Name Of The Company

Hair N THEre SAlons

MANISH DAYAL

9313032942 VAIBHAV MISHRA

8800563422 RUPAM MONDAL8447893265

PRATIGYA SHARMA9654687874

SIDDHANT JAIN 9654499054

5TH MARCH 2014

NAME OF THE FINANCERS TEAM MEMBERS IN AN EQUAL

PROPORTION. PUNJAB NATIONAL BANK

Hair N There

EXECUTIVE SUMMARY

Hair N There is a hair salon that allows the entire family to have their hair needs satisfied in one convenient visit. There are many "quick salons" like Jawed habib etc., however, many of these salons, such as Cost Cutters, only provide the minimum services, whereas the upscale salons can be inconvenient due to scheduling requirements and cost. The owner of Hair N There an unfulfilled customer need for a low-cost salon that provides maximum flexibility and strong customer attention. Using this strategy, Hair N There will gain significant market share and create critical long-term relationships with its clients.

MISSION Hair N there’s mission is to provide reasonably priced, convenient hair styling. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

REVENUE MODELHair N There does not aim at too high profits. What it aims it at is the luxurious services at a price the consumers can afford along with a reasonable amount of profits.Revenues are expected to be positive in 1st few months of the setting of the business.

TARGET MARKETAs Hair N There is a hair salon which provides all the aligned services which customers want from a hair salon , it has its Target market those Individuals who have an appeal to look best in the Crowd . People of all age groups whether it be teenagers , old age peoples etc. are the target customers.

BACKGROUND AND PURPOSE:

The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand for the appealing looks, as well as the ambitions of the owners to one day start there own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. pratigya, and her talented team of beauticians, has what it takes

to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth.

OBJECTIVES :

The objectives for the first three years of operation include:

1. To create a service-based company whose goal is to exceed customer's expectations.

2. To increase the number of clients served by at least 20% per year through superior performance and word-of-mouth referrals.

3. To develop a sustainable start-up business, contributing to increased employment of community residents.

Services offered by Hair N Care

Hair N There is considered an upscale full-service beauty salon. We will offer a wide range of services that include:

Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving.

Nails: manicures, pedicures, polish, sculptured nails. Skin Care: European facials, body waxing, massage.

MARKET ANALYSISTARGET MARKET AND MARKET SEGMENTSHair N There’s typical client will be: • Between the ages of 18 and 55 • Income levels of Rs.25,000 to Rs.40,000 • Female • Typically employed part or full-time • Looking for a salon close to the work place, for lunch hour services or immediately after work

• Looking for reasonably priced services with a high level of luxury • They like to be able to have all beauty care services and products in one location due to a busy lifestyle

MARKET SEGMENTS GEOGRAPHIC

DEMOGRAPHIC

PSYCHOGRAPHIC

BEHAVIORAL

Northern India

Professionals, Students, Homemakers.

Upper-lower, working class, upper-middle class.

Regular occasions, special occasions.

Urban,Sub-Urban

Age-10-60 Quality, service

FEW LARGEST CUSTOMERS1) TEENAGERS2) MODELS.3) COLLEGE STUDENTS4) HOUSEWIVES

PORTER’S FIVE FORCES MODEL:1. Threat to new Entrants/Potential competitors

Entry barriers are relatively low for the salon industry,there is no consumer switching cost and zero capital requirement. There is an increasing amount of new brands appearing in the market with similar prices than Hair N There .

Hair N There is seen not only as a Hair salon but also as a brand. It will held a very significant market share for a long time and loyal customers.

2. Threats to competitors: There are many Up-scale beauty salon in the market. Hair N there really have an entirely unique service. Customers opts for Hair N There ‘s services blindly.

3. The Bargaining Power of Buyers: The individual Cutomer no pressure on Hair N there. Large Hair salons, like LAkme, Jawed habibs , have

bargaining power because of the large customers loyalty and their Brands , but the bargaining power is lessened because of the end consumer brand loyalty.

4.The Bargaining Power of Suppliers: The main need for Hair N There includes the supply of facial

creams etc. The suppliers are not concentrated or differentiated.

5.Rivarly among existing firms: Currently there are many Hair Salon units across the

country Offering similarly as Hair N there .

COMPETITORS ANALYSISHair N There’s Hair Salon wants to set itself apart from other beauty salons that may offer only one or two types of service. Having come from such a salon, Hair N There realized from talking to clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails at another. Although the focus of Hair N There’s Hair Salon is hair services, we do plan to offer our clients the convenience of all these services in one location. There are a number of salons like ours such as Jawed Habibs, Lakme Beauty salons, but they are mainly in the very high income parts of Brandon and surrounding areas. We do not intend to compete with these so called “day spas”. We wish to offer a middle ground for those clients who can’t quite afford

those high-end luxury salons.

STRATEGIC MARKETINGBrand Strategy is not about delivering a compelling marketing message, but rather it’s about delivering unparalleled value.

Brand strategy Here are a few of the methods our brand strategy services define your brand:-BRAND MAPPINGBrand mapping identifies new and relevant opportunities by unearthing the reasons why consumers choose your brand, or a competitor's.Here in case of Hair N There we saw the customers pain that they have to pay extra for Beauty solutions as they want to look different ,so we grab this opportunity and analyze that we can provide same level of services to the customers at a relatively affordable price which would also help them toh have a track on their budgets.Our Brand Mapping services illustrate the reasons why consumer will like to come to us, as we will be analyzing the following aspects of customers. We will be able to deliver the service related with the following aspects:-

Consumer Behavior (beliefs, motivations and prejudices) Brand Value (active and inactive) Competitive Landscape (misalignments and opportunities) Key Insights (opportunities and threats)

PRICING STRATEGY

The pricing strategy used by Hair n there will be Marketing Penetration technique because as the Salon's charges much more higher prices for the Services so that the Hair N there will provide the Beauty to Client's at lowest price so that these salon's do not rise up their service price and thus will increase the selling potential of the salon. This will also

attract our target customer i.e., youth who want more in less price.

PROMOTION STRATEGYADVERTISING – A MASS MEDIA APPROACH TO PROMOTION

Outdoor Business directories Magazines / newspapers TV / cinema Radio Newsagent windows

SALES PROMOTION - PRICE / MONEY RELATED COMMUNICATIONS

Coupons Discounts Competitions Loyalty incentives

PUBLIC RELATIONS - USING THE PRESS TO YOUR ADVANTAGE

Press launches PR events Press releases

FINANCIAL ANALYSISFINANCIAl SUMMARY

IF PROVIDED FREE BY THE GOVERNMENT

IF PROVIDED FREE BY THE GOVERNMENT

Money Needed Source

Money Needed for Amou

nt

E or A Estimated or actual

Where the Money will Come from

Amount

Start up costs

Rs 620000

E Personal cash

Rs 205000

Working capital

Rs 140000

E Line of credit –

loan from PNB

Rs 150000

Rs 360000

Others- parents

Rs 45000

total Rs 760000

total Rs 760000

ORGANIZATION MANAGEMENT

Organization management is divided into following parts

ORGANIZATIONAL STRUCTURE – Hair N there consist of a flat organization structure with all partners investing equally and holding an equal share in the business

PLANING , MEASUREMENT AND EVALUATION SCHEMES – REWARDS – the persons working in Hair n There are rewarded with bonus and gifts.

SELECTION CRITERIA – there are some set of rules on the basis of which selection is done.

Hair N ThereOperationalPratigya sharmasiddhant jainFinancialVaibhav mishramanish dayalHuman resourceRupam mondalMarkteingmanish dayalvaibhav mishrasiddhant jain

TRAINING – In Hair N there the proper training is given to the beauty experts. A special training is given that how to give there best to the customers.

ORGANIZATION DESIGNThere all the departments are controlled by all the partners and are keeping check on it.

In this the delegation of work and responsibilities is also decided, allocation of resources is also made so that best thing can be get at lesser price. As Edi cups product is totally new so it also invite ideas and adopt the required changes.

OWNERSHIP

The word OWNERSHIP is defined as the state or fact of being an owner and legal right to the possession of a thing ownership. The owner is the person who starts the business. He / She has the full responsibility for the operations.

FORMS OF BUSINESS

PROPRIETORSHIP - There is a single person who is the whole sole owner, manager of the business. He is the only person who handles the business and bears the profits & losses of the Firm himself.

CORPORATION - The ownership is reflected by ownership of share of stock. It is the separate legal entity run by stakeholders having limited liability.

PARTNERSHIP - Two or more individuals having unlimited liability who have pooled resources to own a business. There may be some general partnership owners and some limited partnership owners.

Edi cups consists of five Members in the form of PRIVATE PARTNERSHIP involved in the running of the Those include :-

Vaibhav mishra Manish dayal Rupam mondal Deep Majumdar Siddhant jain pratigya sharma

FUTURE PLANS : The Plan is to serve the customers with more and more enhanced services and in the best affordable prices . The main aim is to provide them with luxury that is within there reach.

BUSINESS RISKAs New Business is always accompanied by some risks which have critical issues that decides the success or failures of the

business. The Exhibit shows the risk that is involved with Hair N There.

RISK LIKELIHOOD(High, medium, low)

IMPACT(high, medium , low)

PLAN(high, medium, low)

RESPONSEPLAN

Existing big players in the market

H H M

As we are new to the Hair salon industry and competitors are established players so there is tough competition to be faced.

ADATABILITY M M MIndian customers would take time to change their preference from a coffee cup to edible coffee cup

CONCLUSION

Though we do not expect a too high range of profits but we proudly say that we contribute towards “making people appealing”As we all know we want to look attractive and beautiful at any cost but when you are getting the same at a cheaper price then it will be a gift to your for yourself, therefore , Hair N There salons is a move towards providing value to the customers along with a beautiful look.Hence we conclude by saying:-

Your beauty is now our duty….