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National Ad Solutions

Intercept & Announce – Smartphone Interstitial

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Takeover mobile screens and create a big splash for your model

Business Rules – Smartphone Interstitial

Platform: Mobile

Advertiser: Tier 1

Pages: Run of Segment

Targeting: Segment targeted

Duration: Monthly

Ad Type: Standard, Non-exclusive: less than 100% of available

impressions

Geography: National

Ad Serving: Site-served, agency tracking tags optional

Size: 320x416

Lead Time: 10 Business Days

Notes:

All in the Right Context – Homepage Rotating Content Module

Initiate awareness to your model/model line-up and spark consideration


Business Rules

Platform: Desktop, Tablet

Advertiser: National

Pages: Homepage

Targeting: n/a

Duration: Half-month, 1st-15

th or 16

th to month-end

Ad Type: Custom display. Sponsorship, Exclusive: 100% of

impressions.

Geography: National


Size: Custom

Lead Time: 4 weeks

Notes:

Native Style Integration - Smartphone Homepage Editorial Sponsorship


Business Rules

Platform: Mobile


Pages: Smartphone Homepage

Targeting: n/a

Duration: 1 week minimum

Ad Type: Non-exclusive

Geography: National

Ad Serving: Site served, agency tracking tags optional

Size: 316x320


Notes: • Second unit in the Editorial Accordion

• Only Accordion that’s expanded

• Native Ad/Integrated

• Site Served HTML template

Options:

Bring It Home – Home Page Showroom & Showroom XL

Connect via KBB.com’s credible content style on our highest traffic page Business Rules


Advertiser: Tier 1

Pages: Home page

Targeting: n/a

Duration: 1 week (Wed-Tue)

Ad Type: Sponsorship: 100% impressions

Geography: National

Ad Serving: 3rd-Party

Size: HOME PAGE SHOWROOM: 940x320, KBB.com-

produced Agency-supplied vehicle image

and copy

HOME PAGE SHOWROOM XL: 940x393,

KBB.com-produced Agency-supplied vehicle

image and copy

Lead Time: 10 business days

Notes: • each advertiser rotates position within

module • Home Page Showroom XL: able to use full

ad canvas (no header) and could display an OEM branded ad

Options:


Prime Influence - Shopper Consideration Package Platform: Desktop, Tablet, Mobile (all intent)


Pages: By segment (Desktop/Tablet): editorial; segment; new & owners model. By segment (Mobile): all intents.

Targeting: Segments: • Entry Luxury Cars • Luxury Cars (midsize & high-end) • Luxury SUV/CUV • Small Cars (subcompact, compact sedans, hatchbacks, wagons,

coupes & convertibles) • Mid to Full-Size Cars (sedans, hatchbacks, wagons, coupes &

convertibles) • Small SUV/CUV

• Mid to Full-Size SUV/CUV/Minivan/Van • Pickup • Hybrid/Electric/Diesel • New Car News

Duration: 1 month (Standard IAB), 3 month (STM)

Ad Type: Standard/non-exclusive; ad serving tracks against booked goal

Geography: National, Regional

Ad Serving: Third Party

Size: IAB: 728x90, 300x250 & 300x50 KBB Produced: 300x100 desktop Spotlight template; 472x250 desktop & 300x250 mobile STM template

Lead Time: 5 Business Days; 10 business days STM

Notes: • Mobile segment remains across all intents whereas desktop NC and Owners intents

Options: • Option to pass model key values when known • Option to package mobile STM with MMA


Leverage KBB.com Style – Section Spotlights


Spark consideration with KBB.com’s credible content style

Spotlights: Shoppers

Home Spotlights: Car Values Home Business Rules


Advertiser: Tier 1

Pages: Shoppers Homepage (new car intent)

and/or Car Values Homepage

Targeting: n/a

Duration: 1 month

Ad Type: Sponsorship: exclusive, 100% of impressions

Geography: National


Size: 300x100, KBB.com-produced Agency-

supplied vehicle image and copy


Notes:

Options:

A Gateway to Awareness – Smartphone Home Takeover


Connect with auto shoppers as they land on KBB.com Mobile

Business Rules – Smartphone Home Takeover

Platform: Mobile

Advertiser: Tier 1

Pages: Homepage

Targeting: n/a

Duration: Monthly


impressions

Geography: National

Ad Serving: Third Party; Site-served, agency tracking tags optional

Size: 300x250, 300x50


Notes: Ad Size: Standard: 300 x 50 MMA, Rich Media: Initial

State: 300x50 MMA, User initiated expand: 300x250

Break Out of the Box – Featured Content Tab UF


Catch shoppers’ attention throughout their shopping experience with

the right placement

Business Rules – Featured Content Tab Upper Funnel

Platform: Desktop

Advertiser: Tier 1, Tier 2

Pages: Across Awareness Pages* – Excludes Home Page

*Awareness pages:

Shoppers SLP (New Car Intent), Shoppers SLP (Used Car

& CPO Intents), Owners SLP, CV SLP, UC Segment

Targeting: n/a

Duration: Monthly


impressions

Geography: National


Size: 120x240


Notes: Shared inventory. T1 and T2 have the same priority.

Break Out of the Box – Featured Content Tab LF


Catch shoppers’ attention throughout their shopping experience with

the right placement

Business Rules – Featured Content Tab Lower Funnel

Platform: Desktop


Pages: Make targeted pages, Model vehicle detail pages

(VDPs), segment pages

Targeting: n/a

Duration: Monthly


impressions

Geography: National


Size: 120x240


Notes: Shared inventory. T1 and T2 have the same priority.

Multiply Your Impact – KBB.com BT, includes Smartphone BT


Find, target & retarget the most relevant shoppers on KBB.com

Business Rules

Platform: Desktop, Tablet, Mobile

Advertiser: Tier 1, Tier 2, Auto-Related, Motorcycle

Pages: Target to users on KBB.com who fall into

purchased segments based on their on-site behavior

Targeting: n/a

Duration: 1 month

Ad Type: Standard • non-exclusive: less than 100% of

available impressions; ad serving tracks against booked impression goal

Geography: National or DMA


Size: 728x90, 300x250, &/or 300x50


Notes: DMA is a registered trademark of Nielsen Media Research

Options:

Capture Consideration – Mobile Compare & Consider

Influence undecided shoppers by reinforcing your new model’s advantages


Business Rules

Platform: Mobile

Advertiser: Tier 1

Pages: Run of Mobile

Targeting: Not available

Duration: Quarterly

Ad Type: • Entry point unit: Standard. (Non-

exclusive: less than 100% of available

impressions; ad serving tracks against

booked impression goal)

• Custom Compare LP ad unit: Exclusive

(100% of impressions purchased)

Geography: National

Ad Serving: Entry point ad unit • Site-served

Custom Compare landing page w/ MMA

ad unit • Site-served, agency tracking tags

optional, or • Third party

Size: Entry point: 300 x 50 MMA

Compare & Consider LP ad unit: 300 x 50

MMA


Convert Consideration – Shopping Tools Module Move shoppers researching your vehicle to take the next step


Business Rules


Advertiser: Tier 1

Pages: • New Car model detail pages, excluding vehicle

Cars for Sale inventory listings • Owners model detail pages

Targeting: n/a

Duration: 3 month minimum

Ad Type: Retention • exclusive: if 100% of impressions purchased • non-exclusive: less than 100% of available

impressions; ad serving tracks against booked impression goal

Conquest • non-exclusive: less than 100% of available


Geography: National


Size: custom 472x250, KBB-produced

Lead Time: 10 business days; creative revisions 1x/qtr

Notes: Conquest: available if retention is not purchased in full; block list applies (conquest buys need to be free of block list)

Convert Consideration – Smartphone Consideration Module Move shoppers researching your vehicle to take the next step


Business Rules

Platform: Mobile

Advertiser: Tier 1

Pages: New Car/Owners/Used Car Segment Shoppers – available pages when sub-category is known

Targeting: Entry Luxury Cars Hybrid/Electric/Diesel Luxury SUV/CUV Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Mid to Full-size SUV/CUV/Minivan/Van Small Cars (Class includes subcompact and

compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Small SUV/CUV Truck Van/Minivan

Duration: 3 month minimum

Ad Type: non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal



Size: custom 300x250, KBB-produced

Lead Time: 10 business days; creative revisions 1x/qtr

Notes:

Step up to a new model – Trade-In Evaluator Maximize relevancy with personalized calculation that drives action

15| CONCEPT

Business Rules


Advertiser: Tier 1

Pages: Owners Vehicle Detail Page (VDP)

Targeting: N/A

Duration: 90 Day Minimum

Ad Type: Exclusive: 100% of impressions purchased

Geography: National

Ad Serving: Path: 3rd

Party, Hub: site-served

Size: Path pages: 300x250 Hub pricing pages: 300x330 or 300x600 (Tier 1 only)


Notes:


Influence & Inform – Make-level Shoppers Reach Target auto shoppers during their vehicle research and assessment process

Business Rules


Advertiser: Tier 1

Pages: Make/Model path & hub pages – Segment pages

Targeting: Entry Luxury Cars

Hybrid/Electric/Diesel

Luxury cars (Midsize and high-end)

Luxury SUV/CUV

Mid to Full-Size Cars (Segments include sedan, hatchback, wagon,

coupe and convertible)

Mid to Full-size SUV/CUV/Minivan/Van

NC News

Small Cars (Class includes subcompact and compact. Segments

include sedan, hatchback, wagon, coupe and convertible.)

Small SUV/CUV

Van/Minivan

Duration: 1 month

Ad Type: Standard: less than 100% of available impressions; ad serving tracks

against booked impression goal

Geography: National


Size: 728x90 &/or 300x250


Notes:


Percolate to the Top of Minds – Thought Bubble Break through clutter with exclusive, original search integration


Business Rules

Platform: • Desktop, Tablet • Shoppers Home (new car intent) not available on Tablet

Advertiser: Tier 1

Pages: Only one segment/page can run at a time: • Home Page • Shoppers Home Page & Car Values Home Page (bundle) • Used Car Home Page • Cars for Sale search entry page

Targeting: Segments available to purchase:

Home page, Shoppers Home Page (new car intent) & car values home page, Shoppers Home Page (used car & CPO intents): • Sedans, SUVs, Pickups, Coupe, Hatchback, Convertible,

Van/Minivan, Wagon, Crossover, Hybrid, Electric, Luxury

Cars for Sale: • Sedans, SUVs, Pickups, Coupe, Hatchback, Convertible,

Van/Minivan, Wagon

Duration: • Home page, shoppers home page (new car intent) & car values home page, Shoppers Home Page (used car & CPO intents), Cars for Sale: 1 month

Ad Type: Sponsorship

Geography: National

Ad Serving: Site-served

Ad Size: 65x30 collapsed, 330x195 expanded (sizing applies to all units)


Animate and Demonstrate – Pre-Roll Video by Segment, by Run of

Grows awareness and triggers consideration for your brand among

quality, in-market audiences

18|

Business Rules

Platform: Desktop, Tablet, Mobile, Cross-devices

Advertiser: Tier 1

Pages: Video by Segment: make/model known Video by Run of: all available pages, excludes homepage

Targeting: N/A

Duration: 3 Month Minimum

Ad Type: Standard, Non-exclusive: less than 100% of available impressions

Geography: National

Ad Serving: Path: Third Party, Hub: site-served

Size: 16:9 aspect ratio, 15-30 secs, MP4 preferred


Notes:


High Traffic, High Awareness – Section Sponsorships

Own prominent, high-traffic task entry-points driving awareness

Business Rules – Shoppers Home Sponsorship

Platform: • Shoppers Homepage: Desktop (new car intent),

Desktop & Tablet (used car & CPO intents) • Owners Homepage: Desktop, Tablet

Advertiser: Tier 1

Pages: Shoppers Homepage, Owners Homepage, Car

Values Homepage

Targeting: n/a

Duration: • Shoppers Homepage, Owners Homepage: Half-

month, 1st-15th or 16th to month-end • Car Values Homepage: 1 Month


Geography: National


Size: 728x90 &/or 300x250


Notes:

Options:


Drive Consideration – CPO Listings Module


Business Rules

Platform: Desktop, Tablet, Mobile, cross-devices

Advertiser: Tier 1

Pages: Desktop/Tablet: Used car path pages

Mobile: All pages where segment is known

Targeting: Model

Duration: 1 Month

Ad Type: Custom display

Geography: National


Size: Desktop/Tablet/Mobile: 300x250

Desktop/Tablet: 540x250


Flexible & Efficient – Run of Site

Boost awareness and efficiency when you need it

Run of Site Business Rules – Run of Site

Platform: Desktop & Tablet

Advertiser: Tier 1, Tier 2, Auto-Related

Pages: • Run of Site: all available pages • Run of New Car: available new car section pages • Run of Used Car: available used car section pages • Run of Segment: available segment pages • Run of Make: available make targeted pages

Targeting: • All Cars (includes Sedan, Coupe, Convertible, Hatchback, Wagon)

• Crossover • Hybrid/Electric • Luxury • Pickup • SUV • Van/Minivan

Duration: 1 month

Ad Type: Standard; non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal



Size: 728x90 &/or 300x250


Notes: • DMA is a registered trademark of Nielsen Media Research

• Broad range messaging exposure


Flexible & Efficient – Run of Español


Run of Español Business Rules – Run of Español



Pages: Español used car pricing section

Targeting: n/a

Duration: 1 month

Ad Type: Standard - non-exclusive: less than 100% of available

impressions; ad serving tracks against booked

impression goal



Size: 728x90 &/or 300x250 – note: the Español entry page

doesn’t have a 728x90, but the interior Español

pages do


Notes: DMA is a registered trademark of Nielsen Media

Research


Flexible & Efficient – Run of Mobile Site


Business Rules – Run of Mobile

Platform: Mobile


Pages: Mobile Web, iPhone/Android Apps • Available for all available mobile pages

Targeting: n/a

Duration: 1 month

Ad Type: Standard • non-exclusive: less than 100% of available




Size: 300x50


Notes: • Single platform buys not available • DMA is a registered trademark of Nielsen

Media Research • MMA sizes serve based on device type

Options: • run of mobile is available nationally or by DMA – note: Mobile Awareness is a national buy only


Flexible & Efficient – Run of Mobile Sub-segment

Boost targeted awareness and efficiency when you need it Business Rules – Run of Mobile Sub-segment

Platform: Mobile


Pages: Mobile Web, iPhone/Android Apps - Available for all available targeted mobile pages

Targeting: Entry Luxury Cars Luxury cars (Midsize and high-end) Luxury SUV/CUV Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Small SUV/CUV Mid to Full-size SUV/CUV/Minivan/Van Pickup Hybrid/Electric/Diesel NC News

Duration: 1 month

Ad Type: Standard • non-exclusive: less than 100% of available impressions; ad serving

tracks against booked impression goal

Geography: National


Size: 300x50


Notes: • Single platform buys not available • MMA sizes serve based on device type

Options: Optional to bundle with desktop/tablet advertising


Flexible & Efficient – Mobile Awareness


Business Rules – Mobile Awareness

Platform: Mobile


Pages: Mobile Web, iPhone/Android Apps • All pages where make/model intent in unknown, includes

home screen and menu trigger

Targeting: n/a

Duration: 1 month

Ad Type: Standard - non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal

Geography: National


Size: 300x50



Options: • This is a national buy only – note: run of mobile is available nationally or by DMA


Flexible & Efficient – Smartphone Conquest

Boost targeted awareness and efficiency when you need it

Business Rules – Smartphone Conquest

Platform: Mobile


Pages: Mobile Web, iPhone/Android Apps • All pages where make/model intent in unknown,

includes home screen and menu trigger

Targeting: n/a

Duration: 1 month

Ad Type: Standard - non-exclusive: less than 100% of available


impression goal

Geography: National


Size: 300x50



Options: This is a national buy only – note: run of mobile is

available nationally or by DMA


Amplify Awareness – Homepage Sponsorship

Quickly accumulate large in-market audience on highest traffic page Business Rules


Advertiser: Tier 1

Pages: Homepage

Targeting: n/a



Geography: National

Ad Serving: Third Party plus backup GIF

Size: IAB Medium Rectangle: 300x250 Billboard: 970x250 (collapsed to 970x66 or 970x90)

Wallpaper: 250x550 per panel (Color transition will occur

within 50 px from the base of each panel.)


Notes: • Tablet devices will display static GIFs • Rich media executions include video and in-unit

animation (desktop only)

Options: Wallpaper: option to have it clickable


Bring It Home – Home Page Showroom & Showroom XL

Connect via KBB.com’s credible content style on our highest traffic page Business Rules


Advertiser: Tier 1

Pages: Homepage

Targeting: n/a



Geography: National


Size: HOME PAGE SHOWROOM: 940x320, KBB.com-produced Agency-supplied vehicle image and copy HOME PAGE SHOWROOM XL: 940x393, KBB.com-produced Agency-supplied vehicle image and copy


Notes: • each advertiser rotates position within module • Home Page Showroom XL: able to use full ad

canvas (no header) and could display an OEM branded ad

Options:


Upgrade to CPO – KBB.com Certified Listings Program

Showcase CPO models & tout program benefits Business Rules


Advertiser: Tier 1

Pages: Required to sell together: • Cars for Sale CPO Model Search Results • Cars for Sale CPO & Used Car Shoppers Search Results

Listings • UCS Cars for Sale Model 728x90 • CPO Badge on each individual listing • UCS Shoppers Model 728x90 -100% SOV for all models within

last 6 MYs Premium program added to the above bundle: • Full CPO Bundle would also include the T1 UCS Shoppers

Model 300x250 - all models for Last 6 MYs

Targeting: n/a

Duration: 1 month

Ad Type: Standard: non-exclusive, less than 100% of available impressions; ad serving tracks against booked impression goal

Geography: National


Size: Cars for Sale CPO & Used Car Shoppers Search Results Listings Pages: CPO Listing & 728x90 & CPO OEM-Branded Badge clickable to Overlay & Used Car Shoppers Model Pages: 728x90 &/or 300x250


Notes: Inventory Listings for CPO vehicles within the KBB.com Cars for Sale Section (OEM/ATC provides feed so it is "turned on" on KBB): Badge overlay details note the support the OEM program’s MY Range


Quick Win – Quick Links Trigger consideration for your model on KBB.com

Business Rules


• Shoppers Home (new car intent) not available on Tablet

Advertiser: Tier 1

Pages: Each page sold separately:

• Shoppers Home Page (new car intent) & Car Values

Home Page

• Cars for Sale search entry page

Targeting: National

Duration: 1 month


Geography: National


Size: Shoppers HP (new car intent) & Car Values HP Make: 15 characters max, Model: 17 characters max

Cars for Sale • Make: 20 characters max, Model: 20 characters max


Notes: Shoppers HP (new car intent) & Car Values HP: clicks-through to KBB.com make & model pages

Cars for Sale: clicks-through to Cars for Sale search results

page

Options: Impressions/click tags optional


An Agile, Real-time Buying Solution – Programmatic


Business Rules – Programmatic


Advertiser: Tier 1, Tier 2, Local/Reseller, Auto-Related,

Motorcycle

Pages: Targeting options available across awareness

Pages (Excludes Home Page) & model vehicle

detail pages (VDPs)

Targeting: KBB.com pages, excluding the home page

Duration: Flexible

Ad Type: Conquest non-exclusive & Standard: less than

100% of impressions



Size: 728x90, 300x250, 300x50, 320x50, Pre-roll

Lead Time: Real-time

Notes: - On AdX, in order to transact contact sales

person through trading desk demand side

platform (DSP)

- Exclusive private auction, must meet

criteria to have a seat

Options: - Behavioral & Contextual

(Intent/Segment/Make/Model) Targeting

Extend ad messaging on KBB.com in real-time

Our Prime Awareness Canvas – Billboard


Business Rules



Pages: Home page (Desktop/Tablet), Owners Home Page

Targeting: n/a


Ad Type: Sponsorship, Exclusive: 100% of impressions

Geography: National


Size: 970x250 (collapsed sizes 970x66 or 970x90)


Notes:

Relevant Consideration Messaging – Owners Text Link Move shoppers pricing their vehicle to take the next step


MOBILE: DESKTOP, TABLET:

MOBILE:

Business Rules


Advertiser: Tier 1

Pages: Owners Make, Owners Model Detail

Pages

Targeting: n/a

Duration: 1 Month

Ad Type: Standard, Non-exclusive: less than

100% of available impressions

Geography: National

Ad Serving: Site-served, agency tracking tags

optional

Size: • Logo image (width: 55px; height:

30px)

• Ad copy (80 characters for path &

pricing pages and 110 characters

for options page) *Please note:

character count may change for

smaller view ports

• Impression tag • Click tag (2 – only if options page

drives to separate place than other

top links)


Drive Consideration – CPO Listings Module

Desktop Interaction Rate: 2.5%

30 Increase in Total VDP Views Desktop Example Visuals

https://b2b.kbb.com/ad-solution/cpo-listings-module/

Business Rules


Advertiser: Tier 1

Pages: Desktop/Tablet: Used car path pages

Mobile: All pages where segment is known

Targeting: Model

Duration: 1 Month

Ad Type: Custom display

Geography: National


Size: Desktop/Tablet/Mobile: 300x250

Desktop/Tablet: 540x250



Data-Infused Insights – Direct Share

Access to qualified in-market shopper behaviors to target your audience


Business Rules – Direct Share



Pages: Data cookies are collected from all KBB pages visited by consumer

Targeting: Data segments to be negotiated with Customer. Standard Segments include: Auto Intender, Body Style, Make, Model, Body Style by Intent, Make by Intent, Model by Intent, Motorcycle. Custom Segments also available.

Duration: Annual

Ad Type: n/a

Geography: National

Ad Serving: n/a

Size: n/a

Lead Time: 1 Month

Notes:

Options: - Standard Segments - Custom Segments - Offsite Impressions/Month - KBB Pricing Feeds - Reporting Hours - Automated Reporting Feed

KBB.com Audience Pre-Qualified Car Shoppers

Actively

determining what

they can afford

Engaging in

research activities

3+ months away

from purchase1

Preparing for

transaction

Awareness & Relevance – Owners Home Page Takeover

Ensure exclusivity & awareness for your message early in shoppers’ process


Business Rules – Owners Home Page Takeover



Pages: Owners Home Page

Targeting: n/a

Duration: Half-month: 1st-15th or 16th to month-end


Geography: National


Size: 728x90 with an optional 970x250 Billboard

Upgrade, 300x250, Wallpaper Add-On

(Desktop only): 250x550 per panel

Lead Time: 10 business days for Third Party, 20 business

days for First Party

Notes: No bundling requirements

Optional Tier 2 Extension with Featured

Content Tab and/or Toolbar

Raise the Bar – Toolbar Upper Funnel/Lower Funnel


Business Rules

Platform: Desktop


Pages: Toolbar Upper Funnel - Across awareness & cars

for sale pages (pages where make/model is

unknown). Excludes: home page &

make/model pages

Toolbar Lower Funnel – pages where

make/model is known

Targeting: n/a

Duration: 1 month

Ad Type: Standard

• non-exclusive: less than 100% of available


impression goal

Geography: National

Ad Serving: Site-served, agency tracking tags optional or

Third Party

Size: 300x50


Notes:

Shopper Consideration Package Platform: Desktop, Tablet, Mobile (all intent)


Pages: By segment (Desktop/Tablet): editorial; segment; new & owners model. By segment (Mobile): all intents.

Targeting: Segments: • Entry Luxury Cars • Luxury Cars (midsize & high-end) • Luxury SUV/CUV • Small Cars (subcompact, compact sedans, hatchbacks, wagons,

coupes & convertibles) • Mid to Full-Size Cars (sedans, hatchbacks, wagons, coupes &

convertibles) • Small SUV/CUV • Mid to Full-Size SUV/CUV/Minivan/Van • Pickup • Hybrid/Electric/Diesel • New Car News

Duration: 1 month (Standard IAB), 3 month (STM)

Ad Type: Standard/non-exclusive; ad serving tracks against booked goal



Size: IAB: 728x90, 300x250 & 300x50 KBB Produced: 300x100 desktop Spotlight template; 472x250 desktop & 300x250 mobile STM template

Lead Time: 5 Business Days; 10 business days STM

Notes: • Mobile segment remains across all intents whereas desktop NC and Owners intents

Options: • Option to pass model key values when known • Option to package mobile STM with MMA


Enabling Richer Ads with Live API Feeds – API


Business Rules



Pages: All

Targeting: Dependent on ad product

Duration: Dependent on ad product

Ad Type: Dependent on ad product


Ad Serving: First Party

Size: 300x250, 728x90, 300x600, 970x250,

470/540x250


Notes: 300x250

728x90

540x250

470x250

300x600

Command Attention – Native Owners SLP Introduce your model to those just entering the market with this cross-platform, native solution

Business Rules


Advertiser: Tier 1

Pages: Owners homepage

Targeting: n/a

Duration: Half month 1-15, 16-EOM


Geography: National


Size: 300x250, 300x50


Notes:

Options:


Reach the Right Audience at the Right Time – Audience Extension

Enables access auto shoppers throughout their digital journey


Business Rules – Direct Share


Advertiser: National, Regional

Pages: Offsite

Targeting: Data segments to Audience Intenders Offsite (multiple options)

Duration: Any

Ad Type: Standard, Non-exclusive: less than 100% of available impressions

Geography: National


Size: The following sizes apply: 160x600, 300x250, 300x50, 300x600, 320x50, 728x90 – no advertiser priority order.


Notes:

Options:

Date post:	18-Jul-2020
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