@NASCARFFB #TheChase

Agenda

2

Brent Dewar

State of the Sport

Update

Karl Schmitt

Sherwin-Williams

Ravi Thuraisingham

& Dan Taylor

Sun Edison

Pete Jung

NASCAR Hispanic

Update

Daniel Suarez

In-Depth Interview with

the NASCAR XFINITY

Series Driver

Year of the Partner

3

2015 Wins

4

Today’s Theme

Miami – The Capital of Latin America

▸ Gateway to Latin American business with over 300 Fortune 500 corporate offices

▸ Over 250,000 Hispanic owned businesses

▸ #1 major county for Hispanic penetration in the United States

5

Why We Need to Engage Hispanics

▸ US Hispanic Population 55.4 million and growing…- 52% of US Hispanic population is under 30

- $168 billion in discretionary spending

▸ Total buying power for Hispanics is expected to rise to

$1.6 trillion in 2018

▸ Over $9.5 billion is spent annually to reach the

Hispanic market- 12% growth in media spending

6Selig Center for Economic Growth, University of George, 2014. Ad Age Datacenter, 2015. Ad Age Datacenter analysis from Census Bureau, 2014

Top 50 Largest Spenders in

Hispanic Media

NASCAR Fuel For Business Breakout Sessions

NASCAR Fuel for Business brings you the following

breakout sessions to better your business

▸ Session 1: Leveraging NASCAR to Win the Hearts of

Hispanic Consumers

▸ Session 2: How to Localize your Existing Marketing

Plan to Better Engage with the Hispanic Consumer

7