Nails Big Book 2009-10

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Overall Industry Size, Number of Salons and Techs Flat

95% OF TECHS SAY“Environmental Consciousness” Is Important to Them

Number of Salons With WebsitesINCREASES BY 46%

Facebook MarketingGROWS BY 300%

TOP 5 TRENDSAre Instant Money Makers

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2 | NAILS MAGAZINE | 2009-2010 THE BIG BOOK

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As the year pulls to a close, I’m personally experiencing the mixed emotions of a lot of people, not just in our industry or in this country, but around the world: I’m relieved the year is closing and a wee bit optimistic about the year ahead. I’ve got lingering nerves about the economy, but mostly, I’m very, very grateful … to have a job … in an industry with a future. I share office space with people in the automotive industry and the luxury transportation market, and they’re not feeling quite as optimistic. Besides the fact that the publishing industry has been decimated by layoffs, many serve industries that may not even have a reason for being in a few years. But we are quite fortunate in the nail business — because it’s a business providing jobs and a future.

As I was sitting a few weeks ago having a salad with Suzi Weiss-Fischmann, executive V.P. of OPI Products, she said, “My job is to get people excited about nails. It’s that simple.” Because when people are excited about nails, they’re spending $15 on a manicure and they’re buying a new bottle of polish; and nail techs are buying a bottle of monomer and the new fall collection; and dealers are taking on the new line of nail art and fancy new files; and manufacturers are spending money to de-velop a quick soak-off gel and speed up their electric files; and readers of NAILS renew their subscriptions and advertisers promote their new products. It’s the circle of life, nails style.

Kind of an up attitude considering the industry is actually a little down? Yup. To paraphrase the most common fash-ion analogy, “Flat is the new up.” We saw a relatively minor dip this year in average service prices, across the board. A little digging showed that services were discounted more heavily and more frequently this year, in an effort to stave off business losses and keep customers coming in, at least sporadically. The number of nail techs practicing and salons staying open was relatively flat, although state by state it looks like there was wilder swinging of numbers (truthfully, there has to be a better way of counting the number of nail techs than relying on each state … I’m working on that for next year’s Big Book).

The Vietnamese market was also flat. We look at the Vietnamese side of things a little differently, as average prices tend to be lower, which affects how we average out industry numbers, but the number of services performed and number

of hours worked was a bit higher (see specific statistics on the Vietnamese market on page 6).

Our projection of overall industry size this year is $6.06 billion That’s the amount of money spent on nail services in the salon in 2009. It’s a projection, a well-researched educated guess, based on how many nail techs are licensed, how many work regularly, the number of clients they see and the number of services they perform, and average ser-vice prices. We take those figures for both the primarily Vietnamese market and then the rest of the market, and we weight them differently to come up with our total.

This year, after we did our basic survey, we did a supplemental survey to drill down deeper into a couple areas that remain in-dustry challenges. We found that 18% of nail techs are uninsured, 46% aren’t carrying professional liability, and about 3% are operating falsely as independent contractors when they should more rightly be considered employees. Those are things we need to work on together, as an industry, to ensure our future.

We also saw tremendous creativity in dealing with the econ-omy; nail techs told us they’ve added elements like hot stones to their deluxe manicures and pedicures, for instance. They learned new services like Minx, gel toenails, and other easy-to-apply nail art. And when asked to rate their satisfaction on a scale of 1 to 5 with their career in nails (with 5 being “I love it!”), an ethusiastic 90% answered either a 4 or 5.

So, all in all, not a bad year. As Suzi and I remarked that day over salads, for an industry to be off by only 5% in a year the likes of 2009, that’s a pretty healthy industry, with a pretty bright future. Clearly, people are excited about nails. — Cyndy Drummey

INDUSTRY OUTLOOK

THE NAIL INDUSTRY WAS NOT A BAD PLACE TO BE IN 2009

6.4

6.2

6

5.8

5.5

5.32005 2006 2007 2008 2009

$5.87

$5.50

$5.46

$6.36

$6.06

NAILS’ market size projection fi gures are estimates derived from our own research. They are calculated (in a proprietary way) based on the number of salons in the U.S., the number of nail technicians per salon in each state, the average service prices of four key salon services, and an estimate of the number of prac-ticing nail technicians. The fi nal fi gure represents, to the best of our ability, the total amount of money spent in the U.S. in nail salons for services.

NAIL SALON SERVICES MARKET SIZE


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New England/Mid-Atlantic 23.8%

North Central 18.0%

South Atlantic 22.7%

South Central 13.8%

Mountain 6.4%

Pacifi c Coast 12.4%

International 2.9%

WHERE DO YOU LIVE?

Nail technician/booth renter 25.9%

Nail technician/employee 14.1%

Salon owner (doing nails) 31.7%

Salon owner (not doing nails) 4.2%

Salon manager/nail dept. manager (doing nails) 3.3%

Salon manager/nail dept.manager (not doing nails) 2.3%

Student/apprentice 11.4%

Cosmetologist 7.1%

Vietnamese 40%

Caucasian 39%

Hispanic 10%

African-American 8%

Korean 2%

Other 1%

One of the most fascinating aspects of the professional nail industry is its ethnic diversity, especially the dominance of one particular ethnic the group: the Vietnamese. See page 38 for more details about specific demographics.

GENDER:

3% male 97% female

HOW OLD ARE YOU?

25 or younger 9.2%

26-30 11.5%

31-35 22.0%

36-40 15.6%

41-45 15.8%

46-50 12.1%

Over 50 13.8%

ETHNICITY

which title best DESCRIBES YOUR POSITION?

NAIL TECH DEMOGRAPHICS

2009-2010 THE BIG BOOK | NAILS MAGAZINE | 5

what is the HIGHEST LEVEL OF SCHOOLyou have completed?

Some high school 3.9%

Finished high school 28.6%

Some college/AA degree 44.4%

Finished college 16.4%

Graduate school 6.7%

Married with kids 54.4%

Unmarried with kids 12.7%

Married with no kids 14.3%

Unmarried with no kids 18.5%

HOME LIFE

One year or less 19.0%

2-3 years 15.5%

4-5 years 9.4%

6-7 years 7.7%

8-9 years 5.6%

10+ years 42.9%

>>>

MEDICAL INSURANCE

I have insurance through my spouse’s policy. 50.0%

I do not currently have medical insurance. 18.2%

I have my own insurance policy, not through work or a spouse. 11.8%

I have insurance coverage through the salon that the salon pays for. 4.5%

I am covered by Medicaid, based on my income. 3.6%

I am covered through another job. 3.6%

I am covered by Medicare, based on my age. 2.7%

I have insurance coverage through the salon that I pay for personally. 1.8%

Other 3.8%

how long have you been DOING NAILS?

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HOW MANY CLIENTS do you personally service each week?* less than 10 12.5%

10-20 10.1%

21-30 16.2%

31-40 16.2%

41-50 12.9%

51-60 10.4%

more than 60 21.7%

salon owner 42.0%

salon manager 7.7%

nail technician 37.4%

cosmetologist 4.9%

esthetician 3.1%

other 4.9%

HOW OLD ARE YOU?*

Younger than 21 1.7%

21-30 13.8%

31-35 23.9%

36-40 20.5%

41-45 19.6%

46-50 10.4%

Over 50 10.1%

VIETNAMESE DEMOGRAPHICS


how long have you been DOING NAILS?*

one year or less 6.4%

2-3 years 16.0%

4-5 years 18.9%

6-7 years 14.5%

8-9 years 8.7%

10 years or more 35.5%

do you have a COSMETOLOGY LICENSE?*

YES NO57.4% 42.6%

do you have a LICENSE TO DO SKIN CARE?*

YES41.2% NO58.8%

basic manicure $14.38

basic pedicure $24.78

full set acrylics (sculpt) $28.86

gels (full set) $38.85

acrylic fill $18.52

SALON SERVICES & PRICING*

what is your TITLE?*

GENDER:* 72.8% female 27.2% male

do you sell RETAIL PRODUCTS?*

YES65.2% NO34.8%

are you responsible for PURCHASING YOUR OWN SUPPLIES?*

Yes, I provide all my own supplies, including tools and equipment. 41.6%

I provide some supplies, the salon provides some supplies. 13.5%

The salon provides all my supplies, except my tools. 36.5%

The salon provides all supplies, including tools and equipment. 8.4%

>>>*2008-2009 Big Book

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SALON ENVIRONMENT


how many nail technicians WORK IN YOUR SALON?

Just me 53.2%

2 nail techs 18.4%

3 techs 10.1%

4 techs 6.7%

5 techs 3.4%

6 techs 3.2%

7+ techs 4.9%

$150 or less 12.6%

$151-$200 10.2%

$201-$250 4.4%

$251-$300 12.6%

$301-$350 6.8%

$351-$400 17.0%

$401-$450 3.4%

$451-$500 6.8%

More than $500 18.9%

“A percentage of 7.3%my service income”

how much is your MONTHLY BOOTH RENTAL?

$383 (average) [2008: $405]

>>>

Does your salon have a DRESS CODE OR

REQUIRE A UNIFORM?*

YESNO38%

62%

*2008-2009 Big Book

Do you carry PROFESSIONAL LIABILITY INSURANCE

for yourself or your salon?*

YES NO54% 46%

Nails-only salon 47.2%

Full-service salon 32.1%

Day spa 3.7%

Home-based salon 2.6%

Mobile salon/spa 0.6%

Resort/hotel/destination spa/salon 0.3%

Other 13.5%

How would you DESCRIBE YOUR SALON?

what is the SQUARE FOOTAGE of your salon?*5,000 square feet or larger 3.5%

3,000-4,999 square feet 4.2%

2,000-2,999 square feet 9.3%

1,000-1,999 square feet 25.4%

501-999 square feet 18.4%

101-500 square feet 19.6%

less than 101 square feet 8.7%

I don’t know 11.0%

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Call 800.341.9999 or visit www.opi.com ©2009 OPI Products Inc.

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SALON TRENDS

You are offering more SEMI-PERMANENT COLOR OPTIONS. Colored acrylics and colored gels were both up over last year. Clients like the ease and durability of color matched to their skin tone that can outlast a traditional polish manicure. The prices are higher but the return on investment for them is also higher, as they stretch the time between appointments. We’re seeing techs offer permanent color on both fingers and toes, and clients are catching on!GELS CONTINUE THEIR CLIMB up

the service popularity ladder. While we’re on the subject of gels, the service was up 24% over last year, and there is definitely still a growing market for gels, especially in the soak-off category. Now you can offer a variety of options and by selecting the best enhancement for everyone on a case-by-case assessment, your

clients will see you as more knowledgeable and indispensable.

Would you like to JOIN THE CLUB? We’ve seen enterprising salons implement VIP or membership clubs in an effort to cultivate client loyalty. For the most part, salons charge a flat annual fee and clients become members of the salon’s club, which then entitles them to service discounts throughout the year, special retail sales, or even priority booking and birthday month specials. Whatever you decide to offer, it’s a great way to bring in a little extra revenue and make your loyal clients feel like they’re “in” your special club.

You’re finding WAYS TO BE UNIQUE, whether it’s by adding a new service option (like predesigned nail coatings or lash extensions, both of which we highlighted last year in our trends to watch), selling unique boutique retail items, or by upping your amazing customer service even when the economy is down. Whatever it is, nail techs and salon owners are finding ways to stand out from the salon down the street. The salons that do this best will not only survive the recession, but potentially build an even stronger clientele for the future. — Hannah Lee

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2009 TREND WATCHDespite a sagging (to say the least) economy, this year we saw many salons working harder to add more service options to their existing menus. Sure, you are sticking with your bread and butter services, but there are some new things out there that ultimately might be the key to building your business during this rough time.

Manufacturers are EXPERIMENTING WITH TEXTURE. Most of the major nail polish companies

launched either a matte polish or a matte top coat in the second half of the year. The non-glossy look is a little edgy and definitely not for everyone, but it was a welcome change from the same-old, same-old we see from year to year.

Polish manufacturers also experimented with suede, patent leather, ultra glitter, and more.

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4.


Being environmentally conscious is important to me. 95.1%

Being environmentally conscious is VERY important to me. 61.7%

I have instituted some ‘green’ or ‘sustainable’ business practices in my salon. 62.2%

We recycle at this salon. 60.9%

We use low-energy lightbulbs at this salon. 64.7%

We have reduced our water consumption at this salon. 50.9%

We dispose of our unused products in an environmentally correct fashion. 79.2%

I choose my salon products — at least in part — based on the manufacturer’s commitment to environmental issues. 49.6%

When I can, I choose ‘organic’ or ‘natural’ products. 58.0%

I believe my environmental consciousness is important to my clients. 69.1%

I’m more aware of potentially dangerous chemicals in my products. 91.9%

I think the ‘green business movement’ is a fad. 22.6%

I haven’t given much thought to the ‘green movement.’ 28.6%

>>>

THE CONSCIOUS SALON

At Recess in Los Angeles, owner Nidhi Lal off ers her clients a free manicure for every 10 nail polish bottles they bring in, and a free pedicure for every 15 bottles, in order to raise awareness about proper disposal of hazardous materials.

It’s easy to start a recycling program. Buy a few trash cans just for recycling and place them next to the regular trashcans. Make sure you get ones with a lid and mark the top “recycle only.”

ROB|B: An OPI Concept Salon in Studio City, Calif., was awarded the highly coveted LEED certifi cation, which provides independent, third-party verifi cation that a building project meets the highest green building and performance measures.

With the continued emphasis on the green movement, we know that many salons are trying to become more environmentally conscious. We asked whether the following statements were true for respondents.

GO online!

If you want to read more about what salons are doing to go green, log on to The Conscious Salon channel online (www.nailsmag.com/conscious). You’ll fi nd profi les and links to eco-conscious salons, eco-friendly products, and info on ways you can turn your salon GREEN.

for more information


Manicures 96%

Pedicures 92%

Polish changes 89%

Nail art 78%

Full set acrylics (tip-with-overlay) 73%

Full set acrylics (sculpts) 68%

Pink-and-white acrylics 68%

Gels/UV light systems 67%

Paraffi n dips 64%

Waxing (for hair removal) 61%

UV top coat service 57%

Eyebrow shaping 55%

Acrylic toenails 51%

Colored acrylics 51%

Colored gels 50%

Gel toenails 49%

Hair care 49%

Skin care 45%

Facials 40%

Eyebrow tinting 32%

Makeup application 32%

Wraps (silks or linen) 31%

Nail jewelry 30%

Massage 30%

Fiberglass wraps 29%

Eyelash tinting 23%

Refl exology 22%

Eyelash extensions 21%

Body wraps 17%

Powder/glue extensions 16%

Airbrushing 14%

Microdermabrasion treatments (for hands and feet) 13%

Tanning 10%

Ear piercing 10%

Ear coning/candling 10%

Airbrush tanning 9%

Permanent makeup 7%

Non-waxing hair removal 5%

Teeth whitening 3%

SALON SERVICES

what SERVICES are OFFERED IN YOUR SALON?

2009

>>>

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high-end manicures or pedicures 29.4%

acrylics 23.5%

nail wraps (all kinds) 16.2%

all discounted services 10.3%

paraffi n dips 8.8%

tanning 5.9%

eyelash treatments 2.9%

waxing 2.9%

what SERVICES have youDISCONTINUED THIS YEAR?

GO online!

Do you want to know how salon services have changed over the last fi ve years? Log on to www.nailsmag.com/resources and click on Industry Stats. You can also compare how average service prices, salon trends, and other industry statistics have changed from year to year.

for more information

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SALON RETAIL


what percentage of SPACE AT YOUR SALON IS DEVOTED TO RETAIL?*

1%-4% commission 2.7%


10% commission 29.1%




50% commission 1.6%

100% of profi t on retail items 8.2%

Commission/percentage of sales 18.1%

Commission is variable/tiered 8.8%

Points systems/awards 6.5%

Discounts on salon services or retail products for myself 4.4%

Counted toward my salary/bonus 0.5%

polish-drying products 94.9% 8.9%

nail fi les, nail buff ers 94.8% 12.8%

adhesives/nail glue 93.2% 12.3%

skin care products 91.9% 27.4%

hand lotions 91.6% 28.0%

top/base coats 91.6% 18.7%

nail strengtheners/nail treatments 90.9% 31.3%

toe rings 90.8% 12.8%

jewelry 90.6% 22.2%

cuticle treatments 90.5% 28.2%

nail polish 89.8% 36.8%

makeup/cosmetics 89.6% 21.4%

implements or personal implement kits 89.5% 13.2%

hair care 85.3% 45.2%

purses 83.3% 24.0%

vitamins, nutritional supplements 79.7% 34.4%

clothing 77.0% 29.5%

We retailthis item.

This is one of our top 3 retail items.

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less than 10% 53.4%

11%-20% 29.0%

21%-40% 11.4%

41%-60% 2.9%

More than 60% 3.3%

*2008-2009 Big Book

WHAT PRODUCTS DO YOU RETAIL AND WHICH PRODUCTS ARE YOUR BEST SELLERS?

Do you receive an incentive on

RETAIL PRODUCTS YOU SELL?*

YES35.4%

If you do receive an incentive on retail products, WHAT IS THE INCENTIVE?

76.8% of nail techs retail

products for clients’ at-

home use.*

Of the respondents who retail, these precentages represent which products and ther top sellers.


>>>

CLIENT DEMOGRAPHICS

Sunday 15.9% 2.6% 82.1% 1.9%

Monday 45.7% 16.8% 44.4% 3.0%

Tuesday 70.1% 35.0% 5.6% 8.9%

Wednesday 69.7% 35.4% 5.1% 11.1%

Thursday 64.4% 43.7% 3.6% 27.6%

Friday 67.8% 29.3% 3.2% 29.0%

Saturday 70.5% 12.2% 12.5% 29.2%

BusiestDay

OpenLate

ClosedOpen

WHICH DAYS ARE YOU open, closed, and/or open late, and which is your single busiest day of the week (answer all that appply)?

Regular appointments 54.0%

Standing appointments 18.6%

Walk-in appointments 23.2%

Other (fi lling in for another 4.2%tech, for example)

what percentage of your business is APPOINTMENTS VS. WALK-INS?

ON AVERAGE, HOW MANY CLIENTS DO YOU SEE EACH WEEK?

10 or fewer 33.2%

11-20 22.3%

21-30 20.7%

31-40 14.7%

41-50 6.0%

More than 50 3.1%

Girls under 20 5.6%

Women 21-25 9.7%

Women 26-35 19.4%

Women 36-45 28.5%

Women 46+ 28.6%

Men 8.2%

WHO ARE YOUR CLIENTS?*

*2008-2009 Big Book

16 | NAILS MAGAZINE | 2009-2010 THE BIG BOOK >>>

BUSINESS BUILDING

Local newspaper 51.5%

Client referral system 49.4%

Yellow Pages (printed) 37.5%

The salon has its own website 34.4%

Direct mail to local area residents 26.8%

Sponsor charity events 24.9%

High school or other school papers 23.0%

Other online directories (including salon fi nder sites) 20.2%

Online Yellow Pages 18.8%

Door hangers or windshield fl yers 18.7%

I have a MySpace page 18.0%

Local or city magazines 17.6%

Cooperative advertising with other local businesses 11.1%

Radio 9.7%

Sponsor local sports teams 8.3%

Local TV 5.7%

Billboards or bus benches 4.3%

I have a Facebook page 3.8%

Other 14.0%

WHERE DO YOU ADVERTISE YOUR BUSINESS? *

I use a computer to handle some business functions. 75.2% 81.3%

I access the Internet to do research on the nail business. 93.3% 94.4%

I access the Internet to learn more about new products. 96.1% 96.7%

I access the Internet to look at diff erent product manufacturer websites. 94.6% 96.1%

I access the Internet to look at the sites of trade magazines. 83.6% 84.1%

I go online to chat with other nail technicians. 28.9% 37.0%

I go online to order products. 79.8% 83.4%

I look at nail-related videos online. 66.6% 78.8%

I subscribe to various nail-related e-mail newsletters. 63.5% 69.3%

I’m interested in receiving information about nail products via e-mail. 81.4% 83.1%

E-mail is a good way to reach me. 90.4% 91.1%

I have my own website. 13.9% 20.4%

My salon has its own website. 32.3% 36.9%

I have a MySpace page for myself. 27.9% 27.9%

I have a MySpace page for my salon. 9.9% 11.0%

I have a Facebook page for myself. 22.7% 61.3%

I have a Facebook page for my salon. 5.1% 17.2%

I have a nail-related blog. 4.2% 6.7%

I have a Twitter account. n/a 18.0%

I read consumer-related beauty blogs. n/a 41.0%

HOW TECH-SAVVY ARE NAIL SALONS? We asked techs which of the following statements were TRUE for themselves.

2008 2009

*2008-2009 Big Book

I spend less than fi ve hours a week online. 29.1% 30.5%

I spend 5-10 hours per week on online. 39.3% 41.6%

I spend 11-20 hours a week online. 17.1% 27.2%

I spend more than 20 hours a week online 14.5% 19.2%

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2008 2009

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GEL SYSTEM



FINISH FASTOPI’s fastest-setting system, Competition offers winning performance and colors, including the industry’s whitest white. Advanced formula glides on smoother and thinner, without sacrifi cing strength and fl exibility. Six ultra-fi ne-textured powder shades, including Ultimate White plus warm and cool pinks, allow customized results that flatter every client.

ADVANCED FORMULA ACRYLIC SYSTEM

Competition Acrylic Powder is available in:

WARMPINK

COOLPINK

ULTIMATEWHITE

OPAQUEWHITE

TOTALLYNATURAL

VERYCLEAR



BEST VALUEOne of the most trusted and widely used acrylic systems in the industry, Traditional offers OPI’s exceptional quality at value pricing. Smooth application requires minimal fi ling and lasting perfection; moderate set time provides complete sculpting control. Ultra-fi ne powders in four shades produce creamy pinks and whites for a subtle, sophisticated look.

ACRYLIC SYSTEM

Traditional Acrylic Powder is available in:

NATURAL PINK WHITE CLEAR



CLEARLY ODOR-FREEThe spa choice for unmatched performance in an odor-free acrylic formula, the Clarité System delivers maximum sculpting control with minimal fi ling. Just a few quick strokes of revolutionary Clarité Curing Resin after acrylic application ensure tack-free curing, so you can fi le and fi nish as you would with traditional acrylic systems. Available in four powder shades for stunning pinks & whites and custom color effects.

ODOR & TACK-FREE SYSTEM

Clarité Acrylic Powder is available in:

SPAWHITE

CRYSTALCLEAR

SHEERPINK

SIMPLYNATURAL


SOAK-OFF GEL LACQUER SYSTEM

STRAWBERRYMARGARITA

HAPPYANNIVERSARY!

RUSSIANNAVY

ROSY FUTURE

BRISBANEBRONZE

POMPEIIPURPLE

LINCOLNPARK AFTERDARK

BASTILLEMY HEART

I'M NOTREALLY A WAITRESS

DULCEDE LECHE

CAJUNSHRIMP

BOGOTA BLACKBERRY

BIG APPLERED

LOUVRE MELOUVRE ME NOT

PRINCESSESRULE!

APHRODITE’SPINK NIGHTIEPASSION

OPI INK.

UP FRONT& PERSONAL

SOAK-OFFGEL SEALER

BLACKONYX

SOAK-OFFGEL BASE

MOONOVER

MUMBAI

YOU DON'TKNOW

JACQUES!

HAWAIIANORCHID

I'M INDI-A MOOD

FOR LOVE

BUBBLEBATH

ALPINESNOW


THE OPI SHADES YOU LOVE. NOW IN LONG-LASTING SOAK-OFF GELS.

OPI’s best-selling Nail Lacquer shades now in a long-lasting, UV-cured, soak-off gel formula! Polished on similarly to Nail Lacquer, Axxium Soak-Off Gel Lacquers provide fl awless color for up to two weeks or more. Plus, color soaks off in as little as 15 minutes. Perfect for busy lifestyles or for any occasion that demands long-lasting color.

Proper application requires that Axxium Soak-Off Gel Base, Axxium Soak-Off Gel Lacquer, and Axxium Soak-Off Gel Sealer are used.

Axxium Soak-Off Gels are available in:


HOW OFTEN do you purchase supplies?

2008 2009

Less than once a month 20.1% 16.0%

Once a month 37.8% 41.0%

Twice a month 25.9% 27.1%

Once a week 14.0% 14.5%

More than once a week 2.2% 1.3%


Yes, I provide all my own supplies, including tools and equipment. 74.3%

I provide some supplies, the salon provides some supplies. 8.4%

The salon provides all my supplies, except my tools. 9.9%

The salon provides all supplies, including tools and equipment. 7.4%

BUYING HABITS

>>>

Do you PURCHASE your OWN NAIL PRODUCTS?

WHERE DO YOU SHOP for nail supplies?

I shop in a professional beauty supply store. 86.9%

I order online from my dealer’s catalog. 43.3%

I order over the phone from my dealer’s catalog or deal sheets. 41.0%

I buy products at tradeshows. 39.0%

I buy direct from the manufacturer. 34.3%

I order from an online-only distributor. 33.8%

I shop in an open-to-the-public beauty store. 28.7%

A distributor’s sales consultant comes to the salon and takes my order. 23.3%

For some items, I buy from non-traditional places that don’t carry traditional professional nail supplies. 15.5%

I shop at the drugstore or other general store. 5.2%

I shop from a mobile or van dealer who comes to my salon. 3.9%

Other 3.4%

Respondents chose the sources they use “regularly.”

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UV light (for curing gels) 87.6%

electric fi le 81.2%

paraffi n unit 73.1%

pedicure spa (“throne” type) 52.4%

local area exhaust system (for ventilation) 45.2%

air purifi er 43.8%

high-level sterilizing equipment (not autoclave) 39.9%

professional towel warmer 37.7%

vented manicure table 32.3%

airbrush (for nails) 23.2%

autoclave 18.5%

microdermabrasion equipment (for hands and feet) 10.4%

tanning bed 10.0%

which of the following pieces of SALON EQUIPMENT do you have in your salon?


SALON ENVIRONMENT

Less than $100 per month 50.0%

$101-$150 per month 13.6%

$151-$200 per month 9.1%

$201-$250 per month 7.7%

$251-$300 per month 6.6%

$301-$350 per month 1.9%

More than $350 per month 11.1%

HOW MUCH DO YOU SPEND per month on nail supplies?

nail polish 65.3% 20.0% 5.8% 6.6% 3.3% 7.2% 5.2% 11.4%

acrylic liquid and powders 52.3% 25.3% 5.3% 18.2% 1.4% 4.6% 3.7% 6.9%

nail fi les 47.1% 26.2% 12.3% 8.6% 4.7% 4.7% 3.9% 12.5%

nail tips 51.8% 26.2% 9.2% 9.6% 1.6% 3.8% 5.4% 10.5%

gel systems/products 46.1% 27.1% 6.2% 18.5% 0.5% 6.9% 5.2% 6.7%

glue 50.2% 20.5% 7.1% 7.9% 5.8% 1.9% 5.8% 11.3%

salon furniture 30.7% 13.3% 5.9% 11.5% 2.0% 2.9% 14.5% 29.0%

lotions 54.4% 21.1% 8.7% 13.2% 2.8% 3.4% 4.7% 11.0%

disposable goods 46.7% 21.5% 11.9% 2.6% 7.8% 2.4% 6.4% 21.7%

sanitation products 58.9% 22.0% 6.1% 6.9% 3.1% 2.8% 3.1% 11.6%

implements 56.5% 22.2% 8.7% 7.5% 3.6% 5.6% 3.4% 9.7%

electric fi les 40.7% 21.5% 8.8% 17.4% 1.2% 4.9% 3.5% 11.1%

TELL US WHERE YOU PURCHASE EACH OF THE FOLLOWING PRODUCTS*

Professional-only supplier (ordering by

phone or online)

Discount supplier,

order online

Direct from the

manufacturer

OTC beauty supply store

Tradeshows I have nopreference

Whoever has the best price

Professional-only

beauty supply STORE

Respondents chose their most frequently used sources.

>>>

OPI

DS MYSTERY AND DS GLOWINTRIGUING ELEGANCE. ABSOLUTE LUXURY.

In a season where style is all about drama and color, new DS mystery and DS glow from Designer Series by OPI capture the mood brilliantly. Two of the season’s richest fashion shades, enhanced with the unmatched glamour of the Designer Series

diamond-dust formulation. Discover these two newest Designer Series shades, and experience the entire collection.

36-PIECE, 2-TIERACRYLIC DISPLAY

showcases Designer Series for maximum effect.

MINI ACRYLICSTYLIST STATION

builds excitement atyour tech table!

MERCHANDISING OPTIONS

DS mystery

NABBK09opidesignspd.indd 2-3 10/28/09 4:37:04 PM

www.opi.com

OPI

DS coronation DS extravaganceDS reserve DS tapestry DS refl ection DS opulence DS classic DS top coatDS jewelDS illuminate

NAIL LACQUERS AND TOP COAT INFUSED WITH DIAMOND DUST

NEW NEW

DS glowSHOWN

DS mysterySHOWN

DS glow

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDEFeatures OPI’s exclusive ProWideTM BrushCall 800.341.9999 ©2009 OPI Products Inc.

Try it on at opi.com

NABBK09opidesignspd.indd 2-3 10/28/09 4:37:04 PM

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NAIL TECH INCOME


which best describes your COMPENSATION SYSTEM?

I am a booth renter, I pay rent to the salon and I keep all my service fees. 45.6%

I am a booth renter, I pay rent to the salon and I keep a percentage of my service fees. 2.7%

I am an employee and I receive a salary. 13.9%

I am an employee and I receive a salary plus a percentage of my service fees. 6.2%

I am an employee and I receive just a percentage of my service fees. 23.5%

I am an employee and my compensation is based on the number of clients I serve.(I receive a higher commission if I bring in more clients.) 8.2%

WHAT COMMISSION PERCENTAGE do you receive

on services?* 55.7% (average) $150 or less 23.7%

$151-$250 11.3%

$251-$350 12.8%

$351-$450 5.4%

$451-$550 12.6%

$551-$650 7.6%

$651-$750 7.1%

More than $750 19.4%

Average weekly income

>>>*2008-2009 Big Book

10 or fewer 16.3%

11-20 14.6%

21-30 16.2%

31-40 29.8%

41-50 15.6%

More than 50 7.5%

On average, how many HOURS DO YOU WORK EACH WEEK?

SERVICE PRICES2008 2009OVERALL INDUSTRY AVERAGE

Basic manicure $19.18 $18.65

Deluxe manicure $27.31 $26.61

Basic pedicure $31.88 $31.33

Deluxe pedicure $47.33 $42.88

Full set acrylics (sculpt) $52.25 $44.79

Full set acrylics (tips) $47.94 $41.11

Gels (full set) $55.11 $46.69

Wraps (full set) $46.04 $33.67

Colored acrylics (full set) $54.44 $45.22

Pink-and-white acrylics (full set) $54.12 $47.19

Acrylic fi ll $28.96 $25.85

Gel fi ll n/a $29.19

Gel toenails n/a $33.95

UV top coat n/a $6.27


SOAK-OFF GEL LACQUER SYSTEM

The Modern Edge NEW Black Onyx & Alpine Snow

NA1009opiaxxiumfp.indd 1 8/14/09 2:47:49 PM

30 | NAILS MAGAZINE | 2009-2010 THE BIG BOOK NOVEMBER 2008 | NAILS MAGAZINE | 30

NAIL TECHS NAIL SALONS 2009 2008 % change 2009 2008 % changeAlabama 1,898 1,919 -1.1% 400 827 -51.6% Alaska 500 350 42.9% 68 125 -45.6% Arizona 8,170 8,236 -0.8% 490 1,170 -58.1% Arkansas 1,412 1,422 -0.7% 450 461 -2.4% California 86,127 85,822 0.4% 7,978 8,097 -1.5% Colorado 6,678 6,779 -1.5% 936 914 2.4% Connecticut 2,932 3,184 -7.9% 929 939 -1.1% Delaware 438 462 -5.2% 93 192 -51.6% Dist. of Columbia 185 185 0.0% 100 91 9.9% Florida 44,575 45,041 -1.0% 4,233 4,190 1.0% Georgia 5,118 5,162 -0.9% 2,137 2,058 3.8% Hawaii 1,620 1,749 -7.4% 229 230 -0.4% Idaho 1,305 1,321 -1.2% 230 222 3.6% Illinois 8,269 8,314 -0.5% 2,231 2,164 3.1% Indiana 3,021 3,039 -0.6% 877 837 4.8% Iowa 1,016 883 15.1% 365 347 5.2% Kansas 913 913 0.0% 437 439 -0.5% Kentucky 2,060 2,078 -0.9% 571 563 1.4% Louisiana 2,994 3,008 -0.5% 982 949 3.5% Maine 1,135 752 50.9% 182 181 0.6% Maryland 6,489 6,418 1.1% 1031 1,001 3.0% Massachusetts 12,142 11,822 2.7% 1,403 1,390 0.9% Michigan 11,897 12,042 -1.2% 1,607 1,639 -2.0% Minnesota 2,686 2,703 -0.6% 713 683 4.4% Mississippi 1,777 1,793 -0.9% 446 441 1.1% Missouri 4,821 4,864 -0.9% 941 925 1.7% Montana 445 417 6.8% 166 163 1.8% Nebraska 788 793 -0.6% 326 295 10.5% Nevada 5,708 6,034 -5.4% 505 518 -2.5% New Hampshire 892 898 -0.7% 198 199 -0.5% New Jersey 7,814 8,125 -3.8% 2,590 2,585 0.2% New Mexico 1,169 1,174 -0.4% 360 356 1.1% New York 16,335 16,172 1.0% 4,128 4,076 1.3% North Carolina 6,677 6,721 -0.7% 1,784 1,736 2.8% North Dakota 113 114 -0.9% 69 64 7.8% Ohio 11,639 11,742 -0.9% 1,581 1,578 0.2% Oklahoma 4,451 4,494 -1.0% 688 665 3.5% Oregon 14,730 14,854 -0.8% 639 636 0.5% Pennsylvania 9,048 9,098 -0.6% 2,609 2,576 1.3% Rhode Island 1,448 1,459 -0.8% 219 210 4.3% South Carolina 1,931 1,938 -0.4% 788 771 2.2% South Dakota 33 30 9.3% 59 54 9.3% Tennessee 3,780 3,810 -0.8% 1,085 1,043 4.0% Texas 23,916 24,029 -0.5% 5,192 5,139 1.0% Utah 1,753 1,592 10.1% 341 336 1.5% Vermont 224 201 11.4% 60 61 -1.6%Virginia 5,750 5,781 -0.5% 1517 1,482 2.4% Washington 7,300 7,300 0.0% 1,334 1,296 2.9%West Virginia 609 614 -0.8% 196 179 9.5% Wisconsin 1,722 1,727 -0.3% 957 932 2.7% Wyoming 361 368 -1.9% 120 104 15.4% TOTALS 348,814 349,746 -0.3% 57,570 58,129 1.0%

REGIONAL ANALYSIS

Sources: This data is derived from several sources: state boards’ self-reported fi gures (in some cases, we confi rmed the data by looking at the actual name fi le); business lists and NAILS’ own estimates when a number is not provided or fi gures from various sources were inconsistent. Our own estimates are based on known information about the number of salon businesses in each state and the average number of nail technicians per salon.

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NAILS to ENVYget andkeep

originalNAIL ENVYMaximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger, and resist peeling,cracking, and splitting.

dry&brittleNAIL ENVYMoisturizing formula helps maintain fl exibility and protects with antioxidant vitamins E & C.

matte NAIL ENVYSame strengthening benefi ts as Original Nail Envy, but witha natural-looking matte fi nish.

soft&thinNAIL ENVY

Strengtheningformula fortifi es soft, thin nails with extra

calcium.

sensitive&peelingNAIL ENVY

Formaldehyde-freeformula protects againstpeeling with antioxidant

vitamin E, kukui nutoil, and aloe vera to

soothe sensitive nails.

maintenanceNAIL ENVY

Just the right balance

of strengthening and

protective ingredients

to keep nails in great

condition. Once your

chosen Nail Envy formula

has done its job,

switch to Nail Envy

Maintenance Formula

to maintain results.


NABBK09opinlenvyfp.indd 1 10/28/09 4:47:49 PM

Cleans and disinfects tools, hard surfaces, and pedicure spas and tubs

Hospital-grade, EPA-registered disinfectant

Effective against a broad spectrum of bacteria, viruses, fungus, mold, and mildew

Deodorizes

Built-in chelator dissolves hard-water mineral deposits

Degreaser cleans residue left by oily pedicure scrubs

Non-acid, pipe-safe cleaning

Economical – one gallon makes up to 128 gallons of cleaning solution

Meets most state board sanitation regulations

AVERAGE COST PER USEHARD SURFACESClean and disinfect your station 20 times for just 1 penny.

IMPLEMENT DISINFECTIONDisinfect implements for 20 cents a day.

PEDICURE SPAS & TUBSClean and disinfect for 39 cents per gallon of water.

With OPI Spa Complete, you can be assured that your salon is as clean as it can be, in one easy step!

Available in 1 Gallon and 4 Fl. Oz. sizes.


One-Step DisinfectantOne-Step Disinfectant

THE #1 REASON WOMEN RETURN TO NAIL SALONS?

CLEANLINESS! Now OPI makes it easy and economical

to keep your salon compliant with state regulations with just one single

product – OPI Spa Complete One-Step Cleaner and Disinfectant.

NABBK09opispafp.indd 1 10/28/09 4:55:57 PM

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Nails Big Book 2009-10

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