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National Export Initiative October 2010
National Export Initiative
October 2010
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National Export Initiative
“So tonight, we set a new goal: We will double our exports over the next five years, an increase that will support two million jobs in America.”
President ObamaState of the Union
January 27, 2010
President Barack Obama announced the National Export Initiative in his January 2010 State of the Union Address.
In 2008, US exports reached the highest level since the 1870’s contributing 13% of total US GDP and supported 10.3 million jobs. The economic recession of the past two years temporarily halted this significant growth. The NEI is a part of a long-term growth strategy to reverse the trend of the past two years.
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National Export Initiative Five Components
September 2010 the President received the Export Promotion Cabinet’s plan to double exports over the next
five years. .
President’s Export Promotion Cabinet
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The Export Promotion Cabinet consists of top administration officials dedicated to assisting U.S. companies in promoting their exports via export counseling, negotiating trade policy, or commercial diplomacy. The NEI Executive Order created the first Export Promotion Cabinet.
The Export Council consists of 20 business and labor leaders, who have convened to provide unfiltered advice and expertise to this Administration on how best to promote exports. These business leaders , who will serve along with congressional leaders and senior members of the Administration on the Council, come from companies with success in increasing exports of their products. James McNerney, Boeing’s Chairman, President and CEO, chairs the PEC.
President’s Export Council (PEC)
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The TPCC is an interagency task force composed of 20 trade agencies and led by the Secretary of Commerce. It is designed to establish trade promotion priorities, coordinate new programs and initiatives, focus on improving service delivery, leveraging resources across the trade agencies and develop an annual export strategy.
Trade Promotion Coordinating Committee (TPCC)
Export Outreach TeamTo leverage the unique resources of several federal agencies, local and state, and private–sector business assistance providers, the Small Business Administration (SBA) has piloted the first Export Outreach Team in Baltimore. All partners were trained to serve as a one-stop outreach and assistance centers for new U.S. exporters. The program, will be rolled out nationally with the next training occurring in Washington D.C. this fall.
National Renewable Energy and Energy Efficiency Strategy
NEI Pilot Programs led by the TPCC
In support of the NEI, the TPCC Working Group on Renewable Energy and Energy Efficiency (RE&EE) is creating a first-ever national strategy to include a snapshot of the current export market for U.S. renewable energy and energy efficiency technologies and services and an action plan of new commitments to support doubling U.S. RE&EE exports within five years.
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Target Industry Sectors
Healthcare / Medical DevicesInfrastructure
DefenseEnvironmental / EnergyTechnology Industries
EducationTravel and Tourism
Broad industry and markets coverage
Targeted industriesand markets
Legend
Immediate Prospects
Next Tier Markets
BRICs
Monitoring and
Evaluation
Market & Sectors:
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New To Market: 58% of exporters export to only one market—we are focused on encouraging single market exporters to enter new target markets:, such as, Canada, Mexico, EU Countries and FTA countries. We have developed a New Markets Exporter Initiative (NMEI): Partnership with UPS, FedEx and USPS.
Emerging Markets: Emerging and developing countries account for an increasingly large portions of world economic growth. Under the NEI we are developing commercial strategies for countries, such as, Brazil, India, China, South Africa, Saudi Arabia and Vietnam.
Targeting Export Opportunities:
Successes to Date
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Contact Information:
More About Exporting:Visit www.export.gov
Need Assistance with a Compliance Matter:
Contact the TCC (Trade Compliance Center) 202-482-1191
Learn More about the NEI: Contact Courtney Gregoire, Director of NEI
Office of North and Central America and the Caribbean:
Emily.Barragan@ trade.gov202-482-4705
