Naoto Fukasawa

Shannique Batohi, Paige Boyd

SARC 212: Furniture Design

Biography:• Naoto Fukasawa • Born in 1956,

Yamanashi Prefecture, Japan

• Graduated from Tama University in 1980

• IDEO Tokyo Office• Naoto Fukasawa

Design in 2003• Musashino Art

University• Tama University• Author and Co-Author

Legacy“Without a Thought Philosophy” People shouldn’t really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly. Finding ideas in people’s spontaneous behaviour and realizing these ideas in design is what Without Thought is about.

Design Manifesto• Designing shape is to give form to values that people tacitly share and wish

for. Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualising such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his design.

Influence• Smart Design's Director of Insights and Strategy Tim Wallack

says Fukasawa's focus on simplicity and ease-of-use influenced designers at his firm when working on the Photosmart 375 printer for Hewlett-Packard.

• “I’m not thinking about this pen when I’m writing with it. Rather, it’s when you least think about it that the pen can be held most naturally.” -Naoto Fukasawa

Examples of other works• Books: “Optimum” (Rikuyosha), 2002

“An Outline of Design” (TOTO Shuppan), 2005 “The Ecological Approach to Design” (Tokyo Shoseki), 2004

• Electronics: INFOBAR (mobile phone)• KDDI neon (mobile phone)

MUJI wall mounted CD player

References• http://www.designboom.com/design/naoto-fukasawa-container-without-th

ought/• http://www.naotofukasawa.com/• Super Normal – Naoto Fukasawa• http://www.vitra.com/en-us/corporation/designer/details/naoto-fukasawa• http://quotesondesign.com/naoto-fukasawa/• https://news.layervault.com/stories/2082-muji-redesigns-naoto-fukasawas-

classic-cd-player• http://www.dezeen.com/2013/05/14/infobar-a02-phone-naoto-fukasawa-f

or-kddi/

• http://www.designindaba.com/profiles/naoto-fukasawa• http://www.businessweek.com/stories/2007-06-29/the-designer-who-

inspired-intel-and-applebusinessweek-business-news-stock-market-and-financial-advice