PROJECT INFORMATION CATALOGING SYSTEM

Ateneo ACTM Project Information and Cover SheetAteneo ACTM Project Information and Cover SheetAteneo ACTM Project Information and Cover SheetAteneo ACTM Project Information and Cover Sheet

Project TitleProject TitleProject TitleProject Title

Integrated Marketing Communications Competition

School YearSchool YearSchool YearSchool Year

2009-2010

SemesterSemesterSemesterSemester

2nd

ThemeThemeThemeTheme

none

DateDateDateDate

Jan. 29-Feb. 12 (culminating)

VenueVenueVenueVenue

Ateneo; Mag:Net Café,

Katipunan

DepartmentDepartmentDepartmentDepartment

Project Mentor/EB Point PersonProject Mentor/EB Point PersonProject Mentor/EB Point PersonProject Mentor/EB Point Person

Esme Fong

Contact No.Contact No.Contact No.Contact No.

09178998582

Project Head(s)Project Head(s)Project Head(s)Project Head(s)

Aizel Acayan

Willjann Tam

Contact Nos.Contact Nos.Contact Nos.Contact Nos.

09165117885

09166608868

Target AudienceTarget AudienceTarget AudienceTarget Audience

Number of ParticipantsNumber of ParticipantsNumber of ParticipantsNumber of Participants

30

Yahoo! Group NameYahoo! Group NameYahoo! Group NameYahoo! Group Name

actm0910_IMCcompetition

Core Team MembersCore Team MembersCore Team MembersCore Team Members

Nicole Araos

Angge Ignacio

Dani Eleazar

Contact Nos.Contact Nos.Contact Nos.Contact Nos.

09154453100

09052596597

09157839569

CommentsCommentsCommentsComments

Simplified Abstract of ProjectSimplified Abstract of ProjectSimplified Abstract of ProjectSimplified Abstract of Project

Targeting Ateneo students from different courses and year levels, the Integrated Marketing

Communications Competition aims to showcase the participants’ skills in marketing and advertising. Eight

teams compete in the preliminary round; each creates an IMC plan for one of the sponsoring companies.

The four winning teams then move on to the final round where they present their plan to the major

sponsor through a 30-second video and a marketing pitch.

Prepared ByPrepared ByPrepared ByPrepared By

Aizel Acayan and Willjann Ainsley Tam

Integrated Marketing Communications (IMC) Competition

BASIC PROJECT INFORMATIONBASIC PROJECT INFORMATIONBASIC PROJECT INFORMATIONBASIC PROJECT INFORMATION

Name of Person-in-Charge: Aizel Acayan, Willjann Tam

Contact # of Person-in-Charge: 09165117885, 09166608868

Target Date and Time: February 12, 2010, 4:30 – 7:30 pm

Target Venue: Mag:Net Café Katipunan

Number of Participants: 50

Simplified Abstract of Project (No more

than 50 words)

Targeting Ateneo students from different courses and year

levels, the IMC Competition aims to showcase the

participants’ skills in marketing and advertising. The four

winning teams then move on to the final round where they

present their plan to the major sponsor through a 30-

second video and a marketing pitch.

I.I.I.I. Nature of the Project: Nature of the Project: Nature of the Project: Nature of the Project:

This will be a competition wherein one company will be taken as a major sponsor of the event. The

marketing head/associates of that company will be invited to give a brief on whatever product or aspect

of their company that the participants would devise an IMC plan on.

II.II.II.II. Objectives of the Project:Objectives of the Project:Objectives of the Project:Objectives of the Project:

ObjectivesObjectivesObjectivesObjectives RatingRatingRatingRating JustificationJustificationJustificationJustification

To serve as a training ground for

the development and

enhancement of skills relevant

to the course

3 - The activities allowed the

participants to apply their skills

in marketing and advertising

- Poor quality for some of the

outputs.

To establish goodwill with the

Ateneo community and actively

share in its formative pursuits

3.5 - Students from different courses

and batches joined

- Weak in terms of reach

To provide an open venue for

exchange between the business

community and its members

3 - There were members of the

business community (BC orgs,

business courses, etc.) who

joined the competition

- Weak in terms of reach

To build a reputation of

professionalism, dynamism, and

passion for excellence

2.5 - A lot of things were overlooked

because of lack of planning

III.III.III.III. Total WorkforceTotal WorkforceTotal WorkforceTotal Workforce

a.a.a.a. Committees and Job DescriptionCommittees and Job DescriptionCommittees and Job DescriptionCommittees and Job Description

ComComComCommitteemitteemitteemittee Job DescriptionJob DescriptionJob DescriptionJob Description MembersMembersMembersMembers

Human Resources Recruit participants, coordinate

with them and keep them

updated (mechanics,

announcements, etc.)

Nicole Araos (head)

Promotions Create promotional materials

(website, poster, standees for

culminating, etc)

Angge Ignacio (head), Dani

Eleazar

Logistics Scout for venue for GA and

culminating event

Aizel Acayan

Marketing Look for sponsors coordinate

with them through the duration

of the project

Willjann Tam

b.b.b.b. Core Team List Core Team List Core Team List Core Team List

PositionPositionPositionPosition NameNameNameName Year Year Year Year

and and and and

BlockBlockBlockBlock

ContaContaContaContact ct ct ct

NumbersNumbersNumbersNumbers

EmailEmailEmailEmail

Project Head Aizel Acayan 4 R3 09165117885 aizelca@yahoo.com

Project Head Willjann Tam 3 R 09166608868 wjanntam@gmail.com HR Head Nicole Araos 3 R1 09154453100 nicole_araos@yahoo.com

Promo Head Angge Ignacio 3 09052596597 angge.ignacio@yahoo.com

Promo Member Dani Eleazar 3 09157839569 danieleazar@yahoo.com

IV.IV.IV.IV. Mechanics of Project/Feature ArticlMechanics of Project/Feature ArticlMechanics of Project/Feature ArticlMechanics of Project/Feature Articleeee

Pre-Project

� Instead of having one major sponsor as the sole subject of the whole competition, the IMC team ended up having two minor

and one major sponsor, namely, Wi-Tribe, Bo’s Coffee and IMF Wellness, respectively. Bo’s Coffee is one of ACTM’s year-round

sponsors while Wi-Tribe gave P10,000 as a result of the tie-up sponsorship with Year-End. IMF Wellness agreed to give cash

worth P15,000 and P15,000 worth of X- deals.

� The team had problems reserving a venue for the culminating event. Venues considered were the following: Mag:Net

Katipunan, MVP Basement, and MVP Roofdeck. The team tried to get Celebrity Bar but they were denied.

� The team was cut down to 5 (2 project heads, 1 HR head, and 2 promo heads) from the initially 8 to 10 count.

Project Proper

���� The competition began with a GA for the participants last January 29, 2010 at SOM 211. The IMC team was able to exceed its

target of eight teams; however, two teams backed out leaving eight participating teams, as originally planned. Each of theses

eight teams was composed of at least one freshman or sophomore and students from different courses.

���� Preliminary round: The eight teams picked from the two minor sponsors (Wi-tribe and Bo’s Coffee) and were tasked to submit a

3-page marketing plan that summarizes their marketing strategy. Among the executions listed on the marketing plan, the teams

were to produce a concrete output (e.g. poster, video, website prototype, leaflets, etc.) Entries were submitted on February 4,

2010 at the ACTM Room.

���� The two companies each chose two teams that will move on to the final round.

���� The four finalists (teams) each wins P2,000. The prizes were to be given out during the culminating event.

���� Final round: The four teams were given a brief orientation on the major sponsor’s product, Dentiste’ Plus White Nighttime

Toothpaste. They were tasked to create a 30-second video, to be included in their marketing pitch.

���� The culminating event was held at Mag:Net Café Katipunan on February 12, 2010, from 4:30-7:00 pm. An estimate of 40 people

attended, including the participants, sponsors and the IMC team.

���� Each member of the four teams was given a certificate for their participation. However the prizes (P2,000 for the preliminary

winners and P10,000 for the winner for the final round) were not yet ready so fake checks were awarded to the teams instead.

V.V.V.V. Organizations Involved:Organizations Involved:Organizations Involved:Organizations Involved:

Inside AteneoInside AteneoInside AteneoInside Ateneo

Organization Contribution

Outside AteneoOutside AteneoOutside AteneoOutside Ateneo

Organization Contribution

VI.VI.VI.VI. Budget SummaryBudget SummaryBudget SummaryBudget Summary

Total Total Total

Budgeted

Expenses

Projected

Revenue

Projected Net

Income

Actual

Expenses

Actual

Revenue

Actual Net

Income

VII.VII.VII.VII. Actual TimetableActual TimetableActual TimetableActual Timetable

Date of Execution Event

Jan. 25, 2010 Release of promo (recruitment of participants)

Jan. 29, 2010 General Assembly for participants

Feb. 4, 2010 Submission of entries for Preliminary Round

Feb. 7, 2010 Announcement of Finalists / Start of Final Round

Feb. 12, 2010 Culminating Event

VIII.VIII.VIII.VIII. General Assessment of the ProjectGeneral Assessment of the ProjectGeneral Assessment of the ProjectGeneral Assessment of the Project

A lot of things were overlooked mainly because of lack of time for preparation. The team began planning

only a month before the project, and even though the culminating event was already moved from January

to February, the team still had a difficulty accomplishing all the necessary tasks. The fact that the team

lost some of its members halfway through the planning also contributed to this. The project heads were

hesitant to recruit for new members because they felt that they'd be wasting time briefing and training

them.

The following are some of the effects of the situation described above: - difficulty in finding sponsors - lack of communication among the team members - some members ended up doing more tasks than the others

- poor logistical planning

IX.IX.IX.IX. RecommendationRecommendationRecommendationRecommendation

The project has a lot of potential. It definitely should be done again in the future since it is the core competency of ACTM. The

project itself primarily distinguishes ACTM from the rest of the organizations in the Ateneo. The main problem was that not all committees had a specific head. A lot of manpower for such event is needed. The team should plan at least 3 months before the main event; increase number of contestants, sponsors, and audience; and scout for a venue that will accommodate all the

participants (more or less 100 people).

Endorsed:Endorsed:Endorsed:Endorsed:

Esme Sheree Y. FongEsme Sheree Y. FongEsme Sheree Y. FongEsme Sheree Y. Fong

PrePrePrePresidentsidentsidentsident

ACTMACTMACTMACTM

Alyson YapAlyson YapAlyson YapAlyson Yap

ModeratorModeratorModeratorModerator

ACTMACTMACTMACTM

I.I.I.I. Sponsors/Companies ApproachedSponsors/Companies ApproachedSponsors/Companies ApproachedSponsors/Companies Approached

CompanyCompanyCompanyCompany Contact PersonContact PersonContact PersonContact Person Phone No.Phone No.Phone No.Phone No. Fax No.Fax No.Fax No.Fax No. Email AddressEmail AddressEmail AddressEmail Address

Jansport Ms. Clytie Choa 5670611 loc.

510

clytie_choa.utic@primergrp.com

IMF Beauty and

Wellness Mr. Macasaet 7338300 loc. 4 customercare@imf-wellness.com

Havaianas Evi Guinto 8401788 Ipanema Elro Millet 8482550

Toshiba Ericka Sanchez 8848060 loc.

142 erika.sanchez@dentsu.com.ph

WiTribe Sherrie Lim sherieabbylim@yahoo.com

ECI Telecoms Bong Servañez bong.servanez@ecitele.com

II.II.II.II. Facilitating and Hindering FactorsFacilitating and Hindering FactorsFacilitating and Hindering FactorsFacilitating and Hindering Factors

1. Facilitating Factors

i. Core team’s participation and dedication

ii.

2. Hindering factors

i. Lack of sponsorships

ii. Inadequate number of volunteers and core team members

III.III.III.III. Contingency PlanContingency PlanContingency PlanContingency Plan

AreaAreaAreaArea ProblemProblemProblemProblem EffectEffectEffectEffects/Ramificationss/Ramificationss/Ramificationss/Ramifications Preventive MeasuresPreventive MeasuresPreventive MeasuresPreventive Measures Contingency PlansContingency PlansContingency PlansContingency Plans

Marketing Inadequate

number of

sponsors

- Lack of appropriate

funds for various levels

of production

- Lack of subject for

competition

- Formulate good

package deal coupled

with dynamic

presentations

- Start contacting

sponsors at the start of

the school year.

- Use year-round

sponsor/s as

subject

Logistics Difficulty reserving

venues inside and

- End up choosing a

venue that’s

- Scout for venues as

early as possible (at

- Look for venues

inside Ateneo

outside Ateneo inappropriate for the

event

- Overspend on venue

because of lack of

options

least 3 months before

the event)

- If inside Ateneo, be

ready with OAS

requirements at least a

month before

- Assign someone from

the team whose sole

task is to take care of

logistical concerns

HR Inadequate

number of

volunteers (for

core team)

Some tasks are

overlooked and some

members overworked

- Hold a GA for

volunteers and heads

- Meet regularly and

agree on a certain

mode of

communication which

will always be used and

should be easily

accessible for everyone

(e.g. text, email, etc.)

- Delegate tasks

equally

- Recruit for

volunteers (esp.

from core)

IV.IV.IV.IV. General RemarksGeneral RemarksGeneral RemarksGeneral Remarks

PROMOTIONSPROMOTIONSPROMOTIONSPROMOTIONS

Promotions Work Plan:Promotions Work Plan:Promotions Work Plan:Promotions Work Plan:

1. Send out promotional material through email to the ACTM group, as well as, other groups.

2. Create a promotional site that contains details about the competition (e.g. mechanics, deadlines, etc.)

3. Create a Facebook fan page for announcements and reminders.

4. Promote project through word of mouth.

5. Display table standees containing participants’ names, sponosors’ logos, and ACTM’s logo during the culminating event.

Supplier ContactsSupplier ContactsSupplier ContactsSupplier Contacts

EstablishmentEstablishmentEstablishmentEstablishment Contact PersonContact PersonContact PersonContact Person PositionPositionPositionPosition PhonePhonePhonePhone AddressAddressAddressAddress NotesNotesNotesNotes

1

Freeform Creative

Solutions, Inc,

Along Katipunan

Ave.; printing

doesn’t take long

but to be sure

submit jobs at

least a day before

the event (for

posters)

2

(Suppliers include printers, premium producers, etc.)

Contacts in Different UniversitiesContacts in Different UniversitiesContacts in Different UniversitiesContacts in Different Universities

SchoolSchoolSchoolSchool Contact PersonContact PersonContact PersonContact Person PositionPositionPositionPosition PhonePhonePhonePhone AddressAddressAddressAddress NotesNotesNotesNotes

1

2

Companies ApproachedCompanies ApproachedCompanies ApproachedCompanies Approached

CompanyCompanyCompanyCompany Contact PersonContact PersonContact PersonContact Person PositionPositionPositionPosition PhonePhonePhonePhone AddressAddressAddressAddress NotesNotesNotesNotes

1

2

3

4

5

FINANCIALSFINANCIALSFINANCIALSFINANCIALS

(Use post project financial report template as specified by the Finance Department.)

PROJECT REPORTPROJECT REPORTPROJECT REPORTPROJECT REPORT

(This should be a detailed description of what happened on during the actual event/activity. It should also include pictures with

short descriptions.)

APPENDICESAPPENDICESAPPENDICESAPPENDICES

(This should include all other important documents or aspects not already covered such as compiled receipts, sample letter to

sponsors, sales kit/marketing package for sponsors, letters to speakers, sample application form, price quotations from restaurants

and other establishments, etc.)

Appendix A (PromotionsAppendix A (PromotionsAppendix A (PromotionsAppendix A (Promotions----Related Material)Related Material)Related Material)Related Material)

Promotional Material Standee

Appendix B (MarketingAppendix B (MarketingAppendix B (MarketingAppendix B (Marketing----Related Material)Related Material)Related Material)Related Material)

LogosLogosLogosLogos

Wi-Tribe (Liberty Telecoms) Bo’s Coffee

Dentiste’ Plus White Nighttime Toothpaste (IMF Wellness)

Sample Letter/ Marketing PackageSample Letter/ Marketing PackageSample Letter/ Marketing PackageSample Letter/ Marketing Package

January , 2010

Name

Position

Company

Dear ,

Greetings!

We are the Association for Communications Technology Management (Ateneo-ACTM), the home organization of

BS Management Major in Communications Technology Management. BS COMTECH is the only course in the Ateneo

under the John Gokongwei School of Management that trains undergraduate students for creative management.

Our core competencies, as Comtech Majors and as an organization, extend from the fields of Film Production,

Advertising, IT Consulting, Graphic Design, Web Publishing, Media Management, Telecommunications, Marketing and

Business.

Ateneo-ACTM, in particular, has risen to be one of the most outstanding student business organizations. Last 2007

and 2008, Ateneo-ACTM prides itself for being the overall champions in the John Gokongwei School of

Management Week (JG-SOM Week). JG-SOM Week is a prestigious event wherein organizations under the Business

Cluster of the Ateneo compete in a series of challenges and activities to foster camaraderie and interaction among the

students of the school.

In this regard, we would like to offer your company to sponsor our project this January 16, 2010: Integrated

Marketing Communications Competition (IMC Competition). This project is envisioned to be ACTM’s second

largest event; the Integrated Marketing Communications Competition will be opened to the whole Ateneo student

body. Teams, comprised of students preferably from different year levels, will compete against each other by

planning, strategizing and finally presenting a concrete output – a channel which best communicates or addresses the

IMC of a certain brand, given a certain situation. Outputs may be a broadcast commercial, print advertisement, visual

merchandising, event, etc.

The competition will showcase the students’ creativity and knowledge in marketing and with the rest of the

management subjects. The IMC Competition’s main purpose is to create a realistic business situation wherein they are

tasked to enhance the company’s image and brand awareness. The contestants will present their IMC to a panel,

which will be composed of the company sponsoring the event and professionals in the field of marketing.

Your company is guaranteed media mileage and exposure to our 400-member body, as our projects serve as a perfect

media to advertise your latest products and services, as well as all other important enterprises you wish to address.

Also, since our foundation as an organization is advertising-oriented, you can be assured that effective promotional

strategies will be employed to reach your target market, the Ateneo-ACTM members as well as the entire Ateneo

community.

Herewith are proposals for our project. If you wish to discuss other matters at hand, we are more than willing to

present to you the project offerings through a meeting. I will get back to you soon to inquire the status of this letter.

Please feel free to contact the undersigned. Thank you very much and hope to hear from your favorable reply.

Respectfully Yours,

Willjann Ainsley Tam

Co-Project Head – Integrated Marketing Communications Competition

Association for Communications Technology Management

0916-6608868

wjanntam@gmail.com

ACTM 09-10

BENEFITS Diamond Platinum Gold Silver

COST (negotiable) P25,000 P15,000 P10,000 P5,000

Before the event

Product Lock-out �

Distribute, collect and tally company survey forms which we can distribute any time the company wishes

�

Promotion of any company events, offers and website link through: ACTM Yahoogroups email blasts ACTM YM blast ACTM website ACTM facebook account

�

�

Facebook and Email blast

�

Email blast

Ateneo-ACTM Website <www.ateneoactm.com>

�

Logo+advertorial+ads+video �

Logo+advertorial+ads �

advertorial �

logo

ACTM’s official e-mail newsletter (online), circulation(500+) -quarter page -half page -whole page

�

Logo+advertorial+ads+promotion of product

Whole page

�

Logo+advertorial+ads Half Page

�

Advertorial Half Page

�

Logo Quarter Page

Org bulletin board �

Logo+ads �

Logo+ads

Promotional materials: • Posters • Email blasts • ACTM facebook account • PA promotions

� � � �

Logo placement in Trilogy � �

Free Ticket to Year End Party � � � �

Event Proper

Option to be the Company contestants will device an IMC Campaign for (subject to the approval of Project Heads as to which company gives the best offer)

�

�

�

�

Option to display Company Streamers and Tarpaulins:

�

�

3 maximum

2 pieces maximum �

1 piece maximum

�

Company Product Posters: �

10 pieces maximum

5 pieces maximum

�

3 pieces maximum �

Company Product Advertisement in AVP:

�

�

TV Commercial playback

Logo Inclusion

�

�

�

Display of Company logo in Certificates of Appreciation given to all participating contestants

�

�

�

�

Display of Company logo in attendance sheets and project evaluation sheets

�

�

�

�

Awards for the top 3 contestants

�

�

�

�

Company Representatives given slot during the program to advertise and promote product(s)/service(s)

�

�

Company jingle or promotional video/commercial will be shown

�

Option to set-up Company Product Display Booths

�

�

On stage acknowledgement and promotion by the hosts

�

�

�

�

Company Facts and Trivia questions and answer game (prizes given by sponsor)

�

�

Option to distribute the ff: Flyers Brochures Product Samples

�

�

�

Option to conduct games, contests and raffles

�

�

�

�

Other benefits the company has in mind from the project or ACTM in general (to be discussed in detail during the meeting)

�

�

�

�

Future

Receive post-documentations of events (includes pictures)

�

�

�

Will be included in ACTM’s future project database

�

�

�

�

Given priority in terms of being considered as sponsors for future organizational projects

�

�

�

�

EX-DEAL PACKAGES (mixture of cash and products or products alone)

* The major sponsor has the option to provide the venue for the culminating event.

MOAMOAMOAMOA

Partnership Agreement between

Ateneo Association for Communications Technology Management and IMF Beauty and Wellness

This Agreement is made and entered into by and between the Ateneo Association for Communications

Technology Management, herein referred to as ACTM and the International Market Focus, herein referred to

as Diamond Sponsor. In conclusion of the premises and mutual promises set forth herein, the parties, intending

to be legally bound, hereby agree as follow:

1. Event. ACTM agrees to conduct the Integrated Marketing Communications (IMC) Competition which will be

held from January 29, 2010 to February 12, 2010. IMC Competition Launch will be on January 29, 2010 in

JGSOM Room 210, Culminating Activity will be on February 12, 2010 in Magnet Café, Katipunan.

2. Responsibilities of the Organization. ACTM will:

a. Provide a Memorandum of Agreement (MOA), which is sanctioned by the Loyola Schools – Office of

Student Activities (LS-OSA)

b. Abide by the sponsorship package the Diamond Sponsor has agreed to enter into.

1. Product Lock-out

2. Distribute, collect and tally company survey forms which we can distribute upon company’s

request.

3. Promotion of any company events, offers and website link through:

���� ACTM Yahoogroups email blasts

���� ACTM website (logo, advertorial, ads, video)

���� ACTM facebook account

���� ACTM’s official online newsletter, 500+ circulation (whole page)

���� Event Posters

4. Logo placement in Trilogy

5. Give 2 Free tickets to the year-end party

6. Use company as subject for the IMC Competition

7. Display a maximum of 3 company streamers and tarpaulins [Dimensions to be indicated by IMF]

which will be displayed during the culminating event in Magnet Café, Katipunan.

8. Display a maximum of 10 company product posters [Dimensions to be indicated by IMF] which

will be displayed during the culminating event in Magnet Café, Katipunan.

9. Include company product advertisement in audio visual presentation during the culminating event.

10. Play TV Commercial during the culminating event.

11. Display company logo in Certificates of Appreciation given to all participating contestants

12. Display of company logo in attendance sheets and project evaluation sheets

13. Involve the company in the awarding of the the top 3 contestants

14. Give company representatives a slot during the program to advertise and promote

product(s)/service(s)

15. On-stage acknowledgement and promotion by the hosts

16. Conduct company Facts and Trivia question and answer game (prizes given by sponsor)

during the culminating event.

17. Distribute the company flyers, brochures, and product samples will be given as prizes.

18. Give post-documentations of events

19. Include company in ACTM’s future project database

20. Consider the company as priority in terms of being considered as sponsors for future organizational

projects

c. Provide a Memorandum of Agreement (MOA) which is sanctioned by the Ateneo Office of Student Activities

(OSA).

d. Have to first consult, collaborate or take into consideration any change(s) to the projects intended to be made by

ACTM and act on any of International Market Focus concerns and suggestions (if deemed legal, effective and

achievable by ACTM in collaboration with OSA).

3. Diamond Sponsor’s Responsibilities: In exchange for promotional tie-ins with the event, the Diamond

Sponsor will:

a. Sign this Memorandum of Agreement (MOA)

b. Give Php 15,000 check addressed to Ateneo de Manila University.

c. Give Php 15,000 worth of Dentiste toothpaste. d. Provide the organization with the company logo and all promotional materials such as streamers, flyers,

posters, product samples and company video.

e. Consult with and channel their concerns or requests through ACTM.

f. Abide by all rules and regulations provided by the Ateneo de Manila University.

g. Receive the benefits brought by the option of being a sponsor.

4. Promotional Limitation

a. Except as expressly provided herein, neither the Diamond Sponsor nor ACTM shall have the right to use

in any way the corporate or trade name, trademark(s), service mark(s), logo(s), or other identification of

the other party after IMC Competition without their written consent.

b. Diamond Sponsor hereby grants ACTM a royalty-free, non-exclusive license to use and display the

trademarks associated with products. Such use shall be limited solely to the duration of the partnership of

this event and any advertising or promotional activities relating thereto. ACTM shall not use any of the

Diamond Sponsor’s trademarks in a way affiliated with or otherwise acting on behalf of ACTM. The

Diamond Sponsor and ACTM acknowledge that the provisions if this paragraph do not convey any right,

title or ownership interest in the trademark.

5. Term and Termination. This Agreement shall be effective from the date of the signing of this Partnership

Agreement through the end of the aforementioned events. If when cases a breach of contract happened, the

Ateneo de Manila University – Loyola Schools Office of Student Activities shall intervene in behalf of

ACTM in seeking legal actions.

6. Termination for Default. ACTM by written notice, may terminate this Agreement in whole or in part for

failure of the Diamond Sponsor to perform any of the provisions herein. In such event, the Diamond Sponsor

shall be liable for damages, including the excess cost of procuring similar supplies and services.

a. The Diamond Sponsor will provide cash equivalent to the value of the

materials/equipment/services originally to be provided, if the materials/equipment/services are

not in good condition or adequate quality.

b. The Ateneo de Manila University has the right to remove promotional materials and/or

merchandise in cases where Diamond Sponsor does not perform their responsibilities.

7. Force Majeure. Neither party shall be responsible for events beyond its reasonable control, such as acts of

God, weather delays, or other fortuitous events. If the event is postponed due to inclement weather or other

conditions beyond ACTM’s control, it may be rescheduled for another time. The Diamond Sponsor shall then

be entitled to the advertising and sponsorship package originally agreed upon at no additional charge to

Diamond Sponsor.

8. Entire Agreement. This Agreement contains the entire understanding between the parties relating to the

subject matter contained herein and supersedes any all prior agreements, arrangement, communication, or

representations, whether oral or written. This Agreement may not be amended, modified, or changes except

through a written document signed by both parties.

In WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed.

For International Market Focus For ACTM [Please indicate complete name]

[Please indicate position]

Willjann Ainsley Tam

ACTM IMC Competition Marketing Head

Appendix C (FinanceAppendix C (FinanceAppendix C (FinanceAppendix C (Finance----Related Material)Related Material)Related Material)Related Material)

(Compiled receipts, price quotations, etc.)

Appendix D (Others)Appendix D (Others)Appendix D (Others)Appendix D (Others)

Minutes Minutes Minutes Minutes –––– Jan. 13, 2010 MeetingJan. 13, 2010 MeetingJan. 13, 2010 MeetingJan. 13, 2010 Meeting

- Trbe Leader training on Saturday, 9am-1pm, meeting place: Starbucks Katipunan

- Follow up: Havaianas (c/o Willjann) - Promo: promo material (Esme's suggestions: Unilever recruitment promo, JSEC board-roof)

- Incentives for participants from Mkt/Com classes (c/o Nikki)

- Create IMC tumblr site (c/o Nikki and promo)

- Reserve SEC C Foyer - There will be a common email for the participants' entries (read on for details)

- Outline of the paper: we have to do this next meeting

OUTPUT

tumblr site for WiMax - Participants can use WiMax to create tumblr site (Feb. 2-5)

- Participants will use only one email for their tumblr sites so we can change the password to prevent

modifications after the deadline. - Eliminations: Feb. 7 (Sir Nate, Sir Aly, Ross, etc.)

- Release congratulations: Feb. 8 noon

Promotional video - Send/upload

- 30 seconds max

- Judges: sponsor, Abe, Dazzle, etc

PRESENTATION - Content: analysis, strategy, execution

- Criteria: creativity, coherence/consistency, delivery, feasibility

TIMETABLE

Jan. 18 send promos to CSP Jan. 20 release promos

Jan. 25 official start of recruitment

Jan. 30 release of mechanics Feb. 2 deadline of paper

Feb. 6 deadline of tumblr Feb.8-11 work on video

Feb. 11 submission of video Feb. 12 culminating event

Program Flow

4:00 – 4:30 pm Ingress 4:30 – 4:50 Registration

4:50 – 5:00 Opening remarks � ACTM President Esme Fong

� IMC Competition Project Head

5:00 – 5:05 Introduction of judges 5:05 – 5:15 Awarding of cash prize for winners of preliminary round

5:15 – 5:30 Presentation of first group 5:30 – 5:45 Presentation of second group

5:45 – 6:05 Break

� Exhibit of winning posters from preliminary round (4)

� Show Dentiste’s commercial

� Q&A

6:05 – 6:20 Presentation of third group 6:20 – 6:35 Presentation of fourth group

6:35 – 7:05 Break

� Judging

� Snacks

� Promotions for sponsors

7:05 – 7:20 Announcement of winners by judge/s and awarding of cash prize 7:20 – 7:35 Closing remarks

QUESTIONS FOR DENTISTE’

1. Dentiste' is the world's first herbapeutic toothpaste. As such from how many herbal ingredients is dentiste made of?

Answer: 14

2. Dentiste' is a nighttime toothpaste that is clinically proven to stop bad morning breath. What is this ingredient that inhibits bacteria deposit on teeth that makes Dentiste' a great remedy for bad morning

breath?

Answer: Xylitol

3. Dentiste' is highly advisable for diabetics. What characteristic of Dentiste' makes it as such? Answer: It's sugar-free

4. What is the complete name of the world's first herbapeutic toothpaste? Answer: Dentiste' Plus White Nighttime toothpaste

5. Is Dentiste' only applicable for nighttime use?

Answer: No it's the safest toothpaste so you can use it anytime

Additional Questions

1. Where can you buy Dentiste’ Plus White Nighttime toothpaste?

Possible answers: i. Metro Manila: Watsons, Landmark, PCX, S&R Price Club, Unimart, etc.

ii. Visayas and Mindanao (Bora Budget Mart, Boracay Island)

2. Dentiste’ contains the following ingredients except:

a. Eucalyptus (anti-inflammatory) b. Cinnamon (strong andti-bacteria; effect in the mouth and regulates blood sugar for diabetics)

c. Mint (freshens breath)

d. Fluoride Answer: D

JUDGES

1. Ms Lin Y. Tan a. Managing Director of IMF Beauty and Wellness Products

b. Marketing graduate from De La Salle University

2. Mr. Rico L. Macasaet – Sales and Marketing Manager

Sample of Evaluation Sheet

PROJECT EVALUATIONPROJECT EVALUATIONPROJECT EVALUATIONPROJECT EVALUATION SHEETSHEETSHEETSHEET

PROJECT:PROJECT:PROJECT:PROJECT: DATE:DATE:DATE:DATE:

VENUE:VENUE:VENUE:VENUE:

I. Please rate the truth of the following statements:I. Please rate the truth of the following statements:I. Please rate the truth of the following statements:I. Please rate the truth of the following statements: (5 as the highest)(5 as the highest)(5 as the highest)(5 as the highest)

• The activity was well organized. 1 2 3 4 5

• The objectives of the activity were clearly delivered. 1 2 3 4 5

• The activity brought out the org's mission and identity. 1 2 3 4 5

• The activity made me share in the org's advocacy. 1 2 3 4 5

II. Venue:II. Venue:II. Venue:II. Venue:

• The venue was appropriate for the event/activity. 1 2 3 4 5

III. Food and DrinksIII. Food and DrinksIII. Food and DrinksIII. Food and Drinks

• The food was enough for everyone and was tasty. 1 2 3 4 5

IV. Activities and the SelfIV. Activities and the SelfIV. Activities and the SelfIV. Activities and the Self

• The date and time of event was convenient. 1 2 3 4 5

• The program was on time. 1 2 3 4 5

• I enjoyed the presentation/videos prepared. 1 2 3 4 5

• I was able to meet new people and mingle with them. 1 2 3 4 5

• I learned more about the org and its projects, etc. 1 2 3 4 5

V. The Project Heads, FacilitatorsV. The Project Heads, FacilitatorsV. The Project Heads, FacilitatorsV. The Project Heads, Facilitators

• They were able to facilitate and manage the activities 1 2 3 4 5

and participants well.

• Speakers shared relevant knowledge and insight. 1 2 3 4 5

I would rate this activity as a 0 – 10 (10 as the highest) = ______ Where did you learn about this event? (Check all that apply)

�Point Person (Ate/ Kuya/ Buddy/ Hotness)

�Email Blast

� ACTM Planner

�ACTM Website

�Friends

�Others:_______________

Please complete the following sentences.Please complete the following sentences.Please complete the following sentences.Please complete the following sentences.

I like this project/activity/event because….I like this project/activity/event because….I like this project/activity/event because….I like this project/activity/event because….

This project/activity/event would have been more successful if….This project/activity/event would have been more successful if….This project/activity/event would have been more successful if….This project/activity/event would have been more successful if….

My most significant learning iMy most significant learning iMy most significant learning iMy most significant learning in this project/activity/event is…n this project/activity/event is…n this project/activity/event is…n this project/activity/event is…

Other commentsOther commentsOther commentsOther comments and/or suggestionsand/or suggestionsand/or suggestionsand/or suggestions::::

DOCUMENTATION SUBMISSION DETAILS

Submitted on: March 13, 2010 Submitted by: Aizel Acayan

Done by: Aizel Acayan and Willjann Tam

Photos by: ?