National Salt Reduction Initiative Partner Webinar

June 9, 2016

Agenda:

1) Mars: Health & Wellbeing Commitments

2) FDA Targets: Overview & How to Comment

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Mars Health & Wellbeing Commitments

June 2016

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Agenda for Our Discussion

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Introductions

Mars, Incorporated Overview

Mars Food: Health & Wellbeing Ambition

Cross-Segment Commitments:

– Consumer Transparency

– Oral Health Care

– Food Safety

– Pet Health & Wellbeing

Sodium: NSRI & FDA Draft Voluntary Guidelines

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MARS in a

MOMENT

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MARS IN THE USABY THE NUMBERS

Awarded Best Private Company for 2ND year running in recognition of “Agenda-leading

Corporate Responsibility”

30,000+ ASSOCIATESEMPLOYED

72 FACILITIES& OFFICES

&5 NATIONAL HQ

5 GLOBAL HQ

43 STATES WITH OPERATIONS (INCLUDING BANFIELD)

900+

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Our Principles in Action

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The consumer is our boss, quality isour work and value for money is our goal.

We use resources to the fullest, wastenothing and do only what we can do best.

A mutual benefit is a shared benefit anda shared benefit will endure.

We demand responsibility from ourselvesand support the responsibilities of others.

We need freedom to shape our future;we need profit to remain free.

Putting our Principles into action worldwide to make a difference for people and the planet through performance.

QUALITY

RESPONSIBILITY

MUTUALITY

EFFICIENCY

FREEDOM

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Product Reformulationsto Remove

Trans-fatty Acids

Health & Wellbeing

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How are we helping consumers achieve a healthy and balanced diet?

Limiting Calories to 250 per Serving in Chocolate and Confection Products

Reducing Sodium & Saturated Fats

No Marketing toChildren Under 12

Supporting Recommendations to

Limit Added Sugar Intake to <10% of Total Calories

PromoteOral Health Benefits of

Sugar Free Gum

Implementing 2016 FSMA Rule Compliance

Supporting School Nutrition Standards

Participating inPartnership for

Healthier America

Moving Away from Artificial Colors

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Product Transparency

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How can we help consumers makeinformed & healthy choices:

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• Support new science and nutrition-based labeling approaches (on pack and digital)

• Label products containing Genetically Engineered ingredients

Give Clear Information about what is in Our Products

Make it Easy to Identify Added Sugars & Nutrients onOur Packaging

• Support FDA revisions to the Nutrition Facts Panel, including added sugars declaration, daily value for added sugar, and new sodium values

• Including Mars Guideline Daily Amount labels onall products

2016 Required Revisions

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Mars Food: Health & Wellbeing Ambition

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We are committed to

improving the nutritional

content of our products and

to inspiring cooking and

healthy eating at home by

providing foods that are

healthier, easier, more

affordable and tastier.

One BILLION More Healthy Meals Sharedon Dinner Tables around the World

Setting ambitious, science-basednutrition targets

Being transparent about how often consumers should eat our products

Promoting the value of shared meals

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Mars Food: Health & Wellbeing Ambition

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CONTINUING TO REDUCE

THE SODIUM AND ADDED

SUGAR CONTENT IN OUR

FOOD

MAKING OUR PRODUCTS

MORE ACCESSIBLE

INSPIRING COOKING AND

HEALTHY EATING AT HOME

INCREASING AWARENESS

ABOUT THE DIFFERENCE

BETWEEN EVERYDAY

MEALS AND OCCASIONAL

PRODUCTS

OFFERING MORE FRUITS,

VEGETABLES AND WHOLE

GRAINS

IN OUR PRODUCTS

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Our Sodium Journey

• Where we’ve been:– Public Health Community has called on

Government to implement regulations to reduce sodium in the American diet

– New York City led the nationwide effort to reduce sodium through voluntary guidelines in 2010 – the National Sodium Reduction Initiative

– Mars Food was the first food company to officially sign onto NSRI

• Where we are: – Mars Food has achieved the NSRI reduction

targets for both 2012 and 2014

– The 2015 Dietary Guidelines for Americans (DGA) recommended that sodium consumption be limited to 2,300 mg per day for adults and children ages 14 and over, which Mars supported

– We’ve reduced sodium in our product line by 25% – and have committed to reduce sodium by another 20% over the next 5 years

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Our Sodium Journey: Where We’re Going

• FDA has released draft voluntary sodium reduction guidelines for industry

• Mars is leading a coalition that supports the voluntary guidelines, within an industry that is largely opposed

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Our Call to Action: • Encourage NSRI member companies to file

comments supporting the FDA guideline process

• Request comments from State & City Departments of Health supporting voluntary sodium guidelines, and demonstrate the success of NSRI

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&

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QuestionsAnswers

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Contact Us

Mark BroadhurstDirector, Public Affairs & Government Relations Mars, Incorporatedt: 973-448-3227 | m: 908-914-2079e: mark.broadhurst@effem.com

Kelly D. Horton, MS, RD, CSGNorth America Policy DirectorMars, Incorporatedt: 703-821-4941 | m: 571-279-1738e: kelly.horton@effem.com

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Thank You

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United States Food and Drug Administration’s

Voluntary Sodium Reduction Goals: Target Mean and Upper Bound Concentrations

for Sodium in Commercially Processed, Packaged, and Prepared Foods

What is the FDA Doing?

• Issuing draft, voluntary guidance on sodium reduction targets

‒ Gradual approach:

• Short-term targets (2 years)

• Long-term targets (10 years)

‒ Targets for 150 categories of food that are sales weighted to focus on dominant sellers in each category

‒ Applies to food manufacturers, restaurants and food service operations

• Draft targets serve as a basis for continued dialogue

‒ Additional data and information will help refine

Goals of the Targets

• Help Americans achieve healthier levels of sodium intake

‒ Short-term targets (2 years, goal=3,000 mg/day)

‒ Long-term targets (10 years, goal=2,300 mg/day)

• Provide national guidelines for industry to lead sodium reduction efforts

• Builds upon the NSRI framework and efforts made by industry on sodium reduction

FDA Is Seeking Comments

• The FDA is seeking comments in two phases:‒ August 31, 2016: short-term targets‒ October 31, 2016: long-term targets

• Items for consideration‒ Do the food categories make sense?‒ Are the targets feasible and meaningful?‒ Are there recommended adjustments to the methods used

to calculate baseline sodium content, targets, and maximums?

‒ Are there challenges of implementing the voluntary goals?

• Questions? ‒ Contact Elizabeth (eleonard1@health.nyc.gov)

More Info & Where to Comment

• Federal Register notice and commenting portal (link)

• Draft Guidance for Industry (link)

• Draft Food Categories and Draft Voluntary Targets for Sodium Reduction (link)

• Summary of Draft Food Categories and Draft Voluntary Targets for Sodium Reduction (link)

• For more information, contact the FDA at SodiumReduction@fda.hhs.gov