latest products and services. Please show your school spirit by wearing apparel from your current institution. Welcome to your first night in New Orleans!

THURSDAY, APRIL 96:30 p.m. – 9:30 p.m.Off-site Event: Mardi Gras WorldSponsored in part by Hobsons

Join us for an evening of fun, socializing, dancing and networking at Madri Gras World. Enjoy a New Orleans inspired dinner buffet, have a drink with friends, take advantage of facility tours featuring a large collection of Mardi Gras floats just for NAGAP attendees and dance the night away with Rocking Dopsie and the Zydeco Twisters. The gift shop will also be open for attendees to pick up New Orleans souvenirs. Transportation will be provided to and from the Hyatt Regency New Orleans. On the return trip, a stop will be made at Canal Street for those who wish to explore the French Quarter.

Special Events

The Weather & What to PackThe average high temperature in New Orleans in April is 78 degrees Fahrenheit with lows in the 60s. Be sure to pack a jacket or sweater for the sessions as well, as meeting rooms tend to be cold.

Attire for educational sessions is business casual. Show your school spirit on Wednesday by wearing your school apparel to the Welcome Reception!

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 12

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

GEM Defined: A New Kind of Rhythm

THINGS TO DO IN NEW ORLEANSThere is so much to see and do in New Orleans, we could write a book! For more information, visit www.neworleanscvb.com. Another good resource is the hotel concierge desk. Just tell them what you want to do, and they can help you locate it!

French Quarter Festival - The French QuarterFestival is the largest free music festival in the South. French Quarter Festival’s 32nd Anniversary (April 9-12, 2015) will feature over 800 local musicians, more than 65 of New Orleans finest restaurants, free special events and fireworks on the Mississippi River. For more information on the festival, visit www.fqfi.org.

French Quarter - The oldest neighborhood in thecity offers everything from classic restaurants, music venues and boutique shopping to voodoo temples. Some of the most popular areas include Royal Street, Chartres Street, Jackson Square, Bourbon Street and the French Market.

Garden District - The Garden District is a historicalNew Orleans community featuring streets lined with beautiful gardens and traditional southern-style homes. This New Orleans neighborhood is famous for its breathtaking scenery and Magazine Street shopping.

Arts District (Warehouse District) - The WarehouseDistrict is alive with activities celebrating the arts. Museums such as the Contemporary Arts Center and the Ogden Museum of Southern Art can be found in the Warehouse District as well as dozens of art galleries. Other attractions in the area include the National World War II Museum.

Central Business District (CBD) - Like so many Americanurban centers, New Orleans’ Central Business District (CBD) used to be a ghost town after work, but not anymore. Evenings now bring crowds to historic Lafayette Square for free concerts. The Orpheum, home to the Louisiana Philharmonic Orchestra, and numerous smaller theaters and cabarets come to life for nighttime performances. The neighborhood is also home to some of New Orleans’ favorite cocktail bars and many fabulous restaurants.

Streetcars – a fun and inexpensive way to see the city - Climb aboard and take a trip into the history of New Orleans on the world’s oldest operating streetcars. Adorned with brass trimming, mahogany seats and exposed light bulbs, these historic rides symbolize the romance and charm of New Orleans. The historic New Orleans streetcars are offered at four different lines: Canal Street, St. Charles, the Riverfront and the newly built Loyola line (which can be accessed near the hotel). Each of these lines originates downtown and takes you to different areas around the Crescent City for only $1.25. Day passes can be purchased for $3. For more information, visit the New Orleans Regional Transit Authority site.

Registration Form

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STEP THREE: MembershipCurrent Members: Save time – renew your membership dues for 2015-2016 today!

If you are a current NAGAP member, your dues will expire on June 30, 2015. The NAGAP membership period runs from July 1 – June 30, but you can renew for the next year at this time.

Individual Category ($225) Institutional Category ($225) Affiliate ($450) Retired ($50)

New Members: Join NAGAP at this time and take advantage of member conference registration rates below. Your membership will take effect on July 1, 2015.

Individual Category ($225) Institutional Category ($225) Affiliate ($450)

STEP FOUR: Conference Registration FeesPre-Conference Institute (PCI): Current/New Member . . . . . . . . . . . $195 Non-Member . . . . . . . . . . . . . . . . . . $245

Conference Registration: (February 17 – March 16, 2015) Current/New Member . . . . . . . . . . . $560 Non-Member . . . . . . . . . . . . . . . . . . $735

On-Site Registration: (On/after March 17, 2015) Current/New Member . . . . . . . . . . $660 Non-Member . . . . . . . . . . . . . . . . . . $835

Single-Day Registrations: Prices include continental breakfast, lunch/brunch and refreshment breaks.

Single-day registration fee does NOT include the Off-site Event. This can be purchased under Guest(s)/Single-Day Attendee Fees.

STEP TWO: General Information SPECIAL NEEDS I will need assistance:

I have the following dietary requirements: Vegetarian Vegan Gluten-Free Diabetic Kosher Other

EMERGENCY CONTACT (required): In case of an emergency at the conference, please contact (Name/Telephone Number/Relationship):

FIRST-TIMER: Is this your first NAGAP Annual Conference? Yes NoHow did you hear about the NAGAP Annual Conference?

How many NAGAP conferences have you attended previously?

STEP ONE: Contact Information – Please make sure this information is complete as it will be used for the attendee roster and your name badge.Please type or print clearly.

First Name M.I. Last Name

Position Title Name Preferred on Name Badge

Institution

Address

City, State, Zip Country

Phone Cell Phone (to be used in case of emergency only) Email

Thursday, April 9, 2015 Current/New Member . . . . . . . $275 Non-Member . . . . . . . . . . . . . . $365 Friday, April 10, 2015 Current/New Member . . . . . . . $275 Non-Member . . . . . . . . . . . . . . $365 Saturday, April 11, 2015 Current/New Member . . . . . . . $150 Non-Member . . . . . . . . . . . . . . $185

STEP FIVE: Guest(s)/Single-Day Attendee FeesNote: These items are already included for full registrations. Breakfast, breaks and lunch/brunch are included for single-day attendees, but the off-site event is additional. Please indicate the number of tickets needed. Conference Meal Plan for Guest . . . .$250 each

(Includes continental breakfast, lunch and breaks on Thursday and Friday and brunch on Saturday. Separate tickets must be purchased for the Wednesday Welcome Reception and Thursday night Off-site Event for guests.) # of tickets _____

Guest Welcome Reception Tickets, Wednesday, April 8, 6:00 p.m. – 8:30 p.m. . . . . . . . . . .$45 # of tickets _____

Guest/Single-Day Off-site Event Tickets, Thursday, April 9, 6:30 p.m. – 9:30 p.m. . . . . . . . . . . . . . . . .$115 # of tickets _____

GUEST NAME(S) FOR NAME BADGE(S):

Registration Form, continued

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STEP NINE: Send in Your RegistrationRegistration Deadline: March 16, 2015

There are three ways to register:

ONLINE Visit our website at www.nagap.org and click on the

“NAGAP Annual Conference” link.

VIA FAX Fax completed registration form with credit card

payment information to: 913-895-4652.

BY MAIL Mail completed registration form and appropriate fees to:

NAGAP Executive Office P.O. Box 14605 Lenexa, KS 66285-4605

Overnight courier service only 18000 W. 105th St. Olathe, KS 66061

After March 16, all registrations will be processed on-site. Please bring your registration form and payment directly to the Annual Conference. Registrations will not be taken over the phone. All payments must be received before the beginning of the Annual Conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services.

The conference registration fee includes all education sessions, Welcome Reception and Off-site Event, daily refreshment breaks, two continental breakfasts, two lunches and Saturday brunch. The conference registration fee does not include hotel room charges or transportation costs. Single-day tickets include education sessions, continental breakfasts, lunches and refreshment breaks only. Additional tickets must be purchased for the Off-Site Event for single-day attendees.

Thursday, April 910:30 a.m. – 11:30 a.m. 1A 1B 1C 1D 1E 1F 1G 1H

1:00 p.m. – 2:00 p.m. 2A 2B 2C 2D 2E 2F 2G 2H

2:15 p.m. – 3:15 p.m. 3A 3B 3C 3D 3E 3F 3G 3H

4:00 p.m. – 5:00 p.m. 4A 4B 4C 4D 4E 4F 4G 4H

Friday, April 1010:15 a.m. – 11:15 a.m. 5A 5B 5C 5D 5E 5F 5G 5H

1:15 p.m. – 2:15 p.m. 6A 6B 6C 6D 6E 6F 6G 6H

3:00 p.m. – 4:00 p.m. 7A 7B 7C 7D 7E 7F 7G 7H

4:15 p.m. – 5:15 p.m. 8A 8B 8C 8D 8E 8F 8G 8H

Saturday, April 118:30 a.m. – 9:30 a.m. 9A 9B 9C 9D 9E 9F

9:45 a.m – 10:45 a.m. 10A 10B 10C 10D 10E 10F

STEP SIX: Session TopicsPlease review the Annual Conference schedule on pages 7-11 and indicate the breakout sessions that you think you would be interested in attending below. You will not be mandated to attend the sessions chosen below; the information will be used for internal planning purposes only and is subject to change.

GRAND TOTAL DUE $_________(Payment is due with the registration form)

Conference Cancellation PolicyOnly written requests for refunds will be accepted. Please send your requests to the NAGAP Executive Office at info@nagap.org. NAGAP has no desire to retain fees paid by members unable to attend; however, hotel guarantees and other related expenses make the following refund schedule necessary. All refunds will be processed after the Annual Conference.

Conference Cancellation Schedule: Cancellations will be accepted until March 16, 2015. Refunds will be

issued in the same manner as the payment was received, minus a $50 processing fee.

No refunds will be issued after March 16, 2015. No exceptions.

Substitution of registrants is allowed. Requests for substitutions must be submitted in writing.

STEP SEVEN: RSVPAre you planning to attend the off-site event on Thursday, April 9? Yes NoAre you planning to attend the closing brunch and keynote presentation on Saturday, April 11? Yes No

STEP EIGHT: Method of PaymentAll funds MUST be submitted from a U.S. bank in U.S. funds. NAGAP does not accept purchase orders or invoice for services. Fees must be paid by check, money order or credit card. NAGAP Tax ID #11-8362047

Check made payable to NAGAP – check #____________Charge payment to the following credit card:

American Express VISA MasterCard Discover

Credit Card Number

Expiration Date

Name as it appears on Card

Signature Date

Contact Number for Cardholder

April 8-11, 2015 Hyatt Regency New Orleans New Orleans, LA 15

28TH ANNUAL CONFERENCE REGISTRATION BROCHURE

Hotel InformationHyatt Regency New Orleans601 Loyola AvenueNew Orleans, Louisiana, USA, 70113Tel: 504-561-1234

Single/Double Rate: $230 plus tax per nightTriple/Quad Rate: $255 plus tax per night

Reservation Deadline: March 16, 2015

Reservations may be made online at Hyatt Regency New Orleans.

The special conference rate includes Internet access in your guestroom.

The conference rate will be honored three nights before and after the conference dates based on availability. The deadline to confirm your reservation at the special conference rate is Monday, March 16, 2015.

AIRPORT/TRANSPORTATIONThe hotel is located approximately 12 miles from the Louis Armstrong International Airport. NAGAP is pleased to partner with Airport Shuttle to provide a discounted rate of $35 roundtrip on airport/hotel shuttle service to the Hyatt Regency. You must make your reservations at least 24 hours in advance (online only) to receive the discount. Please visit NAGAP Airport Shuttle Discount to make your reservations.

For information on maps and directions, please click here.

GETTING AROUND THE BIG EASYNumerous streetcar lines, including the Loyola Avenue Streetcar, which passes directly in front the hotel, can take travelers on a scenic tour of New Orleans’ most famed attractions, including the famed French Quarter, Bourbon Street and Garden District. Streetcar fare is $1.25 each way and Jazzy Passes for unlimited rides are $3 per day.

For more information about New Orleans transportation options, including New Orleans streetcar access and limousine service, please contact the Hyatt Concierge.

This information was retrieved from http://www.neworleans.hyatt.com/en/hotel/home.html.

Ground Transportation Information

Home to the NAGAP 28th Annual Conference, Hyatt Regency New Orleans is conveniently located near all of New Orleans attractions and just across the street from the Mercedes-Benz Superdome and Champions Square. Our elegant hotel reopened in October 2010 after extensive renovations and features state-of-the-art technology and beautifully redesigned guest rooms.

Enjoy views of Crescent City or the Superdome and Champions Square as you relax in the chaise lounge and slumber serenely in a Hyatt Grand Bed®. Our newly redesigned contemporary guest rooms feature a calming color palette of warm gold and ivory with berry accents, sapphire blue highlights, and local artwork adds bursts of color. All of our luxurious New Orleans accommodations boast traditional wardrobes, private half-walls separating the bedrooms and bathrooms and spacious natural stone baths. Stay productive while at the hotel in the dedicated work area, boasting multiple plugs for all of your electronic devices, Wi-Fi and high-speed Internet access and a comfortable ergonomic swivel chair. Relax in front of the 42” flat screen TV while watching a movie or video on demand through our innovative in-room technology which will allow you to access a full range of offerings that include interactive entertainment, hotel services, local information and other advanced features, or entertain yourself with your iHome stereo with iPod® docking station.

Check-in time is 3:00 p.m., and check-out time is noon. Early check-in and late check-out requests will be accommodated on request basis and should be directed to the hotel.

For a complete list of hotel features, please click here and for information on hotel parking visit hotel parking.