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2008 Regional Leadership Conference

Publications – Public Relations Joint Functional

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Publications2008 Regional Leadership Conference

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ContentsContents

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Regional Regional PublicationsPublicationsMicrosoft Microsoft

PublisherPublisherNational National Publications Publications Logo PolicyLogo PolicyQuestionsQuestions

IntroductionIntroduction

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Region 1st Publications Chair

Joshua Joshua Virgin-Virgin-BryanBryan

Also the Upstate Zone Chairperson Electrical and Mechanical Engineering Technology Rochester Institute of Technology

R1upstatezonechairperson@R1upstatezonechairperson@yahoo.comyahoo.com

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INTRODUCTIONS

Name School Originally From Other Clubs or Organization(s)

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Regional Publications

Publication Chair Responsibilities

Regional publicationsEvaluate, approve, and

finalize the general content of the newsletter

Liaison to Chapter Publications

Serve on the National Publications Committee.

Regional Publications

FlyersGrassrootsPrograms Book(for Conferences)

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Microsoft Office Packet (available for download on national site)Flyers, Newsletters, Calendars, Labels,

Certificates, BrochuresCapable of Importing Excel and Word

DocumentsProduces Website Formats

Microsoft Publisher

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Certificate Of Appreciation

N A T I O N A L S O C I E T Y O F B L A C K E N G I N E E R S

August 8th

Kwame BaptisteThis certificate is awarded to

Joshua VB

For taking on the role of leading the region twice in a role. Fiyah Fiyah

ExamplesExamples

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ExamplesExamples

Regional Leadership

National Society of Black Engineers

Lead Story Headline

This story can fit 175-225 words.The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization’s identity among peers, members, employees, or vendors.First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service.

collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company. I you explore the Publisher catalog, you will find many publications that match the style of your newsletter.Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It’s recommended that you publish your newsletter at least quarterly so that it’s considered a consistent source of information. Your customers or employees will look forward to its arrival. 

Special points of interest:

Briefly highlight your point of interest here.

Briefly highlight your point of interest here.

Briefly highlight your point of interest here.

Briefly highlight your point of interest here.

Secondary Story Headline This story can fit 75-125 words.Your headline is an important part of the newsletter and should be considered carefully.In a few words, it should accurately represent the contents of the story and draw readers

The DNA Sows That the Fiyah Runs through Region 1’s blood strong

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National PublicationNational Publication

NSBE Magazines (Issued BiMonthly)

NSBE Bridge (Issued Seasonally)

E-Newsletter (Issued BiMonthly)

Alumni Arsenal (Issued Seasonally)

Website Updates (Every Sunday)

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LOGO POLICYLOGO POLICY

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w w w . n s b e . o r gN A T I O N A L S O C I E T Y O F B L A C

K E N G I N E E R

S

LOGO POLICYLOGO POLICY The official colors of "The Torch" are as follows: • The "N" is green - Pantone Matching System (PMS) 361 • The letters "SBE" & the handle of The Torch shall be black • The flame of The Torch shall be red - PMS 485 • The lightning bolts shall be yellow (CMYK process)

Torch Logo Shall always be accompanied the registration mark ® next to the torch handle

National Society of Black Engineers Should be included with the symbol

No slanted angles, No changing the colors, and the Lightning Bolt is Behind the N

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Public Relations2008 Regional Leadership Conference

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Contents

Introduction1

Roles2

Strategic Plan Overview3

The Press Release4

Radio PSAs5

Questions/Discussion6

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Regional PR Contact Information

Aggrey Jacobs Region One Assistant Secretary r1communications@yahoo.com

Sonia Irving National Public Relations Chair prchair@board.nsbe.org

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Role of National PR Chair

Draft press releases that support National Directives

Monitor press coverage of NSBEDraft articles that enhance NSBE’s public imageDesign and distribute informational brochuresMake official statements for the organizationID other organizations for partnershipsProduce an official transition report at the close

of term

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Role of Regional PR Chair

Duties as outlined in Regional Constitution and Bylaws Producing articles and press releases to various

Cities of Interest Make Statements on behalf of NSBE per National PR

approval

“City of Interest” Coordinate Media Relations w/Regional PR Chair Submit Press Releases

Assist National PR Chair as needed

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Role of Chapter PR Chair

Duties as outlined in Chapter Constitution and Bylaws

Generate good publicity for your chapter

Submitting Press Releases School Newspaper Local Newspaper

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National PR Strategic Plan

To aggressively promote NSBE; its Fall Regional Conferences; SEEK and the 35th Annual National Convention for NSBE

Las Vegas – March 25 - March 29

To utilize broadcast media to reach NSBE members and affiliates

To provide Communications Chair with info highlighting NSBE events• A new PR announcement/info on national and regional Web sites every

other month (six times per year)

To increase external media coverage in Black press• Ebony, Jet, BE article

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Opposite Sides of the Same Coin

Journalism: Writing characterized by a direct presentation of facts or the description of an event without an attempt at interpretation.

Two-way communication between an organization and its publics to create a positive image.

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Opposite Sides of the Same Coin

To Inform!

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Inverted Pyramid

Most important—5WsAdditional detail

QuoteMore information

Boilerplate

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The Press Release

Best Buy Selects GE Global eXchange Services to Provide E-business Transaction Services

Salt Lake City, UT -- 05/01/2008 - GE Global eXchange Services (NYSE: GE), a leader in business-to-business Internet commerce, today announced that it has been selected by Best Buy Co., Inc. (NYSE: BBY) to provide e-business services designed to enhance the electronic transaction capability between Best Buy and its trading partners. Value added network services from GE Global eXchange Services (GXS) will help Best Buy continue to streamline e-business processes and reduce supply chain costs. The announcement was made at the Uniform Code Council’s U Connect Conference.

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Sample NSBE Press Release

PRESS RELEASEContact: Mia R. Hampton

For Immediate Release Special Projects CoordinatorJune 21, 2007(703) 549- 2207, ext. 401mhampton@nsbe.org

SUMMER CAMP SEEKS TO CREATEGRADE-SCHOOL ENGINEERS

ALEXANDRIA, Va. — On Monday, July 9, 2007, the lives of hundreds of third- through fifth-graders will be dramatically impacted by an event called “SEEK.” The Summer Engineering Experience for Kids (SEEK) Camp, to be held at the Woodridge Campus of Friendship Public Charter School in Washington, D.C., is a pilot program of the National Society of Black Engineers.

The program’s mission is “to increase elementary school students’ aptitude in math and science and their interest in pursuing STEM (science, technology, engineering, math) career fields, by having them engage in interactive, team-based engineering projects.” SEEK was funded by a $1-million donation to NSBE from Battelle Foundation.

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NSBE BOILERPLATE

ABOUT NSBEThe National Society of Black Engineers (NSBE),

founded in 1975, is the premier organization serving African Americans in engineering and technology. With more than 30,000 members and 300 chapters in the U.S. and abroad, NSBE supports and promotes the aspirations of college and pre-college students and technical professionals. NSBE’s mission is “to increase the number of culturally responsible Black engineers who excel academically, succeed professional and positively impact the community.”

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Basic Tenets

AccuracyFairnessObjectivity

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Writing

Clear sentence structure– Short paragraphs– Proper grammar– Simple words– Active voice– AP style

A SECOND SET OF EYES IS KEY

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Radio PSAs

Public Service Announcements• Spot announcements• “as-recorded” spots

Standard length• 10 seconds, or about 25 words• 20 seconds, or about 45 words• 30 seconds, or about 65 words• 60 seconds, or about 125 words (not as common)

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Submitting a PSA

American Tuberculosis Foundation

1212 Avenue of the Americas

New York, N.Y. 00912

“YOUR GOOD HEALTH”: 10 SEC. LIVE RADIO SPOTS

THE AMERICAN TUBERCULOSIS FOUNDATION AND THIS STATION CARE ABOUT YOUR GOOD HEALTH. DON’T SMOKE …SOMEONE WHO LOVES YOU WANTS YOU TO QUIT.

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SMOKING NOT ONLY HARMS YOUR LUNGS, IT HARMS THE LUNGS OF THOSE AROUND YOU. SOMEONE YOU LOVE WANTS YOU TO QUIT. THE AMERICAN TUBERCULOSIS FOUNDATION CARES ABOUT YOUR GOOD HEALTH.

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GOOD HEALTH MEANS TAKING CARE OF YOURSELF. DON’T START SMOKING. AND IF YOU ALREADY SMOKE …TRY TO STOP. SOMEONE YOU LOVE CARES ABOUT YOUR GOOD HEALTH. A MESSAGE FROM (station call letters) AND THE AMERICAN TUBERCULOSIS FOUNDATION.

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Getting on the Air

Find out the stations’ deadlineFind out what lengths the stations’ will runSubmit rough versions, if time permitsFind out if the stations’ will produce the

spotsFind out when the stations are most likely

to run the spots

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PR Resources Public Relations Kit For Dummies

By Eric Yaverbaum, Bob Bly

Price: $29.99 Description

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency.

In Public Relations Kit For Dummies, you’ll discover how to:

Map a winning PR strategy Grab attention with press releases, interviews, and

events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises

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Questions & Answers