Naming and Positioning

• The first public act of branding• At the core of brand

The importance of name

Survey of the

“Biggest effects on hit

products”

Brand

Strip the color …

Strip the shape…

Only Name

• You need time• You need money• No set process• No set guide• Applicable experience

Naming facts

• Where do you position the business– Be different– Be relevant

Get strategic

• What is the vision of business– Develop creative themes– Allow expansion

Get thinking

• Think about all the different kinds of names– Construct– Expression

Get Creative

Shortlist & Decide

• General criteria

Floor is open for you!Q&A

THANK YOU

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