Date post: | 27-Dec-2015 |
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Name that Brand…
Color
Color is a powerful promotional tool
• Proper use of color is vital to creating a positive image among consumers
• Creates and reinforces the brand identity
• Marketing research shows that 80% of visual impact is related to color
Battle over Color
• Consider the fact that colors are in limited supply
• Businesses have to protect their color identity with trademarks
What are some companies that use red,
white, & blue in their logo?
Color in Culture
• China: Good luck, celebration, summoning
• India: Purity
• South Africa: Color of mourning
• Russia: Bolsheviks and Communism
• USA: Danger, love, passion, stop
Color in Culture
• China: Nourishing
• Egypt: Color of mourning
• Japan: Courage
• USA: Warning, yield
Color in Culture
• Japan: White carnation symbolizes death, funerals
• USA: Brides, angels, good guys, hospitals, doctors, peace, surrender
Color Palettes
• Marketing campaigns also use color to effectively communicate a mood or tone for a message or brand
• Warm colors
• Cool colors
• Neutral colors
Activity: Color Psychology
• Pick a partner and select a color• Use the worksheet to discover what
your color represents and how it impacts marketing
• Work in class today– Use the computers & magazines
• Share findings tomorrow in class - 5 minutes per group