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FEATURES 10 NVS

FASHION 18 Morning Fix

TRAVEL 16 Around the World How to Couch Surf

MUSIC 29-31 Two Door Cinema Club Dragonette The Sounds

STYLE 75-34 Sneaker Couture Sailors

Contents

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EDITOR IN CHIEF

CREATIVE DIRECTOR MANAGING DIRECTOR

ASSOCIATE EDITOR

COPY EDITOR ASSISTANT ART DIRECTOR

Robin Portillo Marcos Cotto Amber Fernandez Rachael Schuford Sean Smith Morgan Shauer

EDITORIAL TEL EDITORIAL FAX

GENERAL EMAILEDITORIAL EMAIL

WEBSITE

415/345/6757415/876/1294info@namemagazine.comeditorial@namemagazine.comwww.namemagazine.com

Contributing Writers Brandon Hopkins, Matthew Racantore, Korin Sanchez, Kivalani McMurrin, Natasha Camille, Mary Standish,

Marisa Rubio, Arian Fay, Robin Jake, Madeline Davenport, jen Snyder, Calhan Schneider, Lauren

Dukoff,

Contributing Artists Michelle Youngstrom, Cody Perkins, Nolan Miranda,

Ariana Fay, Brandon Reim, William McReynolds, Alexandra Carr, Amity Bacon, Karen Levitt

Subscription Inquiries ONLY

ADVERTISING/MARKETING DIRECTORHeather Tribolet

NAME Magazine Office1170 Market St, San Francisco, California, 94108, USA

SaddleHorse Clothing

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Here we are at the first issue of NAME magazine, the magazine where up and coming artists are featured and tell the readers on how they plan or have made a name for themselves already in whatever industry that they are in. For the first issue we feature the “extreme” artists . Meaning, the artists who are over the top at trying to get themselves known.In the first ever issue of NAME, we’re taking the word “extreme” back from the extremists by exploring the kinds of extreme living that only a NAME person could understand. A name person is considered as one, obviously an artist and secondly, a person who is interested in how the artist life is. In this issue we take a look at the ways two artists have constructed their public personas and we also check in with provocative photographers. NVS also graced us with their presence and allowing us to be extreme with them. They were actually a fun band to work with, despite the fact that they are extremely crazy. So with that, get extreme!

www.namemagazine.com

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B:SCOTT has been a long time in the making. Designer Brandon Scott began his career at San Francisco State University, winning the award for “Most Marketable Designer” in his senior year. This led to an in-ternship with Nice Collective in San Francisco. Having proven his talent to the designers of Nice Collective, they gave Brandon Scott his first job out of college as their design assistant.

For the next year, Brandon learned anything and everything from the creative geniuses behind Nice Col-lective. In 2005, he received an offer to launch an innovative men’s line, to be called B.Son, from a well established women’s clothing company, Rebecca Beeson. His role was head of design, production and sales, overseeing all aspects of the collection. This positioned him to have a better understanding of how to design a collection, ensure great quality, and sell to the best stores. In 2007, B.Son won Sportswear Inter-national’s Best New Designer of the Year.

In 2009, Brandon Scott launched his own company. B:SCOTT embodies the fusion of Japanese and Ger-man aesthetics -- not overdesigning, but rather using lines with a purpose. Architecture is a major inspira-tion behind this, as Brandon Scott’s grandfather, having been trained at the Bauhaus in the 1930’s, became a prominent designer and contractor with projects to his name throughout the U.S.

Now that Brandon Scott is on his own, B:SCOTT will combine great design with great prices.

a league of his ownB.son is now B.Scott

By: Madeline Davenport

STYLE

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around the worldSan Francisco / AlcatrazSan Francisco is one of the most landmark-rich cities in the United States. One of its most famous sits offshore in San Francisco Bay, off Fisherman’s Wharf. The former prison-turned-tourist attraction once held the most nefarious criminals in America. Today, Alcztraz Island is part of the Golden Gate National Recreation Area and is managed by the National Park Service. Thrill seekers looking for an adrenaline-packed trip will try a tour of the island at night. In addition to breath-taking views of San Francisco from the island, visitors see the the island and build-ings in the dark of night.

Alcatraz Cruises is the only authorized tour provider for Alcatraz Island. Its con-tract with the National Park Service provides exclusive ferry service from Pier 33 at Fisherman’s Wharf to the prison island. The night tour kicks off at 4:20 p.m. On Board and at the DockThe 25-minute ferry ride to the island is a narrated historical tour of Alcatraz, discussing the construction and operation of the prison. The approach is typically longer than the return trip as to provide visitors a full view of the island during daylight hours. The boat docks where a National Park Service guide leads guests to the main prison building. In the BuildingTours of Alcatraz are not personally guided. Park service staff are available throughout the prison for questions, however, the tour is self-guided by way of an audio tour--”Doing Time: The Alcatraz Cellhouse Tour.” The audio tour comple-ments the numerous videos and exhibits on the island, including a cell door dem-onstration. The ferry leaves the island each evening at approximately 7:10 p.m., docking by 7:25 p.m. What is Different on the Night Tour?The National Park Service describes the night tour as a more guided experience. Day tours are less structured and more areas of the island are open for exploration, including the island walks and bay vistas. Evening tours include the guided tour from the dock to the prison. Evening tours also feature exclusive programs not available during the day. These change frequently, with a schedule available from the National Park Service.

Evening trips to Alcatraz are available only from Thursday through Monday of each week. Daytime tours are available each day.

TRAVEL

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morning beautyStyling and Photography: Robin Portillo

THE RISING STAR AND POLISHED OPINION OF FASHION

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“I think people throw around the words ‘icon’ and ‘iconic’ far too much these days,” says fashion blogger Mary Standish from her Californian Home. Despite being labeled as “one of the most influential voices in fashion” by the The San Francisco Chronicle, the 21-year-old, whose real name is Mary Bushee, is quick to dismiss her influence on the world’s wardrobe. “ I’m not a fashion icon at all! It’s a pretty ridiculous notion.”

Yet try as she might to fight it, Mary is fast gaining a repu-tation for her unique style and visual diary of eclectic and forward fashion. Her name is bandied about in the pages of high-end style Bibles, and has become a regular feature on the VIP guest lists at fashion weeks with the likes of Chanel, Gucci and Lanvin, ensuring her a well-positioned seat at their most recent shows. Not bad for someone who created a blog purely as an outlet for her obsession with fashion.

“I started in 2006,” says Mary, “I was feeling the boredom of a job as an barista - something I fell into post uni in a haze of a total lack of direction. I felt compelled to start my own as a sidekick hobby.” Three years on and her blog Hunters of Zanzi-bar, attracts more than 10,000 readers a day, eager to find out what she’s wearing, what she’s yearning for and whose style she admires. So dedicated and loyal are Mary’s readers that she often gets calls from labels she has mentioned on her site to say that they have sold out of a particular item of style. Yet, when questioned on how she feels about the overwhelming reaction to her blog, Mary is modest in her response, “ I don’t really have any time to sit and think about it all... I just go with it. In any case, I don’t feel like its been necessarily overwhelm-ing. Some things are a little weird though. The New York Times recently reported I was designing a collection for Urban Outfitters- which was a heinous lie of course...maybe.

Despite the hype, Mary remains grounded, worker on her blog with the little spare time she as off from her role as the new up and coming designer. Refusing to monetize her “sidekick hobby”, Mary is quick to downplay the role her site plays in the world of fashion. “ I’m not exactly sure that a blogger is being seated front row is changing the industry necessarily. Sure there’s a sensation and a buzz going ‘round, but once that dies down, at the end of the day, blogs are just another strand of fashion media.”

Yet unlike other fashion media that suggests what should be worn, Mary allows her readers to try their own style, admit-ting she hates giving style advice. “ I guess if I had to give advice, the first thing I would say is that if you’re not sure of something then there’s no point in wearing it. To me, style is defined by knowing what you like and going with that with your full conviction.

Aside from her blog, she herself has been modeling for quite sometime now, which lead to her stage name as Mary Standish.

Having a few seasons of experience under her belt with cam-paigns for the likes of Balenciaga and D&G, Mary Standish (Mother Model Management & Next) has proven to be much more than just another pretty face on the runway. .

How do you feel about your experience as a model? Has it changed you somehow?It’s funny actually, I was just browsing through my emails from a year ago and noticed how much I have changed. I have grown into an independent, powerful, confident, and traveled woman.

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�I’m not a fashion icon at all! It’s a pretty ridiculous notion. �

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Where were you raised? St. Louis, Missouri

And where do you live now? I live in my suitcase, but spend most of my time in St. Louis and New York.

How were you discovered? I was scouted by Jeff and Mary Clarke walking in the mall when I was 13.

How often do you travel? Usually once a week, or maybe every other week if I need time for school.

Outside of modeling, what would you like to do? That is the million dollar question. Who knows? Maybe own a restaurant and be a chef, maybe I’ll write a book, be a food critic, try acting, be a psychiatrist, be a model scout, or work on television. The bright side of this career is that it opens a infinity of opportunities once my time as a model is finished (which won’t be for a very long time I hope!).

What was your most memorable shoot? Hmm let’s go waaaaay back to November 2008. My third shoot ever and it was for the Balenciaga campaign. Look-ing back it was so memorable because I had no idea the impact and kickstart that it would have on my career. I just remember being so happy to be their and talk to all the other girls. J’adore parler avec les filles!

Has modeling changed your view on fashion and what did you think about fashion before you became a model? To be completely honest with you, I knew absolutely noth-ing about fashion when I first started. I was lucky enough to have great agents that bought me a huge bag of basics from H&M my first fashion week because all I had was a Catholic school uniform and some basketball shorts. Now I love style, not fashion so much. I’ve started to express myself through clothes and create my own personal style. In my free time I like to wear something a little 60s and innocent with something modern and leather or sheer. Also, I’ve learned the cuts and colors I look best in. I love little dresses.

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William King has stayed on stranger’s couches in Chile, Brazil, USA, Canada, Iceland, Belgium, Luxembourg, Turkey, Kenya, South Africa, India and the Philippines. All with locals and all for free.

Using websites like GlobalFreeloaders.com, Hospitality Club.org and CouchSurfing.com, he managed to travel 60000 kilometers on 22 flights through 15 countries on 23 different couches. And while the whole free accommodation thing was a major bonus.

“The greatest thing is being able to immerse yourself with the locals. I could reel off a big list of places I went to and things I did with people I was couch surging with that I wouldn’t have known about otherwise. Couch surfing is a great way to learn about a country and its people.” So how do we go about organizing our own couch-surfing adventures?

TURN ON YOUR COMPUTERWith over 850000 members, CouchSurfing.com is now the big daddy of the free accommodation websites. “ Some of the others only offer very, very basic information,” Will explains. “ Like a person will say ‘spare couch, no pets,’ and that’s all they’re written. But with CouchSurfing.com, the profiles are

like MySpace or Facebook—they’ve got photos and their inter-ests, a list of friends, languages spoken, and places traveled. They even have a comprehensive couch description so you know what the couch is like and where it is.

“Also, everyone’s referenced, like on eBay. If you stay with someone they reference you and you reference them, so you can just check by peoples references to see if they are OK.”

PICK YOUR HOST“I picked people who sounded interesting; some who sounded quite eccentric,” Will says. “I didn’t want some accountant who gets home at 7:00 and watches television, although if you want that you can go for it.”

Most sites let you search for hosts using criteria like age, sex, hobbies and profession. Women can elect to stay with other women, couples can stay with couples. It’s also a good way of indulging in your own interests while you’re traveling.

SET UP YOUR COUCHWhile getting to Rome in the middle of the summer might be a bit of a mission, the first step is to pick your destination.

how to couch surfFree Accomodation in Every Country Around the World? Yes, PleaseBy: Marcos Cotto

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HANG OUT WITH A LOCALAfter any trip, will says, it’s the people rather than the places that stick with you. And the people he met throughout his trip are now firm friends. “It’s amazing, but with most of the people I stayed with, we clicked right away. By the end you’re giving each other big hugs and emailing each other and you’ve made new friends.”

Of course, there’s also the advantage of having a local guide showing you the coolest stuff around their city.

PLAY NICE“Each person I stayed with, I bought them a meal on the last night just to say thanks,” Will explains. “You don’t have to, but the couch surfing sites suggest you give people a little gift.” The sites also contain a lot of etiquette tip

BE PREPARED FOR KINDNESS“People just take you into their lives,” Will says. “ It’s fantastic. People go right out of their way and the trust is amazing.”

FIND TIME TO SLEEP“The main thing I learned is that the entire planet is fuelled by alcohol. Everyone goes out and gets trashed – it doesn’t matter where you are, you just go out and get thrashed. ““So one thing I would recommend for anyone planning a couch-surfing trip would be to break up the couches with a few nights in your own space. Find a hostel or a cheap hotel room. In fact it’s more than just having your own space. Your liver will prob-ably need a break as well.”

RETURN THE FAVORBeing a guest means being a host as well, however many free couches you cadge on your trip, you’re expected to host the same number of people when you get back home. But as Will has found out, having a succession of foreign types crash on your sofa can be almost as fun as crashing on theirs.

TRAVEL

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BLACK & WHITE