Date post: | 15-Aug-2015 |
Category: |
Internet |
Upload: | humanise-the-web |
View: | 402 times |
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Humanise The Web
We’ve talked about some of the more abstract challenges we’re facing, now I want to look at 3 of
the areas we deal with on a day-to-day basis
@NathalieNahai
Notifications
@NathalieNahai
• Create dopamine loops • Encourage greater use of said tool • Lower productivity through constant interruption
Dark patterns
@NathalieNahai
User interfaces designed to trick people into taking a certain
course of action
Facebook Messenger
@NathalieNahai
• Non-explicit permission • Not clearly defined what you’re signing up for • UK law doesn’t protect you from being monitored in
this way
Signal (iOS app)
@NathalieNahai
• End-to-end encrypted voice calling and text • Heavy security • Good usability (as simple as iPhone’s default apps)
Twitter’s default settings
@NathalieNahai
• You have to opt-in to disclose your location • Protects location of vulnerable people (e.g. activists) • But stripping out metadata also removes any name
and copyright info
As individuals…
We need to be more conscious of what we’re signing up to, and how our technology
is shaping our behaviour
@NathalieNahai
As a society…
The law needs to actively protect our individual rights within this new tech driven paradigm of communication & economics
@NathalieNahai
As businesses…
We need to be leading this change.
We need to provide better alternatives that not only provide profitable, long-term products and service;
but also empower clients, build trust and create a
better world for all of us.
@NathalieNahai
How to sort the good from the bad?
We don’t yet have an accepted, objective standard against which to judge these cases.
@NathalieNahai
A word on best practice…
‘Best’ should mean ‘long term and holistic’, not ‘quick and easy’.
It shouldn’t be about quick tactical wins, but about
long term benefit to business and society as a whole.
@NathalieNahai
My rules of thumb
• Does it facilitate, not coerce? • Is it mutually beneficial (helps them & helps you)? • If you were the ‘user’ how would you feel about being
on the receiving end?
@NathalieNahai