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National NBN-enabled Digital Economy Forum presentations

Date post: 27-Jan-2015
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What we have realised regarding the NBN, is that even those businesses and organisations who may already be connected, need to experience NBN to NBN connectivity first hand (e.g. video streaming like watching TV, crystal clear sound, immediate web page loading, sending large files very quickly) and hear about what others have achieved, to be able to move to the next level of digital engagement and maximise the opportunities now available to them. The purpose of the forum was to: Connect NBN-enabled Small and Medium Enterprises (SMEs) and those involved in digital capability development around Australia Share practices and highlight what has worked well using the NBN via case studies and examples Identify the levels of capability needed for business owners/managers, digital consultants, organisations and SME’s to maximise the use of the NBN Expose SME’s to the how to of using the NBN, and raising their awareness that they don't have to wait to get the NBN to get their business digitally enabled. Case studies and examples were drawn from the Digital Enterprise Program, Digital Hubs and Local Government, Education, Teleworking and ehealth.
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WELCOME Wendy Perry, Workforce BluePrint www.workforceblueprint.com.au #nbndigi
Transcript
Page 1: National NBN-enabled Digital Economy Forum presentations

WELCOMEWendy Perry, Workforce BluePrintwww.workforceblueprint.com.au

#nbndigi

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#nbndigi

Today’s Hashtag

#nbndigi

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#nbndigi

Today’s Program

Time Session Presenter Topics

5.30 pm EST(5.00 pm SA time)

National - Online Wendy Perry Welcome

5.40 pm National - Online Dominic Schipano, Executive Officer, CITT

Opening speaker

5.50 pm National - Online Various speakers

Nationally NBN-enabled Case Studies Oz Feathers - Willunga Hub Beam Me Up Scotty - Hobart EDUOne - Tamworth ANT Communications - Coffs Harbour Tweed Shire Council - Murwillumbah

6.50 pm National – Online Local Conveyors Summary of online back-channel

7.05 pm Local – Face to Face Local Speakers Local NBN-enabled Case Studies/Conversations

7.25 pm Local – Face to Face Local Conveyors Networking

8.00 pm Close

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Today’s Backchannel

todaysmeet.com/NBNdigiforum

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Opening Speaker

Dominic Schipano, Executive Officer, CITT

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National NBN-enabled

Digital Economy Forum

30.7.13 7

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Communications and Information Technology Training Ltd (CITT)• National “not-for-profit” Company established in 1995

• Assists ICT industry, RTO’s and Governments in implementing national VET ICT Training Packages, industry training standards and employment programs

• Manages TITAB – ACMA approved Cabler Registrar with over 26,000 registered Telecommunications cablers

• CITT National Executive Officer is Dominic Schipano and has over 35 years experience in training and employment programs, assisting ICT enterprises, Boards, ICT committees and working parties including:

Australian Digital Television Industries Association (ADTIA)

COSBOA (Council of Small Business)

NBNCo

DST, DBCDE and related state and territory Government departments 

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Digital Economy • The Australian Government defines digital economy to be: ‘the

global network of economic and social activities that are enabled by information and communications technologies…” – it is an enabler to take up opportunities provided by the digital and broadband platforms

• Many businesses are incorporating digital tools necessary to make their business more productive and efficient.

• The digital economy is about the activities that networked technology makes possible in areas such as health, education, water, transport etc

• Access Economics report estimates that adoption of smart technology in energy, water, health and transport, and the roll–out of high–speed broadband could result in thousands of jobs being added to the Australian economy and 1.5 per cent to Australia’s Gross Domestic Product

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Telecommunications and Digital industries Rollouts There are two major changes within the “Digital Economy“ affecting the Technical industries in Australia which include:

1. The build phase of the Digital Economy is theNBN to over 11 million Premises in 8 years involving Fibre, Wireless and Satellite

2. TV migration from Analogue to DigitalCompletion date 31st Dec 2013

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Govts. Digital Economy GoalsThe government has set eight Digital Economy Goals that focus on the areas of: • online participation by Australian households • online engagement by Australian businesses and not-for-profit

organisations • smart management of our environment and infrastructure • improved health and aged care • expanded online education • increased teleworking • improved online government service delivery and engagement • greater digital engagement in regional Australia.

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Digital Economy ModelsHealth• Tele-medicine• Tele-care• Video Consultations• Monitoring• Records

Education• Virtual ClassroomMulti-point to Multi-

pointDynamic Classrooms More students = More bandwidth

Business• Tele-working• Cloud Services• Flexible Workforce• Collaboration

Community• Government• Social Inclusion• Communications• Regional Development

• Collaboration• Access• Research

Entertainment• Social TV• Video on Demand• IPTV• Games• Video Conferencing

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Today’s major issue is:How can we connect with Australian Micro, Small and Medium Enterprises (SaM’s) to engage in the Digital capability to take advantage of the Digital Economy?This webinar will present us with opportunities in:• Sharing connections, practices and case studies on how,

what and where the NBN is working well• Assisting business owners, managers, stakeholders and

SaM’s to maximise the use of the NBN• Providing SaM’s with information and awareness programs

that they can be digitally enabled and driving their business opportunities before the NBN is available to them

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Useful Website:

www.titab.com.au www.dbcde.gov.au

www.nbn.gov.auwww.nbnco.com.au www.deewr.gov.au

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#nbndigi

Oz Feathers’ NBN Advantage

Linda Sanders, Oz Feathers

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Linda Sanders, Creative Director

ozfeathers.com.au

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Business History from 1995

• Started with a retail kite shop, moved online 1999

• Website and email not a major focus, sales were word of mouth, only in SA

• In a small, rural township – Telstra Exchange is small, slow internet, not good for business, with no hope to grow.

• Hobby-sized business.• Limited access to wider markets.

FIRST of its kind in SA, 1998

ozfeathers.com.au

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2011 – NBN offered

• In early stages explanations were highly technical; yawn-worthy.

• Glitches -externally - where to fit the box?Needed connection to power source, and must come through the external wall. Contractors couldn't offer advice.

internally – unit needs to be accessible, but has lots of distracting flashing lights

We built a cupboard in another room.

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NBN – switched on Sept 2011

WE CAN NOW…

• … Skype and still use other computers at same time. (I used to have to make cuppa when partner wanted to make a call)

• … view multiple YouTube videos (tuition, promotion, keep up with our competitors)

• … quickly open different websites while customers are still on the phone. (Pre-NBN had to hang up, research, then call back.)

ozfeathers.com.au

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NBN benefits to us

If NBN is a multi-lane high-speed freeway, then we used to think like the horse-drawn cart on a dirt road… but now we’re working like a gutsy 4WD and we’re keeping up with semi-trailers and Porsches…

• Helped us link with valuable international connections• LinkedIn, YouTube, Facebook Business Page – unheard of before

NBN. Helped our reputation expand overseas.• Amazing Google & SEO benefits from website Blogs • We now go direct to our Asian raw materials’ suppliers

ozfeathers.com.au

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Why we love NBN• Customer base now worldwide• Conference calls are hassle-free

and high voice quality• Internet costs are CHEAP

advertising – just 33¢ extra per day for enormous R.O.I.

• Social Media an excellent PR tool - takes a few minutes each day.

• Telephony is clearer, all calls are cheaper via fibrephone.

• No more Telstra! Bonus.

ozfeathers.com.au

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• …“NBN for Dummies” as a take-home pack in the early days

• …we had video examples of existing set ups… plugs, lights

• …Telstra had been clearer & upfront over copper wire issue. Telstra only offer DATA port telephony at present, not VOICE port connection. We needed seamless transition.

If Only…ozfeathers.com.au

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WHAT ISN’T WORKING, just yet…?

• Only a few customers are NBN-connected.

• Many expect face-to-face or phone-to-phone rather than internet. Reluctance to USE technology.

EXAMPLES from recently:• “You can see my logo on my shop sign. Just

drive past and you’ll see it.”• “We’re struggling with how to put it up.

Stop in when you drive past…?” (Only 150kms round trip…!)

• Suggested customer email a digital photo, instead he expected a site visit.

ozfeathers.com.au

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I’m happy to PAY IT FORWARD and answer questions.Our website is on the photo of Spike below.

Thank you, Linda Sanders

ozfeathers.com.au

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#nbndigi

Beam Me Out Scotty

Nina McMahon, Elan Projectswww.industry-link.com.au/bmos

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Beam Me Out, scotty!

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Space, the final frontier

"The needs of the many outweigh the needs of the few." – Spock

 "Space is disease and danger wrapped in darkness and silence." – Bones

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To boldly go where no man

has gone before

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ipod + generic “I” cover + gopro components = we’re on!

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It’s training, Jim, but not as we know it

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Remote “Drink-along”

Wool classingNatural

Resource Management

Remote mentoringQuarantine

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•Dream big•Involve IT support from

the start•Play the long game

•Access the support that is available

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Live long and prosper

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#nbndigi

EduOne

Anne Bowden, TAFE NSW – New England

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#nbndigi

ANT Communications

Kerrie Croaker, ANT Communications

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Ant Communications presentation National NBN-Enabled Digital Economy Forum

30.7.1374

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ANTAustralian Nomad Technologies

Niche Market - Portable Satellite Internet

2008 - Launched our services to provide an affordable Portable Satellite Communication Service for people who lived on the road permanently or were traveling for work and/or pleasure in motor-homes, caravans and other forms of transportable housing.

Moved into Fixed Satellite for customers who we dissatisfied with current provider

Ant Communications presentation National NBN-Enabled Digital Economy Forum

30.7.1375

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2010 GFC Impact• Impacted on Customer Base - economy slowed to around half a per

cent and the unemployment rate had risen by nearly two percentage points to around 5¾ per cent by November 2009.

• Commenced looking for alternate revenue streams

2011 NBN Co Announced their first available services for the Interim Satellite will commence in July.

2011 ANT • Appointed as one of the original 7 approved Retail Service Providers

(RSP) for NBN Co Satellite Services• commence servicing NBN Satellite End Users Nationally

2012 ANTOctober commence approval process to be able to provide NBN Fibre & Wireless.

Ant Communications presentation National NBN-Enabled Digital Economy Forum

30.7.1376

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• Rebrand – change image to appeal to wider audience

• Competing nationally against mainstream Telco's e.g. Optus, Telstra, Dodo, TPG.

• Expanded to provide ADSL as well as NBN

• Customer demographics change from mainly ,• Rural Metro, National• Medium Age 51 Medium Age 35• Anglo Saxon Multicultural

• Use of Social Media

• Higher Compliance requirements

• Increase in staff by 300% in last 18 months

IMPACT ON ANTNOW

Australian National Telecom

Ant Communications presentation National NBN-Enabled Digital Economy Forum

30.7.1377

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OUR CUSTOMERS

• 28% of our customers operate SME Business

• Regional business having faster Internet allows for on line bookings and sales e.g. Bed & Breakfast

• Distance education now available to do online lectures, tutorials

• Telecommuting

• Remote access to ensure gates, water for stock and surveillance is possible with the provision of public IP addressing.

Caterpillar (Aylperlayt) Dreaming by Sandy Pitjara Hunter

Ant Communications presentation National NBN-Enabled Digital Economy Forum

30.7.1378

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THANK YOU

Ant Communications presentation National NBN-Enabled Digital Economy Forum

30.7.1379

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#nbndigi

The benefits and challenges of being

flexible

Suzanne Richmond, Tweed Shire Council

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The Benefits and Challenges of being Flexible

National NBN-enabled Digital Economy Forum

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Background

• Working From Home Protocol launched November 2011 after a 12 month pilot.

• Main drivers were:

* Staff desire for greater flexibility

* Attraction and retention

* Alternate employment strategy

* Operational efficiency

• Key management issues:

* Safety

* Selection criteria

* Technical capacity

* Costs – who pays what

* Document trail

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Safety

• WHS and Workers Compensation legislation applies equally in all places of work including the home.

• Employers are responsible for providing the necessary instruction, information and training to ensure safety; and

• Ensuring that the following is safe and without risks to health:

* Work premises

* Supplied plant, equipment or substances

* Systems of work

• request for access at• Work premises (home)• Supplied plant or substances• Systems of work

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Management of Safety Issues

• Systematic documented worksite audit

• Corrective costs covered by employee

• Minimum standards include:

* working smoke detectors

* functional circuit breakers

* suitable work area and ergonomic work station

* absence of risk factors

* appropriate computer resources

* adequate home and contents insurance

• Right of entry provided

• Standard Council Protocols work practices apply

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Management of Safety Issues

• Council provides:

* fire extinguisher

* class c first aid kit

* access to computer network

* required consumables

* reimbursement for work calls, postage etc

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Selection Criteria

• Not all jobs or all people are suited to working from home.

• Applications are assessed on a case by case basis.

• Suitability factors:

* required level of computer literacy;

* tasks capable of being performed off-site without detriment to organisational security, safety, efficiency or service delivery;

* ability, skills and knowledge to work autonomously;

* solid performance history.

• Not suitable :

* where supervision or monitoring is required;

* * roles requiring face to face contact with colleagues or clients;

* * where supervision or training of others is required;

* * specialist equipment is required;

* * access to hard copy or sensitive/confidential documents is required.

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Technical Capacity

• Pre-requisite for success

• Requirements vary from job to job

• Need to consider:

* speed of access

* security

* range of access

* communication

• Who pays for, supplies, maintains what.

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Document Trail

• Formal written policy

• Documented home office safety audit

• Record of corrective actions undertaken

• Formal Agreement detailing:

* work location

* hours/days of work

* start and end dates

* work to be undertaken

* communication requirements

* review/monitoring process

* discontinuation processes

* equipment supplied

* costs covered

* policy compliance

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Testimonials

• I sustained an injury outside work. The 'Working From Home' protocol provided me with a sense of still belonging to the organisation. The tasks set were outside my standard day to day duties, but were projects well within my skill set. If not done by me Council would have had to engage an external consultant to complete the work.

• Working from home gave me the flexibility to support my personal

circumstances while meeting the requirements of the job. I worked 2 days in the office and 1 day from home. I was able to manage my work effectively by assigning certain tasks to the respective work environments. I felt supported by my employer, and don’t feel the work arrangement hinder my performance.

• Working From Home has enabled me to provide support for my family by dropping off and picking up my children from school one day a week without negative impact on my productivity. Having access to all the necessary work systems at home has provided me the ability to start that particular day early or work late depending on the day's work load, or even to access the system outside of normal working days and times.

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Testimonials

• Being able to work from home to assist in my sister's recovery after heart surgery provided emotional benefits to me by not having to stress out about meeting work requirements whilst being able to provide the support at home which was needed. My sister also was able to relax knowing that she wasn't keeping me from my work.

• I have worked from home one day a week for a 2 month period allowing project work to be achieved which otherwise was overtaken by daily operational activities. I would recommend that this is a viable option for short term priorities for line management positions, where daily operations can easily overwhelm strategic work.

 

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Local Venue Discussions:

What do SMEs need to be successful in a digital economy?

todaysmeet.com/NBNdigiforum

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LinkedIn: NBN-enabled Capability Development

Networkbit.ly/NBNCapDevNetwork

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Your feedback is important

bit.ly/NBNdigiEvaluation

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Thank You


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