1

Module 6 – Business CommunicationFormative and Summative Assessments

FURTHER EDUCATION AND TRAINING CERTIFICATE:

GENERIC MANAGEMENTNQF LEVEL 4

FURTHER EDUCATION AND TRAINING CERTIFICATE: GENERIC MANAGEMENT LEVEL 4

SAQA ID: 57712 MINIMUM 151 CREDITS

FORMATIVE & SUMMATIVE ASSESSMENTSMODULE 6: BUSINESS COMMUNICATION

UNIT STANDARDS

SAQA ID TITLE CREDITS F/C/E NQF LEVEL

119472Accommodate audience and context needs in oral/signed communication

5 F 3

119457 Interpret and use information from texts 5 F 3

119467Use language and communication in occupational learning programmes

5 F 3

119465Write/present/sign texts for an arrange of communicative contexts

5 F 3

2

FORMATIVE ASSESSMENT

US 119472: Accommodate audience and context needs in oral/signed communication

Question 1 (SO 3, AC 1) Read through the following statements and decide whether they are facts or opinions. Motivate your answer. (6)

QuestionsStatements Motivation

1 a) Heroin addicts should be sent to rehabilitation homes at the government's expense.

b) Of all the people who try heroin, about 10% will get addicted to the substance.

2 a) HIV/AIDS is the single biggest cause of death in the age group of 20 - 27 year olds.

b) HIV/AIDS is a form of modern plague sent to punish people for misbehaving.

3 a) Parents who smoke should be heavily fined as they are harming their children.

b) The children of smokers are 20% more at risk of developing asthma than the children of non-smokers.

Question 2 (SO 3, AC 4)See if you can match these statements with the appropriate point of view. The statements are given

first followed by a list of points of view. Use a table to present your answers.

Statements:1. All rapists should be hanged.

2. Education is the right of all people.

3. Abortion is every women's right.

4. Women should occupy more positions of power.

5. The Americans waged an illegal war in Iraq.

6. Homosexual men are all cowards.

3

7. Farm labourers should be paid well and not exploited.

Points of view:1. Homophobic point of view

2. Pro-democracy point of view

3. Pro-socialist point of view

4. Pro-feminist point of view

5. Pro-capital punishment point of view

6. Anti-USA point of view

7. Pro-abortion on demand point of view (7)

Statements Point of view

Question 3 (SO 3, AC 2)Read through these examples of distortion and decide whether the speaker's position on a given

issue is being distorted through;

Omission of certain key elements or

selection or

A mixture of both.

Explain the position which the speaker presenting?

1. In her talk on "Why drug users should be imprisoned", Walter looked at the link between

crime and drug use. She did not refer to the success rate of rehabilitation.

2. In their advertising campaign for the luxury car, the advertisers spoke a great deal about the

stunning new features of the model but did not mention price.

3. In the report on the war in Iraq the news reporter only mentioned USA losses.

4. In her political speech, Dr Mayo focused only on the negative effects that anti-retroviral

drugs have.

4

5. When talking to the vehicles salesman he focused on the low mileage and good bodywork of

the tractor but did not mention that it had been in an accident. (10)

Question 4 (SO 2, AC 4)Assume a peer educator wants to conduct a presentation on ways of preventing the transmission of

HIV/AIDS among school children. List examples of visual aids that the peer educator can use. (4)

5

SECTION B

Attempt the following tasks.

Task 1 – Role play (SO 1, AC 2, AC 5, SO 2, AC 1, AC 4, AC 5, SO 3, AC 1)Choose a partner to work with, or your facilitator may divide you into pairs. Imagine you are going to

interview someone. One of you will be the interviewer and the other will be the interviewee. Take

sufficient time to work out your roles. Check what elements are necessary for an effective interview.

Then prepare for the interview and role-play it.

When you have finished the interview, swap roles so that each person has the chance to be the

interviewer. The following are the key details of your interview;

A radio broadcaster has to interview the captain of a sports team that has just won a very significant

victory in an international sports competition. The purpose of the interview is to establish the

reasons why, according to the captain, the team managed this victory.

Ensure that you;

Do background research

Order questions correctly

Flexibility in the situation when sequence or focus is disrupted

Use your voice correctly

Allow the other party to express their views, and opinions

Use different techniques to enhance the continuity of the interview.

Avoid manipulative and socio-cultural insensitive language.

Draw conclusions.

6

NOTE: This interview must be done in the presence of the facilitator or assessor who must

complete and sign the attached observation checklist. (10)

7

NAME:

ID No.

NAME:

ID No:

EVALUATION CHECKLISTDATE:

TIME:

PRACTICAL ASSESSMENT (ROLEPLAY)

Task 1

Assessor use onlyUS119462

Each learner shall be assessed using the table below

Criterion Met requirements Did not meet requirements

Comments

Ability to ask questions that are not manipulative and insensitiveThe learner was able to prepare for the interviewAbility to use own voice correctly inorder to enhance interactionsAbility to allow the other party to express own opinion and viewsAbility use different techniques to enhance continuity of the interviewAbility to draw conclusions at the end of the interview.

General comments

Name of facilitator/ assessor Date Signature

8

Task 2- group debate (SO 1, AC 4; SO 2, AC 1, AC 2, AC 4, AC 5)Divide your class into two groups and carry on a debate on whether etolling system must be

introduced or not in South Africa. One group must be supporting and the other must be opposing

the view. Each group must prepare arguments to support their point of view as carefully as possible.

Do research and make sure you are well prepared. Remember that your audience and the context

(that of a debate) are very significant.

The facilitator/assessor shall give you 30 minutes to debate the issue. Each group member must

contribute. (10)

NOTE: This interview must be done in the presence of the facilitator or assessor who must

complete and sign the attached observation checklist. The assessment must be per group.

9

NAME:

ID No.

NAME:

ID No:

EVALUATION CHECKLISTDATE:

TIME:

PRACTICAL ASSESSMENT (ROLEPLAY)

Task 2

Assessor use onlyUS119462

Each learner shall be assessed using the table below

Criterion Met requirements Did not meet requirements

Comments

Ability to bring forward valid argumentsAbility to use own voice correctly inorder to enhance points of viewAbility to use body language to express pointsAbility use appropriate visual aids for clarityAbility to sustain the debate

General comments

Name of facilitator/ assessor Date Signature

10

Task 3 (SO 3, AC 2, AC 3, AC 4)

Your facilitator or assessor shall play a video clip which covers an advertisement of a product.

Using this speech;

Explain how the choice of language structure and features especially tone, register, point of

view and style affect the audience interpretation of the message. (4)

Identify necessary information that the advertiser omitted. (2)

Identify certain information that the advertiser distorted. (2)

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Total marks are 55

Learner achieved

Assessor name:

__________________________

Assessor signature:

_________________________________

12

SUMMATIVE ASSESSMENT

US 119472: Accommodate audience and context needs in oral/signed communication

Question 1 (SO 3, AC 1) Read through the following statements and decide whether they are facts or opinions. Motivate your answer.

Questionsstatements Motivation

1 c) Heroin addicts should be sent to rehabilitation homes at the government's expense.

d) Of all the people who try heroin, about 10% will get addicted to the substance.

2 c) HIV/AIDS is the single biggest cause of death in the age group of 20 - 27 year olds.

d) HIV/AIDS is a form of modern plague sent to punish people for misbehaving.

3 c) Parents who smoke should be heavily fined as they are harming their children.

d) The children of smokers are 20% more at risk of developing asthma than the children of non-smokers.

Question 2 (SO 3, AC 4)See if you can match these statements with the appropriate point of view. The statements are given

first followed by a list of points of view. Use a table to present your answers.

Statements:8. All rapists should be hanged.

9. Education is the right of all people.

10. Abortion is every women's right.

11. Women should occupy more positions of power.

12. The Americans waged an illegal war in Iraq.

13. Homosexual men are all cowards.

13

14. Farm labourers should be paid well and not exploited.

Points of view:1. Homophobic point of view

2. Pro-democracy point of view

3. Pro-socialist point of view

4. Pro-feminist point of view

5. Pro-capital punishment point of view

6. Anti-USA point of view

7. Pro-abortion on demand point of view

Statement Point of view

Question 3 (SO 3, AC 2)Read through these examples of distortion and decide whether the speaker's position on a given

issue is being distorted through;

Omission of certain key elements or

selection or

A mixture of both.

Explain the position which the speaker presenting?

6. In her talk on "Why drug users should be imprisoned", Walter looked at the link between

crime and drug use. She did not refer to the success rate of rehabilitation.

7. In their advertising campaign for the luxury car, the advertisers spoke a great deal about the

stunning new features of the model but did not mention price.

8. In the report on the war in Iraq the news reporter only mentioned USA losses.

9. In her political speech, Dr Mayo focused only on the negative effects that anti-retroviral

drugs have.

10.When talking to the vehicles salesman he focused on the low mileage and good bodywork of

the tractor but did not mention that it had been in an accident. 14

Question 4 (SO 2, AC 4)Assume a peer educator wants to conduct a presentation on ways of preventing the transmission of

HIV/AIDS among school children. List examples of visual aids that the peer educator can use.

15

FORMATIVE ASSESSMENT

US 119457: Interpret and use information from texts

Question 1 (SO 1, AC 1; AC 2)

The following is part of an article written by a journalist from Kimberly Daily Newspaper on the 31st

of January 2011(Fictitious article)

“Noxious” were the words of the principal as he was ordering the students to vacate the school.

The fire at Kimberly Primary school begin early Monday morning and gutted the entire school. The

SMT and SGB had built one of the blocks last year after a donation from EU school development

project.

The DoE through the CM accused the principal for failing to contain the fire. He was quoted saying;

“We shall fire you for not maintaining fire extinguishers”. The CM was responsible for 30 schools in

the Gert Sibande Circuit and in his last meeting the DoE Director accused him of

underperformance.

Part of the destroyed property included insured computers worth R100 000. The Insurance Loss

Adjusters came to assess the claim in order to underwrite the loss for indemnification purposes. In

their report, the loss adjusters wrote, “Prima facie, the proximate cause of the loss is within the

coverage of the Material Damage Policy although underinsurance is evident.

I. Using the article above identify the following types of unfamiliar words

Borrowed words

Acronyms

Neologisms

Technical Jargon

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Assessor Name:

__________________________

Assessor signature:

_________________________________

II. Correctly determine their meaning using knowledge of syntax, word-attack skills, and

contextual clues

III. Identify different options for the meaning of ambiguous words in the above article and select

meaning that is correct in relation to the context. (23)

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Question 2 (SO1, AC 3)

Read the following paragraph and underline the stated main idea. Write down in your own words what you are able to conclude from the information.

The rules of conduct during an examination are clear. No books, calculators or papers are allowed

in the test room. Proctors will not allow anyone with such items to take the test. Anyone caught

cheating will be asked to leave the room. His or her test sheet will be taken. The incident will be

reported to the proper authority. At the end of the test period, all materials will be returned to the

proctor. Failure to abide by these rules will result in a failing grade for this test. (3)

Question 3 (SO 1, AC 4) Identify the features of the visual text shown below (4)

Favourite Colours Bar Graph – Reading a Bar Graph

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The diagram shows the number of people who voted for different colours.

Question 4 (SO 2, AC 1, AC 2, AC 3, AC 4) You are required to collect any article or story of your choice from any source e.g. newspaper,

magazine, internet, journals, central statistics, research articles. Attach the source in your POE.

Now answer the following questions; work document.

I. Identify and discuss the source of the text in terms of reliability and possible bias. (4)

II. Using the attitudes, beliefs and intentions expressed in the article, determine the point of

view of the author. (4)

III. Using the choice of words, technical terms, slang, punctuation used by the author identify

the author’s targeted audience. Justify (3)20

IV. Identify the line of thought/cause of the author. (2)

Question 5 (SO 3, AC 1)Convert the following simple written instruction below into action. (6)

Step 1Draw a rectangle.

Step 2Draw a horizontal dotted line across the rectangle, dividing the rectangle into two equal half’s

Step 3

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Draw a vertical dotted line across the rectangle, dividing the rectangle into two equal half’s.

Now the big rectangle is now composed of 4 small rectangles

Step 4Then inside the rectangle carefully draw a circle in the middle ensuring that the circle touches the

top and bottom of the rectangle but not the sides.

Step 5Then draw a triangle within the circle ensuring that the edges/corners of the triangle touch the circle.

Question 6 (SO 3, AC 2)Collect a written document from your workplace. This document can be a letter, report, policy etc.

Now explain whether the text-type, format and registers used are on the appropriate level of

formality. (4)

Question 7 (SO 4, AC 1)Describe the following picture in terms of how the author’s/cartoonist’s point of view is shaped and

supported. (5)

22

23

Total marks are 58

Learner achieved

Assessor Name:

__________________________

Assessor signature:

_________________________________

SUMMATIVE ASSESSMENT

US 119457: Interpret and use information from texts

Question 1 (SO 1, AC 1) Identify and explain the steps in conducting word attack

Question 2 (SO 1; AC 5) Identify the reasons for visual and graphic representations in texts

Question 3 (SO 2, AC 2) Explain the steps of determining the intention of a writer

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Question 4 (SO 2, AC 1, AC 2, AC 4)Read article and answer questions that follow.

Marikana: Police torture takes central stage

“If you can chop people up and feel that you are immune, then you probably are immune. The

police are immune,” says Professor Peter Jordi of the Wits Law School (he also acts as Wits Law

Clinic attorney when necessary), who says he is not surprised that detainees linked to the Marikana

massacre have been tortured. Jordi runs an attorney’s practice through the Wits Law Clinic, which

specialises in torture cases. He has a fierce reputation for winning cases, even when they are

notoriously difficult to prove.

Daily Maverick asked what torture methods the police use. “Examples? I've had cases of the police

trying to chop off somebody’s toe with a chopper, dropping burning plastic on them, knocking out

somebody’s eye, cutting them with broken bottles. Going to extremes, you know… even torturing a

child.”

This weekend South Africa learned that some of 260 people detained in the wake of the Marikana

massacre at Lonmin’s platinum mine in the North West were allegedly tortured. On the evening of

Friday 24 August 2012, Minister of Police Nathi Mthethwa received a report that detainees

apprehended at Marikana, and held at Phokeng Police Station and Mogwase Police station, were

assaulted. These reports of torture were first discovered by the Independent Police Investigative

Directorate (IPID) on Wednesday 22 August 2012.

SOURCE: http://za.news.yahoo.com/marikana-police-torture-takes-central-stage-004020152.html

Questions I. Identify the source of the article.

II. Determine the author’s point of view.

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III. Give your opinion on the issue covered in the article. Support your arguments.

IV. Using the context of the article explain the meaning of the following jargons:

Immune

Massacre

I. Identify the author’s purpose in writing the above article.

II. Is the above article relevant to ordinary South Africans? Justify

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Question 5 (SO 1, AC 3)I. Read the passage below and identify:

Topic under discussion

Main idea.

Summer is a wonderful time to spend at West Beach. It is a beach with light- colored, soft sand. The

coastline goes on for a long way and many people enjoy walking along it. Children like to play in the

surf and walk along the rocks that are visible at low tide. This is a fun beach for people of all ages.

Assessor Name: ______________________ Assessor signature:____________________

27

FORMATIVE ASSESSMENT

US 119467: Use language and communication in occupational learning programmes

Question 1 (SO 1, AC 1)Define the following terms with examples: (4)

I. Communication

II. Occupational learning (4)

Question 2 (SO 1, AC 1, AC 2; SO 3, AC 1)a) Identify learning resources that are used in your organisation. In addition, explain the

importance of acknowledging sources when using learning materials. (8)

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b) How can you organise the following occupational learning materials for efficient use? (24)

Videos

Internet

Handouts

Text books

Charts

Maps

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Question 3 (SO 3, AC 2; SO 6, AC 1)a) The layout and presentation of material when used effectively can add value to the learning

strategy and the effectiveness in which information is accessed and used. Explain the use of the

following in managing occupational learning materials;

Index

Content page

Glossaries (10)

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b) Identify and explain different types of sectors and organisations with examples.

(15)

31

Question 4 (SO 6, AC 2, AC 3)

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a) Describe and discuss features of the occupational environment. Use examples to support your

answer (6)

b) Describe and discuss ways in which these features affect learning processes and/or application

of learning. (8)

SECTION B

Attempt the following task

Task 1 (SO 5, AC 1, AC 2, AC 3, AC 4)

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You are to conduct a role play in the presence of the assessor. Assume your organisation has

experienced a wave of strikes over salaries. You have been selected to attend a meeting to

negotiate salary increments on behalf of the workers or the management. Make any necessary

assumptions.

The assessor shall divide the class into groups for this assessment. Each group must have the

following parties.

Parties Representative of the workers. The workers want an increment of 20% beginning next

month.

Representatives of the management. The company can only afford 10% as from the next 2

months.

Conduct the negotiation ensuring that you;

I. actively participate

II. Take different roles in the negotiation and give others chance to express their views.

III. Manage conflicts in the negotiation meeting.

IV. Assist the meeting to reach consensus

NOTE: The facilitator or assessor must fill in the attached observation checklist during the

roleplay.

Attach the observation checklist in your POE.

(10)

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NAME: ……………………………………….COMPANY…………………………………..ID……………………………………………..

EVALUATION CHECKLISTDATE:

TIME:

Assessor use onlyEach learner shall be assessed using the table below

Criterion Met requirements

Did not meet requirements

Comments

Ability to actively participate in the meeting

Ability to take different meeting roles

Ability to solve team conflicts

Ability to assist the team to reach consensus.

GENERAL COMMENTS:

Date…………………….. Time started……………….. Time completed……………….

FACILITATOR NAME

………………………………

FACILITATOR SIGNATURE

…………………………………….

ASSESSOR ENDORSEMENT(SIGNATURE)………………………………….

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Total marks are 89

Learner achieved ____________ marks.

Assessor Name: _________________________ Assessor signature: ________________

36

SUMMATIVE ASSESSMENT

US 119467: Use language and communication in occupational learning programmes

SECTION A

Answer all questions in this section.

Question 1 (SO 1, AC 1)

Identify the learning resources that a student studying towards a Certificate in Communication (NQF

Level 4) might require.

Question 2 (SO 1, AC 2)

Assume you were using the following textbook when writing an assignment on communication.

Professional Communication-ISBN9780702177927Pages320Authors English, J (Editor)  Edition 3rd EditionPublished 2012Publisher: Longman (UK)

Show how you shall acknowledge the textbook under your reference section. (Using the Harvard referencing style)

37

Question 3 (SO 2, AC 2

What are some of the factors that a group of students conducting a brainstorming session must consider to make it effective?

Question 4 (SO 2, AC 3)

Identify the reasons why a learner must ask questions when reading a textbook chapter.

Question 5 (SO 4, AC 2)List the key steps of conducting a research.

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Question 6 (SO 6, AC 3)Identify 4 factors in the workplace that affects occupational learning.

Question 7 (SO 6, AC 2, AC 3)What is your occupation and what occupational factors can affect you when learning on a part-time

basis? Explain how you can manage these factors.

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SECTION A

PRACTICAL TASKS

Work on the following tasks, gathering evidence and attaching all documentation used. Be as

practical as possible and use current and past projects to answer the questions asked.

Task 1 (SO 1, AC 1, AC 2; SO 2, AC 1, AC 2, AC 3, AC 4, AC 5, AC 6; SO 3, AC 3)Assume you are studying for a course in business communication. Below is an extract from one of

the communication manuals. Use this extract to answer questions that follow.

1.1 INTRODUCTION

Why is communication important to business? Couldn’t we just learn to punch numbers?

Good communication matters because business organisations are made up of people. As Robert

Kent, former dean of Harvard Business School once said, “In business, communication is

everything.”

Research spanning several decades has consistently ranked communication skills as crucial for

managers. Typically, managers spend 75 to 80 percent of their time engaged in some form of

communication.  Communication is essence of management. The basic functions of management

(Planning, Organising, Staffing, Directing and Controlling) cannot be performed well without

effective communication.

Definition:

Communication

Communication is the giving, receiving or exchange of information, opinions

or ideas by writing, speech or visual means so that the material

communicated is completely understood. Sillars, 1994

From this definition we see that communication is a two-way process - it is not only giving

information, opinions or ideas but also receiving such communication from others. There must be

complete understanding by both parties involved in the communication process. Therefore, when

we communicate, we must always make sure that our communication is suited to the person

40

receiving it and that it can and will be understood by them.

In your own words, define communication using examples from your workplace.

1.2 PROCESS OF COMMUNICATION

Communication is a process of exchanging verbal and non verbal messages. It is a continuous

process. Pre-requisite of communication is a message. This message must be conveyed through

some medium to the recipient. It is essential that this message must be understood by the recipient

in same terms as intended by the sender. The receiver must respond within a time frame. Thus,

communication is a two way process and is incomplete without a feedback from the recipient to the

sender on how well the message is understood by him. Figure 1 below shows the communication

process,

FIGURE 1: COMMUNICATION PROCESS

The main components of communication process are as follows:

1. Context - Communication is affected by the context in which it takes place. This context may

41

be physical, social, chronological or cultural. Every communication proceeds with context.

The sender chooses the message to communicate within a context.

2. Sender / Encoder - Sender / Encoder is a person who sends the message. A sender makes

use of symbols (words or graphic or visual aids) to convey the message and produce the

required response. For instance - a training manager conducting training for new batch of

employees. Sender may be an individual or a group or an organisation. The views,

background, approach, skills, competencies, and knowledge of the sender have a great

impact on the message. The verbal and non verbal symbols chosen are essential in

ascertaining interpretation of the message by the recipient in the same terms as intended by

the sender.

3. Message - Once the sender has defined the information (the material from which the actual

content of the communication will be constructed. Information can be factual or it could be a

set of ideas / opinion - or a combination) that is to be transmitted, the sender must encode it.

Once the information has been encoded, it is referred to as a message. Encoding means to

put it into words (numbers or pictures, etc.). the message is the actual content of the

communication - which is in fact a set of symbols conveying meaning

4. Medium - Medium is a means used to exchange / transmit the message. The sender must

choose an appropriate medium for transmitting the message otherwise the message might

not be conveyed to the desired recipients. The choice of appropriate medium of

communication is essential for making the message effective and correctly interpreted by

the recipient. This choice of communication medium varies depending upon the features of

communication. For instance - Written medium is chosen when a message has to be

conveyed to a small group of people, while an oral medium is chosen when spontaneous

feedback is required from the recipient as misunderstandings are cleared then and there.

5. Receiver/Recipient / Decoder - Recipient / Decoder is a person for whom the message is

intended / aimed / targeted. The degree to which the decoder understands the message is

dependent upon various factors such as knowledge of recipient, their responsiveness to the

message, and the reliance of encoder on decoder.

6. Feedback - Feedback is the main component of communication process as it permits the

sender to analyse the efficacy of the message. It helps the sender in confirming the correct

interpretation of message by the decoder. Feedback may be verbal (through words) or non-

verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos,

42

reports, etc.

The process of communication is best viewed as a succession of stages, namely:

Stage 1 The sender decides what information is going to be transmitted.

Stage 2 The sender encodes this information. Puts the information into words (pictures or gestures)

Stage 3 The sender transmits the message to the receiver/s via a medium and a channel.

Stage 4 The receiver takes in the message, by reading, listening or watching.

Stage 5 The receiver decodes (interprets) the message.

Stage 6 The receiver expresses and initial reaction to the message (feedback)

Stage 7

The receiver makes a considered response to the message, e.g. asks a question or writes a letter of reply.The stage starts the entire process again although it is considered part of the initial process, because it is a response. The roles of the receiver and sender interchange.

1.3 PURPOSE OF COMMUNICATION

The purpose of communication can be defined as aiming at connecting in a sympathetic or

meaningful way to exchange information, messages or ideas.

All people involved in the act of communication have an intention. The sender has the general

intention of sending a message and the specific intention of conveying particular facts or requesting

certain information. The receiver has the intention of both receiving the message and responding to

the message.

Effective communication is not a one-way process. Communication is a matter of creating and

building human relationships and not just about transmitting facts.

A person would communicate to achieve some of the following objectives as presented by Figure 2:

FIGURE 2: PURPOSE OF COMMUNICATION IN BUSINESS

43

Using your workplace explain the reasons why people communicate.

1.4 TYPES OF COMMUNICATION

Business communication is composed of three types;

Written communication

Oral communication

Non-verbal communication

Visual communication

1.4.1 WRITTEN COMMUNICATIONWritten communication has great significance in today’s business world. It is an innovative activity

of the mind. Effective written communication is essential for preparing worthy promotional materials

for business development. Speech came before writing. But writing is more unique and formal than

speech. Effective writing involves careful choice of words, their organisation in correct order in

sentences formation as well as cohesive composition of sentences. Also, writing is more valid and

reliable than speech. But while speech is spontaneous, writing causes delay and takes time as

feedback is not immediate.

44

1.4.2 VERBAL/ORAL COMMUNICATIONOral communication implies communication through mouth. It includes individuals conversing with

each other, be it direct conversation or telephonic conversation. Speeches, presentations,

discussions are all forms of oral communication. Oral communication is generally recommended

when the communication matter is of temporary kind or where a direct interaction is required. Face

to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build

a rapport and trust.

The following are the categories of verbal communication;

I. Intra-personal communication is communication with one’s self. Talking to one’s self is an

example of this.

II. Extra-personal communication (as illustrated above) refers to communication to an inanimate

object or non-human (plant or animal). For example, talking to a cat/dog or saying: “You

naughty table!” after bumping your toe on it.

III. Interpersonal communication refers to an ordinary conversation on a one-on-one basis, or a

very small group. It may also refer to communication between groups of individuals (group

discussions or informally in a crowd). For example, communication within and between

departments in an organisation. (Face-to-Face)

IV. Telephonic communication refers to communicating verbally using an instrument such as the

telephone. During this communication there is no visual feedback.

1.4.3 NON-VERBAL COMMUNICATIONNon-verbal communication involves physical ways of communication, like, tone of the voice, touch,

smell and body motion. Creative and aesthetic non-verbal communication includes singing, music,

dancing and sculpturing. Symbols and sign language are also included in non-verbal

communication. Body language is a non-verbal way of communication. Body posture and physical

contact convey a lot of information. Body posture matters a lot when you are communicating

verbally to someone. Folded arms and crossed legs are some of the signals conveyed by a body

posture. Physical contact, like, shaking hands, pushing, patting and touching expresses the feeling

of intimacy. Facial expressions, gestures and eye contact are all different ways of communication.

1.4.4 VISUAL COMMUNICATIONThe last type of communication out of the four types of communication is the visual communication.

Visual communication is visual display of information, like, topography, photography, signs, symbols

45

and designs. Television and video clips are the electronic form of visual communication.

Verbal, written, non-verbal and visual communication shall be covered in detail in later sessions.

Source: Business communication manual V1 (Striving Mind: Training Support)

Answer the following questions;

I.Identify other relevant learning resources besides the manual that you might require for you to

complete a course in communication.

II.Read and summarise the above extract in less than 600 words

46

III.Create a self assessment mind map for the above manual.

IV.Identify any 4 key questions that you might ask yourself inorder to check your understanding of

the communication manual (extract).

47

V.Explain the importance of communicating with other learners and facilitators during learning of

this nature.

VI.Define the following terms used in the communication manual (extract);

Body posture

Message

Task 2 (SO 4, AC 1, AC 2, AC 3, AC 4, AC 5, AC 6)You are required to plan, prepare and conduct a research on a topic of own interest. The results of

the research must be presented in a research project which must be attached to the POE. Follow

the guidelines that follow;

I. Develop a research plan which outlines the following;

Name of the research

Scope of the research

Target audience

Research methodology to be used

Research schedule

Budget

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II. Conduct the research and present your results in a research report. The minimum

requirements of the report are;

Research background

Data collection tools and techniques used

Data processing

Data analysis and presentation of results

Recommendations and conclusions

Attach evidence in your POE

Assessor Name_____________________ Assessor signature: ___________________

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FORMATIVE ASSESSMENT

US 119465: Write/present/sign texts for an arrange of communicative contexts

SECTION AAnswer all questions

Question 1 (SO 2, AC1)Give examples of short, medium and long sentences.

I. Short:

II. Medium:

III. Long: (3)

Question 2 (SO 2, AC 2)Add linking devices in the paragraph below:

Our state’s correctional system is plagued with problems. (a) _________, (example) high officials

increase their personal wealth by awarding building and catering contracts to disreputable

companies in return for bribes. (b) ___________, (addition) promotions within the system are made

on the basis of politics, not merit. (c) __________, the system is filled __________ (result) with

people at the top who know little about what they are doing. (d) __________, (addition) careless

security measures, allowing trusted inmates to control certain operations of the institution, are part

of the growing problem. But one increasing tendency in particular is doing harm to the system’s

image and efficiency. This is the tendency of officials who are charged with important tasks and who

make faulty decisions to cover up their mistakes. (e) __________, one would think that amid all the

strife some effort __________ (conclusion) would be made to rectify these problems, but a

seemingly dogged determination to resist change overshadows the system. (7)

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QUESTION 3 (SO 3, AC 5)I. List any 5 examples of offensive words. (3)

II. Simplify the following complex wording. (4)

For the reason that

In view of the fact that

Affording us the opportunity

Enclosed herewith please

SECTION BAnswer all tasks in this section

Task 1 (SO 1, AC 1, AC 2, AC 3; AC4; AC6; AC7) (SO 2, AC 1, AC 2, AC 3)Assume you have been asked to write a speech of own choice to a group of audience. Examples

can be:

Effects of smoking on teenagers;

The impact of unemployment in my community.

Use the following questions as guidelines,

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I. Define the purpose and the target audience for your speech.

II. Write the report (attach it in your POE). Ensure that;

Grammar, diction, and sentence and paragraph structure are controlled.

there is logical sequencing of ideas and overall unity

Potentially offensive language is identified and removed.

That your arguments are supported with sound reasons and your writing reflects a clear

point of view and shows logical development.

Paragraphs conventions, including links between paragraphs in texts, promotes

coherence and cohesion in writing.

The overall structure of the speech is controlled and the conclusion is clearly formulated.

The is clear demonstration of research skills basing on the way in which data and

information is identified, located and selected for inclusion in the final text. (30)

Task 2 (SO 3, AC 1, AC 2; AC 3; AC 4, AC 5; AC 6) Draft a detailed report on a training workshop that you attended in the past.

I. Define the audience and purpose of the report.

II. The report must cover the following:

Objectives of the workshop.

Duration

Main highlights of the workshop

Lessons learned

Challenges

Recommendations.

NB: Write the report ensure that;

Grammar, diction, and sentence and paragraph structure are controlled

There is logical sequencing of ideas and overall unity. (23)

Total marks are 70

Learner achieved ____________ marks.

Assessor Name: ______________________ Assessor signature: _____________________

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SUMMATIVE ASSESSMENT

US 119465: Write/present/sign texts for an arrange of communicative contexts

Question 1 (SO 1, AC 1) Explain the informative and directive purposes of written communication

Question 2 (SO 1; AC 5) Why is it important to remove inappropriate or potentially offensive language when writing text

Question 3 (SO 2, AC 2) Identify the purpose of the following in a paragraph,

Topic sentence

Concluding sentence

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Question 4 (SO 3, AC 1) Explain the importance of defining audience when writing text

Question 5 (SO 3, AC 2)Underline the word with the correct use of the apostrophe:

a) (Shaun and Mary's/Shaun's and Mary's) Assignment got top marks.

b) The (visitor's / visitors' / visitors) were shocked by all the (students' / student's) scattered

litter.

c) (Its / it's) interesting to learn about (culture's / cultures / cultures') other than (ones/ one's)

own.

d) My (profiteroles / profiteroles') didn't taste as creamy as (her's / hers' / hers).

e) The (car's / cars) lost most of (its / it's / its') braking power

Total Mark of 5

QUESTION 6 (SO 3, AC 5) Write down the simpler version of the long winded phrases. Use spaces provided

LONG-WINDED SIMPLER

e.g. It is our understanding that

a) Within the realm of possibility

b) Enclosed herewith please

c) We are of the opinion that we

d) For the reason that

e) Prior to the issuance of

QUESTION 7 (SO 3, AC 5)Choose the correct word in each sentence and give the meaning of the other word

a) Unless you write your name on all your books, you are likely to (lose / loose) them. 54

b) His witty speech, delivered to a full house, showed that he was a (confident / confidant)

speaker.

c) Please let me know when the (stationery / stationary) arrives so that I can get a new blue

pen.

d) The decision to put down the horse with the broken leg was a difficult, but (human /

humane) one.

e) The zoo-keeper acted in an (officious / official) way when he kept on ordering people away

from the animal cages).

f) In order to keep up the prisoners' (morale / morals) the guards allowed the men visits from

their families.

g) The girl looked very (effeminate / feminine) in her soft pastel dress.

h) Anyone who parks on the grass is (liable / libel) to be fined.

SECTION B

Attempt the task below.

TASK 1 (SO 1, AC 2; SO 2, AC 1, AC 2, AC 3, AC 4, AC 7; SO 4, AC 1, AC 2, AC 3, AC 4, AC 5)You have been given a task by your community to plan, prepare, and write a letter to your

municipality expressing the community’s displeasure at the continued decrease in service delivery

standards. The majority of the community members feel that, the letter must give the municipality an

ultimatum or else a service delivery strike will be undertaken. Use your own assumptions and

creative mind to write the letter.

a)In the municipal office, who is the target for your letter?

b)What are the informational needs for your audience?

c)Develop a checklist or outline of the letter.

d)Write the first draft of the letter. The letter must;

Follow standard letter formats and structure

Be at least 3 pages long.

Contain graphical charts or visuals.

Variety of sentence length, structures and types.

Clear, well structured sentences with correct spellings.

Clear paragraphs.

Correct punctuation, grammer and use of registers

NB: Attach the first draft of your letter in your POE.

e) Ask a colleague to read your first draft and assess your letter in terms of;

Use of grammer and punctuation.55

Format of the letter.

Language

Logical ordering of ideas.

Appropriateness of the letter for the target audience.

NB: The colleague must fill the attached evaluation form.

A copy of peer evaluation form must be attached to your POE.

f) Write the final draft of the letter incorporating issues and comments raised in the peer

evaluation form.

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NAME OF LEARNER (WRITER)ID NUMBERNAME OF REPORT

EVALUATION CRITERION RATE OUT OF 10 COMMENTS

Accuracy of facts discussed

Usefulness of the report

Format and overall presentation

Language usage

Grammar

Other specify

Overall comments

NAME OF EVALUATOR SIGNATURE DATE

Assessor Name________________________ Assessor signature: ___________________

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