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National Tourism Week Summit 2017 May 12, 2017 Monday, May 15, 2017
National Tourism Week
Summit 2017May 12, 2017
Monday, May 15, 2017
2016 Economic Impact of Tourism in Buncombe CountyStephanie Pace BrownAsheville Convention & Visitors Bureau
VISITOR SPENDING
Visitors spent $1.9 billion
in 2016
Generating $2.9 billion in total
business sales
VISITOR SPENDING
519.7
430.8 426.5
265.5222.0
0
100
200
300
400
500
600
Food Retail Lodging Rec Trans
2015
2016
$ million
SHORT TERM RENTALS
$2.1m (0.9%)
$10.7m (3.7%)
$28.3m (8.4%)
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2014 2015 2016 (est)
JOBS
26,700 jobs are sustained
by visitors
15% of jobs in Buncombe
County
JOBS
14.8%
16.7%
48.0%
51.4%
99.7%
0% 20% 40% 60% 80% 100%
TotalEconomy
Retail
Recreation
Food & bev.
Lodging
DirectIndirect and induced
TAXES
Tourism generated $365 million in tax
revenues, including
$202.5 million in state and local taxes
TAXES
This helps to offset the average
household tax burden by $1,800
per household
$43ROI
Visitor Spending
$3.92
ROI
Sales and OTax
Asheville is:A good place to start a
business
67%
177%
Asheville is:A good place to attend
college
64%
158%
Asheville is:A good place to start a
career
92%
203%
The Faces of Tourism
