Best Buy @15Empowering Our Nation’s Teens

National Civic SummitMinneapolis Hilton – July 16, 2009

Overview

• About @15: We Believe in Teens• Our Mission• Elements of @15• Year One Engagement• Looking Ahead

We Believe in Teens

• Teens are important to our communities – and our business, as influential consumers and employees

• Through @15 we want to make the most of the unique relationship we already have with teens• Listen to teens• Support teens• Provide opportunities for teens to lead social change

The Missing Middle• Public and Private funds are invested in a child’s early and later

years – resources are scarce during the “wait and see” period

FY 2007 ED AppropriationsThe Missing Middle

$0

$2,000,000,000

$4,000,000,000

$6,000,000,000

$8,000,000,000

$10,000,000,000

$12,000,000,000

$14,000,000,000

$16,000,000,000

$18,000,000,000

$20,000,000,000

PreK-6 Grades 7-9 Grades 10-12 Postsecondary

Small Learning Communities

Pell

SEOG

LEAP

Federal Work Study

Striving Readers

TRIO

GEAR-UP

Perkins

Head Start

Reading First

Title I

Our Mission

• Our mission is to recognize, understand and fuel the power of teens to make a difference in their communities and their world

Employees & Customers Play a Key Role

• We want to harness the power of our employees (145,000+ strong) to build awareness of @15 and reach teens

• We’re also driving engagement in @15 through in-store signage, partnerships and products

Four Major Elements@15 Fund

“Citizen Teen”“Teen

Philanthropy & Volunteerism”

Web Site

Teen EngagementJune 2009: 9,000 profiles on at15.com

Aug. 2008 – June 2009Total Unique Visits: 222,000 Total Page Views: 1M

Avg. 680 visitors per day Avg. Time on Site: 2:29

Month of May 2009Total Unique Visits: 80,000 Total Page Views: 300,000Avg. 3,000 visitors per day Avg. Time on Site: 1:54

@15 Fund & The Change Exchange• Best Buy created the @15 Fund to put the

philanthropic power of @15 into teens’ hands• $1 million will be given away this year

@15 IMO

…of what teens think about important issues

Pulse Check ) ) )

Connect @15• Working with teens and nonprofit partners, we’re

creating opportunities for teens to connect with each other and the world

Teen Voice 2009• We’ve partnered with Search Institute to commission

a national study of 1,817 15-year-olds called: Teen Voice 2009: The Untapped Strengths of 15-Year-Olds

Teen Voice 2009

• This study explores three interlocking concepts: – Sparks – Teen Voice– Relationships and Opportunities

• When these strengths work together, they have tremendous potential to set or keep 15-year-olds on a positive course in this critical time in their life

Framing a New Conversation

• Sharing findings of Teen Voice 2009, inviting people to join our work

• Building a calendar of speaking opportunities• Soliciting guidance from our new advisory board:

• Peter L. Benson, Ph.D., president and CEO, Search Institute• Catherine and Dave Cook, founders, myYearbook• Michael Franzini, Photographer, author, One Hundred Young Americans• Anastasia Goodstein, Founder, editor-in-chief, YPulse• Hill Harper, Founder and President, Manifest Your Destiny Foundation• Richard M. Lerner, Bergstrom Chair in Applied Developmental Science, director of the Institute for Applied Research in Youth Development, Tufts University• Shanterra McBride, founder and director, PLOT: Preparing Leaders of Today• William E. Milliken, founder and vice chairman, Communities In Schools• Marc H. Morial, president and CEO, National Urban League• Rebecca Saito, senior research associate, Center for Youth Development, University of Minnesota• Heather Smith, president, Rock the Vote• Roger P. Weissberg, president, Collaborative for Academic, Social, and Emotional Learning (CASEL)• Taylor Swift, recording artist, who will serve as special teen advisor.

Looking Ahead

Teens #1 priority; create connection and loyalty with @15

Partners Recruit partners (like you all) with reach, fit, passion and ability to engage with teens

Employees Nurture a culture of high engagement among employees

Customers Excite customers about the work we are doing through @15 and position Best Buy as a leader

Questions? Contact Info• Thank you for your time and interest• Any questions, thoughts, feedback?• We want to hear from teens, please sign up as a member of

@15 -- Check out www.at15.com, on Facebook, Twitter (BestBuyat15), MySpace, etc

• Contact info:• Jeff Peterson, Director, Community Relations, 612-291-4346,

jeffrey.peterson@bestbuy.com• Tim Showalter-Loch, Community Relations, 612-291-6105,

timothy.showalter-loch@bestbuy.com• Blake Hanlon, Best Buy, Government Relations, 612-291-6294,

blake.hanlon@bestbuy.com