National Trends in Philanthropy: What Will Impact Our Future?
Michael Frohna, CFRE, former Vice President and Chief Philanthropy OfficerBloodCenter of Wisconsin
Kristina Gawrgy Campbell, Director of Strategic Communications and PRIndependent Sector
Allison Grayson, Director of Policy Development and AnalysisIndependent Sector
WELCOME TO OUR FUTURE
Current State Future State
Giving USA 2017 Graph Pack
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Giving USA 2017The Annual Report on Philanthropy for the Year 2016
Researched and written by
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Giving USA 2017 Supporters
Platinum Supporter
Abila Advancement ResourcesAlexander HaasAlexander Macnab & CompanyThe Alford GroupAly Sterling PhilanthropyArnoult & Associates Inc.AskRIGHTBrenda AsareAssociation for Healthcare PhilanthropyAverill Fundraising Solutions Beazley FoundationBenefactor Group BenevonBentz Whaley FlessnerBlackbaud, Inc.Campbell & Company
Carlson Fundraising, LLCCarlton & CompanyCCS FundraisingCorporate DevelopMintCramer & AssociatesThe Curtis GroupDini Spheris DonorDriveDonorSearchDunham+CompanyEvans Consulting Group, LLCFalk Consulting, LLCPeter J. FissingerGlobal Advancement, LLC Graham-Pelton Consulting, Inc.Green Oak Consulting GroupGrenzebach, Glier and Associates
Heaton Smith Group Heller ConsultingAngela HodsonJeffrey Byrne + Associates, Inc. Johnson, Grossnickle & AssociatesJoyaux AssociatesKCI-Ketchum Canada, LLCThe Kellogg Organization, Inc.The Lapin Group, LLCJay and Christie Love Sandy Macnab, FAHP, CFREMaree G. Bullock in Recognition of Jimmie R. AlfordMolly Hansen M. Anne Murphy, CFREMarts & Lundy, Inc.Margaret and Tom Mesaros
The Monument GroupThe Oram GroupPhoenix Philanthropy GroupPrasad Consulting and ResearchNancy L. Raybin Richner & Richner, LLCRuotolo & Associates, Inc.Schwab Charitable Sentergroup, Inc.David and Patricia ShufflebargerAggie Sweeney, CFRESharon TiknisTrueSense MarketingVirgil Scott Consulting, Inc.Wendy McGradyWestfall GoldWinkler Group The Yunker Group, Inc.
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What is Giving USA?
• The longest running, annual report on U.S. charitable giving
• Estimates for:
• Sources of giving
• Amounts received by type of organization
• Published by Giving USA FoundationTM
• Begun in 1956 by the American Association of Fundraising Counsel, now The Giving Institute
• Made possible by contributions from The Giving Institute member firms, foundations, and other donors
• Researched and written by the Indiana University Lilly Family School of Philanthropy
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2016 contributions: $390.05 billion by source (in billions of dollars – all figures are rounded)
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2016 contributions: $390.05 billion by type of recipient organization (in billions of dollars – all figures are rounded)
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Total giving, 19762016(in billions of dollars)
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Trends in total giving, 19762016 (in billions of dollars)
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Total giving as a percentage of Gross Domestic Product, 19762016 (in inflation-adjusted dollars, 2016 = $100)
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Total charitable giving graphed with the Standard & Poor's 500 Index, 19762016 (in billions of inflation-adjusted dollars, 2016 = $100)
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Individual giving as a percentage of disposable personal income, 19762016 (in current dollars)
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Corporate giving as a percentage of corporate pre-tax profits, 19762016 (in current dollars)
Current State of Philanthropy: A National View
Penelope Burk
Respondent Characteristics (2016)
53% 47%
n= 21,472
0%
10%
20%
30%
40%
50%
60%
Under age 35 Age 35-64 Age 65 or older
Age of Respondents
46% v. 24.9%
= more giving
The Challenges
• Direct mail response down 19.2%
• Donors 65+ give to 2x as many organizations than donors 35-64 (# decided by about age 40-45)
• “Over solicitation” is [still] the #1 reason people stop giving
More Challenges
• 77% of donors research on the web before making first gift or renewing (up from 59%)
• Donors will renew support
• Where a gift goes and how it is used matters more than ever
The Opportunities
• 71% say they gave less than their capability as “a test”
• Donors say they will keep giving if thanked meaningfully, know how gift is being used, results show progress
• Donors are giving more to fewer groups to make bigger impact
More Opportunities
• 69% of respondents check website (on mobile) for new, relevant content—not how gift was used (21%)
• 22% of respondents would give more if the request was directed to a specific purpose
• Committed board members [who don’t just “trade gifts”]
Questions. Comments. Observations
