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Nandini Milk-final

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KARNATAKA COOPERATIVE MILK PRODUCERS’ FEDERATION LIMITED K M F
Transcript
Page 1: Nandini Milk-final

KARNATAKA COOPERATIVE

MILK PRODUCERS’ FEDERATION

LIMITED

K M F

Page 2: Nandini Milk-final

KARNATAKA COOPERATIVE MILK PRODUCER’S FEDERATION LIMITED

Started in 1974

Second largest dairy cooperatives in the country

First ever to be funded by World Bank

13 milk unions throughout the state

The KMF had commenced export of about 20,000 liters of milk to Singapore a month. There was also a demand for milk from Saudi Arabia.

Page 3: Nandini Milk-final

GROWTH OF KMF1976-77 2009-10 (up

to July 2009)

Dairy Co-operatives

Nos. 416 11,542

Membership Nos. 37,000 20,18,788

Milk Procurement

Kgs/Day 50,000 36,68,314

Milk Sales Liters/day 95,050 23,77,364

Cattle Feed Consumed

Kgs/DCS 220 3,046

Daily Payment to Farmers

Rs.(Lakhs) .90 449

Turnover Rs.(Crores) - 3,135

Page 4: Nandini Milk-final

KMF UNITS Mother Dairy, Bangalore

Nandini Milk Products

4 Cattle Feed plants

Nandini Breeding station

Pouch Film Plant

Central Training Institutes

Quality control lab

Dempo dairy

Page 5: Nandini Milk-final

KMF MILK UNIONS Bangaloru Milk Union Belgaum Milk Union Bellary Milk Union Bijapur Milk Union Dakshin kannada Milk

Union Dharwad Milk Union Gulbarga Milk Union Hassana Milk Union Kolar Milk Union Mandya Milk Union Mysore Milk Union Shimoga Milk Union Tumkur Milk Union

Page 6: Nandini Milk-final

OBJECTIVE

To build primary dairy cooperative societies

To supply quality milk and milk products to urban consumers

To ensure provision of milk production & processing facilities

To facilitate rural development

Page 7: Nandini Milk-final

BUSINESS STRATEGY The federation is striving to excel on

three critical factors of business to give remunerative price to producers and to give value for money to customers –

  QUALITY COST

DELIVERY

Page 8: Nandini Milk-final

STRUCTURE OF THE COOPERATIVE SOCIETY

DISTRICT DIARIES

VILLAGE COOPERATIVE SOCIETIES

MILK PRODUCERS

Page 9: Nandini Milk-final

BANGALORE MILK UNION One of the first 4 milk

unions to be covered under the first world bank project

Milk chilling facility with a capacity of 5.5 lakh lts/day

Procurement of 8.59 lakh lts/day on avg

Selling 6.69 lakh lts/day through retailers, franchisee outlets & Day counters

Page 10: Nandini Milk-final

OBJECTIVES OF BMU Providing hygienic and good quality of milk

to the consumers. To build the economic strength of the milk

products in villages. To eliminate middlemen’s in the business so

that the milk products receive their appropriate share of bread.

To educate the villages about the adulteration of milk and its harmful effect on the body.

To see that every citizen becomes healthy by consuming good quality of milk.

To make villagers self-viable and build self image.

Page 11: Nandini Milk-final

NANDINI MILK PRODUCTS

Page 12: Nandini Milk-final

MILK PROCUREMENT METHOD

MILK PRODUCER

PROCESSING AND PACKAGING PLANT

TRANSPORTATION

COLLECTION, WEIGHING AND

COOLING

DISTRICT MILK COOPERATIVE

UNION/ CHILLING CENTERS

VILLAGE DIARIES COOPERATIVE

SOCIETY

MILK COLLECTION AND WEIGHING

TRANSPORTATION

MARKETING AND DISTRIBUTION

CONSUMERS

Page 13: Nandini Milk-final

DISTRIBUTION STRUCTURE

Milk Distribution Network - DairyProduct

Distribution network-dairy

Depots-4

Wholesalers-150

Retailers-16000

transport cum

distributor

Agents(Retailers

)

Parlors

Agents

CONSUMERSHOTELS/CATERE

RS

Page 14: Nandini Milk-final

DISTRIBUTION STRUCTURE

There are 646 Agents who cover all the 4 districts

The Agents will have to give indents to the marketing department as per the requirement

The Agents can also put their products in the retail shops such as provisional stores and share the retail margin with them

There are around 254 Day Counters in 4 districts. These are the shop owners who sell milk along with the other products they sell in their shops

Milk Parlors are located in all the major educational institutes, Government hospitals, etc in all the 4 districts

The Milk union takes the required permission from these institutes to set up the milk parlors and set up the shops

Page 15: Nandini Milk-final

STEPSUPPORT TO TRAINING & EMPLOYMENT

PROGRAM FOR WOMEN

Launched in 1997

Overall development of women from rural areas

Implementing agencies -The Ministry of Human Resource Development

-Department of Women & Child Development

-Government of India

Page 16: Nandini Milk-final

PROJECT COVERAGE

Project area covers all 27 districts of Karnataka coming under the 13 DMU’s.

Targets marginalized asset-less rural women & urban poor.

Page 17: Nandini Milk-final

TRAINING & EDUCATION PROGRAM

Women secretary training Milk testers trainingWomen management committee members

trainingFirst aid worker trainingAnimal husbandry & dairy management

training programChair persons orientation

Page 18: Nandini Milk-final

FINDINGS & SUGGESTIONS

KMF should focus on marketing other products like flavored milk, gulab jamun mix and others which are not easily available in the stores

The retailers and dealers should be satisfied with commission and schemes so that they can improve the sales in the market

Page 19: Nandini Milk-final

Thank You


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