Feasibility Analysis DM 663 Group Project | September 6, 2014

Lauren Foisy, Ann Marie Puente, Hansel Noriega, Rodrigo Jardim, Ali Akbar Sahiwala, Lia Wang

WHATThe world’s most

energy efficient light bulb?

Convenient● Easy to install

● Customizable light levels

Reduces Energy ● 1200 lumens, 10 watts = 120L/W

Unique Design● High Upfront Cost

WHYMarket Drivers● Government mandates and regulatory standards

● Increasing energy costs

● Increased environmental awareness

WHOWill people buy it?● High unit cost, difficult to penetrate market

Who will buy it?● Willing to spend upfront, for long-term energy savings

● Environmentally conscious, and early adopters

Competitive Advantage● First to market ● Research and innovation● Recognition and publicity through crowdfunding

HOW

Barriers● Limited access to capital ● Economies of scale● Relatively low barriers to entry● Highly competitive landscape

VERDICT

VENTURE IDEA 31/40

BUSINESS MODEL 13/20

ANALYSIS 12/20

OPERATIONS 6/10

MANAGEMENT 6/10

FINAL SCORE 68%

Successfully funded but future prospects remain

questionable