Developing for the Next Billion

Natalie Pistunovich @nataliepis

https://xkcd.com/977

GALLS-PETERS PROJECTION

MERCATOR PROJECTION

GALLS-PETERS PROJECTION

Africa Europe North America

Countries 54 48 23

Population 1,1B 0,7B 0,6B

Area 30,2M km² 10,2M km² 24,7M km²

Languages 1250-3000 225 350

Official Languages 26 24 4

IN NUMBERS

-http://kai.sub.blue

IN NUMBERS

Okay.

Will the real Slim Shady please stand up?

When you hear “May I have your attention please?”

THE HISTORY OF THE INTERNET

1971: ARPANET has 17 nodes

19901970 1980 2000 2010Africa

Global

-The Internet Society

THE HISTORY OF THE INTERNET

1980: first ISP

1980: UN sets up PADIS

1982: TCP/IP

1971: ARPANET has 17 nodes

19901970 1980 2000 2010Africa

Global

-The Internet Society

1980

THE HISTORY OF THE INTERNET

1980: first ISP

1980: UNsets up PADIS

1982: TCP/IP

1988: firstnetworking system

in South Africa

1989: AOL

1971: ARPANET has 17 nodes

19901970 2000 2010Africa

Global

1980

THE HISTORY OF THE INTERNET

1989: AOL

1990: email in 18 institutes via

FIDOnet-based network

1991: WWW1980: first ISP

1980: UNsets up PADIS

1982: TCP/IP

1971: ARPANET has 17 nodes

19901970 2000 2010Africa

Global

-The Internet Society

1988: first networking system

in SA

19901980

THE HISTORY OF THE INTERNET

1988: first networking system

in SA

1989: AOL

1990: email in 18 institutes

1991: WWW1980: first ISP

1980: UNsets up PADIS

1982: TCP/IP

1993: internet connection

1998: ICANN

1996: hotmail1998: google,

paypal

1971: ARPANET has 17 nodes

1970 2000 2010Africa

Global

-The Internet Society

1980 20001990

THE HISTORY OF THE INTERNET

1971: ARPANET has 17 nodes

1989: AOL

1980: first ISP

1980: UNsets up PADIS

1982: TCP/IP

1993: internet connection

2001: first major internet

connection to the continent

2003: skype & pirate bay

1970 20101990: email in 18

institutes

1991: WWW

1998: ICANN

1996: hotmail

1998: google, paypal

Africa

Global

-The Internet Society

1988: first networking system

in SA

1980 2000 2010

THE HISTORY OF THE INTERNET

Africa

1971: ARPANET has 17 nodes

1991: WWW

1980: UNsets up PADIS

1996: hotmail

1998: google, paypal

2001: first major internet connection

to the continent

2003: skype & pirate bay

1970

Global

2005: AFRINIC to register

and manage IPs

2005: reddit, youtube

1989: AOL

1980: first ISP

1982: TCP/IP

1993: internet connection

1990: email in 18 institutes

1990

1998: ICANN-The Internet Society

1988: first networking system

in SA

1980 2000 2010

THE HISTORY OF THE INTERNET

1971: ARPANET has 17 nodes

1991: WWW

1980: UNsets up PADIS

1996: hotmail

1998: google, paypal

2001: first major internet connection

to the continent

2003: skype & pirate bay

1970

2005: AFRINIC

2005: reddit, youtube1989: AOL

1980: first ISP

1982: TCP/IP

1993: internet connection

1990: email in 18 institutes

1990

1998: ICANN

2012: high speed networkreaches 0.4%

2012: coursera

2011: snapchat

Africa

Global

-The Internet Society

1988: first networking system

in SA

-The Internet Society- Computer History Museum- many more

2000 20101980 1990PRIVATE INTERNET USERS

1980 1993 1998 2001 2005 2011 2017

17%13%10.3%1.8%0.4%0.01%

49.6%31.5%15.7%8.6%3.6%0.2%Army network,educational institutes,commercial companies

Not in AfricaAfrica

Global

2000 20101980 1990PRIVATE INTERNET USERS

2005: sub saharan connections > 5%

1980 1993 1998 2001 2005 2011 2017

2005: first billion connected

17%13%10.3%1.8%0.4%0.01%

49.6%31.5%15.7%8.6%3.6%0.2%Army network,educational institutes,commercial companies

Not in AfricaAfrica

Global

-The Internet Society- Computer History Museum- many more

PRIVATE INTERNET USERS IN %

0

25

50

75

100

1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016

GlobalAfrica

INTERNET AND MOBILE SUBSCRIPTIONS IN %

0

25

50

75

100

1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016

[Mobile] Global[Mobile] Africa[Internet] Global[Internet] Africa

Mobile Subscriptions in %

0

25

50

75

100

1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016

AfricaGlobal

http://cloudinary-res.cloudinary.com/

MOBILE FIRST?

MOBILE ONLY!

• Financial

• Medical

• Educational

• Sharing Economy

• Transportation

LOCAL DEMAND

• Weather

• Agriculture

• Entertainment

• Social Media

• Religious

- apptrace.com

- apptrace.com

- apptrace.com

APP EXAMPLES

APP EXAMPLES

Mobile phone based money transfer and financing service

• Launched in 2007 by Vodafone and Vodacom

• 2017 transactions: B6.8 kSh (~M60 €)

• 10 monthly transactions / user

• 19M active monthly users

• 130,000 agents

APP EXAMPLES

APP EXAMPLES

APP EXAMPLES

Connta an m-commerce platform,focused on emerging countries, with tools for easily running online stores from your mobile phone in the simplest way.

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

CHALLENGES

• Internet is not everywhere

• Mobile only

• Demand

• Use

• Distribution

• Finance

• Variety

KEY TAKEAWAYS

• Data is scarce

• App store

• Operating system

• Devices

• Images

• Language

• Symbols

THANK YOU

@nataliepis