National Saleyards ExpoJuly 2019
Online selling and interfacing saleyard sales
Tom Rookyard
Agenda
What do you need to set up an online sale for success?
The evolution of interface sales
What succeed and what failed?
The future of AuctionsPlus saleyard interfacing
Tom Rookyard
What do you need to set up an online sale
for success?
What do you need to set up an online sale for success? - Information at your finger tips
What do you need to set up an online sale for success? - Building buyer confidence through reputations
What do you need to set up an online sale for success? – Know the person you are working with
What do you need to set up an online sale for success? – Quality media
The Evolution of Interface Sales
Evolution of Interface Sales
0
10000
20000
30000
40000
50000
60000
2015 2016 2017 2018 2019 Cattle Sheep
Past Fully-Assessed Interfaced Saleyard Sales
Cattle Sheep9,200 114,000
Past Fully-Assessed Interfaced Saleyard Sales
0
20
40
60
80
100
120
140
0
1
2
3
4
5
6
7
8
9
2016 2017 2018 2019Lots sold online Login in bidders Online bids
What succeed and what failed?
Jamestown Sheep Sales, Thursday 21st Feb 201923,000 sheep yarded, fully assessed pre-sale
150 logged in users114 bids17 lots purchased (30%) catalogue
What Succeeded?
AACo Surplus Steer Sale, Friday 22nd March 20195,196 cattle yarded, fully assessed pre-sale
202 logged in users361 bids17 lots purchased (31%) catalogue
What Failed?
Euroa Feature Steer Weaner Sale, Wednesday 7th Dec 20161,747 cattle yarded
56 bidders6 bids0 lots purchased
Sale Characteristics • ‘Lite’ assessment• Assessment delivered the day of sale• Poor media, 1 video of stock in the pen• AuctionsPlus not onsite
Summary of our learnings
To set a sale up for success you need:
• Catalogue Released >2days Before Sale – The ‘Google it’ trend, people want info NOW
• Fully Assessed Pre-Sale – accuracy and integrity are key to buyer confidence
• Auctioneer Training/AuctionsPlus Staff Onsite – know the person you are working with
• Quality Media• Audio streaming, video streaming of saleyard sales – quality matters
The future of AuctionsPlus saleyard
interfacing
The future of AuctionsPlus saleyard interfacing
• Offline assessor app• real time assessment
entry via iPad
• Virtual and Augmented Reality
• Video streaming
Thankyou
0407 184 721
mailto:[email protected]
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