1 CONFIDENTIAL—FOR NASCAR USE ONLY

NASCAR DIGITAL MEDIA IS…

25% DESKTOP45% MOBILE WEB

30% MOBILE APP

FacebookTwitter

InstagramTikTok

NASCAR.com NASCAR Mobile AppNASCAR YouTubeFantasyMRN.comJayski.comRacing-ReferenceeNASCAR

AT TRACK COVERAGE

RECAPPING THE WEEKEND

POWER RANKINGS

WEEKEND PREVIEW

WEEKEND PREVIEW

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CONFIDENTIAL

FOR NASCAR USE ONLY

WHY NASCAR DIGITAL MEDIA?

2

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RECAPPING THE WEEKEND

POWER RANKINGS

WEEKEND PREVIEW

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Geographic Distribution

14%

69%

Male

#1 SITE FOR DIGITAL CONSUMPTION

VS. ALL MAJOR SPORTS LEAGUES

71% OF ONLINE RACING AUDIENCE

75% MOBILE AUDIENCE

CUSTOMIZED AND SCALABLE

SPONSORSHIP PACKAGES

2/3of all racing page views online

31%

Female

1.4MFollowers

5.1M Page Likes

3.4MFollowers

Use a second device

to follow NASCAR on

race day

1/3

45%

HH with Children

$69k

Avg. HHI

23%22%

41%

Source: ComScore Media Metrix Demographic Profile, Multi-Platform, U.S. only, 18+, May 2020 – Nov. 2020

3 CONFIDENTIAL—FOR NASCAR USE ONLY

NDM ADVERTISING OPPORTUNITIES

PREMIUM LIVE EVENT VIDEO & EDITORIAL SPONSORSHIPS

RACE ENTITLEMENT AMPLIFICATION CUSTOM CONTENT & INTEGRATIONS

SOCIAL MEDIA

WIN, ROS, & RICH MEDIA

CONTACT US

FOR ALL INQUIRIES RELATED TO BUYING MEDIA AND

ADVERTISING ON NASCAR.COM AND AFFILIATED SITES:

ADVERTISING@NASCAR.COM

FOR ALL PROGRAMMATIC, THIRD-PARTY OR AD TECH INQUIRES:

REVOPS@NASCAR.COM

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