SKI PATROL MAGAZINEThe official publication of the National Ski Patrol

2011/2012 Media Kit

About the National Ski PatrolThe National Ski Patrol (NSP) was founded in 1938 by Charles Minot “Minnie” Dole at the behest of his friend Roger Langley, the president of the National Ski Association, who was impressed by Dole’s organization of a patrol for a race at Mount Mansfield. Dole retired in 1950, having built the NSP into a nonprofit, 4,000-member organization with 300 patrols.

Dole also helped establish the 10th Mountain Division during World War II. The NSP was the only civilian organization authorized to screen and recruit applicants for

the military, and many ski patrollers were among the first to sign up for the 10th. These men later went on to found several major ski areas after the war, including Aspen and Vail, helping to grow the nascent American ski industry. In 1980, the NSP was granted a federal charter by the U.S. Congress.

In 2013, the NSP will celebrate its 75th anniversary with a gala event in Denver. The organization has continued to grow while staying true to its roots of “Service and Safety.” NSP is currently comprised of more than 28,000 members spread out over 10 geographic divisions, plus one professional division, and over 650 patrols. NSP members promote safety in outdoor recreation, and many also serve on search-and-rescue units. The majority of patrollers work as volunteers, offering their time and expertise at no charge to improve the experience of outdoor recreationists.

Ski Patrol Magazine was founded in 1984, The magazine seeks to cover the cutting-edge topics related to patrolling, mountain safety, and ski-ing. Each issue includes features and articles related to the patrolling lifestyle, patroller stories, news and events related to the ski industry, avalanche safety, mountain travel and rescue, Outdoor Emergency Care, telecommunications, and women and young adult patrollers.

Patrollers come from all walks of life. They are educated, and many work in pro-fessional industries. Most patrollers join a patrol between the ages of 26 and 45. The majority of patrollers are skiers, representing 92 percent of patrollers. Some also patrol on mulitple forms of equipment, as 14 percent recently indicated they telemark, and 10 percent indicate they snowboard.

In addition to their credentials in Outdoor Emergency Care, many patrollers pur-sue further medical education, with 17 percent achieving EMT Basic and 4 per-cent becoming paramedics. Additionally, 6 percent of NSP members are doctors or nurses, and 1 percent work as physician assistants.

DistributionAlaska - 1.4% Intermountain - 4.25% Rocky Mountain - 4.98%Central - 23.37% Northern - 1.82% Southern - 4.64%Eastern - 29.35% Pacific Northwest - 9.23% European - .84%Far West - 7.9% Professional - 12.22%

www.nsp.org + Winter 2011 + Volume 28 Issue 2

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Official Publication of the National Ski Patrol

StatsPrint Base: 29,000Print Frequency: 3x/yearEstablished: 1984

ReadersPatrols: 683Mountains: 487Male/Female: 80%/20%Professional or Business: 34%

Age18 or younger 1%19-25 3%26-35 9%36-45 15%46-55 32%56-65 28%65 or older 12%

AffluenceUnder $50,000 16%$50,000-$99,999 39%$100,000-$149,999 26%$150,000 or more 20%

Ski Patrol Magazine covers skiing, snowboarding, and mountain safety from the viewpoint of the mountain safety professional.

www.nsp.org + Summer 2011 + Volume 28 Issue 3

Official Publication of the National Ski Patrol

Charles sChobinger

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CONTACTCandace HorganNational Ski Patrol133 South Van Gordon Street, Ste 100Lakewood, CO 80228(303) 988-1111 x2625

NSP Outreach

EventsPatroller Education Conference (2012)75th Anniversary Gala (2013)

Social MediaFacebook: 5,300Twitter: 699YouTube: 47Flickr

Sweep e-newsletterSubscribers: 25,000Circulation: Monthly (4th Friday)

Sponsors/PartnersPatagoniaPolarmaxSubaruYakimaAdventure AdvocatesAdventure Medical KitsAuclairBackcountry AccessBirkenstockBolleColumbiaCascade RescueDeFeetDeuterDynastar/LangeFlow SnowboardingGoProGrabber

HeadHestraHighgearMountainsmithMedlineMerrellNatural Ice Lip BalmNordicaOrtovoxPhilips HealthcareprAnaRAMPRossignolRudy ProjectSkier’s EdgeSmith OpticsSwix

MARKETING

Ski Patrol Magazine 2011 RATE CARD Frequency: 3x Effective Date: January 2012

Bleed: Add 10%

Payment: Invoice sent when magazine mails, payment upon receipt.

RATES

Color 1x 2x 3xFull page $2,500 $2,385 $2,270One half page $1,535 $1,470 $1,410One third page $1,075 $1,030 $990

B & W 1x 2x 3xFull page $2,175 $2,005 $1,820One half page $1,225 $1,175 $1,125One third page $880 $850 $820

Candace Horgan, editor, grew up in Westchester County outside of New York City. She attended the College of the Holy Cross in Worcester, Mass., and after working at various nonprofits in New York moved to Colorado in 1994. She started freelance writing in 1997, contributing articles on music to the Denver Post, Acoustic Guitar, Mix, and Strings, and expanded to college hockey in 2006, where she works as an editor for U.S. College Hockey Online. She started patrol-ling at Colorado’s Arapahoe Basin in 2009, and while working as a freelancer became the communications director for the National Ski Patrol in 2010, where she edits Ski Patrol Magazine and The Sweep e-newsletter, oversees the website, and handles media relations. When not at the office or patrolling at the Basin, she competes in big mountain telemark competitions and rock climbs.

Christine Albertson, marketing and events director, moved to Colorado in 1998 to be a river guide, and worked as a guide and company manager for nine years. In the off-season, she worked as a banquet manager at Copper Mountain. She joined the National Ski Patrol in August 2008, putting her customer service and managerial skills to use in promoting NSP events and building relationships with sponsors, with which she had great success. She also oversaw the Patroller Education Conference in 2009 and 2010, and will oversee the 2012 Patroller Education Conference and 2013 75th Anniversary Event.

EDITORIAL

SPECS

Mechanical Specs

MECHANICAL TRIM SIZE: 9” x 10.875”MECHANICAL REQUIREMENTS: Perfect Bound, offset printing, Jog to Foot - .125R.O.B. Units - Safety: Live matter should be 3/8” from trim sizeR.O.B Units - Trim: .125” all around

MATERIAL SPECIFICATIONS: SWOP standards apply.

MEDIA: We accept Mac or Windows-formatted CD-Rs and DVD-Rs. Please label all media with issue date, agency name, contact name, phone number, ad number, and vendor name.

Units and Sizing

TRIM BLEED

Double truck 18" x 10.875" 18.5" x 11.375"

Full page 9” x 10.875” 9.5” x 11.375”

1/2 page (horizontal) 4.4375” x 9” 4.9375" x 9.5”

1/2 page (island) 5.167” x 7.375” N/A

1/3 page (square) 5.167" x 4.8125” N/A

1/3 page (vertical) 2.9583” x 10.875” 3.4583” x 11.375”

Binding Method Perfect

Printing Method Web offset, 4 Color

2011/2012 Editorial Calendar and Close Dates

Issue Date Content Close Date

Ad Close Date

Mails

Fall 08/01/11 08/11/11 09/30/11

Winter 11/01/11 11/11/11 12/30/11

Summer 04/13/12 05/01/12 06/15/12

FILE FORMATS ACCEPTED: A properly created high-resolution (300 dpi at 100% of the desired printing size) PDF is the preferred file format for file submission. Photographic images should be processed as CMYK, at a resolution of no less than 300 dpi (dots per inch) at 100% of the de-sired printing size. Line art (bitmapped logos or scanned text) should be scanned at a resolution of 600-1200 dpi at 100% of the desired printing size. However, we rec-ommend that these elements be sent in a vector-based format, such as an Illustrator EPS.

PROOFS: Please provide a proof of the fin-ished artwork at 100% scale. If you cannot print at 100%, please speficy the percent of scale at whcih the proof is printed. Please provide a proof of the finished artowrk that shows crop-marks. If an advertiser submits advertising and does not provide a proof, the advertiser will be charged $100 for a laser proof. If the finished ad is color critical, please provide a color accurate matchprint as the color proof. If color is not critical, provide a color laser proof of four-color ads and a B&W laser for B&W ads. NSP will not be responsible for color accuracy if the advertiser does not submit a color-accurate match print.

GUIDELINES: No spot colors accepted. All spot colors are to be converted to CMYK.Do not nest EPS files inside other EPS files.

PRODUCTION: Advertiser and agency agree to pay for any and all production charges incurred to modify advertising ma-terials to meet the specifications outlined on this sheet or to adapt advertising materi-als at the advertiser’s or agency’s request. Simple text changes to existing advertis-ing artwork will be billed to the advertiser at $85 (minimum one hour), proof charge $25.