National Campaign for the Arts
NCFA is …
• Established 2009
• Independent, volunteer – led, grassroots organisation
• National - in 43 constituencies nationwide
• 3000+ members
• Artists, arts organisations, arts workers, audiences and all those who value the arts
National Campaign for the Arts 2011
NCFA does …
• Lobbying and advocacy
• Promotion
• Research
National Campaign for the Arts 2011
We believe in a society that values
creativity, imagination and expression.
We believe the arts generate growth
and tourism.
We believe the arts enhance our
reputation.
We believe the arts enrich our lives.
We believe in the value of the arts. National Campaign for the Arts 2011
National Campaign for the Arts 2011
66% of adult population
Participation2.3 million people
e.g. 30,000 people in Wexford
e.g.
111,000
participants
Bealtaine
2.3 million tickets worth …€45.7 million for …12,650 events in…59 venues and festivals
1 in
3 household
s
1 in
3 household
s
plus youth arts initiatives including 50 youth theatres
plus arts & education programmes
National Campaign for the Arts 2011
The arts are reaching more people than ever!
National Campaign for the Arts 2011
Value
INNOVATIONINNOVATION
WELL BEINGWELL BEING
CITIZENSHIPCITIZENSHIP
JOBSJOBS
EDUCATION &
LEARNING
EDUCATION &
LEARNING
REPUTATIONREPUTATION
TOURISMTOURISM
ECONOMYECONOMY
BUSINESSBUSINESS
SENSE OF IDENTITYSENSE OF IDENTITY
We provide jobs
26,519
We contribute to the economy• We contribute €382 million in taxes
e.g. Cultural and creative industries*• Exchequer expenditure €330 million• Exchequer revenue approx. €1 billion
e.g. Irish Film Board*• Invested €17 million in 36 film, TV and
animation productions• €80 million expenditure in Irish economy
*2008 figures
We help foster a culture of innovation• Studies report direct links between the arts, creativity and innovation1
• The arts equip the next generation with skills of the future – creativity, adaptability, discipline and rigor
We are innovators e.g.• Bealtaine – world leader of national participatory festival celebrating
creativity in older people. Template for festivals in Wales, Scotland and have invitation from Australia
• Open Window Project –world’s first clinically proven arts and health project
• New Stream - Bank of America and Business to Arts initiative, model of best practice in fundraising capacity building
• Sing out with Strings – model being adopted internationally
1 The art of innovation – how fine arts graduates contribute to innovation NESTA September 2008
We drive tourism• Cultural Tourism is worth over €2 billion to the
economy –both domestic and overseas tourism.
• 1.6 million overseas tourists attended museums/galleries (2010)
• 433,000 attended festivals/events
• 80,000 people visited the Book of Kells in two months
• 18% of tourists visited because of Irish film
• 27% of Galway Arts Festival audience from overseas
We enhance Ireland’s reputation
40 States1000s of artists
Reaching 100,000s $$m of positive media coverage
40 States1000s of artists
Reaching 100,000s $$m of positive media coverage
Imagine Ireland festival
We help create well-being• Viewing a work of arts creates the same chemical response as love
• Participation in cultural activity has been proven to increase quality of life and longevity for older people.
• Societies that enable all citizens to play a full and useful role in the social, economic and cultural life of their society will be healthier.1
• Arts and health programmes are a growing phenomenon. e.g. Waterford Healing Arts Trust worked with 20,000 people last year – over 4000 patients, over 11,000 visitors as well as staff and others
• A new arts and health website will be launched in October.
1 World Health Organisation, Solid Determinants of Health, The Solid Facts 2003
Waterford Healing Arts Trust Music Network St. Doolaghs Care & Rehabilitation
Centre Arts & Minds National Centre for Arts and Health Arts Initiative in Mental
Health Westmeath County Council Wexford County Council Arts Ability Programme
Anam Beo Waterford City Council Kildare County Council Arts Service Beehouse
Arts Cork University Hospital Campus Arts Committee Limerick County Council Arts
Office Sligo Arts & Health Programme South Tipperary County Council Art Centre St
Luke's Hospital Arts and Health Programme, Dun Laoghaire Rathdown Create
Kerry County Council Music Alive Helium The Arts Council Carlow Local
Authorities Galway University Hospitals Arts Trust Arts Office, Waterford County
Council Clare Arts & Health Arts Office, Kilkenny County Council Embrace
Programme for Arts & People with disabilities Laois County Council Cork Arts and
Health Programme The Twilight Programme, St. Patrick's University Hospital Cork
City Council Woodview Arts and Crafts Leopardstown Park Hospital West Cork Arts
Centre Raheen Community Hospital and Day Care Centre
Frank on dialysis x 3 per week for 4 hours. Now calls it ‘art class’.Waterford Healing Arts Trust
We forge communities and create a sense of identity
• Arts practitioners work with
1000s of community groups
nationwide.
• E.g. St. Patrick’s Day parade,
which engages six
professional street theatre
companies nationwide to
work with their local
communities as well as
engaging five Dublin city
youth and eight intercultural
groups.
An opera about, for and starring the people of Carlow
Shelter me from the rain – community opera
We work with business
• Now mutually beneficial relationship
• Deliver brand awareness, engage staff and
leverage community support
• Examples of best practice e.g Ulster Bank’s
sponsorship of the Dublin Theatre Festival
• Attract and impress the best e.g Bank of America
Merrill Lynch
We promote learning and create citizens• Arts and education are natural bedfellows. 1000s of artists work in schools and
other learning environments every day.
• Learning a musical instrument, appreciating how music is composed and performed, developing the capacity to understand and interpret visual culture, provide children with access to rich cultural resources that contribute to quality of life and well-being. They also invest them with the skills of the future – where adaptability, discipline, rigor and creativity will be essential.
• Article 31 of the International Declaration on the Rights of the Child states that each child has a right to participate freely in cultural life and the arts.
• 27.5% of our population are under 19
‘It was amazing to see the creativity in the children. A lot of
children improved their attendance during the programme’.
Teacher
Sing out with Strings
It has boosted the children’s confidence. They’ve
learned how to work together, how to co-operate with
each other. They’ve learned literacy skills and their
language has really improved. Principal
Sing out with Strings
We all used to be shy and now
we’re not.
We all used to be shy and now
we’re not.
Sing out with Strings
Oh and we ...
…entertain…delight…inspire
National Campaign for the Arts 2011
The arts are enriching our lives, contributing to our society and building
our nation more than ever.
National Campaign for the Arts 2011
So much … for how
much?
Funding for/Investment in the arts
• Arts Council €65.1 million
• Local Authority €42 million(including salaries for arts officials)
DOWN 25%
from €84.6min 2008
DOWN 25%
from €84.6min 2008
IMAGINATION. DEAD. IMAGINE. Samuel Beckett
•Job losses
•Reduced return to revenue
•Fewer tourists
•Poorer international reputation
•Less social cohesion
•Decreased individual and national well-being
•Educating workers not thinking citizens
•LESS IMAGINATION, CREATIVITY, EXPRESSION.
•LESS JOY
Our ask
• Continue to invest in the arts through funding the Arts Council, Culture Ireland and the Irish Film Board
• Embed the arts within the curriculum at both primary and secondary level
• Promote active collaboration between government departments specifically Education, Environment, Tourism as well as Enterprise and Innovation
• Create a culture of philanthropy
The arts are a necessity. Not a luxury.
The arts are an asset. Not an overhead.
.
Culture is what
we grow in
Culture is what
we grow in