Charlie Gunningham

What’s in a

Name?

1

No, I’m not Cunningham!

2

Naming’s easy? Try naming a

child3

iPod, 20014

Blackberry, 20015

Firefox, 20046

Twitter, 20067

Windows 7, 20098

Misspelt Compound Blended

Abbrev’d New Context Droppd Vowel

9

… Some Naming Conventions

10

6th Dec 1999 – aussiehome.com

11

Blagging my way onto CNBC TV12

13

Outdoor ad concept, c. 2008

… 9 year brand overhaul14

15

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… stuck with an acronym (we did the best we could!)17

People paying for news? (… but it’s data/research/more business we sell)18

@ chazgunningham /charliegunningham charliegunningham.com

What’s in a Name?

Charlie Gunninghamcharlie.gunningham@businessnews.com.au

19

… Everything and Nothing