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Natalie LinGlobal Marketing DivisionJul 25, 2006
Storage Storage AppliancesAppliances
- DAS & NAS -- DAS & NAS -
Sales Kit V3.2Sales Kit V3.2
Storage Appliance Sales Kit V2.0 2
IndexIndex
Company ProfileCompany Profile
Market TrendMarket Trend
Product OverviewProduct Overview
Channel SupportChannel Support
Storage Appliance Sales Kit V2.0 3
Company ProfileCompany Profile
Storage Appliance Sales Kit V2.0 4
Corporate ProfileCorporate Profile
Established: 19901999- Starting storage business
Capital: USD18MBackground: 14 years in industrial and embedded computingEmployee No: Taiwan 248 / Overseas 96 Global Branch: Headquarters in Taiwan, Los Angeles,
Paris, Dusseldorf, ShanghaiStrength: Robust Design for Embedded ApplianceProduct Line: Embedded Computing Platforms, Industrial PCs,
Panel Computer & HMI, Industrial Automation,
Network Appliances, Storage Appliances
Quality System: ISO 9000 at AXIOMTEK TaiwanISO 14000 at AXIOMTEK TaiwanISO 9001 at AXIOMTEK LA
Storage Appliance Sales Kit V2.0 5
PresidentYT
GMYT (S)
MIS Jimmy
ADM Spring
MFG Henry
QE Jansin
RBU2 Jason
RBU1 YT (S)
SBU2 David
StorageYT (S)
SBU1Matthew
Finance
Acc.
HR &GA
Japan
Europe/USA
Subsidiary
TW R.S
RSM I
Logistic &Material
RMA
Prod.
QA
QC
EE R&D 1
EE R&D 2
EPC
IA
SW R&D
ME R&D
PPC
PM
EE R&D
ME R&D
AuditAlex
Shareholders
ChairmanKC
BoardAudit
Committee
PresidentOffice
SE R&DRSM II QE
AXIOMTEK AXIOMTEK HeadquartersHeadquarters
ChinaSubsidiary
Marketing
Storage Appliance Sales Kit V2.0 6
1992Los Angeles
(52)
2003Shangh
ai(10)
1999Düsseldo
rf(7)2001
Paris(7)
1990Taipei(260)
2004Shenzh
en(21)
2004Beijin
g(10)
2004NJ(4)
2005Madrid
(2)
AXUSAXUS
AXEUAXEU
AXCNAXCN
2005TX(2)
Global OfficesGlobal Offices
Storage Appliance Sales Kit V2.0 7
Q1
Q2
Q3
Q4
DAC1991.03
IPC1992.05
ECP1996.08
PPC1998.01
NAS2002.03
NA2003.10
HMI2004.01
1990 1995
2000 2005
DAS2004.03
ExBoot2004.12
iCOM2005.08
2010
AppliedComputingPlatforms
Product DevelopmentProduct Development
Storage Appliance Sales Kit V2.0 8
AXIOMTEK is implementing comprehensive Information Systems to fulfill business needs and to gain competitive edges.
AXIOMTEK will build Global VPN to facilitate Global Collaboration. AXIOMTEK will rollout SAP ERP in all subsidiaries to achieve Global
Operations. AXIOMTEK has eRMA and eService for after-sales service and will
implement CRM systems to provide better service. AXIOMTEK will build a B2B platform to provide innovative service.
SAP ERP
eRMACRM
Global VPN Network
B2B PortalInternetInternet
AXUSAXUS AXCNAXCN AXEUAXEU ProspectsProspects
eServiceMIC DCC
PremierPartnersPremierPartners
General AccountsGeneral Accounts
Key Accounts
Key Accounts
Phase I Internal Integration
Phase II External Integration
Global InfrastructureGlobal Infrastructure
Storage Appliance Sales Kit V2.0 9
Established: 19995 Years in storage products
Storage Brand: FASTORAProduct lines: DAS & NASStrength: Robust design for embedded appliance
A Total Storage Solution ProviderA Total Storage Solution Provider
DAS & NAS The technology to fulfill the needs of easy storage expansion and networking
Background of Storage Background of Storage DevelopmentDevelopment
Storage Appliance Sales Kit V2.0 10
Taipei City Government Office of the President, ROC Changhua District Prosecutors Office Yilan District Prosecutors Office National Taiwan Normal University University of Tokyo China Development Financial Holding Corporation Chung-shan Institute of Science and Technology Institute of Static and Dynamik in Aviation and Aerospace (ISD) at
University of Stuttgart, Germany National Broadcasting Company, USA Z-Source (Document Imaging Distributor) , USA Vsee.net (Embedded MPEG4 Web Camera VAR) , USA
CustomersCustomers
Storage Appliance Sales Kit V2.0 11
PartnersPartners
Storage Appliance Sales Kit V2.0 12
Product Award
NAS-104 Best of Taiwan Best, Comdex fall
(2002)
NAS-208 Microsoft Asia Award (2003)
NAS-104 Won Award "Symbol of
Excellence" in Taiwan (2003)
SBC8168VEE NSTL Standard
AX6113 Best of Show(CT EXPO
2001)
AX6149A Best of Show(CT EXPO,
Spring 2000)
Product Award
AX6153 Product of the Year
(Internet Telephony,
1999)
AX6122 Product of the Year
(Internet Telephony,
1999)
X-TOPWon Award "Symbol of
Excellence" in Taiwan (1999)
AX6151A Product of the Year(CTI
Magazine, 1998)
AX6151A Best of Show(CTI EXPO, Fall 1998)
AX6156E Best of Show(CTI
EXPO, Spring 1998)
AwardsAwards
Storage Appliance Sales Kit V2.0 13
Market TrendMarket Trend
Storage Appliance Sales Kit V2.0 14
Storage needs are doubling every nine to twelve months
The price per GB is declined rapidly
Disk starts to replace tape for backup
Companies are detaching storage from servers to manage escalating storage needs
Continued Data Continued Data ExplosionExplosion
Storage Appliance Sales Kit V2.0 15
Data could be used anytime and anywhere “Network” managed Infinite scale Assurance of data integrity Instantaneous data recovery Absolute data security Simplified disaster recovery
Customer’s Customer’s ExpectationsExpectations
Storage Appliance Sales Kit V2.0 16
Disk
Tape
Backup Archive
ImmediateBusiness
Continuance
Backup Archive
ImmediateBusiness
Continuance
Tape
Disk
Paradigm ShiftParadigm Shift
Storage Appliance Sales Kit V2.0 17
Worldwide Disk Worldwide Disk Storage and Terabyte Storage and Terabyte
ShipmentsShipments
Source: IDC
2002 2003 2004 2005 2006
20,500
20,000
19,000
19,500
18,500
21,000
18,000
2,500,000
2,000,000
1,000,000
1,500,000
500,000
3,000,000
0
US($M) Terabyte
Revenue($M)
Terabyte Shipment
Storage Appliance Sales Kit V2.0 18
0
2000
4000
6000
8000
10000
12000
14000
2002 2003 2004 2005 2006
Re
ve
nu
e (
US
$M
)
Source: IDC DAS SAN NAS
Worldwide Storage Worldwide Storage RevenueRevenue
Storage Appliance Sales Kit V2.0 19
Source: IDC
0%
20%
40%
60%
80%
100%
1999 2000 2001 2002E 2003E 2004E 2005E 2006E% of
money spent
DAS SAN NAS
Worldwide Storage Worldwide Storage DeploymentsDeployments
Storage Appliance Sales Kit V2.0 20
Distribution
ChannelFirmWare
Hardware
Mechanics
SI/VAR
Support & SolutionIndustrialDesign
New T
ech
&
Standar
d Customer Needs
• Data Management• Network Management• WAN & Remote Management• System Management• Security Management• Application Management• Storage Management• Backup and Restore• Disaster Recovery• Data Replication
The Storage BusinessThe Storage BusinessHigh ComplexityHigh Complexity
Software
Storage Appliance Sales Kit V2.0 21
Enterprise(Over $100K)
Departmental($25K-$99.9K)
Corporate($5-$24.9K)
Small & MediumBusiness ($2-$4.9K)
SOHO(sub $2000)
TARGET— SMB and Corporate with data storage and backup needs
Segments of the Segments of the MarketMarket
Storage Appliance Sales Kit V2.0 22
Storage Storage KnowledgeKnowledge
Storage Appliance Sales Kit V2.0 23
DAS NAS SAN
Type of Storage BlocksShared Files
Blocks
Protocols, Transport
ATA/SCSITCP/IP,
EthernetiSCSI/Fibre Ch
annel
ConsumerClients or Servers
Clients or Servers
Servers
Capacity Terabytes Terabytes Petabytes
Implementation Easy Easy Difficult
Management Cost
High Low Low
Definition of Definition of DAS, NAS, and SANDAS, NAS, and SAN
Storage Appliance Sales Kit V2.0 24
Direct Attache
d Storage
Network
Attached
Storage
Storage
Area Networ
k
• High cost of management
• Inflexible• Expensive to scale
• Transmission optimized for file transactions
• Storage traffic travels across the LAN
• Transmission optimized for file transactions
• Separate LAN and SAN• Increase data
availability• Flexible and scalable
Storage StructureStorage Structure
Storage Appliance Sales Kit V2.0 25
SCSI High speed Low latency Robust data
integrity
Networking Large
connectivity Long distance Routing Management
Fibre Channel Fabric High speed Low latency Robust data integrity Large connectivity Long distance Routing Management
LANLAN
AdvantagesAdvantages
Storage Appliance Sales Kit V2.0 26
Cables and Connectors Fibre Channel does not necessarily mean just fiber optic cable. Copper or optical cables
LC Type
Media Type Speed Distance (m = meter)
Single-Mode Fibre 9 μm(Long Distance)
100MB/ sec200MB/ sec
2m – 10km
Multi-Mode 50 μm
62.5μm(Short Distance)
100MB/ sec200MB/ sec100MB/ sec200MB/ sec
2m – 500m2m – 300m2m – 500m2m – 90m
1Gbit/sec fiber cable uses SC connector while 2 Gbit/sec uses LC connector (SFP)
SAN componentSAN component
Storage Appliance Sales Kit V2.0 27
• Limited scalability and bandwidth
• >50% of storage maybe unused
• Admin costs 5-6 times acquisition cost
• Reduce storage headroom• Enable just-in-time
provisioning• Combine UNIX and NT
storage growth needs
DAS SAN
Reduce your total cost of ownership for storage
DAS v.s. SANDAS v.s. SAN
Storage Appliance Sales Kit V2.0 28
• Backup traffic clogs corporate LAN
• Backup/Restore time is lengthy
• Application and information not available during backup/restore
• Backup more efficient than LAN or DAS
• Less downtime for applications
• Reduced unscheduled downtime
DAS SAN
DAS v.s. SANDAS v.s. SAN
Storage Appliance Sales Kit V2.0 29
SAN NAS
Protocol • Fibre Channel• Fibre Channel-to-SCSI
TCP/IP
Applications
• Mission critical transaction-based database application processing• Centralized data backup• Disaster recovery operations• Storage consolidation
• File sharing in NFS and CIFS• Small-block data transfer over long distances• Limited read-only database access
Advantages
• High availability• Data transfer reliability• Reduced traffic on the primary network• Configuration flexibility• High performance• High scalability• Centralized management• Multiple vendor offerings
• Few distance limitations• Simplified addition of file sharing capacity• Easy deployment and maintenance
SAN v.s. NASSAN v.s. NAS
Storage Appliance Sales Kit V2.0 30
2006 Product 2006 Product RoadmapRoadmap
- Storage -- Storage -
Storage Appliance Sales Kit V2.0 31
Capacity & Function
Current 2006 Q32006 Q22006 Q1 2006 Q4
DAS & NAS products
DAS315 FADAS315 FA
DAS315 SADAS315 SA
DAS208 SADAS208 SA
NAS104 AWNAS104 AW
JS2 , JS1 SAS JBOD,RAID subsystem
JS2 , JS1 SAS JBOD,RAID subsystemDAS315 FA
enhance 4GB FC
DAS315 FA enhance 4GB FC
DAS 208 SA2(DAS208 SA
enhance )
DAS 208 SA2(DAS208 SA
enhance )
SA315 Storage applianceSA315 Storage appliance
IP 4AIP 4A
NAST5ANAST5A
Available
Developing
Planning
Product RoadmapProduct Roadmap
Storage Appliance Sales Kit V2.0 32
Product OverviewProduct Overview
- DAS -- DAS -
Storage Appliance Sales Kit V2.0 33
High Performance Improved I/O performance offers high performance and high-speed st
orage transmissionAvailability Hot-swappable and fault tolerance design for faster maintenance Supports RAID level 0, 1, 10, 3, 5, 30, 50, 6 and JBODManageability Dual host channels make the connectivity much more convenient More than 80% common parts of each models lower the inventory cost
considerably Tower and rackmout form factors for selection Quick installation and easier management More capacity and more flexible configuration Tightly integrated with storage Servers
Why FASTORA DAS?Why FASTORA DAS?
Storage Appliance Sales Kit V2.0 34
2U design and provides 8 drive trays
Swappable and redundant design for higher availability
Robust hardware design offers high performance
8-bay SATA/SCSI disk interface fulfill larger capacity and high-speed transmission
Online capacity expansion provides instant availability for disk drives, ensuring usability of the data
Multiple RAID functions include 0, 1, 10, 3, 5, 30, 50 and JBOD, providing high availability
Simple configuration tool minimizes management effort
Cableless design for better reliability
DAS-208SA/208SSDAS-208SA/208SS
8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem
8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem
Storage Appliance Sales Kit V2.0 35
2U design and provides 8 SATAII drive trays
Swappable and redundant design for higher availability
Robust hardware design offers high performance
8-bay SATAII/SCSI disk interface fulfill larger capacity and high-speed transmission
Online capacity expansion provides instant availability for disk drives, ensuring usability of the data
Multiple RAID functions include 0, 1, 10, 3, 5, 6, 30, 50 and JBOD, providing high availability
Simple configuration tool minimizes management effort
Cableless design for better reliability
DAS-208SA2DAS-208SA2
8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem
8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem
Storage Appliance Sales Kit V2.0 36
Provides a large capacity—built with 3U design and 15 drive trays
Swappable and redundant design for higher availability
High-speed interface offers faster storage transmission
Hot-swappable disk drive and redundant fans and power supplies promise continuous operation
Online capacity expansion and background initialization provide instant availability
Multiple RAID functions include 0, 1, 10, 3, 5, 6, and JBOD. Supporting multiple RAID sets and array roaming
Embedded SATA interface and dual Ultra 320 LVD SCSI for high-speed storage transmission
DAS-315SADAS-315SA
15-Drive SCSI to SATA External 3U Rackmount Subsystem
15-Drive SCSI to SATA External 3U Rackmount Subsystem
Storage Appliance Sales Kit V2.0 37
Hot-swappable disk drive and redundant fans and power supplies promise continuous operation
Online capacity expansion and background initialization provide instant availability
Multiple RAID functions include 0, 1, 10, 3, 5, 6, and JBOD.
4Gb FC high speed throughput Dual 4 Gbps Fiber Channel
Provides high-speed and reliable transmission
Easy Management. Web browser management through Ethernet or flash ROM via RS-232 port
Swappable and redundant design for higher availability
Support Topology: Point to Point, FC-AL, Fabric
DAS-315FADAS-315FA
15-Drive Fiber Channel to SATA External 3U Rackmount Subsystem
15-Drive Fiber Channel to SATA External 3U Rackmount Subsystem
Storage Appliance Sales Kit V2.0 38
Product OverviewProduct Overview
- NAS -- NAS -
Storage Appliance Sales Kit V2.0 39
High Performance
Improved I/O performance offers high performance and high-speed storage transmission
Availability
Hot-swappable and fault tolerance design for faster maintenance
Supports RAID level 0, 1, 10, 3, 5, 6 and JBOD
Manageability
Microsoft Windows Storage Server 2003 NAS excellent & simplify management ability.
More than 80% common parts of each models lower the inventory cost considerably
Quick installation and easier management
More capacity and more flexible configuration
Tightly integrated with storage device
Why FASTORA NAS?Why FASTORA NAS?
Storage Appliance Sales Kit V2.0 40
Hardware Intel Pentium 4 3.0HGz CPU 1GB DDR400 SDRAM Dual Gigabit
Software Windows Storage Server 2003
(WSS) Storage Management Service
Accessories Installation/Recovery DVD
NAS-104AWNAS-104AW
WSS 2003 4 HS SATA Bays 1U Rackmount Network Attachment Storage
WSS 2003 4 HS SATA Bays 1U Rackmount Network Attachment Storage
Storage Appliance Sales Kit V2.0 41
Storage LayoutStorage Layout
NAS-104AW
SA
TA S
AT
A SA
TA S
AT
A
RAID 1RAID 1
WSS2003 OS
Storage Appliance Sales Kit V2.0 42
NAS-104AWNAS-104AW HW RAID 5
Capacity Utilization 50%50% 75%
Performance ExcellentExcellent Good
Data Protection ExcellentExcellent Good
Cost LowLow High
Easy to Use ExcellentExcellent Good
Why do you need to risk yourself to have a hardware based RAID 5 storagesolution for a 4 bays NAS system?
ComparisonComparison
Storage Appliance Sales Kit V2.0 43
Suggested Suggested External RAID SolutionExternal RAID Solution
PCI-X bus SCSI/FC HBA
NAS-NAS-104AW104AW
++
SCSI/FC Disk SCSI/FC Disk ArrayArray
Storage Appliance Sales Kit V2.0 44
Suggested Suggested External RAID SolutionExternal RAID Solution
PCI-X bus RAID Card
NAS-NAS-104AW104AW
++
JBODJBOD
Storage Appliance Sales Kit V2.0 45
Channel SupportChannel Support
Storage Appliance Sales Kit V2.0 46
Sales Support Description
Sales Training Partners will receive training on products, how to sell, related news, and etc.
Sales Tools Partners will receive AXIOMTEK’s selling tools, product catalogs, marketing kit, contact list and etc.
Evaluation Units Partners will have access to evaluation units, depending on availability. Follow the current evaluation unit order procedure.
Volume Discount Pricing
Partners will receive a discount in pricing when purchasing in volume.
Regular Leads Partners will work with a AXIOMTEK Sales Representative and report to the Sales the status of lead follow-up.
Joint-project Development
AXIOMTEK Sales Representative will work with Partners to manage projects, and the credit goes to the Partner involved.
Incentive Program
An incentive program will be introduced and announced to Partners.
Sales SupportSales Support
Storage Appliance Sales Kit V2.0 47
Marketing Support
Description
Marketing Materials
Partners are able to request FASTORA logo, product images, editable brochure files and other literature for their customers and support.
eNews Partners will receive AXIOMTEK’s eNews, which contains new product and company related information.
Joint Press Release Partners are able to use FASTORA logo when issuing a press release. The press release must first be sent to AXIOMTEK for approval.
Trade Show/ Event Support
Partners will have the ability to showcase AXIOMTEK products at certain tradeshows. These trade show requests will first have to be submitted to AXIOMTEK for approval.
Ads Template Partners will receive editable advertisement templates.
Marketing SupportMarketing Support
Storage Appliance Sales Kit V2.0 48
Technical Support
Description
Free Tech Support Partners will receive free technical support when product problems or other technical problems arise.
Technical Training Partners will receive training on products, technical issues, solution updates, and etc.
Priority Tech Support
Partners will have an assigned technical support personnel dedicated to answer partner’s questions and problems. (upon project priority.)
Technical e-Notice Partners will regularly receive technical hints for their maintenance of products.
Collateral Support White paper, FAQ, Application Notes will be released to help partners’ administer FASTORA products.
Technical SupportTechnical Support
Storage Appliance Sales Kit V2.0 49
SATA IDE to SCSI and SATA DAS: Subsystem and engine NDMP 10G Ethernet iSCSI: Microsoft Fiber Optics SAN and DAS Volume aggregation ADS in Windows 2003 Online volume expansion
TOE: TCP/IP offload engine iSCSI hardware accelerator AntiVirus More integrated with Veritas an
d CA Fibre channel Storage virtualization RAID-6 CD-R archive and recovery Solutions and services
Future PerspectiveFuture Perspective
Storage Appliance Sales Kit V2.0 50
CommitmentAXIOMTEK is totally committed to the Storage Business.
Customer-centricConform to the customer needs and requirements.
ProductsKeep the technology to be leading and provide a comprehensive product offerings.
SolutionsEndeavor in the solution recruiting, verification and certification.
Key MessagesKey Messages
Storage Appliance Sales Kit V2.0 51
Thank You