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National Multiple Sclerosis Society
Introduction
• Overview of course• What is OL 342?
• Multiple Sclerosis• What is it?• Our goal as a team
Donor Engagement
• Marketing their campaign• Multimedia: asking questions, inspiration for donors• Social Media: gets the word out there, also finds donors
• Specific department• Handles the interaction between NMMS and the donor
throughout the year• Tries to find more/new recruits
Donor Trends• Nine Characteristics
1. Major donors continue to give, narrowing down charities2. Better the economy more money given3. Lower income donate more than higher income
individuals4. Most generous donations are by mail5. Generous donors plan their support6. People are always given7. Demographics8. Inquire about charities through other people, website,
visiting the organization, etc.9. Successful organizations stay focused on donors
Improvement Opportunities• Long-term goals!• Competition • Effective funding by strategic planning
• Engage and retain volunteers and donors • Market the organization• Social media• Differentiating from similar organizations
• Positive partnerships with others• Communication with donors • Will find others to fight for the cause • Generate resources• Add value to the organization to make mire sustainable
Financial Support
• Most support comes from people donating less than $100• Donations• Individuals• Corporations
• Contribute more than 32 million nationwide
• Fundraisers • Walks, bike, muck fest, etc.
• Corporate Partnerships• Allergan, Bank of America, BP, Fed Ex, Sam’s Club, etc.
• Pharmaceutical Organizations
Multiple Sclerosis Competitors
• Breast Cancer Awareness Groups• Cystic Fibrosis Groups• Live Strong• (Cancer as a whole)
Organizational Structural Impact
• What do they do differently?• How to efficiently find new volunteers and
donors• Necessary to build a stronger brand awareness• Find effective ways to maintain brand
recognition
Learning From Their Competitors
• Make their brand and orange ribbon more recognizable • Raise awareness and donations by selling wrist-
bands and ribbons• Make more opportunities for people to donate• Get more knowledge out
about what MS is and how it affects people
What MS Does Better!
• All of their fundraising money is spread out evenly• If needed gives information on financial aid,
physical therapy, ect.• Have lots of local events so the people can feel
the local support • Gives 85% of donations to research
How to Maintain Competition
• Coming up with innovative ideas to stay competitive• Creating identity within a wider range of the
community• Clear motives of donations and goal
Maintaining Competition Cont.
Advantages :• Employee empowerment• Less conflict• No domination
Disadvantages:• Over worked• Less focus on sections• Stress
Solution:• Offer internships to college students
Measuring Success• Traditional vs non-profit
• Internal Comparison
• Number of employees
• Number of people involved
Things To Consider• Number of new donors• Number of repeat
donors• Overall Fundraising• Number of new
volunteers• Number of repeat
volunteers• Total number of
volunteer hours
• Low turnover rate of employees = greater profit
• Low turnover rate of volunteers = greater profit
Logic• Year 1: 15 volunteers• All first timers
• Year 2: 25 volunteers• 9 returning volunteers• 16 first timers• Increase in 16 volunteers
• What if all 15 from year one returned?• Increasing the number of returning volunteers increases
overall productivity and awareness.
How To Prepare For Change
• Systems model of change • Framework to use for identifying “ what to
change” and “how to evaluate the success of a change”.• Focus on 4 components
Systems Model Of Change
Inputs• Assets • Mission Statement • Vision
Outputs• Department Level• Individual Level
Strategic Plan• Way to allocate the budget• Strategic plan 2011-2015
Target elements• People: info session• Methodology: workflow,
job design, • Social factor:
communication, leadership
A Systems Model of Change Cont.
Spreading the Word
• Educating common population
• Social media (Facebook, Twitter, Instagram)
Recommendation • 85% going to
research
• 70% going to research
• 130*.7 > 100*.85
Recommendation
Administrative Cost…15%
Media Adver-tisement…15%
Research…70%
Creating Awareness
• Sponsors
• Advertisement
SNHU Awareness
Lacrosse Game • Informed people• Raised $305
“We make a living by what we get, but we make a life by what we
give.”