National Apprenticeship Awards 2013

Amanda WattersonMarketing & Campaigns Manager- Southern Division

National Apprenticeship Service

26 November 2013

2 | Getting involved in National Apprenticeship Week 2014

National Apprenticeship Awards 201314th Nov 13

November 2013

WELL DONE – SOUTHERN DIVISION!

Lydia Webster – WINNER – Intermediate Apprentice of the Year from South West

Toby Schofield – Highly Commended - Intermediate Apprentice of the Year from

South Central

Sadie Hawkins – WINNER – Advanced Apprentice of the Year from South Central

Jessica Kirby – WINNER – Higher Apprentice of the Year from Thames Valley

BAM Nuttall – WINNER – Large Employer of the Year from South Central

Elements Lifestyle – Highly Commended – Small Employer of the Year from

South Central

Capgemini - Highly Commended – Macro Employer of the Year from South

Central

Next Year’s Awards registration will open end Jan 14

National Apprenticeship Week 2014

3-7 March 14

Amanda WattersonMarketing & Campaigns Manager- Southern Division

National Apprenticeship Service

26 November 2013

4 | Getting involved in National Apprenticeship Week 2014

National Apprenticeship Week 2013- Building on success

5 | Getting involved in National Apprenticeship Week 2014

Building on success from 2013

November 2013

National Apprenticeship Week 2013 resulted in:

2,652 items of media coverage mentioning the Week(1,800 in 2012)

984 events, 58% public awareness (44% in 2012)

13 times more tweets than in 2012

18,000 online apprentice registrations

600 more employer enquiries

6 | Getting involved in National Apprenticeship Week 2014

National Apprenticeship Week 2014

November 2013

Our 2014 theme

Great Apprenticeships “Great Businesses” are made by apprentices and Apprenticeships lead to “Great Prospects.” It is about demonstrating that Apprenticeships are great for businesses, personal careers and creating opportunities for both employers and apprentices.

The hashtag - #NAW2014 will be promoted throughout the campaign

7 | Getting involved in National Apprenticeship Week 2014

National Apprenticeship Week –Pledgometer

November 2013

Pledge apprentice job vacancies using our new ‘pledgometer’ available at apprenticeships.org.uk

The final tally will be revealed on the last day of NAW2014

8 | Getting involved in National Apprenticeship Week 2014

NAW 14Toolkits

November 2013

• Toolkit has been produced which contains lots more ideas and links to supporting resources – these are now available to download.

• In response to feedback from stakeholders, several shorter easy printable versions have been developed, tailored to specific audiences:

•Employers•Providers and Colleges•Schools•Sector Skills Councils and other partners•Apprentices and former apprentices

9 | Getting involved in National Apprenticeship Week 2014

Further resources

November 2013

Brand materials, logos and collateral ordering system (available by end of this week)Information, advice and guidance resources for school visitsStep by step guides to social media, filming, Made by apprentices activityTemplate copyFilms and apprentice.tvOnline event calendar and submission form – help us beat our 984 event target!Online pledgeometer

All available via apprenticeships.org.ukhttp://www.apprenticeships.org.uk/awards/apprenticeship-week-2014.aspx

10 | Getting involved in National Apprenticeship Week 2014

NAW 14T-shirt competition

November 2013

The official NAW 2014 campaign T-shirt was designed by an apprentice from Leicester College and will be available to order via the merchandising catalogue:

11 | Getting involved in National Apprenticeship Week 2014

Ideas

November 2013

Organise a job swap / back to the floor experience

Publicise your activity in local media

Record a short film

http://apprentice.tv/the-apprentice-boss-job-swap-pendennis-shipyard/

12 | Getting involved in National Apprenticeship Week 2014

Ideas

November 2013

Ask some of your apprentices to keep a video, image or twitter diary of their day

Use the hashtag #247apprentice so we can track it

13 | Getting involved in National Apprenticeship Week 2014

Ideas

November 2013

Employers you work with could host an event with their supply chain or other organisations in their networks to encourage those that don’t currently have apprentices or offer Traineeships to consider introducing them

14 | Getting involved in National Apprenticeship Week 2014

Ideas

November 2013

Encourage employers to arrange a ‘Made by apprentices’ open day at their premises for visitors, where potential apprentices and their parents get the opportunity to see first hand the contribution apprentices make to businesses

15 | Getting involved in National Apprenticeship Week 2014

Ideas

November 2013

Tweet or post on Facebook pictures of apprentices at work using the hashtag #Madebyapprentices

If you have a key fact on what apprentices have delivered, we can create ‘facts of the week’

16 | Getting involved in National Apprenticeship Week 2014

Ideas

November 2013

Work with your networks and employers to invite a local MP for a workplace tour or ‘job shadow’ with some of their apprentices

A journalist from your local newspaper could also come and do the job shadow as well.

17 | Getting involved in National Apprenticeship Week 2014

NAW 14 – Stakeholder workshops

November 2013

The events are taking place at the following locations:

•4th December, Bristol: http://bit.ly/NAWBristol•5th December, Birmingham: http://bit.ly/NAWBham•12th December, Leeds: http://bit.ly/NAWLeeds

•An additional session in London in January will also be arranged. It is anticipated that this will be streamed online for people who cannot attend the above workshops.

Workshops will cover NAW themes and messaging as well as advice on social media and supporting resources.

18 | Getting involved in National Apprenticeship Week 2014

Keep up to date

November 2013

email theweek@apprenticeships.gov.uk to receive our regular NAW updates

Tweet or email key facts to represent your experiences of ‘Great Apprenticeships” for your business/apprentices which can be used for our ‘facts of the day’ theweek@apprenticeships.gov.uk  “Like” the Apprenticeships Facebook pages and follow Apprenticeships and Apprenticeships Vacancies on Twitter. Follow us on Linkedin

Attend one of our stakeholder workshops in December in Bristol, London, Leeds or Birmingham

19 | Getting involved in National Apprenticeship Week 2014

Brathay 2014

November 2013

Enter the Brathay Apprentice Challenge #BAC14 the official search for the apprentice team of the year.

Enter by Friday 13 December 2013. Regional heats between January and March 2014.

Teams will be encouraged to take part in activity throughout National Apprenticeship Week.

brathay.org.uk

General MarketingUpdate

26 November 2014

Amanda WattersonNational Apprenticeship Service

21 | Getting involved in National Apprenticeship Week 2014

Marketing Update

November 2013

•Employer Marketing-

- Direct Mail ongoing weekly followed up by TM – will run until early Jan 14 (no activity over Xmas period)- Traineeships – SBT calling 5000 employers (who have

intimated they are not recruiting at the moment to offer Traineeships) – to mid Dec 13- New creative aligned to BIS GREAT campaign – Jan 14

•Traineeships - Resources website page on the Apprenticeships website

Traineeships Resources page houses all marketing collateral currently produced

for partners.

http://www.apprenticeships.org.uk/partners/traineeshipresources.aspx