COMMERCIAL TECH: ShmerykowskyProject #4: Logo Design
AGENDA: Through the use of TYPOGRAPHY, students will develolp their own LOGO for a Company based ONE of the following topics. Please CIRCLE it now:
Sports Dance Music Visual Art
Food Travel Fashion/
Clothing
Technology Cars Culture
Production (movies…etc)
Animals
PROCEDURE:PART ONE : Brainstorm for YOUR Logo Design CLASSWORK (this will be graded- Please do not loose!)
1. Choose an interest of yours from the list above. Write down what it will be here:____________________2. If you could develop a Company based on this interest, what would you name it? Please write down AT
LEAST three potential names.a. ______________________________________________b. ______________________________________________c. ______________________________________________
3. What FOUR potential images would you use to express the COMPANY IMAGE?a. ______________________________________________b. ______________________________________________c. ______________________________________________d. ______________________________________________
PART TWO : Logo Design Practice: CW/HW1. You will be given a series of Handouts to do for HOMEWORK2. Each one is a preparation for development of your OWN Logo WITHOUT TYPE.
a. Logo Redesignb. Logo Brainstormc. Logo Improvement
PART THREE: Typographic Font: HW1. At home, in a typing program (Pages, Microsoft Word….etc); you will be typing your chosen company
name in a variety of different Fonts, Sizes and Type Face (bold, italic, regular…etc). This will help you determine what FONT you will use for your Company Design.
2. Type your Company name in 30 different font and (or) type families.
a. For Example : TRYZYB DESIGNS, TrYzYb Designs, Tryzyb Designs, Tryzyb Designs, Tryzyb Designs, Tryzyb Designs, TRYZYB designs, tryzyb designs, tryzyb DESIGNS
PART FOUR; Creation: CW/HW3. In your NEWSPRINT PAD, SKETCH with pencil:
a. 6-8 examples of your Company Name with your Company Symbol
i. It can be a full wordii. It can be initals
iii. It can be an abbreviationb. Draw them LARGE. Have AT LEAST TWO per
page.4. REMEMBER : LESS IS MORE!
5. We will choose together the best design and it will go through a FINAL improvement stage.
