Nascar business series social media keynote

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

SoLoMo – what is it, why you should care, and what to do next

NASCAR Business Series

Calvin Zito

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

#NASCARbizseries

@HPStorageGuy

hp.com/storage/blog









What is SoLoMo

So Lo Mo

Social Local Mobile


NASCAR Fan and Media Engagement Center


The world has changed!

77% Push marketing

not very effective

Content marketing


Content marketing

• Being there when

consumers need you

Is the marketing of attraction

• You have relevant,

educational, helpful,

compelling, and

engaging information


Converged Media

Paid

Media

Owned

Media

Earned

Media

Traditional

ads, banner

ads,

PPC ads,

advertorials

Website,

microsites,

blog,

YouTube,

Facebook

Press coverage,

blogger

coverage, user

reviews


Social networks gaining traction

with small business


Social presence examples

f


Blog

hp.com/storage/blog


Blog – how to get started

1. Have a purpose

2. Create a content plan

3. Share the load (get

experts in your business

to blog) and be regular!

4. Promote it

5. Get social and automated

sharing new blog posts

6. Engage with comments

7. Be seen as an expert


Twitter


Twitter – how to get started

1. Pick a handle

2. Fill out a bio, include a

link to your website

3. Enhance your profile

4. Monitor the impact

5. Follow others

6. Grow your followers

7. Interact with followers


LinkedIn


LinkedIn – how to get started

1. Fill out company

overview

2. Add your products

and services

3. Add product and

service overview

4. Include a call to

action

For details on steps, see http://bit.ly/1a5Ox6L or

http://bit.ly/1a5PHiK

Starting a company page

1. Weave LinkedIn into

your marketing mix

2. Join LinkedIn Groups

3. Consider creating a

group

Other steps

Ultimate guide:

http://bit.ly/1aCVvTz

http://bit.ly/1a5Ox6L

http://bit.ly/1a5PHiK

http://bit.ly/1aCVvTz


Facebook


Facebook – how to get started

1. Choose a classification *

2. Complete the basic info

3. Use the Admin Panel to

update page, build your

audience

4. Fill the page with content

5. Measure the results

f * https://www.facebook.com/pages/create.php

https://www.facebook.com/pages/create.php


YouTube & Podcasts


YouTube/Podcasts – how to get started

1. Choose a topic

2. Brand your program

3. Format and structure

4. Plan your content

5. Record, edit, publish

6. Grow your audience


Top tips!

1. Plan your strategy

2. Find your customers

3. Schedule social time

4. Be authentic

5. Be an expert

6. Listen

7. Respond often

8. Provide value


Where to find me

• Around the Storage Block blog: http://hpstorage.me/ATSB-blog

• ChalkTalks on YouTube: http://hpstorage.me/HPChalkTalks

• Podcasts or search iTunes for “ATSB”: http://hpstorage.me/ATSB-podcasts

• HP Storage Group on LinkedIn: http://hpstorage.me/HPStorageGroup

• HP Storage on Facebook: http://hpstorage.me/HPStorageOnFacebook

• Twitter: @HPStorageGuy , @HPStorage

http://hpstorage.me/ATSB-blog



http://hpstorage.me/HPChalkTalks

http://hpstorage.me/ATSB-podcasts



http://hpstorage.me/HPStorageGroup

http://hpstorage.me/HPStorageOnFacebook


Thank you

Date post:	06-May-2015
Category:	Technology
Upload:	calvin-zito
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Nascar business series social media keynote

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