NATIONAL INSTRUMENTS LabVIEW Tools Network...

LabVIEW Tools NetworkStyle Guide

N A T I O N A L I N S T R U M E N T S

ni.com/labviewtools

The LabVIEW Tools Network is the premier app store equipping engineers and scientists with certified, third-party add-ons to help accelerate productivity and lower project costs. Developed by industry experts, these cutting-edge technologies can expand the power of LabVIEW graphical system design software and National Instruments modular I/O hardware. Each third-party product is rigorously tested to meet all certification guidelines and ensure compatibility with LabVIEW. Featuring hundreds of software add-on tools, the LabVIEW Tools Network is part of a rich community of support to further the successful impact engineers and scientists have on our world.

What is the LabVIEW Tools Network?

LabVIEW Tools Network Style Guide | 3

If you have questions regarding the use of the NI identity, contact [email protected].

What is the LabVIEW Tools Network? .............................................................. 2The NI Vision and Mission .................................................................................. 4What Is a Brand and Who “Owns” It? ............................................................... 5Communicating Brand ........................................................................................ 6NI Product Logo ................................................................................................. 7Incorrect Logo Treatments ................................................................................. 8Compatible With LabVIEW Logo Usage Guidelines .......................................... 9Use Cases for Compatible With LabVIEW logos ............................................... 10Use Cases for Product Images on the LabVIEW Tools Network ....................... 11 Use Cases for Logos on the LabVIEW Tools Network ...................................... 12

Trademarks and Product Naming ....................................................................... 13Using NI Product Images and Other Copyrighted Material ............................... 14NI Boilerplate ...................................................................................................... 15LabVIEW Tools Network Boilerplate .................................................................. 16Screen Capture Guidelines for Windows 7 ...................................................17–19Use Cases for Screens ....................................................................................... 20Screen Capture Process ..................................................................................... 21

Table of ContentsAt National Instruments, our well-respected brand is one of our most valuable assets. It embodies all that we stand for, conveys the beliefs and principles upon which we operate, and serves as our introduction in any forum. As a LabVIEW Tools Network product partner, you are an extension of this brand and a part of our global family serving as valuable brand ambassadors. Whether at events, in a magazine, on a website, or any other avenue, together we should be conveying the same message and tone.

This manual contains guidelines, rules, and examples for upholding the LabVIEW Tools Network and NI brand. Its purpose is to give you the tools to ensure consistency in both message and design so that you can effectively and accurately leverage the NI brand in your own marketing and promotion.

If you have any questions regarding the use of the NI brand that are not addressed within this document, contact [email protected].

Thank you for partnering with us to build the best brand experience possible!

Welcome to the LabVIEW Tools Network Style Guide



Our VisionTo revolutionize science and engineering through graphical system design.

Graphical system design is an integrated hardware and software platform-based approach to accelerate development of any system that needs measurement and control. This combination simplifies the complexity of development and increases performance. The approach also takes approach takes advantage of continually improving commercially available technology in computing, measurement, and programmable logic components, so customers can always incorporate the latest advancements into their applications.

Our Mission We equip engineers and scientists with tools that accelerate productivity, innovation, and discovery. By leveraging innovative tools NI customers can simplify development, increase productivity, save money, and dramatically reduce time to market.

The NI Vision and Mission



The NI ReputationA brand, in its simplest form, is a promise of consistency. It comprises two core components: identity and reputation. Our identity is documented in the pages of this style guide; our reputation is summarized below.

Who we are—trusted adviser How we act—visionary, innovative, responsive, and approachable

The definition of a corporate reputation is what a company is known for. The implication is that it is not about how the company views itself but how others view the company. The NI reputation is that of a trusted adviser to engineers and scientists. We live up to this reputation by having a visionary graphical system design approach to the marketplace through

innovative software and hardware products. We are also known for being approachable and responsive in all of our personal interactions, both internally with our peers and externally with our key stakeholders: customers, employees, suppliers, and shareholders.

Who Owns the NI Brand?I do. You do. Our customers do. We must embody the NI brand in words and in actions—in everything we do every day. Because the brand is the most visible extension of NI, every communication our company makes either strengthens or weakens it. Building a consistent and cohesive global brand grows our market share and strengthens the appeal of our products and services.

What Is a Brand and Who “Owns” It?

The 5 Metrics of a Strong Brand The brand—as idea, promise, and experience— must fulfill five standards:

1. It must be relevant—It must address a real or projected need in the marketplace.

2. It must be deliverable—The company must have the infrastructure, assets, and intellectual capital to fulfill the promise and deliver value.

3. It must be credible—The company behind the promise must be perceived as capable of delivering it.

4. It must be differentiating—It must possess some quality that distinguishes it from all other competitively relevant brands.

5. It must be both inspired and inspiring—It must motivate interest, action, and enthusiasm among associates, shareholders, customers, suppliers, and partners.



The following guidelines and suggestions can help you send the right message and create the right tone to best communicate brand promise. Getting the message and tone right will be the measure between the success and failure of each communication.

Audiences must understand the benefits—the points of differentiation – that come from working with the competition. Above all, you should strive to use the points of differentiation that uniquely position your brand in the hearts and minds of customers, partners, and other key stakeholders.

Be impactful. Create or find arresting images to capture the readers’ attention immediately by working with a designer or using stock image photography sites.

Be confident. Quietly. The message should be understated and subtle, not boastful. The voice is one of partner, not seller. This is not about making claims.

Be understated. The dramatic understatement of underpromising and overdelivering is the tone to strive for.

Be clean and crisp. Use elegant and simple but effective communication. Visually and verbally, less is more.

Be conversational. The message should speak with people, not talk at them.

Be respectful and nonpromotional. Engage the reader by speaking in a common language. No chest beating or competitor bashing. Avoid jargon.

Be benefit-focused. How does this product or service enhance people’s lives? Talk about the benefit.

Be global. Do not use metaphors or sports analogies. Consider translations and image selection with a worldview in mind.

Be sensitive. Not all cultures share the same values. For example, subtle humor is a wonderful tool to use, but humor “here” isn’t necessarily humor “there.” Also consider facial expressions and body language in the images you select.

Be sure. Test the visual and verbal content with the audience to be sure that you are communicating what you want to communicate.

Communicating Brand



NI Product Logo

NI LabVIEW Brand and Trademark Usage LabVIEW software is our core product brand. It’s important to ensure that LabVIEW and the LabVIEW Tools Network are marketed under the NI corporate umbrella. The logos must always appear in conjunction with NI, either in text or accompanied by the NI corporate logo.

Please do not modify these logos in any way. Apply sufficient clearspace around the logos. Keep open space of at least half it’s height above and below their logos. Do not add a “tagline” or text underneath their logos.

1 X

.5 X

.5 X

1 X

.5 X

.5 X

NI reserves the rights to exclusive use of these logos. In rare circumstances, we approve usage of this logos for high-level corporate media opportunities or comarketing agreements.

Do not use them to externally market LabVIEW without approval from [email protected].

The use of the LabVIEW icon on its own is reserved for NI in product use only, and is a registered trademark of National Instruments.

Horizontal Logo

Horizontal Logo

Acceptable Black and White Logo

Vertical Logo



Incorrect Logo Treatments

To maintain consistent brand recognition and familiarity, the LabVIEW and LabVIEW Tools Network logos must not be altered in any way, shape, or form. Refer to the examples provided here for logo treatments to avoid.

Do not stretch horizontally or vertically.

Do not alter the color.

Do not add drop shadows.

Do not emboss the logo. Do not place the logoon a busy background.

Do not crop the logo. Do not distort the logo.


Do not remove the icon from the text.

Do not use the old version with the bold text.

Do not remove the National Instruments text.




Compatible With LabVIEW Logo Usage Guidelines

Please note that except for original aspect ratio scaling (height-to-width ratio), the Compatible with LabVIEW logo may not be altered in any fashion, as follows:

Aspect Ratio The original aspect ratio (height-to-width ratio) of the Compatible with LabVIEW logo must be preserved and must not be distorted in any way. When resizing, you must take care to lock the aspect ratio so that the type is neither condensed nor extended. Depending on the program you are using, instructions for locking the aspect ratio will be unique to that program.

File Formats You should maintain the file format in which the Compatible with LabVIEW logo was originally provided to you. For example, a JPEG file must remain a JPEG file.

Compatible With LabVIEW Elements The Compatible with LabVIEW logo should never be taken apart and recombined in any way to create new artwork. The logo text may not be altered or translated into any other language. No part of the logo may be changed or resized in any way relative to the rest of the logo.

Compatible With LabVIEW Logo Spacing When the Compatible with LabVIEW logo is used in materials, on a website, or in any media, it must stand alone. A minimum amount of space must be left between the logo and any other object such as type, other logos, photography, borders, edges, and so on. Keep open space above and below the logo, of at least half its height. Additionally, maintain free space on the left and right at least as wide as the logo’s height.

Minimum Size Take care to maintain the integrity of all elements of the Compatible with LabVIEW logo. For example, the type and any trademark notations must be readable; in no case should the logo appear at such a small size that these conditions are not met. The minimum acceptable size for any NI logo is 1.5 in. (38.1 mm).

Orientation The Compatible with LabVIEW logo should never be displayed in any orientation different from what is provided to you in the artwork. Do not orient the logo on its side. The text should always read horizontally on whatever medium it is being placed.

If you have been granted permission to use the Compatible with LabVIEW logo, we ask that you follow these guidelines.



Compatible with LabVIEW Logo

Clear Space RequirementsKeep open space above and below the LOGO, of at least half its shortest dimension. Additionally, maintain free space on the left and right at least as wide as the LOGO’s shortest dimension.

Incorrect Usage

Do not use part of the LOGO Do not stretch horizontally or vertically Do not alter the color

.5 X

.5 X

.5 X

COMPATIBLE WITH

GOLD PRODUCT

LabVIEWNATIONAL INSTRUMENTS

.5 X

.5 X

.5 X

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

Use Cases for Compatible With LabVIEW Logos

Clear Space Requirements Keep open space above and below the logo, of at least half its shortest dimension. Additionally, maintain free space on the left and right at least as wide as the logo’s shortest dimension.



Incorrect Usage


.5 X

.5 X

.5 X

COMPATIBLE WITH

GOLD PRODUCT


.5 X

.5 X

.5 X

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW



Incorrect Usage


.5 X

.5 X

.5 X

COMPATIBLE WITH

GOLD PRODUCT


.5 X

.5 X

.5 X

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW



Incorrect Usage


.5 X

.5 X

.5 X

COMPATIBLE WITH

GOLD PRODUCT


.5 X

.5 X

.5 X

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

Incorrect Usage



Incorrect Usage


.5 X

.5 X

.5 X

COMPATIBLE WITH

GOLD PRODUCT


.5 X

.5 X

.5 X

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

GOLD PRODUCT

COMPATIBLE WITH

LabVIEW

Do not use part of the logo.





Use Cases for Product Images on the LabVIEW Tools Network

A product image is a photograph or diagram that depicts an offering, and they are the preferred visual way to differentiate your product on the LabVIEW Tools Network. The image should visually describe the purpose of a product and be visible in a small form factor. Where appropriate, the image should support the brand of the product and/or provider. All parts of the image should be clear and understandable. Here are some examples.



Use Cases for Logos on the LabVIEW Tools Network

■ Logos should only be on white backgrounds. If a color background is absolutely necessary, try using a background color in the template.

■ Color must bleed all the way to the edge. Avoid composite images; only provide company logos.

■ Avoid using radial or gradients, especially gradients that transition from color to black. We prefer a linear gradient from light on top that transitions to the same, darker color on bottom.

Incorrect

Correct

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. With permission, NI uses third-party company or product logos in comarketing opportunities.



We have registered our mark through the US Patent and Trademark Office for its precise, consistent visual appearance. Any change to a trademark could result in NI losing the rights to use this mark globally. The NI brand is our most valuable corporate asset, with a total US dollar value of over $3.5 billion. It would be a big loss to the company if we lost rights to this mark. Please use it as it is here. Do not alter it in any way, shape, or form.

Respect and protect the NI and LabVIEW logos.

Do Not ■ Use anything but the approved

and provided logo

■ Attempt to create your own NI or LabVIEW logo

■ Reproduce the logo in other colors

■ Stretch or alter the logo’s proportions

■ Enlarge or reduce the artwork beyond the next size provided

■ Attach anything to the logo

■ Use part of the logo; it is an integral unit, so always keep it whole

■ Use the logo as text

■ Alter the orientation of the logo

■ Use the logo in a crowded space

■ Print on top of the logo

■ Use the logo as a watermark

■ Do not use the name “LabVIEW,” “VIEW,” or “NI” in any product names

To see the complete list of NI trademarks, visit ni.com/legal/trademarks.

Trademarks and Product Naming



NI owns a vast collection of text and images, including diagrams, photos, and illustrations. Partners often want to use images and other materials from our manuals, website, and marketing materials. Though we want to accommodate these requests, we must ensure that these images are properly used as prescribed and protected by federal copyright statutes and common law copyright.

Contact [email protected] to assist you in receiving proper authorization by supplying the following information:

1. Please identify the specific NI materials that you wish to use.

2. Specify how you will use such NI materials, the planned usage dates, and, if applicable, the book, document, or other publication in which these NI materials will be published. (Please indicate if you only intend to use NI materials for the purpose of defining National Instruments or NI products in requests for proposals or quotes. Third parties may NOT use, distribute, or otherwise reproduce the NI images in any electronic media or transmission unless written permission has been obtained from NI.)

3. Attach a copy of the pages from the publication, indicate links to electronic pages, or describe the electronic format in which you wish to include the images relevant to your request.

After evaluating your request, if we are satisfied with the proposed use of our materials, NI will send you a Permission to Use letter granting limited permission to use the NI materials as specified in the request, and the guidelines for using such materials. If we authorize the use of NI materials, we will also require an attribution or credit line. This entire process can take between 24 hours and two weeks, depending on the complexity and type of material being requested. If you submit answers to the above questions with your request, it shortens the processing time. Keep in mind, if you need multiple images from multiple documents, it may increase the processing time.

Using NI Product Images and Other Copyrighted Material



NI Boilerplates

~25 words National Instruments equips engineers and scientists with an integrated hardware and software platform and an ecosystem of comprehensive global services and support to accelerate productivity, innovation, and discovery.

~50 words National Instruments equips engineers and scientists with an integrated platform approach that you can use to rapidly adapt to changing requirements while optimizing performance and cost. With a global NI Alliance Partner Network of over 700 companies and a range of comprehensive global services, support, and training, NI provides complete solutions that accelerate productivity, innovation, and discovery.

~100 words National Instruments equips engineers and scientists with graphical system design software and modular I/O hardware that accelerate productivity, innovation, and discovery. With graphical system design, you gain an integrated platform approach that simplifies complexity and helps you rapidly adapt to changing requirements while optimizing performance and cost. NI further enables your success through a full spectrum of services, support, and training that extend worldwide. With over 700 companies in the global NI Alliance Partner Network, NI provides a wide range of solutions, from products and systems to integration and consulting, to further the successful impact engineers and scientists have on our world.

When talking about NI, please use the text below.



~25 words With hundreds of software add-ons, the LabVIEW Tools Network is the premier app store equipping engineers and scientists with certified, cutting-edge technologies to help accelerate productivity.

~50 words The LabVIEW Tools Network is the premier app store equipping engineers and scientists with certified, third-party add-ons to help accelerate productivity and lower project costs. These cutting-edge technologies can expand the power of LabVIEW graphical system design software and NI modular I/O hardware. With hundreds of software add-ons, the LabVIEW Tools Network enables success.

LabVIEW Tools Network Boilerplates

When talking about the LabVIEW Tools Network or your product available on the LabVIEW Tools Network, please use the following text.

~100 words The LabVIEW Tools Network is the premier app store equipping engineers and scientists with certified, third-party add-ons to help accelerate productivity and lower project costs. Developed by industry experts, these cutting-edge technologies can expand the power of LabVIEW graphical system design software and NI modular I/O hardware. Each third-party product is rigorously tested to meet all certification guidelines and ensure compatibility with LabVIEW. Featuring hundreds of software add-on tools, the LabVIEW Tools Network is part of a rich community of support to further the successful impact engineers and scientists have on our world.



Windows 7 Appearance Settings Using the following settings ensures consistency of all NI screens for color and appearance as well as text quality. Images with incorrect appearance settings or blurred text will be sent back to you for recapturing. To prepare your computer to capture screens, complete the following steps:

1. Open your Control Panel and select Appearance and Personalization.

2. From the Personalization section, select Change the theme.

3. Select the Aero Theme Windows 7.

Be sure to follow each step carefully. Incorrect screens will be sent back for recapturing. To achieve the highest degree of image quality, use the following Windows 7 appearance settings when creating software screens. Then follow the steps below to capture each screen. Be sure to save the VI for LabVIEW screens and keep in mind that though product images are required for the LabVIEW Tools Network online listing, screens are useful in supporting technical and help documentation for your product.

Screen Capture Guidelines for Windows 7



Windows 7 Appearance Setting 4. Use the back button to go back to the Appearance and Personalization window.

5. From the Personalization section, select Change window glass colors.

6. Deselect the checkbox for Enable transparency.

7. Verify that the first color (Sky) is selected, which is the default.

8. Click Save changes.

9. Use the back button to go back to the Appearance and Personalization window.

10. From the Fonts section, select Adjust Clear Type text.

11. Deselect the checkbox for Turn on ClearType.

Screen Capture Guidelines for Windows 7 (continued)



12. Click the Next button five times until you get to the final screen and then click Finish. By turning off ClearType, the text is changed from color to grayscale. The grayscale font is more legible for printing and for enlarging screens when used on large format graphics, such as trade show panels. Some windows in Windows 7 and in applications have black-only text with ClearType off, which is how previous versions of Windows OS displayed text without ClearType. Black-only text is preferred for printing.

13. Use the back button to go back to the Appearance and Personalization window.

14. From the Display section, select Adjust Screen Resolution.

15. Set the resolution of your monitor to 1280 x 1024. If that resolution is not available, select 1440 x 900.

16. Click OK.

17. Select Keep changes when asked, “Do you want to keep these display settings?”

18. Follow the screen capture guidelines on page 21 to take the screenshots.

Screen Capture Guidelines for Windows 7 (continued)

Not Acceptable Acceptable Perfect

Windows 7 Appearance Settings



Use Cases for Screens

■ Avoid using a black background; it causes undesirable visual noise by adding too much contrast

■ Avoid composite images of software with other elements such as hardware, company logo, etc.

■ Include the OS window frame with the full screen interface

■ Do not apply a drop shadow to the screen and do not add any desktop imagery

Incorrect

Correct



Screen Capture Process

Complete the following steps for each screen:

1. Run your application and set up the windows that need to be captured. Make sure all appropriate data is displayed on the screen before capture. What you see on the screen is exactly what will be captured.

2. For each window, enlarge it to fill the monitor top to bottom and left to right, excluding pop-ups, dialog boxes, and other windows that cannot be enlarged. Do NOT maximize the window because it clips the corners and edges of the screen capture. Instead, drag each edge of the window nearly to the edge of your monitor. Enlarging the window obtains screen captures with similar size ratios for more visual consistency.

3. In the Start menu, open the Snipping Tool in All Programs»Accessories.

4. In the Snipping Tool window, select New»Window Snip.

5. Click on the window you want to capture. The Snipping Tool highlights the window red, captures the screen, and opens it in the Snipping Tool.

6. Select File»Save As, name the file with a short descriptive name, and save it as a PNG.

7. Send the screen(s) to the LabVIEW Tools Network team at [email protected] for processing.

8. For LabVIEW screens, be sure to save the VI in case the screen must be re-created.

Note: Do not import the screen into any other application such as Microsoft Word or PowerPoint.

©2014 National Instruments. All rights reserved. LabVIEW, National Instruments, NI, and ni.com are trademarks of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies. A National Instruments Alliance Partner is a business entity independent from National Instruments and has no agency, partnership, or joint-venture relationship with National Instruments.

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