SEO & Your Business

July 25, 2012

What is SEO?

Search Engine Land

Agenda

Keyword Research.

Onsite SEO.

Organic Link Building.

Reputation Management.

Tracking Data.

SEO Keyword Research

Takeaways:

Google Keyword Tool & Ubersuggest are excellent tools for keyword research. Local SEO Keyword Research video.

Remember to select “Exact Match” traffic numbers.

Use Google Analytics to help understand current situation.

Traffic vs. ROI? What is the best fit for your business?

Onsite SEO

Takeaways:

Optimize each title tag for search.

Include keywords in content and headers – don’t stuff them.

Each page of your website is an essay – work for the A+ grade.

Make it easy for people to contact your business and view your social media channels.

Offsite SEO

Takeaways:

In terms of back links - quality over quantity.

Diversify the anchor text of your links – develop a natural linking profile.

Get social!

Take advantage of free powerful links that you already have ability to create or earn.

Develop fantastic content, optimize it for search, and use it as link bait.

Reputation Management

Takeaways:

People use the Internet for research – what will they find online if they research your business?

Beef up your social media channels.

Know your online review environment.

Encourage reviews and interaction with your community – respond to a negative review based on the situation.

Set up Google Alerts.

Tracking the Results

Takeaways:

Set up Google Analytics on your website.

Set benchmarks based on current rankings, traffic volumes and ROI (branded and non-branded traffic).

Determine behavior of visitors on your website and tweak conversion funnel accordingly.

Use it to measure other marketing initiatives.

Need more advanced SEO software – look over Raven & SheerSEO.

Thanks!

www.localsearchmasters.commatt@localsearchmasters.comalex@localsearchmasters.com

Nashville SEO Forum – LinkedinOfficial Nashville SEO & Search Engine Marketing

Meetup

Additional Information

Citations and good SEO articles:

http://www.localsearchmasters.com/why-use-seo/ http://searchengineland.com/nine-best-practices-for-optimized-ti

tle-tags-111979 http://searchengineland.com/too-much-seo-google%E2%80%99s

-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627

http://searchengineland.com/when-the-going-gets-tough-the-links-get-blamed-113101

http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local-events

http://www.seomoz.org/blog/building-links-with-video-content http://sem-group.net/search-engine-optimization-blog/seo/how-t

o-optimize-7-popular-social-media-profiles-for-seo/ http://searchengineland.com/5-tips-for-responding-to-negative-c

ustomer-reviews-online-102136