NationalTrackingPoll#200478 April23-26,2020 ...€¦ · NationalTrackingPoll#200478 April23-26,2020...

National Tracking Poll #200478April 23-26, 2020

Crosstabulation Results

Methodology:This poll was conducted between April 23-April 26, 2020 among a national sample of 2200 Adults.The interviews were conducted online and the data were weighted to approximate a target sample ofAdults based on age, educational attainment, gender, race, and region. Results from the full surveyhave a margin of error of plus or minus 2 percentage points.

Table Index

1 Table HR1: As you may know, the White House has set benchmarks for re-opening the econ-omy, including measuring the spread of COVID-19 (coronavirus) symptoms and reportedcases. Georgia has failed to meet these benchmarks but plans to re-open movie theaters andrestaurants starting onApril 27th, 2020. Other states, including Tennessee and SouthCarolinahave similar plans.Do you approve or disapprove of states reopening businesses like movie the-aters before meeting White House benchmarks for controlling the spread of COVID-19 (coro-navirus)? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2 Table HR2: How likely is it you would go to a movie theater before your state passed WhiteHouse benchmarks for re-opening the economy? . . . . . . . . . . . . . . . . . . . . . . . . 11

3 Table HR3: And how likely is it you would go to a movie theater within a month of your statepassing White House benchmarks for re-opening the economy? . . . . . . . . . . . . . . . . 16

4 Table HR4_1: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Sanitized every seat in between movies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

5 Table HR4_2: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Sanitized high touch areas such as concession stands . . . . . . . . . . . . . . . . . . . . . . 26

6 Table HR4_3: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Staggered available seats to allow space between moviegoers . . . . . . . . . . . . . . . . . . 31

7 Table HR4_4: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Introduced contact-free methods to pay for movie tickets and concessions . . . . . . . . . . . 36

8 Table HR4_5: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Shortened hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

9 Table HR4_6: If a movie theater did the following, would you be more or less likely to go toa movie before your state passed White House benchmarks for re-opening the economy? Hadfewer movie screenings available . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

10 Table HR4_7: If a movie theater did the following, would you be more or less likely to go to amovie before your state passed White House benchmarks for re-opening the economy? Limitedthe number of moviegoers per movie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

11 Table HR4_8: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Required all moviegoers and employees wear a face mask . . . . . . . . . . . . . . . . . . . 56

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National Tracking Poll #200478, April, 2020

12 Table HR4_9: If a movie theater did the following, would you be more or less likely to goto a movie before your state passed White House benchmarks for re-opening the economy?Required all employees to wear gloves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

13 Table HR5_1: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Sanitized every seat in between movies . . . . . . . . . . . . . . . . . . . . . . . 66

14 Table HR5_2: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Sanitized high touch areas such as concession stands . . . . . . . . . . . . . . . . 71

15 Table HR5_3: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Staggered available seats to allow space between moviegoers . . . . . . . . . . . . 76

16 Table HR5_4: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Introduced contact-free methods to pay for movie tickets and concessions . . . . . 81

17 Table HR5_5: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Shortened hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

18 Table HR5_6: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Had fewer movie screenings available . . . . . . . . . . . . . . . . . . . . . . . . 91

19 Table HR5_7: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Limited the number of moviegoers per movie . . . . . . . . . . . . . . . . . . . . 96

20 Table HR5_8: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Required all moviegoers and employees wear a face mask . . . . . . . . . . . . . 101

21 Table HR5_9: And if a movie theater did the following, would you be more or less likely to goto a movie within a month of your state passing White House benchmarks for re-opening theeconomy? Required all employees to wear gloves . . . . . . . . . . . . . . . . . . . . . . . . 106

22 Table HR6_1NET: Now on another topic…How old is your child? If you have multiple chil-dren, please select all that apply. Younger than 5 years old . . . . . . . . . . . . . . . . . . . 111

23 Table HR6_2NET: Now on another topic…How old is your child? If you have multiple chil-dren, please select all that apply. 6 to 8 years old . . . . . . . . . . . . . . . . . . . . . . . . 115

24 Table HR6_3NET: Now on another topic…How old is your child? If you have multiple chil-dren, please select all that apply. 9 to 12 years old . . . . . . . . . . . . . . . . . . . . . . . 119

25 Table HR6_4NET: Now on another topic…How old is your child? If you have multiple chil-dren, please select all that apply. 13 to 18 years old . . . . . . . . . . . . . . . . . . . . . . 123

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Morning Consult

26 Table HR6_5NET: Now on another topic…How old is your child? If you have multiple chil-dren, please select all that apply. Older than 18 years old . . . . . . . . . . . . . . . . . . . 127

27 Table HR7_1: Since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, have you allowed your child to have more orless of each type of screen time compared to before the COVID-19 pandemic, or about thesame?Screen time includes any time your child watches TV or uses a tablet or cell phone.Recreational screen time such as watching videos or playing video games . . . . . . . . . . . 131

28 Table HR7_2: Since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, have you allowed your child to have more orless of each type of screen time compared to before the COVID-19 pandemic, or about thesame?Screen time includes any time your child watches TV or uses a tablet or cell phone.Educational screen time such as using a device for distance learning . . . . . . . . . . . . . 136

29 TableHR8_1: How confident are you in your ability to know how much of each type of screentime is appropriate for your child(ren)? Recreational screen time such as watching videos orplaying video games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

30 TableHR8_2: How confident are you in your ability to know how much of each type of screentime is appropriate for your child(ren)? Educational screen time such as using a device fordistance learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146

31 Table HR9_1: And since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, do you think your child(ren) has had an appro-priate or inappropriate amount of each type of screen time? Recreational screen time such aswatching videos or playing video games . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151

32 Table HR9_2: And since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, do you think your child(ren) has had an appro-priate or inappropriate amount of each type of screen time? Educational screen time such asusing a device for distance learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

33 Table HR10_1: After the COVID-19 pandemic (coronavirus) is under control and stay-at-home orders have ended, do you plan to change the type of screen time rules you previouslyhad for your child(ren)? Recreational screen time such as watching videos or playing videogames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

34 Table HR10_2: After the COVID-19 pandemic (coronavirus) is under control and stay-at-home orders have ended, do you plan to change the type of screen time rules you previouslyhad for your child(ren)? Educational screen time such as using a device for distance learning 166

35 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 171

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Table HR1

Crosstabulation Results by Respondent Demographics

Table HR1: As you may know, the White House has set benchmarks for re-opening the economy, including measuring the spread of COVID-19(coronavirus) symptoms and reported cases. Georgia has failed to meet these benchmarks but plans to re-open movie theaters and restaurants startingon April 27th, 2020. Other states, including Tennessee and South Carolina have similar plans.Do you approve or disapprove of states reopeningbusinesses like movie theaters before meeting White House benchmarks for controlling the spread of COVID-19 (coronavirus)?

DemographicStronglyapprove

Somewhatapprove

Somewhatdisapprove

Stronglydisapprove

Don’t know /No opinion Total N

Adults 9% (195) 13% (283) 18% (385) 52% (1137) 9% (199) 2200Gender: Male 12% (122) 15% (157) 17% (183) 48% (515) 8% (84) 1062Gender: Female 6% (73) 11% (126) 18% (202) 55% (622) 10% (115) 1138Age: 18-34 11% (71) 14% (90) 18% (118) 43% (284) 14% (93) 655Age: 35-44 9% (34) 16% (55) 15% (54) 52% (184) 8% (30) 358Age: 45-64 10% (73) 10% (78) 16% (122) 57% (425) 7% (53) 751Age: 65+ 4% (18) 14% (60) 21% (91) 56% (244) 5% (23) 436GenZers: 1997-2012 7% (21) 12% (36) 20% (62) 43% (135) 18% (57) 310Millennials: 1981-1996 14% (74) 16% (84) 16% (84) 46% (246) 8% (45) 534GenXers: 1965-1980 9% (51) 12% (70) 14% (77) 56% (322) 9% (50) 570Baby Boomers: 1946-1964 6% (44) 12% (81) 20% (141) 56% (394) 6% (41) 700PID: Dem (no lean) 6% (46) 7% (55) 14% (108) 64% (496) 8% (65) 769PID: Ind (no lean) 6% (41) 13% (99) 19% (143) 49% (359) 13% (95) 738PID: Rep (no lean) 16% (108) 19% (130) 19% (134) 41% (282) 6% (39) 693PID/Gender: Dem Men 7% (23) 8% (29) 13% (47) 61% (214) 11% (38) 351PID/Gender: Dem Women 6% (23) 6% (26) 14% (61) 67% (282) 6% (26) 418PID/Gender: Ind Men 8% (27) 15% (50) 23% (80) 45% (154) 9% (30) 340PID/Gender: Ind Women 4% (15) 12% (49) 16% (64) 52% (205) 16% (65) 398PID/Gender: Rep Men 20% (73) 21% (79) 15% (56) 40% (147) 4% (16) 371PID/Gender: Rep Women 11% (35) 16% (51) 24% (78) 42% (135) 7% (23) 322Ideo: Liberal (1-3) 8% (46) 8% (50) 10% (64) 71% (438) 3% (19) 617Ideo: Moderate (4) 8% (42) 16% (90) 19% (107) 50% (279) 7% (38) 556Ideo: Conservative (5-7) 13% (94) 16% (120) 23% (172) 41% (305) 7% (54) 744Educ: < College 9% (136) 13% (191) 17% (259) 50% (750) 12% (177) 1512Educ: Bachelors degree 8% (37) 13% (59) 19% (85) 56% (248) 3% (15) 444Educ: Post-grad 9% (23) 14% (33) 17% (41) 57% (139) 3% (7) 244

Continued on next page

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Morning ConsultTable HR1



Somewhatapprove

Somewhatdisapprove

Stronglydisapprove


Adults 9% (195) 13% (283) 18% (385) 52% (1137) 9% (199) 2200Income: Under 50k 8% (98) 12% (138) 18% (210) 50% (582) 12% (136) 1164Income: 50k-100k 10% (69) 14% (97) 16% (114) 55% (387) 6% (42) 709Income: 100k+ 9% (28) 15% (48) 19% (61) 51% (168) 6% (21) 326Ethnicity: White 8% (144) 13% (229) 18% (315) 53% (907) 7% (127) 1722Ethnicity: Hispanic 11% (38) 14% (48) 15% (52) 44% (153) 16% (57) 349Ethnicity: Afr. Am. 10% (28) 13% (37) 16% (43) 44% (120) 17% (47) 274Ethnicity: Other 12% (24) 9% (18) 13% (26) 54% (111) 12% (25) 204All Christian 8% (78) 14% (147) 19% (195) 53% (544) 7% (69) 1033All Non-Christian 25% (25) 17% (17) 13% (13) 43% (43) 3% (3) 102Atheist 1% (1) 7% (8) 15% (17) 68% (76) 8% (9) 111Agnostic/Nothing in particular 10% (91) 12% (111) 17% (160) 50% (473) 12% (118) 954Religious Non-Protestant/Catholic 21% (26) 18% (22) 14% (18) 42% (54) 5% (7) 127Evangelical 10% (51) 16% (88) 19% (104) 48% (257) 6% (34) 533Non-Evangelical 8% (64) 12% (100) 18% (143) 56% (448) 6% (51) 807Community: Urban 10% (58) 14% (82) 16% (95) 48% (279) 12% (68) 583Community: Suburban 8% (87) 13% (133) 17% (176) 55% (577) 7% (74) 1046Community: Rural 9% (51) 12% (68) 20% (114) 49% (280) 10% (58) 571Employ: Private Sector 10% (62) 14% (84) 15% (91) 58% (356) 3% (19) 612Employ: Government 14% (17) 17% (21) 17% (22) 49% (62) 4% (5) 127Employ: Self-Employed 14% (28) 16% (31) 14% (27) 46% (92) 10% (20) 199Employ: Homemaker 8% (13) 12% (19) 21% (34) 44% (70) 14% (22) 158Employ: Retired 5% (28) 13% (68) 20% (104) 54% (275) 7% (33) 508Employ: Unemployed 9% (24) 7% (20) 22% (61) 48% (129) 13% (36) 270Employ: Other 7% (13) 12% (21) 13% (23) 47% (81) 21% (37) 174Military HH: Yes 10% (34) 16% (55) 21% (74) 46% (162) 7% (24) 349Military HH: No 9% (161) 12% (228) 17% (311) 53% (975) 9% (175) 1851RD/WT: Right Direction 16% (120) 19% (146) 21% (164) 33% (254) 11% (84) 769RD/WT: Wrong Track 5% (75) 10% (138) 15% (221) 62% (883) 8% (115) 1431



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Table HR1



Somewhatapprove

Somewhatdisapprove

Stronglydisapprove


Adults 9% (195) 13% (283) 18% (385) 52% (1137) 9% (199) 2200Trump Job Approve 15% (135) 21% (192) 20% (185) 37% (336) 8% (71) 920Trump Job Disapprove 5% (55) 7% (84) 16% (179) 67% (774) 5% (58) 1150Trump Job Strongly Approve 21% (110) 19% (98) 18% (93) 34% (178) 8% (40) 518Trump Job Somewhat Approve 6% (26) 23% (93) 23% (92) 40% (158) 8% (31) 401Trump Job Somewhat Disapprove 4% (10) 13% (36) 23% (63) 53% (146) 6% (18) 273Trump Job Strongly Disapprove 5% (45) 5% (48) 13% (116) 72% (629) 5% (40) 878Favorable of Trump 14% (125) 20% (178) 21% (182) 38% (340) 7% (61) 885Unfavorable of Trump 5% (61) 8% (93) 16% (180) 67% (762) 4% (46) 1142Very Favorable of Trump 19% (103) 21% (114) 18% (99) 36% (194) 6% (32) 541Somewhat Favorable of Trump 6% (21) 19% (64) 24% (84) 43% (146) 8% (29) 344Somewhat Unfavorable of Trump 6% (15) 16% (40) 25% (61) 49% (120) 4% (9) 246Very Unfavorable of Trump 5% (46) 6% (53) 13% (119) 72% (642) 4% (36) 896#1 Issue: Economy 11% (80) 16% (118) 20% (151) 47% (357) 6% (49) 756#1 Issue: Security 15% (37) 23% (58) 17% (43) 39% (98) 8% (19) 255#1 Issue: Health Care 6% (27) 9% (42) 13% (61) 67% (310) 4% (19) 460#1 Issue: Medicare / Social Security 5% (13) 10% (25) 20% (51) 59% (153) 6% (16) 259#1 Issue: Women’s Issues 6% (7) 2% (3) 24% (26) 45% (48) 23% (25) 109#1 Issue: Education 10% (14) 13% (18) 14% (21) 43% (61) 20% (29) 143#1 Issue: Energy 6% (6) 14% (13) 16% (15) 55% (50) 8% (8) 92#1 Issue: Other 9% (11) 5% (6) 14% (18) 46% (58) 27% (34) 1262018 House Vote: Democrat 7% (55) 8% (58) 13% (96) 69% (513) 3% (20) 7422018 House Vote: Republican 15% (94) 21% (132) 22% (141) 38% (244) 5% (30) 6422018 House Vote: Someone else 5% (4) 23% (19) 20% (17) 44% (36) 8% (6) 822016 Vote: Hillary Clinton 6% (39) 7% (47) 14% (91) 70% (452) 3% (19) 6492016 Vote: Donald Trump 15% (104) 20% (135) 20% (134) 39% (264) 6% (37) 6732016 Vote: Other 5% (9) 13% (22) 22% (36) 55% (88) 4% (7) 1612016 Vote: Didn’t Vote 6% (43) 11% (79) 17% (123) 46% (331) 19% (136) 712


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Somewhatapprove

Somewhatdisapprove

Stronglydisapprove


Adults 9% (195) 13% (283) 18% (385) 52% (1137) 9% (199) 2200Voted in 2014: Yes 11% (130) 15% (182) 17% (208) 54% (667) 4% (46) 1233Voted in 2014: No 7% (66) 11% (102) 18% (177) 49% (470) 16% (153) 9672012 Vote: Barack Obama 8% (61) 9% (67) 15% (118) 65% (506) 3% (21) 7732012 Vote: Mitt Romney 13% (66) 22% (109) 21% (104) 39% (198) 5% (26) 5032012 Vote: Other 14% (10) 13% (9) 22% (16) 41% (30) 11% (8) 732012 Vote: Didn’t Vote 7% (58) 11% (97) 17% (147) 47% (401) 17% (145) 8484-Region: Northeast 9% (34) 12% (47) 19% (73) 55% (217) 6% (23) 3944-Region: Midwest 8% (35) 11% (50) 23% (104) 50% (233) 9% (41) 4624-Region: South 8% (70) 15% (121) 16% (134) 50% (415) 10% (84) 8244-Region: West 11% (56) 12% (65) 14% (74) 52% (273) 10% (52) 520Watch TV: Every day 9% (94) 10% (105) 16% (174) 59% (629) 6% (69) 1071Watch TV: Several times per week 8% (40) 16% (81) 19% (98) 50% (262) 8% (39) 519Watch TV: About once per week 7% (10) 19% (30) 17% (27) 45% (70) 12% (18) 156Watch TV: Several times per month 14% (16) 14% (16) 20% (23) 41% (46) 10% (12) 113Watch TV: About once per month 11% (8) 21% (14) 20% (14) 36% (25) 12% (8) 69Watch TV: Less often than once per month 12% (10) 13% (11) 21% (18) 43% (36) 11% (9) 83Watch TV: Never 9% (18) 14% (27) 17% (32) 37% (69) 23% (44) 189Watch Movies: Every day 16% (72) 11% (50) 15% (68) 49% (222) 9% (41) 453Watch Movies: Several times per week 7% (41) 14% (81) 19% (111) 54% (319) 7% (44) 596Watch Movies: About once per week 5% (17) 14% (48) 21% (72) 52% (175) 8% (27) 338Watch Movies: Several times per month 7% (17) 14% (35) 18% (45) 57% (146) 4% (11) 255Watch Movies: About once per month 6% (11) 13% (23) 14% (26) 56% (101) 11% (20) 181Watch Movies: Less often than once per month 7% (11) 10% (17) 23% (40) 53% (91) 7% (13) 173Watch Movies: Never 13% (26) 14% (29) 11% (23) 40% (82) 22% (44) 204



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Table HR1



Somewhatapprove

Somewhatdisapprove

Stronglydisapprove


Adults 9% (195) 13% (283) 18% (385) 52% (1137) 9% (199) 2200Watch Sporting Events: Every day 26% (33) 16% (20) 22% (28) 36% (46) 1% (1) 129Watch Sporting Events: Several times per week 10% (29) 18% (52) 14% (39) 54% (153) 4% (13) 285Watch Sporting Events: About once per week 7% (17) 17% (40) 19% (44) 48% (113) 8% (19) 233Watch Sporting Events: Several times per month 8% (16) 15% (31) 22% (46) 52% (109) 4% (9) 210Watch Sporting Events: About once per month 6% (10) 11% (19) 12% (21) 61% (103) 9% (15) 168Watch Sporting Events: Less often than once per month 5% (19) 12% (44) 19% (69) 57% (203) 6% (23) 358Watch Sporting Events: Never 9% (72) 10% (78) 17% (139) 50% (410) 15% (119) 818Cable TV: Currently subscribe 9% (94) 14% (136) 18% (176) 52% (517) 8% (77) 999Cable TV: Subscribed in past 8% (57) 10% (76) 18% (133) 56% (402) 7% (53) 721Cable TV: Never subscribed 9% (45) 15% (72) 16% (76) 46% (218) 14% (69) 480Satellite TV: Currently subscribe 10% (47) 17% (81) 16% (77) 46% (226) 12% (57) 488Satellite TV: Subscribed in past 8% (50) 12% (76) 18% (111) 53% (322) 8% (51) 609Satellite TV: Never subscribed 9% (99) 12% (127) 18% (197) 53% (589) 8% (92) 1103Streaming Services: Currently subscribe 8% (106) 11% (149) 17% (221) 57% (749) 7% (92) 1317Streaming Services: Subscribed in past 13% (31) 19% (46) 17% (41) 38% (92) 14% (35) 245Streaming Services: Never subscribed 9% (59) 14% (88) 19% (123) 46% (295) 11% (72) 638Film: An avid fan 11% (81) 14% (100) 12% (88) 55% (394) 7% (53) 715Film: A casual fan 7% (79) 12% (140) 21% (247) 51% (618) 10% (118) 1203Film: Not a fan 12% (35) 15% (43) 18% (50) 44% (125) 10% (29) 282Television: An avid fan 8% (85) 12% (117) 16% (158) 58% (592) 6% (61) 1013Television: A casual fan 9% (89) 14% (143) 20% (199) 47% (473) 10% (98) 1003Television: Not a fan 12% (21) 13% (23) 15% (28) 39% (71) 22% (40) 184Music: An avid fan 10% (102) 12% (125) 16% (172) 54% (576) 8% (90) 1065Music: A casual fan 7% (73) 15% (146) 18% (185) 51% (512) 9% (85) 1001Music: Not a fan 16% (21) 9% (12) 22% (29) 36% (48) 17% (23) 133Fashion: An avid fan 17% (46) 11% (30) 9% (25) 49% (132) 13% (36) 270Fashion: A casual fan 6% (61) 14% (128) 21% (192) 52% (486) 7% (68) 934Fashion: Not a fan 9% (89) 13% (126) 17% (169) 52% (519) 9% (94) 996


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Somewhatapprove

Somewhatdisapprove

Stronglydisapprove


Adults 9% (195) 13% (283) 18% (385) 52% (1137) 9% (199) 2200Are you the parent or guardian of any children? Yes 10% (102) 14% (132) 18% (173) 50% (483) 9% (84) 973Are you the parent or guardian of any children? No 8% (94) 12% (151) 17% (213) 53% (654) 9% (115) 1227Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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Table HR2

Table HR2: How likely is it you would go to a movie theater before your state passed White House benchmarks for re-opening the economy?

Demographic Very likelySomewhatlikely

Somewhatunlikely Very unlikely


Adults 5% (114) 7% (151) 9% (204) 71% (1553) 8% (178) 2200Gender: Male 7% (72) 8% (87) 10% (110) 67% (710) 8% (83) 1062Gender: Female 4% (42) 6% (65) 8% (94) 74% (843) 8% (95) 1138Age: 18-34 8% (55) 10% (66) 15% (97) 53% (350) 13% (88) 655Age: 35-44 8% (29) 10% (38) 6% (21) 67% (241) 8% (29) 358Age: 45-64 3% (24) 4% (34) 9% (66) 76% (574) 7% (54) 751Age: 65+ 1% (6) 3% (15) 4% (20) 89% (389) 2% (8) 436GenZers: 1997-2012 3% (10) 11% (35) 21% (65) 49% (151) 16% (50) 310Millennials: 1981-1996 12% (64) 11% (56) 8% (41) 61% (323) 9% (49) 534GenXers: 1965-1980 5% (28) 6% (34) 8% (47) 72% (410) 9% (53) 570Baby Boomers: 1946-1964 2% (12) 3% (21) 6% (43) 85% (598) 4% (26) 700PID: Dem (no lean) 4% (33) 6% (45) 8% (60) 74% (569) 8% (63) 769PID: Ind (no lean) 3% (23) 7% (55) 11% (82) 68% (502) 10% (77) 738PID: Rep (no lean) 8% (58) 7% (51) 9% (63) 70% (482) 6% (38) 693PID/Gender: Dem Men 4% (15) 5% (18) 9% (33) 69% (243) 12% (42) 351PID/Gender: Dem Women 4% (18) 6% (27) 6% (27) 78% (326) 5% (21) 418PID/Gender: Ind Men 4% (15) 11% (38) 11% (38) 66% (226) 7% (24) 340PID/Gender: Ind Women 2% (8) 4% (17) 11% (44) 69% (276) 13% (53) 398PID/Gender: Rep Men 11% (43) 8% (31) 11% (39) 65% (242) 5% (17) 371PID/Gender: Rep Women 5% (16) 6% (21) 7% (24) 75% (240) 7% (22) 322Ideo: Liberal (1-3) 5% (34) 8% (50) 6% (40) 77% (477) 3% (18) 617Ideo: Moderate (4) 5% (27) 9% (48) 8% (46) 73% (404) 5% (30) 556Ideo: Conservative (5-7) 6% (42) 6% (42) 11% (84) 70% (523) 7% (53) 744Educ: < College 5% (77) 7% (102) 9% (140) 69% (1036) 10% (157) 1512Educ: Bachelors degree 4% (20) 8% (34) 10% (46) 75% (332) 3% (12) 444Educ: Post-grad 7% (17) 6% (15) 8% (19) 76% (186) 3% (8) 244Income: Under 50k 5% (56) 7% (83) 10% (116) 67% (780) 11% (130) 1164Income: 50k-100k 5% (39) 7% (51) 8% (60) 76% (537) 3% (23) 709Income: 100k+ 6% (19) 5% (17) 9% (29) 72% (237) 8% (25) 326Ethnicity: White 5% (79) 6% (112) 8% (142) 75% (1288) 6% (102) 1722Ethnicity: Hispanic 9% (30) 12% (43) 9% (32) 54% (188) 16% (55) 349Ethnicity: Afr. Am. 7% (18) 9% (26) 12% (33) 51% (141) 20% (56) 274


12






Adults 5% (114) 7% (151) 9% (204) 71% (1553) 8% (178) 2200Ethnicity: Other 8% (16) 7% (14) 15% (30) 61% (125) 10% (20) 204All Christian 4% (42) 6% (63) 9% (88) 76% (781) 6% (59) 1033All Non-Christian 16% (16) 12% (12) 13% (14) 55% (56) 4% (4) 102Atheist 2% (2) 7% (8) 11% (12) 78% (86) 3% (3) 111Agnostic/Nothing in particular 6% (54) 7% (68) 9% (91) 66% (630) 12% (111) 954Religious Non-Protestant/Catholic 13% (17) 10% (13) 12% (15) 58% (74) 6% (8) 127Evangelical 6% (29) 7% (37) 9% (50) 73% (387) 6% (30) 533Non-Evangelical 4% (35) 7% (54) 8% (65) 76% (609) 5% (44) 807Community: Urban 6% (38) 12% (68) 11% (63) 59% (343) 12% (71) 583Community: Suburban 5% (49) 6% (58) 9% (93) 75% (783) 6% (62) 1046Community: Rural 5% (26) 4% (25) 8% (48) 75% (427) 8% (45) 571Employ: Private Sector 6% (37) 7% (43) 10% (62) 73% (447) 4% (22) 612Employ: Government 10% (13) 11% (13) 12% (15) 63% (80) 5% (6) 127Employ: Self-Employed 12% (24) 9% (18) 10% (20) 60% (119) 10% (19) 199Employ: Homemaker 3% (5) 11% (18) 9% (15) 67% (107) 9% (14) 158Employ: Retired 2% (10) 3% (16) 5% (27) 86% (435) 4% (20) 508Employ: Unemployed 4% (12) 7% (18) 9% (24) 67% (182) 13% (35) 270Employ: Other 3% (5) 6% (11) 14% (24) 57% (99) 20% (35) 174Military HH: Yes 6% (22) 4% (13) 10% (36) 75% (263) 4% (14) 349Military HH: No 5% (92) 7% (138) 9% (168) 70% (1291) 9% (163) 1851RD/WT: Right Direction 10% (74) 10% (74) 11% (84) 61% (473) 8% (64) 769RD/WT: Wrong Track 3% (40) 5% (77) 8% (120) 76% (1081) 8% (114) 1431Trump Job Approve 9% (84) 9% (85) 10% (90) 66% (603) 6% (58) 920Trump Job Disapprove 2% (25) 5% (59) 9% (104) 78% (899) 5% (63) 1150Trump Job Strongly Approve 13% (66) 8% (42) 8% (40) 65% (336) 7% (34) 518Trump Job Somewhat Approve 5% (19) 11% (42) 12% (49) 67% (267) 6% (24) 401Trump Job Somewhat Disapprove 1% (3) 7% (19) 14% (38) 73% (199) 5% (14) 273Trump Job Strongly Disapprove 3% (23) 5% (40) 8% (66) 80% (700) 6% (49) 878Favorable of Trump 8% (72) 9% (78) 10% (86) 68% (603) 5% (47) 885Unfavorable of Trump 3% (34) 5% (61) 9% (100) 79% (901) 4% (45) 1142



13

Table HR2





Adults 5% (114) 7% (151) 9% (204) 71% (1553) 8% (178) 2200Very Favorable of Trump 10% (56) 9% (48) 9% (48) 66% (360) 5% (29) 541Somewhat Favorable of Trump 5% (16) 9% (30) 11% (37) 71% (243) 5% (18) 344Somewhat Unfavorable of Trump 5% (12) 5% (13) 16% (40) 71% (174) 3% (7) 246Very Unfavorable of Trump 3% (23) 5% (48) 7% (60) 81% (727) 4% (38) 896#1 Issue: Economy 5% (38) 8% (62) 11% (82) 69% (520) 7% (53) 756#1 Issue: Security 9% (22) 12% (29) 7% (17) 69% (176) 4% (11) 255#1 Issue: Health Care 5% (25) 5% (22) 7% (30) 80% (369) 3% (14) 460#1 Issue: Medicare / Social Security 2% (5) 2% (6) 4% (11) 87% (226) 4% (11) 259#1 Issue: Women’s Issues 5% (6) 14% (15) 10% (11) 52% (57) 18% (20) 109#1 Issue: Education 7% (10) 6% (8) 21% (30) 45% (64) 22% (31) 143#1 Issue: Energy 5% (4) 7% (6) 12% (11) 67% (62) 10% (9) 92#1 Issue: Other 3% (3) 2% (3) 10% (12) 63% (80) 22% (28) 1262018 House Vote: Democrat 5% (37) 5% (41) 7% (52) 79% (587) 3% (26) 7422018 House Vote: Republican 8% (49) 9% (55) 10% (62) 69% (443) 5% (33) 6422018 House Vote: Someone else 3% (3) 11% (9) 11% (9) 69% (56) 6% (5) 822016 Vote: Hillary Clinton 4% (26) 5% (32) 7% (46) 80% (519) 4% (26) 6492016 Vote: Donald Trump 8% (57) 8% (53) 9% (64) 70% (473) 4% (27) 6732016 Vote: Other 2% (3) 9% (15) 8% (14) 77% (124) 4% (6) 1612016 Vote: Didn’t Vote 4% (27) 7% (52) 11% (81) 61% (434) 16% (117) 712Voted in 2014: Yes 5% (65) 7% (89) 8% (99) 75% (927) 4% (52) 1233Voted in 2014: No 5% (49) 6% (62) 11% (105) 65% (626) 13% (125) 9672012 Vote: Barack Obama 5% (40) 5% (41) 7% (53) 79% (610) 4% (28) 7732012 Vote: Mitt Romney 6% (28) 8% (43) 10% (48) 72% (362) 4% (21) 5032012 Vote: Other 1% (1) 8% (6) 6% (5) 70% (51) 15% (11) 732012 Vote: Didn’t Vote 5% (43) 7% (62) 12% (99) 62% (528) 14% (118) 8484-Region: Northeast 5% (19) 9% (37) 8% (33) 72% (282) 6% (23) 3944-Region: Midwest 3% (15) 8% (35) 10% (46) 71% (329) 8% (37) 4624-Region: South 5% (43) 6% (51) 8% (64) 72% (591) 9% (75) 8244-Region: West 7% (36) 5% (28) 12% (62) 68% (351) 8% (43) 520


14






Adults 5% (114) 7% (151) 9% (204) 71% (1553) 8% (178) 2200Watch TV: Every day 5% (58) 5% (56) 7% (80) 77% (824) 5% (53) 1071Watch TV: Several times per week 5% (27) 9% (46) 10% (54) 70% (363) 6% (29) 519Watch TV: About once per week 3% (5) 10% (16) 13% (20) 58% (90) 16% (25) 156Watch TV: Several times per month 4% (4) 12% (14) 21% (23) 55% (63) 8% (9) 113Watch TV: About once per month 12% (8) 8% (5) 13% (9) 59% (41) 9% (6) 69Watch TV: Less often than once per month 3% (3) 7% (5) 12% (10) 68% (56) 10% (8) 83Watch TV: Never 4% (8) 5% (9) 4% (8) 62% (116) 26% (48) 189Watch Movies: Every day 11% (48) 8% (37) 10% (47) 62% (283) 8% (38) 453Watch Movies: Several times per week 5% (29) 9% (52) 10% (61) 72% (429) 4% (26) 596Watch Movies: About once per week 3% (9) 7% (24) 10% (33) 74% (249) 7% (23) 338Watch Movies: Several times per month 3% (8) 9% (22) 11% (28) 74% (188) 4% (9) 255Watch Movies: About once per month 3% (6) 5% (8) 8% (15) 74% (135) 9% (17) 181Watch Movies: Less often than once per month 5% (8) 1% (2) 4% (8) 79% (136) 11% (18) 173Watch Movies: Never 3% (6) 3% (5) 7% (13) 66% (134) 22% (45) 204Watch Sporting Events: Every day 19% (24) 11% (14) 15% (19) 54% (69) 2% (3) 129Watch Sporting Events: Several times per week 11% (31) 8% (22) 9% (24) 69% (197) 4% (10) 285Watch Sporting Events: About once per week 4% (8) 11% (25) 10% (22) 71% (164) 5% (13) 233Watch Sporting Events: Several times per month 6% (13) 7% (15) 13% (28) 71% (148) 3% (6) 210Watch Sporting Events: About once per month 3% (6) 5% (8) 13% (22) 71% (119) 8% (14) 168Watch Sporting Events: Less often than once per month 2% (9) 7% (24) 9% (31) 76% (274) 6% (20) 358Watch Sporting Events: Never 3% (22) 5% (43) 7% (59) 71% (582) 14% (111) 818Cable TV: Currently subscribe 5% (54) 8% (78) 8% (81) 71% (714) 7% (72) 999Cable TV: Subscribed in past 3% (25) 6% (43) 11% (80) 74% (533) 6% (41) 721Cable TV: Never subscribed 7% (34) 6% (30) 9% (44) 64% (307) 13% (64) 480Satellite TV: Currently subscribe 8% (38) 8% (41) 7% (32) 66% (323) 11% (54) 488Satellite TV: Subscribed in past 5% (30) 6% (38) 10% (61) 73% (443) 6% (36) 609Satellite TV: Never subscribed 4% (46) 7% (72) 10% (111) 71% (788) 8% (87) 1103Streaming Services: Currently subscribe 4% (56) 7% (95) 9% (118) 73% (963) 7% (86) 1317Streaming Services: Subscribed in past 11% (26) 10% (24) 14% (34) 57% (139) 9% (23) 245Streaming Services: Never subscribed 5% (32) 5% (33) 8% (53) 71% (451) 11% (69) 638



15

Table HR2





Adults 5% (114) 7% (151) 9% (204) 71% (1553) 8% (178) 2200Film: An avid fan 9% (63) 8% (60) 10% (70) 66% (470) 7% (53) 715Film: A casual fan 3% (40) 6% (74) 9% (113) 73% (884) 8% (92) 1203Film: Not a fan 4% (11) 6% (17) 7% (21) 71% (200) 12% (33) 282Television: An avid fan 6% (57) 7% (66) 6% (58) 76% (768) 6% (64) 1013Television: A casual fan 5% (48) 6% (65) 12% (118) 69% (695) 8% (77) 1003Television: Not a fan 5% (8) 11% (21) 15% (28) 49% (91) 20% (37) 184Music: An avid fan 6% (66) 6% (68) 10% (102) 70% (742) 8% (87) 1065Music: A casual fan 4% (36) 8% (76) 9% (87) 74% (736) 7% (66) 1001Music: Not a fan 8% (11) 5% (7) 11% (15) 56% (75) 19% (25) 133Fashion: An avid fan 15% (41) 8% (22) 7% (18) 58% (156) 12% (33) 270Fashion: A casual fan 4% (33) 8% (73) 12% (112) 71% (664) 6% (52) 934Fashion: Not a fan 4% (39) 6% (56) 7% (74) 74% (734) 9% (93) 996Are you the parent or guardian of any children? Yes 7% (64) 7% (64) 8% (76) 72% (704) 7% (65) 973Are you the parent or guardian of any children? No 4% (50) 7% (87) 10% (128) 69% (849) 9% (112) 1227Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


16


Table HR3: And how likely is it you would go to a movie theater within a month of your state passing White House benchmarks for re-opening theeconomy?




Adults 8% (172) 14% (308) 19% (417) 50% (1103) 9% (200) 2200Gender: Male 9% (97) 15% (156) 20% (210) 48% (508) 9% (91) 1062Gender: Female 7% (75) 13% (153) 18% (207) 52% (595) 10% (109) 1138Age: 18-34 11% (75) 18% (118) 23% (152) 33% (216) 14% (94) 655Age: 35-44 10% (36) 14% (51) 16% (57) 52% (186) 7% (27) 358Age: 45-64 6% (48) 13% (100) 16% (119) 56% (421) 8% (62) 751Age: 65+ 3% (12) 9% (39) 20% (88) 64% (279) 4% (18) 436GenZers: 1997-2012 8% (24) 19% (60) 29% (89) 27% (85) 17% (53) 310Millennials: 1981-1996 14% (75) 17% (88) 18% (97) 42% (224) 9% (51) 534GenXers: 1965-1980 8% (48) 14% (80) 16% (89) 53% (304) 9% (50) 570Baby Boomers: 1946-1964 3% (22) 10% (70) 18% (125) 62% (437) 6% (45) 700PID: Dem (no lean) 8% (58) 11% (88) 18% (136) 55% (420) 9% (68) 769PID: Ind (no lean) 5% (40) 15% (108) 20% (150) 47% (347) 13% (93) 738PID: Rep (no lean) 11% (73) 16% (113) 19% (130) 49% (337) 6% (40) 693PID/Gender: Dem Men 7% (26) 8% (29) 22% (76) 50% (176) 12% (44) 351PID/Gender: Dem Women 8% (32) 14% (59) 14% (60) 58% (244) 6% (24) 418PID/Gender: Ind Men 7% (24) 18% (61) 19% (65) 47% (161) 9% (29) 340PID/Gender: Ind Women 4% (16) 12% (47) 21% (85) 47% (185) 16% (64) 398PID/Gender: Rep Men 13% (47) 18% (66) 19% (69) 46% (171) 5% (19) 371PID/Gender: Rep Women 8% (27) 15% (47) 19% (61) 51% (166) 7% (22) 322Ideo: Liberal (1-3) 7% (43) 14% (88) 20% (124) 54% (336) 4% (27) 617Ideo: Moderate (4) 7% (38) 17% (92) 17% (94) 52% (289) 8% (43) 556Ideo: Conservative (5-7) 10% (72) 14% (106) 21% (155) 48% (360) 7% (51) 744Educ: < College 7% (111) 13% (204) 17% (263) 50% (757) 12% (178) 1512Educ: Bachelors degree 9% (38) 15% (66) 23% (101) 51% (227) 3% (12) 444Educ: Post-grad 9% (23) 16% (38) 22% (53) 49% (119) 4% (10) 244Income: Under 50k 7% (86) 13% (156) 17% (194) 51% (589) 12% (140) 1164Income: 50k-100k 9% (61) 15% (104) 22% (155) 51% (363) 4% (26) 709Income: 100k+ 8% (25) 15% (48) 21% (68) 46% (151) 11% (34) 326Ethnicity: White 7% (122) 14% (241) 20% (351) 52% (889) 7% (118) 1722Ethnicity: Hispanic 12% (41) 13% (46) 17% (59) 42% (146) 16% (58) 349



17

Table HR3





Adults 8% (172) 14% (308) 19% (417) 50% (1103) 9% (200) 2200Ethnicity: Afr. Am. 11% (30) 14% (39) 12% (32) 42% (114) 22% (60) 274Ethnicity: Other 9% (19) 14% (29) 17% (34) 49% (99) 11% (22) 204All Christian 7% (74) 14% (145) 20% (205) 53% (545) 6% (64) 1033All Non-Christian 13% (13) 22% (23) 22% (22) 39% (40) 4% (4) 102Atheist 7% (8) 16% (18) 19% (21) 51% (57) 7% (7) 111Agnostic/Nothing in particular 8% (77) 13% (123) 18% (169) 48% (461) 13% (125) 954Religious Non-Protestant/Catholic 11% (14) 23% (30) 23% (29) 37% (46) 6% (8) 127Evangelical 9% (48) 15% (79) 17% (92) 53% (283) 6% (32) 533Non-Evangelical 7% (54) 13% (106) 21% (166) 53% (427) 7% (53) 807Community: Urban 11% (63) 15% (87) 18% (103) 45% (262) 12% (68) 583Community: Suburban 7% (72) 14% (147) 21% (221) 49% (515) 9% (91) 1046Community: Rural 6% (36) 13% (75) 16% (93) 57% (325) 7% (41) 571Employ: Private Sector 10% (64) 17% (102) 20% (123) 50% (305) 3% (17) 612Employ: Government 10% (12) 20% (25) 18% (23) 46% (58) 7% (8) 127Employ: Self-Employed 12% (24) 15% (30) 17% (33) 47% (92) 10% (20) 199Employ: Homemaker 8% (12) 15% (23) 14% (23) 54% (85) 9% (15) 158Employ: Retired 3% (17) 9% (48) 19% (95) 63% (319) 6% (30) 508Employ: Unemployed 6% (16) 13% (35) 17% (45) 50% (135) 15% (40) 270Employ: Other 7% (12) 13% (23) 16% (27) 40% (69) 25% (43) 174Military HH: Yes 9% (32) 13% (44) 20% (69) 54% (189) 4% (15) 349Military HH: No 8% (140) 14% (264) 19% (348) 49% (914) 10% (185) 1851RD/WT: Right Direction 11% (88) 19% (145) 18% (140) 43% (331) 8% (64) 769RD/WT: Wrong Track 6% (84) 11% (163) 19% (277) 54% (772) 9% (136) 1431Trump Job Approve 11% (102) 19% (172) 18% (163) 45% (418) 7% (63) 920Trump Job Disapprove 5% (61) 11% (129) 21% (240) 56% (641) 7% (79) 1150Trump Job Strongly Approve 15% (77) 16% (84) 18% (92) 45% (236) 6% (30) 518Trump Job Somewhat Approve 6% (26) 22% (88) 18% (71) 45% (182) 8% (34) 401Trump Job Somewhat Disapprove 6% (16) 13% (37) 28% (77) 45% (123) 7% (20) 273Trump Job Strongly Disapprove 5% (45) 10% (92) 19% (163) 59% (519) 7% (60) 878


18






Adults 8% (172) 14% (308) 19% (417) 50% (1103) 9% (200) 2200Favorable of Trump 11% (97) 17% (153) 19% (166) 48% (422) 5% (48) 885Unfavorable of Trump 5% (63) 12% (141) 20% (231) 56% (637) 6% (69) 1142Very Favorable of Trump 14% (74) 16% (88) 18% (96) 47% (254) 5% (28) 541Somewhat Favorable of Trump 7% (23) 19% (65) 20% (70) 49% (167) 6% (20) 344Somewhat Unfavorable of Trump 8% (19) 15% (37) 27% (66) 43% (106) 7% (18) 246Very Unfavorable of Trump 5% (44) 12% (105) 18% (165) 59% (531) 6% (52) 896#1 Issue: Economy 9% (67) 16% (120) 20% (149) 47% (353) 9% (66) 756#1 Issue: Security 12% (32) 18% (46) 18% (46) 47% (119) 5% (12) 255#1 Issue: Health Care 7% (34) 11% (48) 18% (82) 60% (278) 4% (19) 460#1 Issue: Medicare / Social Security 3% (7) 11% (28) 15% (40) 65% (169) 6% (15) 259#1 Issue: Women’s Issues 8% (8) 22% (24) 18% (20) 32% (35) 19% (21) 109#1 Issue: Education 9% (13) 11% (16) 29% (41) 32% (46) 19% (28) 143#1 Issue: Energy 7% (6) 13% (12) 21% (19) 46% (43) 13% (12) 92#1 Issue: Other 4% (5) 10% (12) 16% (20) 48% (61) 23% (29) 1262018 House Vote: Democrat 7% (53) 12% (87) 18% (133) 59% (440) 4% (29) 7422018 House Vote: Republican 10% (63) 19% (121) 20% (131) 45% (291) 6% (36) 6422018 House Vote: Someone else 5% (4) 20% (16) 16% (13) 48% (39) 11% (9) 822016 Vote: Hillary Clinton 6% (41) 11% (74) 18% (114) 60% (387) 5% (33) 6492016 Vote: Donald Trump 10% (71) 17% (112) 21% (139) 47% (319) 5% (33) 6732016 Vote: Other 8% (12) 13% (20) 21% (33) 53% (85) 6% (10) 1612016 Vote: Didn’t Vote 7% (47) 14% (102) 18% (130) 43% (308) 17% (124) 712Voted in 2014: Yes 8% (99) 14% (173) 19% (240) 53% (658) 5% (62) 1233Voted in 2014: No 7% (72) 14% (135) 18% (177) 46% (445) 14% (138) 9672012 Vote: Barack Obama 8% (58) 12% (90) 18% (139) 58% (449) 5% (37) 7732012 Vote: Mitt Romney 8% (40) 16% (79) 23% (113) 49% (247) 5% (23) 5032012 Vote: Other 8% (6) 20% (14) 16% (12) 41% (30) 15% (11) 732012 Vote: Didn’t Vote 8% (67) 15% (125) 18% (152) 44% (375) 15% (129) 848



19

Table HR3





Adults 8% (172) 14% (308) 19% (417) 50% (1103) 9% (200) 22004-Region: Northeast 8% (30) 14% (55) 23% (92) 49% (194) 6% (22) 3944-Region: Midwest 7% (35) 13% (59) 20% (92) 51% (237) 8% (39) 4624-Region: South 7% (61) 13% (106) 17% (144) 53% (433) 10% (81) 8244-Region: West 9% (46) 17% (89) 17% (88) 46% (239) 11% (58) 520Watch TV: Every day 8% (85) 13% (142) 18% (197) 55% (591) 5% (55) 1071Watch TV: Several times per week 8% (40) 17% (86) 21% (107) 46% (240) 9% (45) 519Watch TV: About once per week 11% (17) 15% (24) 23% (36) 35% (55) 16% (25) 156Watch TV: Several times per month 9% (10) 16% (18) 23% (26) 44% (49) 10% (11) 113Watch TV: About once per month 6% (4) 12% (8) 30% (21) 42% (29) 9% (6) 69Watch TV: Less often than once per month 5% (4) 16% (14) 10% (8) 60% (50) 9% (7) 83Watch TV: Never 6% (11) 9% (16) 12% (22) 47% (89) 27% (51) 189Watch Movies: Every day 14% (64) 13% (61) 17% (78) 46% (210) 9% (40) 453Watch Movies: Several times per week 8% (49) 17% (100) 21% (123) 47% (281) 7% (43) 596Watch Movies: About once per week 5% (16) 19% (63) 23% (77) 46% (157) 8% (26) 338Watch Movies: Several times per month 6% (16) 17% (43) 25% (64) 47% (120) 5% (12) 255Watch Movies: About once per month 4% (7) 11% (20) 16% (30) 57% (104) 11% (21) 181Watch Movies: Less often than once per month 5% (8) 5% (9) 15% (27) 68% (118) 6% (10) 173Watch Movies: Never 5% (11) 6% (12) 9% (19) 56% (114) 24% (48) 204Watch Sporting Events: Every day 28% (36) 14% (18) 20% (26) 34% (44) 4% (6) 129Watch Sporting Events: Several times per week 8% (24) 16% (47) 24% (68) 48% (137) 3% (9) 285Watch Sporting Events: About once per week 11% (25) 18% (41) 21% (49) 43% (101) 7% (17) 233Watch Sporting Events: Several times per month 6% (14) 18% (37) 20% (42) 49% (102) 7% (15) 210Watch Sporting Events: About once per month 7% (11) 10% (16) 24% (40) 51% (85) 9% (15) 168Watch Sporting Events: Less often than once per month 4% (16) 13% (47) 20% (72) 56% (201) 6% (23) 358Watch Sporting Events: Never 6% (46) 13% (103) 15% (121) 53% (433) 14% (115) 818Cable TV: Currently subscribe 8% (77) 14% (141) 20% (199) 50% (498) 8% (85) 999Cable TV: Subscribed in past 7% (50) 14% (103) 19% (139) 53% (381) 7% (48) 721Cable TV: Never subscribed 9% (45) 13% (64) 16% (79) 47% (224) 14% (68) 480


20






Adults 8% (172) 14% (308) 19% (417) 50% (1103) 9% (200) 2200Satellite TV: Currently subscribe 13% (63) 14% (66) 14% (67) 49% (239) 11% (53) 488Satellite TV: Subscribed in past 6% (36) 15% (90) 22% (137) 50% (303) 7% (43) 609Satellite TV: Never subscribed 7% (73) 14% (153) 19% (213) 51% (561) 9% (104) 1103Streaming Services: Currently subscribe 7% (98) 15% (192) 20% (264) 50% (664) 8% (100) 1317Streaming Services: Subscribed in past 9% (23) 15% (37) 19% (46) 45% (110) 12% (29) 245Streaming Services: Never subscribed 8% (51) 13% (80) 17% (107) 52% (329) 11% (72) 638Film: An avid fan 13% (93) 16% (116) 20% (146) 42% (303) 8% (58) 715Film: A casual fan 5% (63) 14% (163) 20% (245) 52% (623) 9% (110) 1203Film: Not a fan 5% (15) 11% (30) 9% (26) 63% (177) 12% (33) 282Television: An avid fan 9% (87) 14% (141) 17% (177) 53% (537) 7% (71) 1013Television: A casual fan 7% (71) 14% (141) 20% (205) 49% (495) 9% (92) 1003Television: Not a fan 7% (13) 15% (27) 19% (35) 39% (71) 20% (38) 184Music: An avid fan 10% (103) 14% (154) 18% (192) 49% (522) 9% (95) 1065Music: A casual fan 6% (64) 14% (137) 20% (200) 52% (519) 8% (81) 1001Music: Not a fan 4% (5) 13% (18) 19% (25) 46% (62) 18% (24) 133Fashion: An avid fan 18% (50) 17% (46) 14% (38) 40% (107) 11% (29) 270Fashion: A casual fan 6% (60) 15% (138) 21% (193) 51% (475) 7% (68) 934Fashion: Not a fan 6% (62) 12% (124) 19% (186) 52% (520) 10% (104) 996Are you the parent or guardian of any children? Yes 9% (83) 15% (150) 16% (151) 53% (515) 8% (75) 973Are you the parent or guardian of any children? No 7% (89) 13% (159) 22% (265) 48% (588) 10% (125) 1227Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



21

Table HR4_1

Table HR4_1: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Sanitized every seat in between movies

DemographicMuch more

likelySomewhatmore likely

Somewhat lesslikely Much less likely


Adults 22% (480) 27% (586) 10% (223) 23% (500) 19% (412) 2200Gender: Male 22% (231) 30% (320) 10% (104) 21% (220) 18% (187) 1062Gender: Female 22% (249) 23% (266) 10% (119) 25% (280) 20% (225) 1138Age: 18-34 30% (199) 25% (163) 12% (81) 12% (80) 20% (133) 655Age: 35-44 24% (84) 25% (90) 10% (35) 27% (95) 15% (52) 358Age: 45-64 18% (132) 29% (218) 9% (69) 25% (185) 20% (147) 751Age: 65+ 15% (64) 26% (114) 9% (38) 32% (140) 18% (80) 436GenZers: 1997-2012 25% (79) 25% (78) 14% (43) 12% (36) 24% (75) 310Millennials: 1981-1996 30% (162) 25% (134) 12% (62) 18% (94) 15% (81) 534GenXers: 1965-1980 20% (114) 28% (157) 9% (49) 23% (133) 21% (117) 570Baby Boomers: 1946-1964 16% (110) 28% (198) 8% (59) 30% (212) 17% (121) 700PID: Dem (no lean) 24% (186) 24% (188) 10% (74) 24% (185) 18% (137) 769PID: Ind (no lean) 19% (140) 27% (200) 9% (69) 21% (157) 23% (171) 738PID: Rep (no lean) 22% (154) 29% (198) 11% (80) 23% (158) 15% (104) 693PID/Gender: Dem Men 20% (71) 32% (112) 8% (28) 21% (73) 19% (66) 351PID/Gender: Dem Women 27% (115) 18% (75) 11% (46) 27% (111) 17% (71) 418PID/Gender: Ind Men 23% (77) 29% (97) 9% (31) 19% (66) 20% (68) 340PID/Gender: Ind Women 16% (63) 26% (103) 10% (38) 23% (91) 26% (103) 398PID/Gender: Rep Men 22% (83) 30% (110) 12% (45) 22% (81) 14% (53) 371PID/Gender: Rep Women 22% (71) 27% (88) 11% (35) 24% (77) 16% (51) 322Ideo: Liberal (1-3) 23% (142) 26% (163) 9% (53) 26% (160) 16% (99) 617Ideo: Moderate (4) 22% (125) 28% (155) 10% (54) 23% (127) 17% (95) 556Ideo: Conservative (5-7) 22% (163) 30% (222) 11% (82) 21% (155) 16% (123) 744Educ: < College 21% (319) 23% (354) 10% (156) 25% (372) 21% (312) 1512Educ: Bachelors degree 23% (103) 33% (146) 10% (46) 19% (85) 14% (64) 444Educ: Post-grad 24% (58) 35% (86) 9% (21) 17% (43) 15% (37) 244Income: Under 50k 21% (250) 23% (266) 10% (117) 24% (277) 22% (255) 1164Income: 50k-100k 21% (148) 30% (210) 10% (73) 24% (169) 15% (109) 709Income: 100k+ 25% (82) 34% (110) 10% (33) 16% (53) 15% (48) 326Ethnicity: White 20% (350) 29% (492) 10% (177) 23% (388) 18% (314) 1722


22

Morning ConsultTable HR4_1






Adults 22% (480) 27% (586) 10% (223) 23% (500) 19% (412) 2200Ethnicity: Hispanic 33% (114) 19% (65) 11% (40) 19% (67) 18% (64) 349Ethnicity: Afr. Am. 26% (72) 17% (46) 9% (24) 23% (64) 25% (67) 274Ethnicity: Other 28% (57) 23% (47) 10% (21) 23% (47) 15% (31) 204All Christian 22% (223) 28% (294) 11% (111) 24% (246) 15% (158) 1033All Non-Christian 31% (32) 26% (27) 9% (9) 21% (21) 13% (13) 102Atheist 16% (18) 40% (44) 8% (9) 15% (17) 20% (23) 111Agnostic/Nothing in particular 22% (206) 23% (221) 10% (93) 23% (215) 23% (218) 954Religious Non-Protestant/Catholic 28% (36) 27% (34) 8% (10) 20% (25) 18% (23) 127Evangelical 19% (103) 27% (144) 12% (63) 25% (134) 17% (89) 533Non-Evangelical 23% (183) 27% (218) 11% (87) 24% (197) 15% (122) 807Community: Urban 25% (145) 24% (139) 11% (65) 21% (122) 19% (112) 583Community: Suburban 22% (229) 30% (316) 10% (100) 21% (218) 17% (183) 1046Community: Rural 18% (106) 23% (130) 10% (57) 28% (160) 21% (118) 571Employ: Private Sector 24% (147) 31% (190) 10% (63) 22% (135) 13% (77) 612Employ: Government 25% (31) 34% (43) 13% (16) 14% (17) 16% (20) 127Employ: Self-Employed 25% (50) 29% (58) 9% (17) 18% (36) 19% (38) 199Employ: Homemaker 16% (25) 24% (37) 10% (16) 23% (36) 28% (44) 158Employ: Retired 16% (80) 25% (127) 8% (39) 31% (159) 20% (102) 508Employ: Unemployed 24% (65) 19% (52) 12% (32) 24% (65) 21% (57) 270Employ: Other 22% (38) 21% (37) 13% (22) 19% (34) 25% (44) 174Military HH: Yes 20% (69) 29% (101) 11% (39) 21% (75) 19% (65) 349Military HH: No 22% (410) 26% (485) 10% (183) 23% (425) 19% (347) 1851RD/WT: Right Direction 24% (181) 26% (197) 12% (94) 18% (140) 20% (156) 769RD/WT: Wrong Track 21% (298) 27% (388) 9% (128) 25% (359) 18% (256) 1431Trump Job Approve 22% (204) 29% (269) 10% (96) 20% (185) 18% (164) 920Trump Job Disapprove 22% (252) 26% (294) 10% (117) 26% (302) 16% (186) 1150



23

Table HR4_1






Adults 22% (480) 27% (586) 10% (223) 23% (500) 19% (412) 2200Trump Job Strongly Approve 24% (126) 25% (131) 9% (48) 22% (112) 20% (102) 518Trump Job Somewhat Approve 20% (78) 34% (138) 12% (49) 18% (73) 16% (63) 401Trump Job Somewhat Disapprove 23% (63) 27% (74) 15% (42) 21% (58) 13% (36) 273Trump Job Strongly Disapprove 21% (188) 25% (220) 9% (75) 28% (244) 17% (150) 878Favorable of Trump 22% (192) 30% (265) 11% (94) 21% (185) 17% (150) 885Unfavorable of Trump 24% (269) 26% (301) 10% (110) 26% (292) 15% (170) 1142Very Favorable of Trump 23% (122) 28% (151) 10% (53) 21% (115) 18% (99) 541Somewhat Favorable of Trump 20% (69) 33% (114) 12% (41) 20% (70) 15% (50) 344Somewhat Unfavorable of Trump 27% (66) 28% (68) 14% (34) 19% (47) 12% (30) 246Very Unfavorable of Trump 23% (203) 26% (234) 8% (75) 27% (245) 16% (139) 896#1 Issue: Economy 25% (188) 29% (217) 10% (78) 21% (162) 15% (110) 756#1 Issue: Security 25% (63) 25% (65) 11% (28) 18% (47) 20% (52) 255#1 Issue: Health Care 22% (100) 28% (127) 8% (38) 27% (123) 16% (72) 460#1 Issue: Medicare / Social Security 15% (38) 27% (70) 7% (18) 33% (86) 18% (46) 259#1 Issue: Women’s Issues 29% (32) 16% (17) 15% (17) 17% (18) 23% (25) 109#1 Issue: Education 15% (22) 27% (38) 17% (24) 17% (24) 24% (35) 143#1 Issue: Energy 22% (21) 31% (29) 5% (5) 15% (14) 26% (24) 92#1 Issue: Other 13% (16) 18% (22) 11% (14) 20% (26) 38% (49) 1262018 House Vote: Democrat 25% (184) 25% (185) 9% (63) 27% (202) 14% (107) 7422018 House Vote: Republican 22% (140) 33% (210) 11% (69) 21% (136) 14% (87) 6422018 House Vote: Someone else 22% (18) 23% (19) 10% (8) 27% (22) 18% (15) 822016 Vote: Hillary Clinton 24% (155) 26% (166) 9% (55) 28% (183) 14% (90) 6492016 Vote: Donald Trump 20% (136) 33% (219) 9% (64) 23% (152) 15% (103) 6732016 Vote: Other 29% (47) 27% (44) 11% (17) 23% (37) 10% (17) 1612016 Vote: Didn’t Vote 20% (141) 22% (156) 12% (85) 18% (128) 28% (202) 712Voted in 2014: Yes 23% (278) 29% (357) 9% (107) 25% (314) 14% (177) 1233Voted in 2014: No 21% (201) 24% (229) 12% (116) 19% (186) 24% (235) 967


24







Adults 22% (480) 27% (586) 10% (223) 23% (500) 19% (412) 22002012 Vote: Barack Obama 24% (183) 27% (206) 8% (61) 29% (225) 13% (97) 7732012 Vote: Mitt Romney 20% (101) 33% (167) 10% (52) 21% (105) 16% (78) 5032012 Vote: Other 19% (14) 26% (19) 9% (7) 16% (12) 30% (22) 732012 Vote: Didn’t Vote 21% (181) 23% (193) 12% (103) 18% (156) 25% (215) 8484-Region: Northeast 21% (85) 27% (106) 11% (45) 24% (96) 16% (62) 3944-Region: Midwest 19% (87) 31% (144) 12% (55) 21% (95) 18% (81) 4624-Region: South 23% (186) 24% (197) 10% (80) 24% (196) 20% (166) 8244-Region: West 24% (122) 27% (139) 8% (43) 22% (112) 20% (103) 520Watch TV: Every day 23% (243) 26% (275) 9% (101) 27% (285) 15% (166) 1071Watch TV: Several times per week 24% (123) 30% (154) 9% (47) 19% (99) 19% (97) 519Watch TV: About once per week 19% (30) 36% (56) 9% (15) 18% (29) 17% (26) 156Watch TV: Several times per month 18% (20) 30% (33) 18% (20) 18% (21) 16% (18) 113Watch TV: About once per month 21% (15) 22% (15) 27% (19) 10% (7) 20% (14) 69Watch TV: Less often than once per month 28% (23) 19% (16) 8% (7) 21% (18) 23% (19) 83Watch TV: Never 14% (26) 19% (35) 7% (14) 22% (41) 39% (73) 189Watch Movies: Every day 32% (147) 20% (93) 10% (45) 23% (104) 14% (65) 453Watch Movies: Several times per week 24% (141) 30% (178) 8% (49) 23% (139) 15% (88) 596Watch Movies: About once per week 19% (63) 29% (99) 14% (47) 21% (72) 17% (57) 338Watch Movies: Several times per month 17% (44) 33% (84) 12% (29) 24% (60) 15% (37) 255Watch Movies: About once per month 14% (25) 28% (50) 12% (22) 25% (46) 21% (39) 181Watch Movies: Less often than once per month 19% (33) 28% (48) 7% (12) 19% (32) 27% (47) 173Watch Movies: Never 13% (26) 16% (34) 9% (18) 23% (46) 39% (79) 204Watch Sporting Events: Every day 35% (45) 19% (25) 15% (19) 17% (21) 15% (19) 129Watch Sporting Events: Several times per week 25% (71) 32% (92) 8% (22) 23% (65) 12% (36) 285Watch Sporting Events: About once per week 26% (62) 25% (58) 14% (32) 23% (53) 12% (28) 233Watch Sporting Events: Several times per month 19% (41) 38% (80) 10% (21) 22% (46) 11% (22) 210Watch Sporting Events: About once per month 18% (31) 22% (38) 13% (22) 27% (45) 19% (32) 168Watch Sporting Events: Less often than once per month 22% (78) 26% (94) 10% (35) 24% (86) 18% (65) 358Watch Sporting Events: Never 19% (153) 24% (199) 9% (71) 23% (184) 26% (211) 818



25

Table HR4_1






Adults 22% (480) 27% (586) 10% (223) 23% (500) 19% (412) 2200Cable TV: Currently subscribe 23% (230) 28% (284) 8% (85) 22% (224) 18% (177) 999Cable TV: Subscribed in past 19% (140) 28% (200) 12% (90) 25% (182) 15% (110) 721Cable TV: Never subscribed 23% (110) 21% (102) 10% (49) 19% (93) 26% (126) 480Satellite TV: Currently subscribe 22% (108) 25% (122) 9% (42) 22% (109) 22% (107) 488Satellite TV: Subscribed in past 24% (144) 27% (165) 13% (77) 23% (138) 14% (84) 609Satellite TV: Never subscribed 21% (228) 27% (298) 9% (103) 23% (252) 20% (221) 1103Streaming Services: Currently subscribe 23% (297) 30% (397) 10% (126) 22% (295) 15% (202) 1317Streaming Services: Subscribed in past 27% (66) 17% (42) 16% (39) 19% (46) 21% (52) 245Streaming Services: Never subscribed 18% (116) 23% (147) 9% (58) 25% (158) 25% (158) 638Film: An avid fan 29% (206) 26% (183) 8% (57) 23% (168) 14% (101) 715Film: A casual fan 19% (223) 30% (360) 11% (137) 21% (255) 19% (228) 1203Film: Not a fan 18% (50) 15% (43) 10% (29) 27% (76) 30% (83) 282Television: An avid fan 24% (247) 26% (260) 8% (85) 26% (260) 16% (161) 1013Television: A casual fan 19% (194) 29% (288) 11% (114) 21% (214) 19% (193) 1003Television: Not a fan 21% (39) 21% (39) 13% (23) 14% (25) 32% (58) 184Music: An avid fan 26% (282) 24% (257) 10% (108) 24% (259) 15% (159) 1065Music: A casual fan 18% (177) 31% (306) 10% (101) 21% (209) 21% (208) 1001Music: Not a fan 16% (21) 17% (23) 11% (14) 23% (31) 33% (45) 133Fashion: An avid fan 35% (96) 20% (55) 8% (22) 20% (54) 16% (43) 270Fashion: A casual fan 21% (196) 27% (250) 12% (116) 24% (226) 16% (145) 934Fashion: Not a fan 19% (188) 28% (281) 8% (85) 22% (220) 22% (223) 996Are you the parent or guardian of any children? Yes 21% (206) 28% (277) 9% (92) 25% (241) 16% (158) 973Are you the parent or guardian of any children? No 22% (274) 25% (309) 11% (131) 21% (258) 21% (254) 1227Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


26


Table HR4_2: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Sanitized high touch areas such as concession stands








27

Table HR4_2








28










29

Table HR4_2








30










31

Table HR4_3

Table HR4_3: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Staggered available seats to allow space between moviegoers







32










33

Table HR4_3








34










35

Table HR4_3








36


Table HR4_4: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Introduced contact-free methods to pay for movie tickets and concessions








37

Table HR4_4








38










39

Table HR4_4








40










41

Table HR4_5

Table HR4_5: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Shortened hours







42










43

Table HR4_5








44










45

Table HR4_5








46


Table HR4_6: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Had fewer movie screenings available








47

Table HR4_6








48










49

Table HR4_6








50










51

Table HR4_7

Table HR4_7: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Limited the number of moviegoers per movie







52










53

Table HR4_7








54










55

Table HR4_7








56


Table HR4_8: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Required all moviegoers and employees wear a face mask








57

Table HR4_8








58










59

Table HR4_8








60










61

Table HR4_9

Table HR4_9: If a movie theater did the following, would you be more or less likely to go to a movie before your state passed White House benchmarksfor re-opening the economy?Required all employees to wear gloves







62










63

Table HR4_9








64










65

Table HR4_9








66


Table HR5_1: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Sanitized every seat in between movies








67

Table HR5_1








68










69

Table HR5_1








70










71

Table HR5_2

Table HR5_2: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Sanitized high touch areas such as concession stands







72










73

Table HR5_2








74










75

Table HR5_2








76


Table HR5_3: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Staggered available seats to allow space between moviegoers








77

Table HR5_3








78










79

Table HR5_3








80










81

Table HR5_4

Table HR5_4: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Introduced contact-free methods to pay for movie tickets and concessions







82










83

Table HR5_4








84










85

Table HR5_4








86


Table HR5_5: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Shortened hours








87

Table HR5_5








88










89

Table HR5_5








90










91

Table HR5_6

Table HR5_6: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Had fewer movie screenings available







92










93

Table HR5_6








94










95

Table HR5_6








96


Table HR5_7: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Limited the number of moviegoers per movie








97

Table HR5_7








98










99

Table HR5_7








100










101

Table HR5_8

Table HR5_8: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Required all moviegoers and employees wear a face mask







102










103

Table HR5_8








104










105

Table HR5_8








106


Table HR5_9: And if a movie theater did the following, would you be more or less likely to go to a movie within a month of your state passing WhiteHouse benchmarks for re-opening the economy?Required all employees to wear gloves








107

Table HR5_9








108










109

Table HR5_9








110










111

Table HR6_1NET

Table HR6_1NET: Now on another topic…How old is your child? If you have multiple children, please select all that apply.Younger than 5 years old

Demographic Selected Not Selected Total N

Adults 20% (193) 80% (780) 973Gender: Male 15% (68) 85% (375) 442Gender: Female 24% (125) 76% (406) 531Age: 18-34 61% (113) 39% (72) 185Age: 35-44 30% (62) 70% (145) 207Age: 45-64 4% (16) 96% (361) 376Age: 65+ 1% (3) 99% (203) 206Millennials: 1981-1996 52% (132) 48% (124) 257GenXers: 1965-1980 9% (28) 91% (288) 316Baby Boomers: 1946-1964 2% (7) 98% (330) 337PID: Dem (no lean) 14% (46) 86% (285) 330PID: Ind (no lean) 29% (84) 71% (211) 295PID: Rep (no lean) 18% (63) 82% (284) 348PID/Gender: Dem Men 7% (10) 93% (127) 137PID/Gender: Dem Women 18% (36) 82% (158) 193PID/Gender: Ind Men 24% (29) 76% (95) 124PID/Gender: Ind Women 32% (55) 68% (117) 171PID/Gender: Rep Men 16% (28) 84% (153) 181PID/Gender: Rep Women 21% (35) 79% (131) 166Ideo: Liberal (1-3) 23% (58) 77% (195) 253Ideo: Moderate (4) 18% (45) 82% (208) 253Ideo: Conservative (5-7) 17% (61) 83% (301) 362Educ: < College 21% (132) 79% (514) 646Educ: Bachelors degree 20% (41) 80% (162) 203Educ: Post-grad 16% (20) 84% (105) 125Income: Under 50k 22% (96) 78% (337) 434Income: 50k-100k 20% (72) 80% (281) 353Income: 100k+ 13% (25) 87% (162) 187Ethnicity: White 20% (157) 80% (626) 783Ethnicity: Hispanic 29% (48) 71% (115) 163Ethnicity: Afr. Am. 13% (15) 87% (100) 115Ethnicity: Other 28% (21) 72% (55) 76


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Adults 20% (193) 80% (780) 973All Christian 17% (83) 83% (414) 496Agnostic/Nothing in particular 25% (99) 75% (297) 395Religious Non-Protestant/Catholic 20% (12) 80% (49) 61Evangelical 17% (45) 83% (225) 270Non-Evangelical 19% (73) 81% (304) 377Community: Urban 21% (54) 79% (200) 254Community: Suburban 17% (79) 83% (378) 457Community: Rural 23% (61) 77% (202) 263Employ: Private Sector 23% (72) 77% (240) 312Employ: Government 29% (19) 71% (46) 65Employ: Self-Employed 28% (23) 72% (60) 83Employ: Homemaker 33% (38) 67% (78) 116Employ: Retired 2% (5) 98% (216) 221Employ: Unemployed 23% (22) 77% (72) 94Employ: Other 14% (10) 86% (62) 72Military HH: Yes 12% (21) 88% (152) 173Military HH: No 22% (173) 78% (628) 801RD/WT: Right Direction 17% (66) 83% (322) 388RD/WT: Wrong Track 22% (127) 78% (458) 586Trump Job Approve 17% (81) 83% (392) 473Trump Job Disapprove 20% (91) 80% (351) 442Trump Job Strongly Approve 13% (36) 87% (233) 269Trump Job Somewhat Approve 22% (45) 78% (159) 204Trump Job Somewhat Disapprove 26% (28) 74% (79) 107Trump Job Strongly Disapprove 19% (63) 81% (272) 334Favorable of Trump 16% (73) 84% (377) 450Unfavorable of Trump 23% (101) 77% (344) 445Very Favorable of Trump 17% (48) 83% (231) 279Somewhat Favorable of Trump 15% (25) 85% (146) 171Somewhat Unfavorable of Trump 33% (33) 67% (68) 101Very Unfavorable of Trump 20% (68) 80% (275) 344



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Adults 20% (193) 80% (780) 973#1 Issue: Economy 22% (81) 78% (286) 367#1 Issue: Security 15% (20) 85% (111) 132#1 Issue: Health Care 16% (29) 84% (151) 180#1 Issue: Medicare / Social Security 7% (9) 93% (121) 130#1 Issue: Other 15% (10) 85% (53) 622018 House Vote: Democrat 18% (62) 82% (283) 3452018 House Vote: Republican 15% (50) 85% (286) 3372016 Vote: Hillary Clinton 17% (48) 83% (239) 2872016 Vote: Donald Trump 13% (47) 87% (323) 3702016 Vote: Other 28% (19) 72% (48) 672016 Vote: Didn’t Vote 32% (79) 68% (168) 246Voted in 2014: Yes 15% (95) 85% (541) 636Voted in 2014: No 29% (98) 71% (240) 3382012 Vote: Barack Obama 17% (65) 83% (320) 3842012 Vote: Mitt Romney 11% (30) 89% (248) 2792012 Vote: Didn’t Vote 33% (90) 67% (186) 2764-Region: Northeast 20% (34) 80% (133) 1674-Region: Midwest 18% (38) 82% (166) 2044-Region: South 21% (78) 79% (294) 3734-Region: West 19% (44) 81% (186) 230Watch TV: Every day 20% (97) 80% (386) 483Watch TV: Several times per week 20% (45) 80% (181) 227Watch TV: About once per week 26% (17) 74% (49) 66Watch TV: Never 10% (9) 90% (77) 85Watch Movies: Every day 26% (50) 74% (143) 193Watch Movies: Several times per week 24% (70) 76% (222) 291Watch Movies: About once per week 22% (32) 78% (110) 142Watch Movies: Several times per month 17% (18) 83% (90) 108Watch Movies: About once per month 11% (8) 89% (63) 71Watch Movies: Less often than once per month 12% (9) 88% (61) 70Watch Movies: Never 7% (7) 93% (91) 99


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Adults 20% (193) 80% (780) 973Watch Sporting Events: Every day 18% (11) 82% (53) 65Watch Sporting Events: Several times per week 22% (32) 78% (111) 143Watch Sporting Events: About once per week 14% (14) 86% (88) 101Watch Sporting Events: Several times per month 21% (23) 79% (85) 108Watch Sporting Events: About once per month 19% (15) 81% (64) 79Watch Sporting Events: Less often than once per month 15% (22) 85% (124) 146Watch Sporting Events: Never 23% (77) 77% (256) 333Cable TV: Currently subscribe 16% (76) 84% (404) 481Cable TV: Subscribed in past 26% (84) 74% (240) 324Cable TV: Never subscribed 20% (33) 80% (136) 169Satellite TV: Currently subscribe 17% (40) 83% (200) 241Satellite TV: Subscribed in past 27% (76) 73% (207) 282Satellite TV: Never subscribed 17% (77) 83% (373) 451Streaming Services: Currently subscribe 22% (132) 78% (477) 609Streaming Services: Subscribed in past 40% (35) 60% (53) 88Streaming Services: Never subscribed 10% (27) 90% (250) 276Film: An avid fan 21% (68) 79% (257) 325Film: A casual fan 20% (107) 80% (427) 534Film: Not a fan 16% (18) 84% (96) 114Television: An avid fan 15% (71) 85% (410) 480Television: A casual fan 24% (104) 76% (325) 429Television: Not a fan 29% (19) 71% (45) 64Music: An avid fan 23% (109) 77% (357) 466Music: A casual fan 17% (79) 83% (374) 452Music: Not a fan 11% (6) 89% (50) 56Fashion: An avid fan 24% (29) 76% (90) 119Fashion: A casual fan 25% (110) 75% (328) 438Fashion: Not a fan 13% (54) 87% (362) 416Are you the parent or guardian of any children? Yes 20% (193) 80% (780) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_2NET

Table HR6_2NET: Now on another topic…How old is your child? If you have multiple children, please select all that apply.6 to 8 years old




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117

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119

Table HR6_3NET





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121

Table HR6_3NET





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123

Table HR6_4NET





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125

Table HR6_4NET





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127

Table HR6_5NET

Table HR6_5NET: Now on another topic…How old is your child? If you have multiple children, please select all that apply.Older than 18 years old




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129

Table HR6_5NET





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131

Table HR7_1

Table HR7_1: Since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, have you allowedyour child to have more or less of each type of screen time compared to before the COVID-19 pandemic, or about the same?Screen time includes anytime your child watches TV or uses a tablet or cell phone.Recreational screen time such as watching videos or playing video games

Demographic More time About the same Less timeDon’t know / No

opinion Total N

Adults 32% (310) 32% (309) 4% (40) 32% (315) 973Gender: Male 32% (140) 29% (130) 3% (12) 36% (161) 442Gender: Female 32% (170) 34% (179) 5% (28) 29% (154) 531Age: 18-34 39% (73) 41% (75) 5% (10) 15% (27) 185Age: 35-44 49% (101) 38% (80) 6% (13) 6% (13) 207Age: 45-64 30% (112) 31% (118) 3% (12) 36% (135) 376Age: 65+ 12% (24) 18% (37) 2% (4) 68% (141) 206Millennials: 1981-1996 45% (116) 41% (106) 4% (11) 9% (23) 257GenXers: 1965-1980 40% (125) 35% (111) 5% (16) 20% (64) 316Baby Boomers: 1946-1964 17% (56) 23% (76) 3% (8) 58% (197) 337PID: Dem (no lean) 29% (95) 32% (107) 5% (15) 35% (114) 330PID: Ind (no lean) 31% (90) 34% (101) 4% (11) 32% (93) 295PID: Rep (no lean) 36% (125) 29% (101) 4% (14) 31% (108) 348PID/Gender: Dem Men 24% (34) 32% (44) 2% (2) 42% (57) 137PID/Gender: Dem Women 32% (61) 32% (62) 7% (13) 29% (57) 193PID/Gender: Ind Men 31% (38) 29% (36) 2% (2) 39% (48) 124PID/Gender: Ind Women 31% (52) 38% (65) 5% (9) 26% (45) 171PID/Gender: Rep Men 38% (68) 27% (50) 4% (7) 31% (56) 181PID/Gender: Rep Women 34% (57) 31% (52) 4% (6) 31% (52) 166Ideo: Liberal (1-3) 33% (83) 35% (88) 3% (9) 29% (73) 253Ideo: Moderate (4) 36% (90) 32% (80) 6% (14) 27% (69) 253Ideo: Conservative (5-7) 32% (115) 28% (100) 3% (12) 37% (134) 362Educ: < College 28% (183) 32% (206) 4% (27) 36% (230) 646Educ: Bachelors degree 39% (79) 32% (64) 4% (8) 25% (51) 203Educ: Post-grad 38% (47) 31% (38) 4% (4) 28% (35) 125Income: Under 50k 27% (118) 32% (140) 4% (19) 36% (157) 434Income: 50k-100k 32% (112) 35% (125) 4% (15) 29% (101) 353Income: 100k+ 43% (80) 23% (44) 3% (6) 31% (58) 187Ethnicity: White 32% (253) 32% (253) 4% (30) 32% (247) 783


132




opinion Total N

Adults 32% (310) 32% (309) 4% (40) 32% (315) 973Ethnicity: Hispanic 32% (52) 33% (54) 7% (11) 28% (45) 163Ethnicity: Afr. Am. 20% (23) 31% (36) 2% (3) 46% (53) 115Ethnicity: Other 44% (33) 26% (20) 9% (7) 20% (15) 76All Christian 29% (145) 31% (154) 4% (19) 36% (180) 496Agnostic/Nothing in particular 33% (130) 32% (126) 5% (19) 31% (121) 395Religious Non-Protestant/Catholic 41% (25) 37% (23) 4% (3) 17% (11) 61Evangelical 34% (91) 29% (78) 5% (14) 32% (87) 270Non-Evangelical 29% (109) 33% (124) 4% (14) 35% (130) 377Community: Urban 32% (82) 36% (91) 5% (13) 27% (69) 254Community: Suburban 32% (147) 31% (141) 5% (23) 32% (146) 457Community: Rural 31% (81) 29% (77) 2% (4) 38% (101) 263Employ: Private Sector 41% (128) 38% (118) 4% (12) 17% (54) 312Employ: Government 27% (17) 32% (21) 5% (3) 36% (23) 65Employ: Self-Employed 28% (23) 38% (32) 9% (8) 25% (21) 83Employ: Homemaker 48% (56) 34% (40) 5% (5) 13% (15) 116Employ: Retired 15% (32) 19% (42) 3% (6) 64% (141) 221Employ: Unemployed 37% (35) 37% (34) 2% (2) 24% (23) 94Employ: Other 23% (17) 24% (17) 5% (3) 49% (35) 72Military HH: Yes 28% (48) 26% (44) 3% (4) 44% (76) 173Military HH: No 33% (262) 33% (264) 4% (35) 30% (239) 801RD/WT: Right Direction 34% (131) 31% (120) 4% (17) 31% (120) 388RD/WT: Wrong Track 31% (179) 32% (188) 4% (23) 33% (195) 586Trump Job Approve 34% (159) 31% (145) 4% (19) 32% (150) 473Trump Job Disapprove 32% (142) 33% (145) 3% (15) 32% (140) 442Trump Job Strongly Approve 34% (91) 27% (73) 3% (8) 36% (97) 269Trump Job Somewhat Approve 34% (69) 35% (72) 5% (11) 26% (53) 204Trump Job Somewhat Disapprove 42% (45) 31% (33) 6% (6) 22% (23) 107Trump Job Strongly Disapprove 29% (97) 33% (112) 3% (8) 35% (117) 334



133

Table HR7_1



opinion Total N

Adults 32% (310) 32% (309) 4% (40) 32% (315) 973Favorable of Trump 35% (156) 29% (132) 4% (18) 32% (144) 450Unfavorable of Trump 33% (147) 34% (152) 3% (15) 29% (131) 445Very Favorable of Trump 34% (95) 29% (80) 3% (9) 34% (95) 279Somewhat Favorable of Trump 35% (61) 30% (52) 6% (9) 29% (49) 171Somewhat Unfavorable of Trump 43% (44) 34% (35) 6% (6) 17% (17) 101Very Unfavorable of Trump 30% (103) 34% (117) 3% (9) 33% (114) 344#1 Issue: Economy 37% (136) 38% (140) 3% (9) 22% (82) 367#1 Issue: Security 24% (31) 29% (38) 6% (7) 42% (55) 132#1 Issue: Health Care 39% (70) 31% (56) 4% (6) 26% (48) 180#1 Issue: Medicare / Social Security 20% (26) 16% (21) 6% (8) 57% (74) 130#1 Issue: Other 20% (12) 19% (12) 3% (2) 59% (37) 622018 House Vote: Democrat 31% (108) 32% (109) 3% (11) 34% (117) 3452018 House Vote: Republican 34% (114) 27% (93) 5% (17) 34% (114) 3372016 Vote: Hillary Clinton 30% (86) 35% (100) 2% (6) 33% (96) 2872016 Vote: Donald Trump 35% (129) 27% (99) 6% (20) 33% (123) 3702016 Vote: Other 36% (24) 29% (19) 3% (2) 33% (22) 672016 Vote: Didn’t Vote 28% (70) 37% (91) 5% (12) 30% (74) 246Voted in 2014: Yes 32% (205) 29% (181) 4% (27) 35% (223) 636Voted in 2014: No 31% (105) 38% (127) 4% (13) 27% (93) 3382012 Vote: Barack Obama 33% (127) 31% (119) 3% (12) 33% (126) 3842012 Vote: Mitt Romney 33% (93) 26% (72) 3% (8) 38% (105) 2792012 Vote: Didn’t Vote 29% (80) 38% (105) 6% (15) 27% (75) 2764-Region: Northeast 33% (56) 29% (48) 3% (5) 35% (58) 1674-Region: Midwest 29% (59) 35% (72) 3% (6) 33% (67) 2044-Region: South 30% (111) 34% (127) 5% (18) 32% (118) 3734-Region: West 37% (84) 27% (62) 5% (11) 32% (73) 230


134




opinion Total N

Adults 32% (310) 32% (309) 4% (40) 32% (315) 973Watch TV: Every day 37% (179) 29% (138) 4% (18) 31% (148) 483Watch TV: Several times per week 30% (68) 36% (81) 3% (7) 32% (72) 227Watch TV: About once per week 24% (16) 45% (30) 7% (5) 23% (15) 66Watch TV: Never 13% (11) 19% (17) 1% (1) 67% (57) 85Watch Movies: Every day 44% (84) 28% (55) 2% (4) 26% (50) 193Watch Movies: Several times per week 39% (112) 33% (97) 5% (14) 23% (68) 291Watch Movies: About once per week 26% (38) 35% (50) 5% (8) 33% (46) 142Watch Movies: Several times per month 32% (34) 35% (38) 4% (4) 29% (31) 108Watch Movies: About once per month 17% (12) 37% (26) 8% (5) 38% (27) 71Watch Movies: Less often than once per month 22% (16) 33% (23) 6% (4) 38% (27) 70Watch Movies: Never 14% (13) 19% (19) 1% (1) 66% (65) 99Watch Sporting Events: Every day 39% (25) 19% (12) 6% (4) 36% (23) 65Watch Sporting Events: Several times per week 44% (62) 38% (54) 2% (3) 17% (24) 143Watch Sporting Events: About once per week 32% (33) 36% (37) 2% (2) 29% (30) 101Watch Sporting Events: Several times per month 37% (40) 35% (38) 6% (6) 22% (24) 108Watch Sporting Events: About once per month 33% (26) 32% (25) 11% (9) 24% (19) 79Watch Sporting Events: Less often than once per month 22% (32) 31% (46) 3% (4) 44% (64) 146Watch Sporting Events: Never 28% (93) 29% (97) 3% (11) 40% (132) 333Cable TV: Currently subscribe 31% (151) 29% (140) 5% (25) 34% (165) 481Cable TV: Subscribed in past 35% (112) 34% (109) 3% (9) 29% (93) 324Cable TV: Never subscribed 28% (47) 35% (59) 3% (5) 34% (57) 169Satellite TV: Currently subscribe 30% (71) 30% (73) 5% (11) 36% (85) 241Satellite TV: Subscribed in past 36% (102) 30% (85) 5% (15) 28% (79) 282Satellite TV: Never subscribed 30% (136) 33% (150) 3% (13) 34% (151) 451Streaming Services: Currently subscribe 38% (230) 31% (187) 3% (19) 28% (173) 609Streaming Services: Subscribed in past 26% (23) 46% (41) 6% (5) 21% (19) 88Streaming Services: Never subscribed 20% (56) 29% (81) 6% (16) 45% (124) 276



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opinion Total N

Adults 32% (310) 32% (309) 4% (40) 32% (315) 973Film: An avid fan 42% (135) 30% (98) 2% (7) 26% (84) 325Film: A casual fan 28% (149) 33% (178) 5% (27) 34% (180) 534Film: Not a fan 22% (25) 28% (32) 5% (6) 44% (51) 114Television: An avid fan 35% (168) 30% (146) 2% (11) 32% (156) 480Television: A casual fan 30% (130) 31% (134) 6% (28) 32% (138) 429Television: Not a fan 19% (12) 44% (28) 2% (1) 35% (22) 64Music: An avid fan 37% (174) 33% (153) 6% (26) 24% (113) 466Music: A casual fan 29% (131) 31% (140) 3% (14) 37% (168) 452Music: Not a fan 9% (5) 28% (16) — (0) 63% (35) 56Fashion: An avid fan 42% (50) 19% (22) 5% (6) 35% (41) 119Fashion: A casual fan 36% (159) 37% (162) 4% (18) 23% (99) 438Fashion: Not a fan 24% (101) 30% (124) 4% (16) 42% (175) 416Are you the parent or guardian of any children? Yes 32% (310) 32% (309) 4% (40) 32% (315) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR7_2: Since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, have you allowedyour child to have more or less of each type of screen time compared to before the COVID-19 pandemic, or about the same?Screen time includes anytime your child watches TV or uses a tablet or cell phone.Educational screen time such as using a device for distance learning


opinion Total N

Adults 38% (367) 25% (244) 4% (37) 33% (325) 973Gender: Male 37% (163) 24% (105) 3% (12) 37% (162) 442Gender: Female 38% (204) 26% (140) 5% (25) 31% (163) 531Age: 18-34 43% (80) 37% (68) 7% (12) 13% (24) 185Age: 35-44 60% (124) 27% (55) 5% (11) 8% (16) 207Age: 45-64 36% (134) 23% (88) 3% (11) 38% (143) 376Age: 65+ 14% (29) 16% (32) 1% (3) 69% (142) 206Millennials: 1981-1996 52% (134) 36% (92) 5% (13) 7% (18) 257GenXers: 1965-1980 50% (158) 25% (80) 3% (10) 22% (68) 316Baby Boomers: 1946-1964 19% (64) 18% (61) 3% (9) 60% (203) 337PID: Dem (no lean) 39% (129) 21% (71) 4% (13) 36% (118) 330PID: Ind (no lean) 32% (94) 32% (93) 5% (15) 31% (93) 295PID: Rep (no lean) 41% (144) 23% (80) 3% (10) 33% (114) 348PID/Gender: Dem Men 34% (46) 20% (27) 2% (2) 45% (62) 137PID/Gender: Dem Women 43% (83) 22% (43) 5% (10) 29% (56) 193PID/Gender: Ind Men 31% (39) 31% (39) 4% (5) 34% (42) 124PID/Gender: Ind Women 33% (56) 32% (55) 6% (10) 29% (50) 171PID/Gender: Rep Men 43% (79) 21% (39) 3% (6) 32% (58) 181PID/Gender: Rep Women 39% (65) 25% (42) 2% (4) 34% (56) 166Ideo: Liberal (1-3) 38% (97) 27% (67) 2% (6) 33% (83) 253Ideo: Moderate (4) 41% (105) 26% (65) 6% (15) 27% (68) 253Ideo: Conservative (5-7) 38% (137) 22% (79) 2% (9) 38% (138) 362Educ: < College 34% (219) 26% (168) 4% (24) 36% (235) 646Educ: Bachelors degree 44% (89) 23% (48) 4% (8) 29% (58) 203Educ: Post-grad 47% (59) 23% (28) 4% (5) 26% (32) 125Income: Under 50k 34% (148) 25% (109) 4% (16) 37% (160) 434Income: 50k-100k 39% (137) 27% (97) 4% (15) 29% (104) 353Income: 100k+ 44% (82) 20% (38) 3% (6) 33% (61) 187Ethnicity: White 37% (288) 27% (208) 4% (29) 33% (258) 783



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Table HR7_2



opinion Total N

Adults 38% (367) 25% (244) 4% (37) 33% (325) 973Ethnicity: Hispanic 40% (65) 27% (44) 7% (11) 26% (43) 163Ethnicity: Afr. Am. 33% (38) 22% (25) 1% (1) 45% (52) 115Ethnicity: Other 55% (42) 15% (11) 10% (8) 20% (15) 76All Christian 37% (186) 22% (108) 3% (15) 38% (188) 496Agnostic/Nothing in particular 36% (144) 28% (112) 5% (19) 31% (121) 395Religious Non-Protestant/Catholic 51% (32) 28% (17) 3% (2) 18% (11) 61Evangelical 36% (97) 24% (65) 5% (14) 34% (93) 270Non-Evangelical 35% (132) 25% (95) 3% (13) 36% (137) 377Community: Urban 39% (98) 29% (73) 5% (12) 28% (70) 254Community: Suburban 40% (183) 23% (103) 3% (14) 34% (156) 457Community: Rural 32% (85) 26% (68) 4% (11) 37% (99) 263Employ: Private Sector 49% (152) 28% (88) 4% (14) 19% (58) 312Employ: Government 40% (26) 22% (14) 4% (2) 34% (22) 65Employ: Self-Employed 41% (34) 33% (28) 2% (1) 25% (20) 83Employ: Homemaker 52% (61) 28% (32) 5% (6) 15% (17) 116Employ: Retired 16% (35) 17% (37) 2% (5) 65% (144) 221Employ: Unemployed 42% (39) 32% (30) 5% (5) 21% (20) 94Employ: Other 28% (20) 15% (11) 5% (4) 51% (37) 72Military HH: Yes 27% (47) 21% (37) 5% (9) 47% (81) 173Military HH: No 40% (321) 26% (207) 4% (29) 30% (244) 801RD/WT: Right Direction 36% (141) 28% (109) 4% (16) 31% (122) 388RD/WT: Wrong Track 39% (226) 23% (135) 4% (21) 35% (203) 586Trump Job Approve 37% (174) 27% (129) 3% (16) 33% (154) 473Trump Job Disapprove 41% (183) 22% (98) 3% (14) 33% (146) 442Trump Job Strongly Approve 35% (94) 25% (67) 3% (8) 37% (100) 269Trump Job Somewhat Approve 39% (80) 30% (61) 4% (8) 27% (54) 204Trump Job Somewhat Disapprove 51% (54) 18% (20) 8% (9) 23% (25) 107Trump Job Strongly Disapprove 39% (129) 24% (79) 2% (6) 36% (121) 334


138




opinion Total N

Adults 38% (367) 25% (244) 4% (37) 33% (325) 973Favorable of Trump 38% (171) 27% (121) 3% (13) 32% (144) 450Unfavorable of Trump 42% (186) 23% (104) 3% (15) 31% (140) 445Very Favorable of Trump 36% (101) 27% (74) 3% (9) 34% (95) 279Somewhat Favorable of Trump 41% (70) 27% (47) 3% (5) 29% (50) 171Somewhat Unfavorable of Trump 45% (46) 24% (24) 9% (10) 21% (22) 101Very Unfavorable of Trump 41% (140) 23% (80) 2% (6) 34% (118) 344#1 Issue: Economy 43% (157) 30% (112) 3% (10) 24% (89) 367#1 Issue: Security 35% (46) 23% (30) 4% (5) 39% (51) 132#1 Issue: Health Care 46% (84) 24% (43) 4% (7) 26% (47) 180#1 Issue: Medicare / Social Security 17% (22) 17% (21) 6% (8) 61% (79) 130#1 Issue: Other 18% (11) 17% (11) 3% (2) 63% (39) 622018 House Vote: Democrat 41% (141) 22% (75) 4% (12) 34% (117) 3452018 House Vote: Republican 37% (123) 25% (83) 4% (12) 35% (118) 3372016 Vote: Hillary Clinton 38% (109) 24% (70) 3% (9) 35% (100) 2872016 Vote: Donald Trump 38% (139) 25% (92) 4% (13) 34% (126) 3702016 Vote: Other 48% (32) 18% (12) 3% (2) 31% (21) 672016 Vote: Didn’t Vote 35% (86) 28% (70) 5% (13) 32% (78) 246Voted in 2014: Yes 37% (237) 23% (147) 4% (22) 36% (230) 636Voted in 2014: No 39% (130) 29% (98) 4% (15) 28% (95) 3382012 Vote: Barack Obama 43% (165) 22% (86) 2% (8) 32% (125) 3842012 Vote: Mitt Romney 34% (93) 24% (66) 4% (11) 39% (108) 2792012 Vote: Didn’t Vote 36% (98) 29% (81) 6% (15) 30% (81) 2764-Region: Northeast 36% (60) 21% (36) 3% (5) 40% (66) 1674-Region: Midwest 38% (78) 28% (57) 1% (3) 32% (66) 2044-Region: South 36% (133) 26% (97) 5% (18) 34% (126) 3734-Region: West 42% (96) 24% (55) 5% (11) 29% (67) 230



139

Table HR7_2



opinion Total N

Adults 38% (367) 25% (244) 4% (37) 33% (325) 973Watch TV: Every day 42% (202) 23% (109) 3% (13) 33% (160) 483Watch TV: Several times per week 41% (93) 28% (63) 2% (4) 29% (67) 227Watch TV: About once per week 33% (22) 39% (26) 4% (3) 23% (15) 66Watch TV: Never 14% (12) 7% (6) 9% (8) 70% (60) 85Watch Movies: Every day 45% (87) 25% (49) 3% (6) 26% (51) 193Watch Movies: Several times per week 43% (127) 29% (84) 3% (8) 25% (73) 291Watch Movies: About once per week 41% (58) 22% (31) 4% (6) 33% (46) 142Watch Movies: Several times per month 44% (48) 23% (25) 1% (1) 32% (34) 108Watch Movies: About once per month 25% (18) 31% (22) 5% (3) 39% (28) 71Watch Movies: Less often than once per month 29% (20) 24% (17) 7% (5) 40% (28) 70Watch Movies: Never 9% (9) 18% (18) 8% (8) 65% (64) 99Watch Sporting Events: Every day 40% (26) 29% (19) 1% (1) 30% (19) 65Watch Sporting Events: Several times per week 54% (77) 26% (36) 2% (3) 18% (26) 143Watch Sporting Events: About once per week 37% (37) 29% (29) 1% (1) 33% (33) 101Watch Sporting Events: Several times per month 45% (49) 24% (25) 4% (5) 27% (29) 108Watch Sporting Events: About once per month 46% (37) 21% (16) 8% (6) 24% (19) 79Watch Sporting Events: Less often than once per month 36% (52) 19% (27) 3% (4) 42% (62) 146Watch Sporting Events: Never 27% (90) 27% (90) 5% (17) 41% (136) 333Cable TV: Currently subscribe 39% (188) 23% (111) 3% (14) 35% (168) 481Cable TV: Subscribed in past 38% (122) 28% (92) 4% (13) 30% (97) 324Cable TV: Never subscribed 34% (57) 24% (41) 6% (10) 36% (60) 169Satellite TV: Currently subscribe 36% (85) 25% (61) 5% (11) 34% (83) 241Satellite TV: Subscribed in past 42% (119) 25% (70) 4% (10) 29% (83) 282Satellite TV: Never subscribed 36% (163) 25% (113) 3% (16) 35% (159) 451Streaming Services: Currently subscribe 46% (280) 22% (134) 3% (17) 29% (178) 609Streaming Services: Subscribed in past 39% (34) 35% (31) 5% (5) 21% (18) 88Streaming Services: Never subscribed 19% (53) 29% (79) 6% (16) 47% (129) 276


140




opinion Total N

Adults 38% (367) 25% (244) 4% (37) 33% (325) 973Film: An avid fan 45% (146) 25% (80) 4% (12) 27% (88) 325Film: A casual fan 38% (200) 26% (139) 3% (14) 34% (181) 534Film: Not a fan 18% (21) 23% (26) 10% (12) 49% (56) 114Television: An avid fan 39% (186) 25% (120) 2% (12) 34% (162) 480Television: A casual fan 39% (167) 25% (107) 4% (18) 32% (138) 429Television: Not a fan 23% (15) 27% (18) 12% (7) 38% (24) 64Music: An avid fan 45% (211) 26% (120) 4% (19) 25% (116) 466Music: A casual fan 33% (148) 26% (116) 3% (14) 38% (174) 452Music: Not a fan 15% (8) 16% (9) 6% (3) 63% (35) 56Fashion: An avid fan 42% (50) 21% (25) 4% (4) 33% (39) 119Fashion: A casual fan 41% (180) 30% (132) 4% (18) 25% (107) 438Fashion: Not a fan 33% (137) 21% (87) 4% (15) 43% (178) 416Are you the parent or guardian of any children? Yes 38% (367) 25% (244) 4% (37) 33% (325) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR8_1

Table HR8_1: How confident are you in your ability to know how much of each type of screen time is appropriate for your child(ren)?Recreational screen time such as watching videos or playing video games

Demographic Very con dentSomewhatcon dent

Not verycon dent

Not con dentat all


Adults 28% (271) 28% (274) 8% (82) 4% (37) 32% (309) 973Gender: Male 24% (104) 31% (139) 7% (33) 4% (18) 34% (149) 442Gender: Female 32% (167) 26% (135) 9% (49) 4% (19) 30% (160) 531Age: 18-34 41% (76) 33% (62) 7% (14) 4% (7) 14% (26) 185Age: 35-44 37% (77) 39% (81) 13% (28) 2% (5) 7% (15) 207Age: 45-64 25% (94) 27% (102) 8% (31) 4% (13) 36% (136) 376Age: 65+ 12% (24) 14% (30) 4% (9) 6% (11) 64% (132) 206Millennials: 1981-1996 44% (112) 37% (95) 7% (18) 4% (11) 8% (21) 257GenXers: 1965-1980 31% (97) 37% (116) 10% (31) 1% (4) 22% (69) 316Baby Boomers: 1946-1964 16% (53) 15% (51) 7% (25) 6% (19) 56% (189) 337PID: Dem (no lean) 28% (91) 25% (84) 9% (29) 4% (15) 34% (112) 330PID: Ind (no lean) 26% (77) 32% (96) 8% (23) 3% (9) 31% (91) 295PID: Rep (no lean) 30% (103) 27% (95) 9% (30) 4% (13) 30% (106) 348PID/Gender: Dem Men 25% (34) 25% (35) 7% (9) 3% (5) 40% (55) 137PID/Gender: Dem Women 30% (58) 25% (49) 10% (19) 5% (10) 30% (57) 193PID/Gender: Ind Men 20% (25) 37% (46) 7% (8) 3% (4) 33% (41) 124PID/Gender: Ind Women 30% (52) 29% (50) 9% (15) 3% (5) 29% (50) 171PID/Gender: Rep Men 25% (45) 32% (58) 8% (15) 5% (9) 29% (53) 181PID/Gender: Rep Women 35% (58) 22% (37) 9% (15) 2% (4) 32% (53) 166Ideo: Liberal (1-3) 34% (85) 27% (68) 8% (19) 4% (11) 28% (70) 253Ideo: Moderate (4) 31% (78) 29% (73) 9% (23) 4% (9) 28% (71) 253Ideo: Conservative (5-7) 25% (89) 29% (106) 8% (30) 3% (11) 35% (125) 362Educ: < College 27% (171) 25% (164) 9% (57) 4% (26) 35% (227) 646Educ: Bachelors degree 31% (63) 34% (68) 8% (16) 3% (7) 24% (48) 203Educ: Post-grad 30% (37) 33% (41) 6% (8) 3% (4) 28% (34) 125Income: Under 50k 26% (114) 24% (106) 9% (40) 5% (20) 35% (153) 434Income: 50k-100k 30% (105) 31% (110) 8% (29) 3% (11) 28% (98) 353Income: 100k+ 28% (53) 31% (58) 7% (12) 3% (5) 31% (58) 187Ethnicity: White 28% (218) 29% (229) 8% (62) 3% (26) 32% (247) 783Ethnicity: Hispanic 30% (49) 33% (54) 6% (10) 4% (6) 27% (44) 163Ethnicity: Afr. Am. 28% (32) 14% (16) 9% (11) 4% (5) 45% (52) 115


142




Not verycon dent

Not con dentat all


Adults 28% (271) 28% (274) 8% (82) 4% (37) 32% (309) 973Ethnicity: Other 28% (22) 38% (29) 11% (9) 8% (6) 15% (11) 76All Christian 25% (126) 27% (133) 8% (41) 3% (15) 37% (182) 496Agnostic/Nothing in particular 29% (116) 29% (113) 10% (38) 4% (14) 29% (115) 395Religious Non-Protestant/Catholic 36% (22) 37% (22) 3% (2) 5% (3) 18% (11) 61Evangelical 31% (84) 25% (68) 8% (21) 3% (9) 32% (87) 270Non-Evangelical 26% (97) 28% (105) 9% (34) 3% (12) 34% (128) 377Community: Urban 33% (83) 25% (64) 9% (22) 6% (14) 28% (71) 254Community: Suburban 28% (126) 31% (140) 10% (43) 3% (12) 30% (136) 457Community: Rural 24% (62) 27% (71) 6% (16) 4% (10) 39% (103) 263Employ: Private Sector 34% (106) 36% (111) 9% (29) 3% (10) 18% (56) 312Employ: Government 18% (11) 28% (18) 14% (9) 3% (2) 37% (24) 65Employ: Self-Employed 42% (35) 22% (19) 9% (8) 3% (2) 23% (19) 83Employ: Homemaker 36% (42) 38% (44) 10% (12) 2% (2) 14% (17) 116Employ: Retired 12% (26) 16% (35) 6% (12) 7% (15) 60% (133) 221Employ: Unemployed 40% (38) 29% (27) 5% (5) 6% (5) 20% (19) 94Employ: Other 20% (15) 19% (14) 10% (7) — (0) 51% (37) 72Military HH: Yes 20% (35) 21% (37) 6% (11) 6% (11) 45% (78) 173Military HH: No 29% (236) 30% (237) 9% (70) 3% (26) 29% (231) 801RD/WT: Right Direction 29% (112) 28% (107) 7% (28) 5% (18) 32% (124) 388RD/WT: Wrong Track 27% (159) 29% (168) 9% (54) 3% (19) 32% (186) 586Trump Job Approve 29% (136) 28% (133) 8% (40) 3% (16) 32% (149) 473Trump Job Disapprove 28% (123) 30% (131) 8% (36) 4% (20) 30% (132) 442Trump Job Strongly Approve 31% (83) 24% (64) 9% (24) 4% (11) 32% (87) 269Trump Job Somewhat Approve 26% (53) 34% (69) 8% (16) 2% (5) 30% (62) 204Trump Job Somewhat Disapprove 23% (25) 40% (43) 6% (7) 6% (6) 24% (26) 107Trump Job Strongly Disapprove 29% (98) 26% (88) 9% (29) 4% (14) 32% (106) 334Favorable of Trump 30% (136) 28% (128) 8% (34) 3% (14) 31% (138) 450Unfavorable of Trump 28% (122) 30% (135) 9% (41) 5% (22) 28% (125) 445



143

Table HR8_1



Not verycon dent

Not con dentat all


Adults 28% (271) 28% (274) 8% (82) 4% (37) 32% (309) 973Very Favorable of Trump 32% (90) 26% (72) 8% (22) 4% (12) 30% (83) 279Somewhat Favorable of Trump 27% (46) 33% (56) 7% (12) 1% (2) 32% (55) 171Somewhat Unfavorable of Trump 21% (21) 40% (41) 11% (11) 7% (7) 21% (21) 101Very Unfavorable of Trump 29% (101) 28% (95) 9% (30) 4% (15) 30% (103) 344#1 Issue: Economy 27% (99) 33% (123) 10% (36) 3% (9) 27% (101) 367#1 Issue: Security 29% (38) 26% (35) 6% (8) 3% (4) 36% (47) 132#1 Issue: Health Care 32% (58) 37% (66) 6% (11) 1% (3) 24% (43) 180#1 Issue: Medicare / Social Security 19% (24) 11% (14) 9% (11) 10% (13) 52% (67) 130#1 Issue: Other 25% (16) 12% (8) 5% (3) 3% (2) 55% (34) 622018 House Vote: Democrat 31% (107) 24% (82) 9% (30) 4% (14) 32% (112) 3452018 House Vote: Republican 26% (89) 30% (100) 9% (29) 4% (13) 31% (105) 3372016 Vote: Hillary Clinton 27% (79) 27% (78) 8% (24) 5% (15) 31% (90) 2872016 Vote: Donald Trump 29% (107) 26% (98) 10% (36) 3% (11) 32% (118) 3702016 Vote: Other 24% (16) 36% (24) 10% (7) 3% (2) 28% (19) 672016 Vote: Didn’t Vote 28% (68) 30% (73) 6% (14) 3% (9) 33% (82) 246Voted in 2014: Yes 28% (180) 25% (160) 9% (55) 4% (27) 34% (213) 636Voted in 2014: No 27% (91) 34% (115) 8% (27) 3% (9) 28% (96) 3382012 Vote: Barack Obama 30% (116) 26% (100) 10% (39) 3% (12) 31% (117) 3842012 Vote: Mitt Romney 28% (79) 24% (68) 6% (17) 5% (14) 36% (101) 2792012 Vote: Didn’t Vote 24% (67) 35% (96) 8% (22) 3% (9) 30% (81) 2764-Region: Northeast 29% (49) 25% (42) 7% (11) 3% (4) 37% (61) 1674-Region: Midwest 25% (51) 31% (62) 9% (19) 3% (6) 32% (65) 2044-Region: South 29% (106) 28% (103) 10% (36) 4% (16) 30% (112) 3734-Region: West 29% (66) 29% (67) 7% (16) 5% (11) 31% (71) 230Watch TV: Every day 34% (165) 27% (128) 6% (31) 4% (18) 29% (141) 483Watch TV: Several times per week 24% (54) 35% (80) 10% (22) 3% (7) 28% (63) 227Watch TV: About once per week 18% (12) 37% (25) 14% (9) 2% (1) 29% (19) 66Watch TV: Never 12% (10) 12% (10) 3% (3) 9% (8) 64% (55) 85


144




Not verycon dent

Not con dentat all


Adults 28% (271) 28% (274) 8% (82) 4% (37) 32% (309) 973Watch Movies: Every day 36% (70) 28% (55) 6% (12) 3% (5) 26% (51) 193Watch Movies: Several times per week 31% (91) 35% (101) 10% (29) 3% (8) 21% (63) 291Watch Movies: About once per week 24% (33) 34% (48) 6% (9) 4% (6) 32% (45) 142Watch Movies: Several times per month 32% (35) 27% (29) 8% (9) 4% (4) 30% (32) 108Watch Movies: About once per month 27% (19) 20% (14) 12% (9) 1% (0) 39% (28) 71Watch Movies: Less often than once per month 16% (12) 22% (16) 14% (10) 4% (3) 43% (30) 70Watch Movies: Never 12% (12) 12% (12) 4% (4) 11% (10) 62% (61) 99Watch Sporting Events: Every day 32% (21) 23% (15) 8% (5) 8% (5) 29% (19) 65Watch Sporting Events: Several times per week 27% (39) 42% (60) 9% (13) 1% (2) 20% (28) 143Watch Sporting Events: About once per week 29% (29) 32% (33) 8% (8) 4% (4) 27% (27) 101Watch Sporting Events: Several times per month 38% (41) 31% (33) 7% (7) 1% (1) 23% (25) 108Watch Sporting Events: About once per month 29% (23) 35% (28) 13% (10) 3% (2) 20% (16) 79Watch Sporting Events: Less often than once per month 25% (36) 22% (31) 7% (10) 4% (5) 44% (63) 146Watch Sporting Events: Never 25% (83) 22% (75) 8% (28) 5% (17) 39% (131) 333Cable TV: Currently subscribe 30% (143) 23% (110) 8% (41) 4% (19) 35% (168) 481Cable TV: Subscribed in past 29% (95) 33% (107) 9% (28) 2% (8) 27% (87) 324Cable TV: Never subscribed 20% (34) 34% (58) 8% (13) 6% (10) 32% (54) 169Satellite TV: Currently subscribe 27% (65) 25% (59) 12% (29) 2% (4) 35% (83) 241Satellite TV: Subscribed in past 28% (80) 31% (87) 8% (23) 3% (8) 30% (84) 282Satellite TV: Never subscribed 28% (126) 28% (128) 7% (29) 6% (25) 32% (142) 451Streaming Services: Currently subscribe 31% (189) 30% (185) 8% (48) 2% (14) 28% (173) 609Streaming Services: Subscribed in past 27% (24) 43% (38) 7% (6) 3% (3) 20% (17) 88Streaming Services: Never subscribed 21% (58) 19% (52) 10% (27) 7% (21) 43% (120) 276Film: An avid fan 37% (119) 29% (94) 7% (22) 3% (10) 24% (79) 325Film: A casual fan 24% (127) 30% (159) 9% (49) 3% (14) 35% (185) 534Film: Not a fan 22% (25) 19% (21) 9% (10) 11% (13) 40% (45) 114Television: An avid fan 30% (145) 29% (137) 7% (33) 3% (14) 32% (152) 480Television: A casual fan 25% (108) 29% (123) 11% (48) 5% (20) 30% (130) 429Television: Not a fan 28% (18) 22% (14) 1% (1) 4% (3) 44% (28) 64



145

Table HR8_1



Not verycon dent

Not con dentat all


Adults 28% (271) 28% (274) 8% (82) 4% (37) 32% (309) 973Music: An avid fan 36% (168) 29% (134) 7% (35) 4% (17) 24% (111) 466Music: A casual fan 21% (94) 30% (133) 10% (45) 3% (14) 37% (166) 452Music: Not a fan 16% (9) 12% (7) 4% (2) 10% (5) 58% (32) 56Fashion: An avid fan 40% (48) 15% (18) 9% (11) 5% (6) 31% (37) 119Fashion: A casual fan 31% (134) 35% (152) 9% (38) 2% (10) 24% (104) 438Fashion: Not a fan 22% (90) 25% (104) 8% (32) 5% (21) 41% (169) 416Are you the parent or guardian of any children? Yes 28% (271) 28% (274) 8% (82) 4% (37) 32% (309) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


146


Table HR8_2: How confident are you in your ability to know how much of each type of screen time is appropriate for your child(ren)?Educational screen time such as using a device for distance learning


Not verycon dent

Not con dentat all


Adults 30% (296) 29% (280) 6% (56) 3% (29) 32% (312) 973Gender: Male 26% (114) 30% (134) 7% (31) 4% (18) 33% (146) 442Gender: Female 34% (182) 27% (145) 5% (25) 2% (12) 31% (167) 531Age: 18-34 35% (64) 43% (79) 6% (12) 3% (5) 13% (25) 185Age: 35-44 45% (93) 38% (78) 8% (17) — (1) 9% (18) 207Age: 45-64 28% (106) 24% (92) 6% (22) 4% (15) 38% (141) 376Age: 65+ 16% (34) 15% (30) 3% (5) 4% (8) 62% (128) 206Millennials: 1981-1996 41% (105) 43% (110) 6% (15) 2% (5) 8% (22) 257GenXers: 1965-1980 36% (114) 35% (111) 6% (19) 1% (2) 22% (70) 316Baby Boomers: 1946-1964 19% (62) 14% (49) 5% (16) 6% (19) 57% (191) 337PID: Dem (no lean) 32% (105) 25% (84) 5% (18) 4% (13) 34% (111) 330PID: Ind (no lean) 26% (75) 34% (101) 5% (16) 2% (7) 32% (96) 295PID: Rep (no lean) 33% (116) 27% (95) 6% (22) 3% (10) 30% (105) 348PID/Gender: Dem Men 29% (40) 22% (30) 7% (9) 3% (5) 39% (53) 137PID/Gender: Dem Women 33% (65) 28% (54) 5% (9) 4% (8) 30% (58) 193PID/Gender: Ind Men 16% (20) 39% (48) 8% (10) 4% (5) 33% (41) 124PID/Gender: Ind Women 32% (56) 31% (53) 4% (6) 1% (1) 32% (55) 171PID/Gender: Rep Men 30% (54) 31% (56) 7% (12) 4% (8) 28% (51) 181PID/Gender: Rep Women 37% (62) 23% (38) 6% (10) 1% (2) 33% (54) 166Ideo: Liberal (1-3) 34% (85) 27% (68) 7% (18) 3% (7) 29% (74) 253Ideo: Moderate (4) 28% (72) 35% (88) 5% (14) 3% (8) 28% (71) 253Ideo: Conservative (5-7) 31% (112) 25% (92) 6% (22) 4% (14) 34% (123) 362Educ: < College 29% (186) 27% (175) 5% (35) 4% (23) 35% (227) 646Educ: Bachelors degree 33% (67) 34% (68) 7% (15) 1% (3) 24% (49) 203Educ: Post-grad 35% (43) 29% (37) 5% (6) 3% (3) 28% (35) 125Income: Under 50k 31% (135) 25% (109) 5% (22) 3% (13) 36% (155) 434Income: 50k-100k 31% (110) 31% (109) 7% (24) 3% (10) 28% (100) 353Income: 100k+ 27% (51) 33% (62) 5% (9) 4% (7) 31% (57) 187Ethnicity: White 30% (234) 30% (236) 5% (43) 3% (20) 32% (250) 783Ethnicity: Hispanic 32% (52) 36% (58) 5% (7) 3% (4) 25% (41) 163Ethnicity: Afr. Am. 29% (33) 16% (18) 7% (8) 8% (9) 41% (47) 115



147

Table HR8_2



Not verycon dent

Not con dentat all


Adults 30% (296) 29% (280) 6% (56) 3% (29) 32% (312) 973Ethnicity: Other 39% (30) 33% (25) 8% (6) 1% (0) 20% (15) 76All Christian 28% (138) 28% (141) 6% (29) 3% (13) 36% (177) 496Agnostic/Nothing in particular 32% (128) 28% (110) 6% (25) 3% (12) 31% (121) 395Religious Non-Protestant/Catholic 36% (22) 36% (22) 5% (3) 3% (2) 20% (13) 61Evangelical 33% (89) 26% (70) 5% (13) 5% (13) 31% (84) 270Non-Evangelical 29% (108) 29% (108) 7% (25) 2% (9) 34% (126) 377Community: Urban 36% (91) 27% (68) 4% (11) 4% (10) 29% (74) 254Community: Suburban 30% (136) 31% (143) 7% (31) 2% (11) 30% (136) 457Community: Rural 26% (69) 26% (68) 5% (14) 3% (8) 39% (103) 263Employ: Private Sector 37% (115) 33% (102) 9% (28) 2% (7) 19% (59) 312Employ: Government 20% (13) 37% (24) 4% (3) 7% (4) 33% (21) 65Employ: Self-Employed 39% (32) 29% (24) 5% (4) 2% (2) 25% (21) 83Employ: Homemaker 38% (44) 41% (47) 6% (7) — (1) 16% (18) 116Employ: Retired 17% (37) 16% (35) 3% (7) 5% (10) 60% (132) 221Employ: Unemployed 37% (35) 30% (28) 5% (5) 6% (5) 22% (21) 94Employ: Other 27% (20) 18% (13) 4% (3) — (0) 51% (37) 72Military HH: Yes 21% (36) 24% (42) 4% (6) 6% (10) 46% (79) 173Military HH: No 32% (260) 30% (237) 6% (50) 2% (20) 29% (233) 801RD/WT: Right Direction 31% (118) 30% (115) 5% (20) 3% (12) 32% (124) 388RD/WT: Wrong Track 30% (178) 28% (165) 6% (37) 3% (18) 32% (189) 586Trump Job Approve 31% (146) 29% (139) 6% (28) 3% (14) 31% (146) 473Trump Job Disapprove 31% (137) 29% (126) 6% (27) 4% (16) 31% (135) 442Trump Job Strongly Approve 33% (88) 24% (64) 7% (19) 3% (7) 34% (91) 269Trump Job Somewhat Approve 29% (58) 37% (75) 5% (9) 3% (7) 27% (55) 204Trump Job Somewhat Disapprove 28% (30) 36% (39) 6% (7) 4% (4) 26% (27) 107Trump Job Strongly Disapprove 32% (108) 26% (87) 6% (20) 3% (12) 32% (108) 334Favorable of Trump 32% (143) 30% (136) 5% (23) 3% (12) 30% (135) 450Unfavorable of Trump 31% (138) 29% (130) 7% (33) 3% (15) 29% (130) 445


148




Not verycon dent

Not con dentat all


Adults 30% (296) 29% (280) 6% (56) 3% (29) 32% (312) 973Very Favorable of Trump 33% (92) 27% (76) 6% (16) 4% (11) 30% (84) 279Somewhat Favorable of Trump 30% (51) 36% (61) 4% (7) — (1) 30% (52) 171Somewhat Unfavorable of Trump 23% (24) 40% (41) 8% (8) 4% (4) 24% (25) 101Very Unfavorable of Trump 33% (114) 26% (89) 7% (24) 3% (11) 31% (105) 344#1 Issue: Economy 30% (109) 36% (133) 6% (22) 2% (7) 26% (96) 367#1 Issue: Security 30% (39) 29% (38) 4% (6) 3% (4) 34% (45) 132#1 Issue: Health Care 36% (64) 29% (53) 8% (14) 2% (3) 25% (45) 180#1 Issue: Medicare / Social Security 20% (25) 14% (19) 3% (5) 7% (9) 56% (72) 130#1 Issue: Other 26% (16) 9% (6) 4% (2) 3% (2) 58% (36) 622018 House Vote: Democrat 30% (105) 28% (97) 5% (17) 4% (14) 33% (112) 3452018 House Vote: Republican 31% (104) 28% (93) 7% (23) 4% (14) 31% (103) 3372016 Vote: Hillary Clinton 31% (88) 26% (76) 6% (18) 5% (15) 31% (90) 2872016 Vote: Donald Trump 31% (115) 28% (105) 6% (23) 3% (12) 31% (115) 3702016 Vote: Other 24% (16) 37% (25) 7% (5) 3% (2) 29% (19) 672016 Vote: Didn’t Vote 31% (77) 30% (73) 4% (10) — (1) 35% (87) 246Voted in 2014: Yes 31% (197) 26% (165) 5% (32) 4% (27) 34% (215) 636Voted in 2014: No 29% (99) 34% (115) 7% (24) 1% (3) 29% (97) 3382012 Vote: Barack Obama 31% (117) 30% (115) 6% (22) 3% (11) 31% (119) 3842012 Vote: Mitt Romney 29% (82) 25% (70) 5% (15) 5% (14) 35% (98) 2792012 Vote: Didn’t Vote 31% (85) 31% (86) 6% (17) 1% (3) 31% (85) 2764-Region: Northeast 33% (55) 21% (35) 4% (7) 1% (2) 40% (67) 1674-Region: Midwest 30% (61) 30% (62) 7% (15) 2% (3) 31% (63) 2044-Region: South 32% (118) 28% (103) 7% (26) 3% (12) 31% (114) 3734-Region: West 27% (63) 35% (79) 3% (7) 5% (12) 30% (69) 230Watch TV: Every day 36% (173) 26% (127) 4% (21) 3% (13) 31% (148) 483Watch TV: Several times per week 25% (56) 39% (88) 7% (16) 2% (4) 28% (63) 227Watch TV: About once per week 26% (17) 34% (23) 10% (6) 7% (5) 22% (15) 66Watch TV: Never 16% (14) 8% (7) 5% (4) 5% (4) 66% (57) 85



149

Table HR8_2



Not verycon dent

Not con dentat all


Adults 30% (296) 29% (280) 6% (56) 3% (29) 32% (312) 973Watch Movies: Every day 37% (72) 29% (56) 3% (7) 2% (4) 28% (54) 193Watch Movies: Several times per week 34% (100) 36% (104) 6% (18) 3% (7) 21% (61) 291Watch Movies: About once per week 23% (33) 36% (52) 5% (8) 4% (6) 31% (44) 142Watch Movies: Several times per month 30% (32) 29% (31) 10% (10) 2% (2) 30% (32) 108Watch Movies: About once per month 35% (25) 14% (10) 10% (7) — (0) 42% (29) 71Watch Movies: Less often than once per month 30% (21) 19% (14) 3% (2) 2% (1) 46% (32) 70Watch Movies: Never 14% (13) 14% (14) 4% (4) 9% (8) 60% (59) 99Watch Sporting Events: Every day 25% (16) 32% (21) 6% (4) 8% (5) 29% (19) 65Watch Sporting Events: Several times per week 31% (45) 41% (59) 7% (10) 1% (2) 19% (27) 143Watch Sporting Events: About once per week 29% (29) 34% (35) 4% (5) 4% (4) 28% (29) 101Watch Sporting Events: Several times per month 40% (43) 25% (27) 11% (12) 2% (2) 22% (23) 108Watch Sporting Events: About once per month 36% (28) 37% (29) 5% (4) 1% (1) 21% (16) 79Watch Sporting Events: Less often than once per month 30% (43) 21% (30) 4% (6) 4% (6) 41% (60) 146Watch Sporting Events: Never 27% (91) 24% (79) 5% (15) 3% (10) 41% (138) 333Cable TV: Currently subscribe 32% (155) 26% (126) 4% (19) 3% (14) 35% (167) 481Cable TV: Subscribed in past 28% (90) 36% (116) 6% (20) 3% (10) 27% (88) 324Cable TV: Never subscribed 30% (51) 22% (38) 10% (17) 3% (6) 34% (57) 169Satellite TV: Currently subscribe 29% (70) 27% (65) 6% (14) 2% (4) 36% (87) 241Satellite TV: Subscribed in past 31% (89) 32% (91) 6% (17) 3% (9) 27% (77) 282Satellite TV: Never subscribed 31% (138) 28% (124) 6% (25) 3% (16) 33% (148) 451Streaming Services: Currently subscribe 34% (205) 30% (182) 5% (33) 2% (14) 29% (175) 609Streaming Services: Subscribed in past 28% (24) 41% (36) 8% (7) 1% (1) 22% (19) 88Streaming Services: Never subscribed 24% (67) 22% (61) 6% (16) 5% (14) 43% (118) 276Film: An avid fan 37% (120) 30% (97) 6% (18) 2% (8) 25% (82) 325Film: A casual fan 28% (150) 30% (160) 6% (30) 2% (11) 34% (183) 534Film: Not a fan 24% (27) 20% (23) 6% (7) 9% (10) 41% (47) 114Television: An avid fan 32% (156) 30% (143) 4% (19) 2% (9) 32% (153) 480Television: A casual fan 29% (126) 28% (121) 8% (34) 5% (20) 30% (128) 429Television: Not a fan 22% (14) 26% (17) 4% (3) — (0) 48% (31) 64


150




Not verycon dent

Not con dentat all





151

Table HR9_1

Table HR9_1: And since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, do you thinkyour child(ren) has had an appropriate or inappropriate amount of each type of screen time?Recreational screen time such as watching videos or playing video games

DemographicVery

appropriateSomewhatappropriate

Somewhatinappropriate

Veryinappropriate


Adults 22% (214) 31% (300) 12% (113) 4% (41) 31% (306) 973Gender: Male 24% (104) 30% (134) 11% (47) 3% (11) 33% (145) 442Gender: Female 21% (110) 31% (165) 12% (66) 6% (30) 30% (160) 531Age: 18-34 31% (57) 33% (60) 16% (30) 4% (8) 16% (30) 185Age: 35-44 29% (60) 39% (81) 19% (39) 4% (9) 9% (18) 207Age: 45-64 20% (76) 31% (118) 9% (32) 6% (21) 34% (130) 376Age: 65+ 10% (22) 20% (41) 6% (12) 2% (4) 62% (128) 206Millennials: 1981-1996 33% (85) 33% (84) 19% (49) 5% (12) 10% (26) 257GenXers: 1965-1980 24% (76) 41% (129) 11% (34) 4% (13) 20% (64) 316Baby Boomers: 1946-1964 13% (45) 22% (72) 6% (21) 4% (13) 55% (185) 337PID: Dem (no lean) 22% (74) 28% (92) 10% (33) 5% (17) 35% (115) 330PID: Ind (no lean) 18% (54) 29% (85) 16% (47) 5% (15) 32% (94) 295PID: Rep (no lean) 25% (87) 35% (123) 9% (33) 3% (9) 28% (97) 348PID/Gender: Dem Men 22% (31) 30% (41) 7% (10) 2% (3) 38% (53) 137PID/Gender: Dem Women 22% (43) 26% (51) 12% (24) 7% (13) 32% (63) 193PID/Gender: Ind Men 17% (21) 26% (33) 15% (19) 5% (6) 36% (45) 124PID/Gender: Ind Women 19% (33) 31% (52) 16% (28) 5% (9) 29% (49) 171PID/Gender: Rep Men 29% (52) 33% (60) 10% (19) 1% (2) 26% (48) 181PID/Gender: Rep Women 21% (34) 38% (62) 8% (14) 4% (7) 29% (49) 166Ideo: Liberal (1-3) 27% (67) 29% (72) 13% (34) 4% (10) 28% (70) 253Ideo: Moderate (4) 21% (52) 37% (93) 12% (30) 5% (12) 26% (66) 253Ideo: Conservative (5-7) 21% (75) 31% (114) 9% (34) 4% (15) 34% (124) 362Educ: < College 22% (140) 28% (184) 10% (65) 5% (29) 35% (228) 646Educ: Bachelors degree 21% (43) 37% (76) 16% (33) 3% (7) 22% (44) 203Educ: Post-grad 25% (32) 32% (40) 12% (15) 4% (5) 26% (33) 125Income: Under 50k 23% (98) 24% (103) 12% (52) 5% (21) 37% (159) 434Income: 50k-100k 21% (74) 39% (138) 9% (33) 4% (15) 26% (93) 353Income: 100k+ 23% (43) 32% (59) 15% (27) 3% (5) 28% (53) 187Ethnicity: White 22% (172) 33% (259) 12% (90) 4% (31) 30% (231) 783Ethnicity: Hispanic 24% (39) 33% (54) 11% (18) 3% (6) 28% (46) 163


152



DemographicVery



Veryinappropriate


Adults 22% (214) 31% (300) 12% (113) 4% (41) 31% (306) 973Ethnicity: Afr. Am. 21% (24) 17% (19) 11% (12) 7% (8) 45% (52) 115Ethnicity: Other 25% (19) 29% (22) 14% (10) 2% (2) 30% (23) 76All Christian 20% (101) 32% (158) 11% (52) 3% (15) 34% (170) 496Agnostic/Nothing in particular 21% (83) 30% (119) 14% (54) 5% (22) 30% (118) 395Religious Non-Protestant/Catholic 37% (22) 33% (20) 5% (3) 6% (4) 19% (12) 61Evangelical 22% (60) 31% (84) 10% (27) 6% (15) 31% (84) 270Non-Evangelical 21% (78) 32% (121) 12% (45) 4% (14) 31% (118) 377Community: Urban 27% (68) 25% (63) 13% (33) 6% (15) 29% (74) 254Community: Suburban 21% (96) 35% (158) 11% (52) 4% (16) 29% (134) 457Community: Rural 19% (50) 30% (79) 10% (27) 4% (10) 37% (97) 263Employ: Private Sector 28% (86) 38% (118) 15% (45) 3% (10) 17% (52) 312Employ: Government 13% (9) 32% (21) 14% (9) 7% (5) 33% (21) 65Employ: Self-Employed 32% (26) 32% (27) 10% (8) 3% (2) 23% (19) 83Employ: Homemaker 23% (26) 40% (46) 15% (17) 4% (4) 19% (22) 116Employ: Retired 12% (27) 19% (43) 7% (15) 3% (6) 59% (130) 221Employ: Unemployed 29% (27) 27% (25) 10% (10) 11% (10) 23% (22) 94Employ: Other 14% (10) 24% (17) 9% (7) 5% (4) 48% (35) 72Military HH: Yes 17% (30) 22% (38) 13% (23) 6% (10) 41% (72) 173Military HH: No 23% (185) 33% (261) 11% (90) 4% (31) 29% (234) 801RD/WT: Right Direction 24% (94) 33% (128) 9% (34) 4% (15) 30% (117) 388RD/WT: Wrong Track 21% (121) 29% (172) 13% (78) 4% (26) 32% (189) 586Trump Job Approve 24% (116) 33% (156) 10% (45) 4% (17) 29% (139) 473Trump Job Disapprove 20% (90) 30% (133) 14% (63) 5% (23) 30% (133) 442Trump Job Strongly Approve 29% (77) 29% (79) 7% (18) 3% (9) 32% (86) 269Trump Job Somewhat Approve 19% (38) 38% (77) 13% (27) 4% (7) 26% (53) 204Trump Job Somewhat Disapprove 10% (11) 40% (43) 14% (15) 10% (11) 26% (28) 107Trump Job Strongly Disapprove 24% (79) 27% (90) 14% (48) 4% (12) 31% (105) 334Favorable of Trump 23% (106) 35% (158) 9% (42) 3% (14) 29% (130) 450Unfavorable of Trump 21% (95) 30% (132) 15% (65) 6% (25) 28% (127) 445



153

Table HR9_1


DemographicVery



Veryinappropriate


Adults 22% (214) 31% (300) 12% (113) 4% (41) 31% (306) 973Very Favorable of Trump 28% (77) 33% (91) 8% (22) 3% (7) 29% (81) 279Somewhat Favorable of Trump 17% (28) 39% (67) 11% (19) 4% (7) 29% (50) 171Somewhat Unfavorable of Trump 17% (17) 37% (37) 14% (14) 9% (9) 23% (23) 101Very Unfavorable of Trump 23% (78) 28% (95) 15% (51) 5% (16) 30% (103) 344#1 Issue: Economy 22% (79) 36% (133) 14% (50) 4% (13) 25% (92) 367#1 Issue: Security 21% (28) 28% (36) 12% (15) 4% (5) 36% (47) 132#1 Issue: Health Care 28% (51) 32% (58) 13% (23) 3% (5) 24% (44) 180#1 Issue: Medicare / Social Security 16% (21) 17% (22) 7% (10) 8% (10) 52% (67) 130#1 Issue: Other 18% (11) 18% (11) 7% (4) 1% (1) 56% (35) 622018 House Vote: Democrat 25% (84) 26% (90) 13% (43) 5% (17) 32% (110) 3452018 House Vote: Republican 22% (73) 35% (119) 10% (33) 3% (11) 30% (101) 3372016 Vote: Hillary Clinton 22% (64) 30% (85) 12% (36) 5% (16) 30% (87) 2872016 Vote: Donald Trump 24% (87) 33% (123) 10% (37) 3% (11) 30% (112) 3702016 Vote: Other 23% (15) 32% (21) 13% (9) 3% (2) 29% (19) 672016 Vote: Didn’t Vote 19% (48) 29% (70) 13% (31) 4% (11) 35% (87) 246Voted in 2014: Yes 22% (140) 31% (195) 11% (70) 4% (27) 32% (204) 636Voted in 2014: No 22% (75) 31% (105) 13% (43) 4% (14) 30% (102) 3382012 Vote: Barack Obama 23% (90) 30% (117) 12% (46) 4% (14) 31% (118) 3842012 Vote: Mitt Romney 23% (65) 30% (85) 9% (25) 4% (12) 33% (91) 2792012 Vote: Didn’t Vote 20% (55) 31% (85) 13% (35) 5% (14) 31% (86) 2764-Region: Northeast 23% (39) 27% (46) 12% (20) 5% (8) 33% (55) 1674-Region: Midwest 21% (43) 29% (60) 14% (28) 4% (8) 32% (66) 2044-Region: South 21% (80) 35% (130) 11% (42) 4% (16) 28% (106) 3734-Region: West 23% (54) 28% (64) 10% (23) 4% (9) 34% (79) 230Watch TV: Every day 27% (128) 30% (143) 10% (47) 5% (24) 29% (140) 483Watch TV: Several times per week 23% (53) 37% (84) 11% (24) 2% (5) 27% (61) 227Watch TV: About once per week 7% (5) 46% (30) 16% (11) — (0) 31% (21) 66Watch TV: Never 12% (10) 11% (9) 6% (5) 8% (6) 64% (54) 85


154



DemographicVery



Veryinappropriate


Adults 22% (214) 31% (300) 12% (113) 4% (41) 31% (306) 973Watch Movies: Every day 29% (57) 27% (52) 13% (26) 5% (9) 25% (49) 193Watch Movies: Several times per week 27% (78) 36% (106) 9% (28) 4% (11) 24% (69) 291Watch Movies: About once per week 20% (29) 36% (51) 10% (14) 3% (4) 31% (44) 142Watch Movies: Several times per month 24% (26) 31% (34) 18% (20) 3% (3) 24% (26) 108Watch Movies: About once per month 9% (6) 39% (28) 11% (7) 5% (4) 37% (26) 71Watch Movies: Less often than once per month 17% (12) 21% (14) 16% (11) 7% (5) 40% (28) 70Watch Movies: Never 7% (7) 15% (15) 7% (7) 5% (5) 65% (64) 99Watch Sporting Events: Every day 34% (22) 24% (16) 13% (8) — (0) 29% (19) 65Watch Sporting Events: Several times per week 28% (40) 37% (52) 12% (17) 4% (6) 19% (27) 143Watch Sporting Events: About once per week 21% (22) 37% (38) 13% (14) 5% (5) 22% (23) 101Watch Sporting Events: Several times per month 29% (31) 35% (38) 11% (12) 4% (5) 21% (22) 108Watch Sporting Events: About once per month 13% (10) 44% (34) 13% (10) 2% (2) 28% (22) 79Watch Sporting Events: Less often than once per month 24% (35) 25% (37) 9% (13) 4% (6) 38% (55) 146Watch Sporting Events: Never 16% (54) 26% (86) 12% (39) 5% (17) 41% (137) 333Cable TV: Currently subscribe 23% (109) 29% (138) 11% (54) 3% (14) 34% (166) 481Cable TV: Subscribed in past 22% (71) 33% (106) 14% (45) 4% (14) 27% (88) 324Cable TV: Never subscribed 20% (34) 33% (55) 9% (15) 8% (13) 31% (52) 169Satellite TV: Currently subscribe 25% (59) 25% (60) 10% (24) 3% (7) 37% (90) 241Satellite TV: Subscribed in past 21% (59) 36% (100) 12% (35) 6% (16) 26% (72) 282Satellite TV: Never subscribed 21% (96) 31% (139) 12% (54) 4% (18) 32% (144) 451Streaming Services: Currently subscribe 24% (145) 34% (209) 11% (69) 3% (18) 27% (167) 609Streaming Services: Subscribed in past 20% (18) 34% (30) 13% (11) 8% (7) 25% (22) 88Streaming Services: Never subscribed 19% (52) 22% (61) 12% (32) 6% (16) 42% (117) 276Film: An avid fan 30% (98) 31% (101) 11% (34) 4% (13) 24% (78) 325Film: A casual fan 18% (95) 33% (175) 12% (65) 4% (22) 33% (178) 534Film: Not a fan 19% (22) 21% (24) 12% (14) 5% (6) 43% (49) 114Television: An avid fan 25% (120) 31% (147) 10% (47) 4% (18) 31% (149) 480Television: A casual fan 18% (79) 34% (144) 13% (58) 5% (20) 30% (128) 429Television: Not a fan 24% (15) 13% (9) 13% (8) 6% (4) 44% (28) 64



155

Table HR9_1


DemographicVery



Veryinappropriate




156


Table HR9_2: And since the COVID-19 pandemic (coronavirus) spread to the U.S. and stay-at-home measures have been put into place, do you thinkyour child(ren) has had an appropriate or inappropriate amount of each type of screen time?Educational screen time such as using a device for distance learning

DemographicVery



Veryinappropriate


Adults 31% (301) 29% (282) 6% (58) 3% (25) 32% (308) 973Gender: Male 28% (122) 29% (129) 5% (24) 3% (12) 35% (156) 442Gender: Female 34% (178) 29% (153) 6% (34) 2% (13) 29% (153) 531Age: 18-34 36% (67) 36% (66) 9% (17) 4% (7) 15% (28) 185Age: 35-44 43% (90) 36% (74) 7% (15) 4% (8) 9% (19) 207Age: 45-64 30% (112) 28% (106) 6% (21) 2% (7) 35% (130) 376Age: 65+ 16% (33) 17% (35) 2% (4) 1% (3) 64% (131) 206Millennials: 1981-1996 39% (100) 37% (94) 9% (22) 4% (10) 12% (30) 257GenXers: 1965-1980 38% (121) 35% (109) 6% (20) 2% (5) 19% (61) 316Baby Boomers: 1946-1964 18% (62) 20% (68) 3% (11) 2% (7) 56% (188) 337PID: Dem (no lean) 30% (98) 27% (90) 6% (19) 4% (13) 33% (110) 330PID: Ind (no lean) 28% (83) 27% (80) 9% (25) 3% (9) 33% (99) 295PID: Rep (no lean) 34% (120) 32% (112) 4% (13) 1% (3) 29% (100) 348PID/Gender: Dem Men 24% (33) 28% (39) 5% (6) 3% (4) 40% (55) 137PID/Gender: Dem Women 34% (65) 27% (51) 7% (13) 5% (9) 29% (55) 193PID/Gender: Ind Men 24% (29) 24% (30) 7% (8) 4% (5) 42% (52) 124PID/Gender: Ind Women 31% (54) 29% (50) 10% (17) 2% (4) 27% (47) 171PID/Gender: Rep Men 33% (60) 33% (61) 5% (9) 2% (3) 27% (49) 181PID/Gender: Rep Women 36% (60) 31% (52) 3% (4) — (0) 30% (51) 166Ideo: Liberal (1-3) 31% (78) 30% (75) 7% (17) 2% (6) 30% (76) 253Ideo: Moderate (4) 28% (70) 34% (86) 7% (18) 4% (10) 27% (69) 253Ideo: Conservative (5-7) 33% (118) 27% (98) 4% (15) 2% (6) 35% (125) 362Educ: < College 29% (185) 28% (181) 5% (34) 2% (14) 36% (231) 646Educ: Bachelors degree 34% (69) 33% (67) 8% (15) 2% (5) 22% (46) 203Educ: Post-grad 37% (46) 27% (33) 7% (8) 5% (6) 25% (32) 125Income: Under 50k 31% (135) 24% (104) 7% (28) 3% (14) 35% (153) 434Income: 50k-100k 33% (115) 32% (114) 5% (18) 2% (5) 29% (101) 353Income: 100k+ 27% (51) 34% (64) 6% (11) 3% (6) 29% (55) 187Ethnicity: White 30% (237) 31% (244) 5% (40) 3% (21) 31% (241) 783Ethnicity: Hispanic 29% (47) 36% (59) 5% (8) 5% (8) 25% (41) 163



157

Table HR9_2


DemographicVery



Veryinappropriate


Adults 31% (301) 29% (282) 6% (58) 3% (25) 32% (308) 973Ethnicity: Afr. Am. 31% (36) 16% (19) 8% (9) 2% (3) 43% (49) 115Ethnicity: Other 38% (28) 26% (19) 11% (8) 2% (2) 24% (18) 76All Christian 31% (153) 29% (144) 5% (23) 2% (10) 34% (166) 496Agnostic/Nothing in particular 30% (117) 28% (109) 8% (30) 3% (13) 32% (126) 395Religious Non-Protestant/Catholic 39% (24) 38% (23) 3% (2) 6% (3) 14% (9) 61Evangelical 33% (89) 29% (77) 5% (14) 2% (6) 31% (84) 270Non-Evangelical 31% (116) 29% (108) 6% (22) 3% (12) 31% (118) 377Community: Urban 31% (80) 28% (71) 8% (20) 3% (8) 30% (76) 254Community: Suburban 32% (145) 30% (139) 5% (25) 2% (11) 30% (137) 457Community: Rural 29% (76) 27% (72) 5% (13) 2% (6) 36% (96) 263Employ: Private Sector 35% (111) 35% (110) 7% (23) 3% (9) 19% (60) 312Employ: Government 23% (15) 35% (23) 5% (3) 6% (4) 30% (20) 65Employ: Self-Employed 37% (30) 30% (25) 8% (7) 1% (1) 24% (20) 83Employ: Homemaker 41% (48) 33% (39) 8% (9) 1% (2) 16% (19) 116Employ: Retired 19% (42) 16% (36) 3% (7) 2% (4) 60% (132) 221Employ: Unemployed 38% (35) 27% (25) 7% (7) 6% (5) 22% (21) 94Employ: Other 27% (19) 26% (19) 2% (1) — (0) 46% (33) 72Military HH: Yes 23% (39) 24% (42) 8% (13) 3% (6) 42% (72) 173Military HH: No 33% (261) 30% (240) 6% (44) 2% (19) 29% (236) 801RD/WT: Right Direction 31% (122) 32% (124) 5% (20) 1% (6) 30% (117) 388RD/WT: Wrong Track 31% (179) 27% (158) 6% (38) 3% (19) 33% (191) 586Trump Job Approve 31% (145) 32% (152) 5% (24) 1% (6) 31% (145) 473Trump Job Disapprove 32% (141) 27% (120) 6% (27) 4% (17) 31% (135) 442Trump Job Strongly Approve 33% (89) 30% (79) 4% (10) 1% (2) 33% (88) 269Trump Job Somewhat Approve 28% (56) 36% (73) 7% (14) 2% (4) 28% (57) 204Trump Job Somewhat Disapprove 31% (33) 30% (32) 10% (10) 7% (7) 23% (25) 107Trump Job Strongly Disapprove 32% (109) 26% (89) 5% (17) 3% (10) 33% (110) 334Favorable of Trump 32% (142) 33% (148) 5% (21) 1% (4) 30% (134) 450Unfavorable of Trump 32% (144) 28% (123) 7% (31) 4% (18) 29% (129) 445


158



DemographicVery



Veryinappropriate


Adults 31% (301) 29% (282) 6% (58) 3% (25) 32% (308) 973Very Favorable of Trump 33% (93) 32% (90) 4% (12) 1% (2) 29% (82) 279Somewhat Favorable of Trump 29% (49) 34% (58) 6% (9) 1% (2) 31% (53) 171Somewhat Unfavorable of Trump 28% (28) 33% (34) 13% (13) 8% (8) 19% (19) 101Very Unfavorable of Trump 34% (116) 26% (89) 5% (18) 3% (10) 32% (110) 344#1 Issue: Economy 31% (114) 34% (126) 7% (27) 2% (6) 25% (93) 367#1 Issue: Security 34% (45) 28% (37) 4% (6) 1% (1) 32% (43) 132#1 Issue: Health Care 33% (59) 32% (57) 6% (11) 2% (4) 28% (50) 180#1 Issue: Medicare / Social Security 21% (28) 13% (17) 4% (5) 6% (8) 55% (72) 130#1 Issue: Other 22% (13) 20% (12) 3% (2) — (0) 56% (35) 622018 House Vote: Democrat 31% (108) 28% (96) 5% (18) 3% (12) 32% (111) 3452018 House Vote: Republican 30% (100) 32% (108) 5% (15) 2% (7) 31% (105) 3372016 Vote: Hillary Clinton 31% (88) 29% (84) 5% (14) 5% (14) 30% (87) 2872016 Vote: Donald Trump 29% (107) 34% (125) 5% (20) 1% (3) 31% (116) 3702016 Vote: Other 36% (25) 25% (17) 6% (4) 4% (2) 29% (19) 672016 Vote: Didn’t Vote 33% (81) 23% (56) 8% (19) 2% (5) 34% (85) 246Voted in 2014: Yes 31% (197) 29% (186) 5% (31) 3% (19) 32% (203) 636Voted in 2014: No 31% (103) 28% (96) 8% (27) 2% (6) 31% (106) 3382012 Vote: Barack Obama 32% (124) 31% (118) 5% (19) 3% (11) 29% (111) 3842012 Vote: Mitt Romney 30% (84) 29% (81) 4% (12) 2% (6) 34% (95) 2792012 Vote: Didn’t Vote 31% (85) 26% (71) 9% (24) 2% (6) 33% (90) 2764-Region: Northeast 33% (55) 25% (42) 7% (12) 2% (4) 32% (54) 1674-Region: Midwest 30% (61) 30% (60) 6% (13) 2% (4) 32% (65) 2044-Region: South 30% (112) 34% (126) 5% (17) 2% (8) 29% (109) 3734-Region: West 32% (73) 23% (53) 7% (16) 4% (9) 35% (80) 230Watch TV: Every day 37% (181) 26% (126) 4% (20) 2% (9) 31% (147) 483Watch TV: Several times per week 29% (65) 35% (80) 7% (16) 1% (3) 28% (63) 227Watch TV: About once per week 24% (16) 40% (27) 7% (4) 4% (3) 25% (16) 66Watch TV: Never 16% (14) 9% (7) 4% (3) 8% (6) 64% (54) 85



159

Table HR9_2


DemographicVery



Veryinappropriate


Adults 31% (301) 29% (282) 6% (58) 3% (25) 32% (308) 973Watch Movies: Every day 42% (80) 25% (49) 6% (12) 1% (1) 26% (50) 193Watch Movies: Several times per week 33% (97) 35% (103) 6% (17) 2% (7) 23% (67) 291Watch Movies: About once per week 29% (42) 34% (49) 4% (5) 2% (3) 30% (43) 142Watch Movies: Several times per month 34% (37) 34% (36) 5% (5) 2% (2) 25% (27) 108Watch Movies: About once per month 23% (16) 22% (15) 9% (7) 5% (3) 41% (29) 71Watch Movies: Less often than once per month 26% (18) 21% (15) 10% (7) 5% (4) 37% (26) 70Watch Movies: Never 11% (11) 14% (14) 4% (4) 4% (4) 67% (66) 99Watch Sporting Events: Every day 31% (20) 36% (23) 6% (4) — (0) 27% (17) 65Watch Sporting Events: Several times per week 33% (47) 35% (50) 5% (7) 4% (6) 23% (33) 143Watch Sporting Events: About once per week 30% (31) 34% (34) 8% (8) 4% (4) 24% (25) 101Watch Sporting Events: Several times per month 38% (41) 31% (33) 8% (8) 1% (1) 23% (24) 108Watch Sporting Events: About once per month 32% (25) 32% (25) 6% (5) 4% (3) 26% (21) 79Watch Sporting Events: Less often than once per month 34% (49) 21% (30) 5% (8) 2% (2) 39% (56) 146Watch Sporting Events: Never 26% (88) 26% (86) 5% (18) 3% (10) 40% (132) 333Cable TV: Currently subscribe 33% (158) 28% (132) 5% (25) 2% (11) 32% (154) 481Cable TV: Subscribed in past 29% (95) 33% (107) 7% (22) 1% (3) 30% (97) 324Cable TV: Never subscribed 28% (47) 25% (42) 6% (10) 7% (12) 34% (58) 169Satellite TV: Currently subscribe 33% (79) 24% (58) 5% (12) 2% (6) 36% (86) 241Satellite TV: Subscribed in past 32% (90) 34% (97) 7% (21) 1% (3) 25% (72) 282Satellite TV: Never subscribed 29% (132) 28% (127) 6% (25) 4% (16) 33% (150) 451Streaming Services: Currently subscribe 35% (216) 30% (185) 5% (32) 2% (13) 27% (164) 609Streaming Services: Subscribed in past 26% (23) 35% (31) 8% (7) 3% (3) 28% (25) 88Streaming Services: Never subscribed 22% (62) 24% (66) 7% (19) 3% (9) 43% (119) 276Film: An avid fan 39% (125) 31% (100) 4% (13) 2% (8) 24% (80) 325Film: A casual fan 28% (147) 29% (157) 7% (38) 2% (10) 34% (183) 534Film: Not a fan 25% (28) 22% (25) 6% (7) 7% (7) 41% (46) 114Television: An avid fan 34% (165) 27% (130) 4% (20) 2% (11) 32% (155) 480Television: A casual fan 27% (114) 33% (139) 8% (35) 3% (11) 30% (130) 429Television: Not a fan 34% (22) 19% (12) 4% (3) 5% (3) 37% (24) 64


160



DemographicVery



Veryinappropriate





161

Table HR10_1

Table HR10_1: After the COVID-19 pandemic (coronavirus) is under control and stay-at-home orders have ended, do you plan to change the type ofscreen time rules you previously had for your child(ren)?Recreational screen time such as watching videos or playing video games

DemographicYes, I plan toallow less time

Yes, I plan toallow more

time

No, I do notplan to changethese rules

No, I do nothave these rulesfor my childand will not inthe future


Adults 20% (199) 12% (119) 27% (260) 9% (86) 32% (310) 973Gender: Male 18% (78) 13% (57) 27% (118) 10% (42) 33% (146) 442Gender: Female 23% (121) 12% (61) 27% (142) 8% (43) 31% (164) 531Age: 18-34 29% (53) 20% (37) 27% (49) 5% (10) 19% (36) 185Age: 35-44 32% (67) 16% (33) 37% (77) 6% (13) 8% (17) 207Age: 45-64 17% (65) 10% (38) 25% (93) 11% (42) 37% (138) 376Age: 65+ 7% (14) 5% (10) 20% (41) 10% (21) 58% (120) 206Millennials: 1981-1996 34% (86) 18% (47) 31% (80) 6% (16) 11% (28) 257GenXers: 1965-1980 24% (76) 13% (42) 32% (102) 8% (25) 22% (70) 316Baby Boomers: 1946-1964 8% (26) 6% (21) 20% (68) 12% (39) 54% (182) 337PID: Dem (no lean) 22% (73) 10% (33) 25% (83) 8% (26) 35% (115) 330PID: Ind (no lean) 22% (66) 11% (32) 25% (74) 8% (24) 34% (100) 295PID: Rep (no lean) 17% (60) 15% (53) 30% (103) 10% (36) 28% (96) 348PID/Gender: Dem Men 22% (30) 10% (13) 23% (31) 7% (9) 39% (53) 137PID/Gender: Dem Women 22% (43) 10% (20) 27% (52) 9% (17) 32% (61) 193PID/Gender: Ind Men 20% (25) 10% (12) 21% (26) 10% (12) 39% (48) 124PID/Gender: Ind Women 24% (41) 12% (20) 28% (47) 7% (11) 30% (52) 171PID/Gender: Rep Men 13% (23) 18% (32) 34% (61) 11% (21) 25% (45) 181PID/Gender: Rep Women 22% (37) 13% (21) 26% (42) 9% (15) 31% (51) 166Ideo: Liberal (1-3) 23% (59) 16% (40) 24% (62) 8% (20) 28% (72) 253Ideo: Moderate (4) 21% (53) 13% (33) 29% (73) 10% (26) 27% (69) 253Ideo: Conservative (5-7) 19% (69) 10% (35) 28% (102) 9% (33) 34% (122) 362Educ: < College 19% (122) 10% (66) 26% (166) 9% (57) 36% (235) 646Educ: Bachelors degree 22% (46) 15% (31) 31% (62) 10% (19) 22% (45) 203Educ: Post-grad 25% (31) 17% (21) 26% (32) 8% (9) 24% (31) 125


162





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Adults 20% (199) 12% (119) 27% (260) 9% (86) 32% (310) 973Income: Under 50k 20% (86) 9% (40) 25% (107) 10% (44) 36% (156) 434Income: 50k-100k 20% (71) 14% (50) 30% (107) 8% (27) 28% (99) 353Income: 100k+ 22% (42) 15% (28) 25% (46) 8% (15) 30% (55) 187Ethnicity: White 20% (155) 12% (97) 28% (222) 9% (72) 30% (236) 783Ethnicity: Hispanic 20% (32) 19% (31) 23% (38) 10% (16) 28% (46) 163Ethnicity: Afr. Am. 23% (27) 8% (10) 14% (17) 7% (8) 47% (54) 115Ethnicity: Other 22% (17) 16% (12) 28% (21) 7% (6) 26% (19) 76All Christian 18% (91) 10% (49) 29% (146) 9% (43) 34% (168) 496Agnostic/Nothing in particular 23% (92) 12% (46) 23% (91) 10% (38) 33% (129) 395Religious Non-Protestant/Catholic 20% (12) 36% (22) 26% (16) 2% (1) 16% (10) 61Evangelical 17% (46) 10% (27) 28% (77) 10% (27) 34% (93) 270Non-Evangelical 19% (71) 11% (43) 27% (100) 11% (41) 32% (121) 377Community: Urban 24% (61) 14% (36) 21% (53) 11% (28) 30% (75) 254Community: Suburban 18% (84) 14% (63) 30% (138) 7% (33) 30% (139) 457Community: Rural 21% (54) 8% (20) 26% (68) 10% (25) 36% (95) 263Employ: Private Sector 25% (77) 16% (49) 35% (108) 6% (19) 19% (60) 312Employ: Government 17% (11) 20% (13) 22% (14) 8% (5) 33% (22) 65Employ: Self-Employed 28% (23) 9% (8) 26% (22) 10% (8) 27% (22) 83Employ: Homemaker 34% (39) 15% (18) 33% (38) 4% (4) 15% (17) 116Employ: Retired 8% (17) 5% (11) 23% (51) 9% (21) 55% (122) 221Employ: Unemployed 21% (19) 14% (13) 14% (13) 24% (23) 28% (26) 94Employ: Other 18% (13) 6% (5) 18% (13) 7% (5) 51% (37) 72Military HH: Yes 15% (26) 13% (23) 20% (35) 10% (17) 42% (72) 173Military HH: No 22% (173) 12% (96) 28% (225) 9% (68) 30% (238) 801RD/WT: Right Direction 20% (76) 17% (64) 25% (97) 9% (36) 29% (114) 388RD/WT: Wrong Track 21% (123) 9% (54) 28% (163) 8% (49) 34% (196) 586



163

Table HR10_1




time




Adults 20% (199) 12% (119) 27% (260) 9% (86) 32% (310) 973Trump Job Approve 19% (88) 17% (78) 26% (124) 9% (44) 29% (138) 473Trump Job Disapprove 24% (106) 9% (38) 27% (118) 9% (41) 31% (138) 442Trump Job Strongly Approve 18% (49) 14% (39) 25% (66) 11% (28) 32% (86) 269Trump Job Somewhat Approve 19% (38) 20% (40) 28% (58) 8% (16) 25% (52) 204Trump Job Somewhat Disapprove 24% (26) 13% (14) 28% (30) 10% (11) 25% (27) 107Trump Job Strongly Disapprove 24% (80) 7% (24) 26% (89) 9% (31) 33% (111) 334Favorable of Trump 19% (84) 16% (71) 28% (124) 9% (41) 29% (130) 450Unfavorable of Trump 25% (111) 9% (41) 27% (119) 10% (42) 30% (132) 445Very Favorable of Trump 18% (50) 16% (44) 26% (72) 11% (31) 29% (81) 279Somewhat Favorable of Trump 19% (33) 16% (27) 30% (52) 6% (9) 29% (49) 171Somewhat Unfavorable of Trump 23% (23) 14% (14) 28% (28) 12% (12) 24% (24) 101Very Unfavorable of Trump 26% (88) 8% (26) 26% (91) 9% (31) 31% (108) 344#1 Issue: Economy 24% (88) 11% (39) 32% (116) 8% (31) 25% (93) 367#1 Issue: Security 15% (20) 16% (21) 24% (32) 9% (12) 36% (47) 132#1 Issue: Health Care 21% (38) 15% (26) 31% (56) 7% (12) 26% (47) 180#1 Issue: Medicare / Social Security 11% (14) 6% (7) 18% (24) 14% (18) 52% (67) 130#1 Issue: Other 9% (5) 6% (4) 20% (13) 9% (6) 56% (35) 622018 House Vote: Democrat 24% (82) 10% (34) 25% (87) 10% (33) 32% (109) 3452018 House Vote: Republican 17% (58) 16% (53) 28% (95) 10% (33) 29% (98) 3372016 Vote: Hillary Clinton 25% (71) 8% (23) 27% (78) 10% (27) 31% (88) 2872016 Vote: Donald Trump 18% (66) 16% (59) 28% (102) 9% (33) 30% (111) 3702016 Vote: Other 24% (16) 12% (8) 30% (20) 7% (5) 27% (18) 672016 Vote: Didn’t Vote 19% (46) 11% (28) 24% (59) 8% (21) 37% (92) 246Voted in 2014: Yes 20% (125) 11% (72) 27% (171) 11% (67) 31% (200) 636Voted in 2014: No 22% (74) 14% (46) 27% (89) 5% (18) 33% (110) 338


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Adults 20% (199) 12% (119) 27% (260) 9% (86) 32% (310) 9732012 Vote: Barack Obama 23% (87) 10% (39) 27% (104) 9% (34) 31% (120) 3842012 Vote: Mitt Romney 17% (47) 14% (39) 26% (72) 12% (34) 31% (86) 2792012 Vote: Didn’t Vote 21% (58) 13% (37) 26% (72) 5% (13) 35% (96) 2764-Region: Northeast 21% (35) 11% (19) 27% (46) 10% (16) 31% (51) 1674-Region: Midwest 20% (40) 9% (18) 32% (65) 7% (14) 33% (66) 2044-Region: South 20% (75) 13% (47) 27% (101) 9% (35) 31% (114) 3734-Region: West 21% (48) 15% (34) 21% (49) 9% (21) 34% (78) 230Watch TV: Every day 22% (107) 11% (51) 29% (140) 10% (46) 29% (138) 483Watch TV: Several times per week 23% (51) 12% (28) 28% (65) 8% (18) 29% (65) 227Watch TV: About once per week 16% (10) 24% (16) 24% (16) 9% (6) 27% (18) 66Watch TV: Never 6% (5) 8% (7) 13% (11) 8% (7) 65% (55) 85Watch Movies: Every day 29% (57) 16% (30) 24% (47) 5% (10) 25% (49) 193Watch Movies: Several times per week 23% (67) 13% (37) 32% (94) 8% (24) 24% (70) 291Watch Movies: About once per week 20% (29) 13% (18) 26% (37) 8% (12) 33% (47) 142Watch Movies: Several times per month 24% (26) 11% (12) 23% (25) 17% (18) 25% (27) 108Watch Movies: About once per month 5% (4) 14% (10) 39% (27) 4% (3) 38% (27) 71Watch Movies: Less often than once per month 16% (11) 12% (8) 23% (16) 8% (6) 41% (28) 70Watch Movies: Never 6% (6) 3% (3) 14% (14) 13% (13) 63% (62) 99Watch Sporting Events: Every day 15% (10) 24% (16) 25% (16) 8% (5) 28% (18) 65Watch Sporting Events: Several times per week 28% (40) 12% (17) 32% (46) 8% (12) 19% (28) 143Watch Sporting Events: About once per week 15% (15) 25% (25) 29% (29) 10% (10) 21% (21) 101Watch Sporting Events: Several times per month 20% (22) 16% (17) 31% (33) 7% (7) 26% (28) 108Watch Sporting Events: About once per month 24% (19) 17% (13) 27% (21) 7% (6) 25% (20) 79Watch Sporting Events: Less often than once per month 15% (21) 6% (9) 24% (34) 14% (20) 41% (60) 146Watch Sporting Events: Never 22% (72) 6% (21) 24% (81) 8% (25) 40% (135) 333



165

Table HR10_1




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Adults 20% (199) 12% (119) 27% (260) 9% (86) 32% (310) 973Cable TV: Currently subscribe 21% (99) 12% (57) 25% (119) 10% (48) 33% (159) 481Cable TV: Subscribed in past 22% (72) 11% (36) 30% (96) 6% (20) 31% (100) 324Cable TV: Never subscribed 17% (28) 16% (26) 27% (45) 11% (18) 30% (51) 169Satellite TV: Currently subscribe 23% (55) 12% (29) 19% (46) 9% (22) 37% (89) 241Satellite TV: Subscribed in past 24% (67) 13% (36) 30% (84) 7% (20) 27% (75) 282Satellite TV: Never subscribed 17% (77) 12% (54) 29% (130) 10% (44) 32% (146) 451Streaming Services: Currently subscribe 24% (145) 11% (68) 28% (170) 8% (50) 29% (176) 609Streaming Services: Subscribed in past 23% (20) 16% (14) 23% (21) 8% (7) 30% (26) 88Streaming Services: Never subscribed 12% (34) 13% (36) 25% (70) 10% (29) 39% (108) 276Film: An avid fan 22% (73) 16% (51) 27% (88) 9% (30) 26% (84) 325Film: A casual fan 21% (110) 10% (54) 28% (152) 8% (41) 33% (178) 534Film: Not a fan 14% (16) 13% (14) 18% (20) 13% (15) 42% (48) 114Television: An avid fan 21% (101) 13% (64) 25% (121) 10% (47) 31% (148) 480Television: A casual fan 21% (90) 12% (50) 29% (125) 8% (33) 30% (131) 429Television: Not a fan 12% (8) 6% (4) 22% (14) 10% (6) 50% (32) 64Music: An avid fan 27% (125) 12% (55) 30% (138) 8% (39) 23% (109) 466Music: A casual fan 16% (70) 13% (57) 25% (114) 9% (43) 37% (168) 452Music: Not a fan 7% (4) 12% (7) 13% (7) 7% (4) 60% (33) 56Fashion: An avid fan 26% (31) 17% (21) 20% (24) 4% (5) 32% (38) 119Fashion: A casual fan 26% (112) 14% (63) 28% (121) 8% (33) 25% (109) 438Fashion: Not a fan 13% (56) 8% (35) 28% (115) 11% (47) 39% (163) 416Are you the parent or guardian of any children? Yes 20% (199) 12% (119) 27% (260) 9% (86) 32% (310) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR10_2: After the COVID-19 pandemic (coronavirus) is under control and stay-at-home orders have ended, do you plan to change the type ofscreen time rules you previously had for your child(ren)?Educational screen time such as using a device for distance learning



time




Adults 11% (106) 21% (201) 27% (263) 9% (92) 32% (312) 973Gender: Male 11% (49) 22% (96) 25% (111) 9% (39) 33% (147) 442Gender: Female 11% (57) 20% (104) 29% (152) 10% (53) 31% (165) 531Age: 18-34 21% (39) 28% (52) 28% (51) 4% (7) 19% (35) 185Age: 35-44 17% (34) 32% (66) 36% (74) 8% (17) 8% (16) 207Age: 45-64 7% (26) 17% (64) 26% (98) 13% (48) 37% (141) 376Age: 65+ 3% (7) 9% (19) 19% (40) 10% (21) 58% (120) 206Millennials: 1981-1996 21% (54) 30% (78) 31% (80) 6% (15) 12% (30) 257GenXers: 1965-1980 9% (29) 25% (80) 33% (104) 10% (32) 23% (71) 316Baby Boomers: 1946-1964 4% (14) 10% (35) 19% (64) 12% (41) 54% (182) 337PID: Dem (no lean) 9% (30) 23% (76) 24% (79) 9% (30) 35% (116) 330PID: Ind (no lean) 11% (32) 21% (61) 28% (82) 7% (21) 34% (100) 295PID: Rep (no lean) 13% (44) 18% (64) 30% (103) 12% (41) 28% (96) 348PID/Gender: Dem Men 10% (14) 22% (30) 21% (29) 6% (9) 40% (55) 137PID/Gender: Dem Women 8% (16) 24% (46) 26% (49) 11% (22) 31% (60) 193PID/Gender: Ind Men 10% (12) 22% (27) 21% (26) 9% (11) 39% (48) 124PID/Gender: Ind Women 11% (19) 20% (34) 33% (56) 6% (10) 30% (52) 171PID/Gender: Rep Men 12% (22) 22% (39) 31% (56) 11% (20) 24% (44) 181PID/Gender: Rep Women 13% (22) 15% (24) 28% (47) 13% (21) 32% (53) 166Ideo: Liberal (1-3) 17% (43) 21% (52) 25% (63) 7% (19) 30% (76) 253Ideo: Moderate (4) 8% (21) 24% (61) 31% (79) 11% (27) 26% (65) 253Ideo: Conservative (5-7) 9% (32) 17% (62) 28% (102) 10% (37) 35% (128) 362Educ: < College 11% (73) 18% (118) 25% (160) 9% (60) 36% (235) 646Educ: Bachelors degree 8% (17) 23% (46) 34% (70) 11% (22) 24% (48) 203Educ: Post-grad 13% (16) 29% (36) 27% (34) 8% (10) 23% (29) 125



167

Table HR10_2




time




Adults 11% (106) 21% (201) 27% (263) 9% (92) 32% (312) 973Income: Under 50k 11% (47) 17% (74) 27% (115) 10% (42) 36% (156) 434Income: 50k-100k 10% (36) 23% (82) 29% (102) 9% (33) 29% (101) 353Income: 100k+ 12% (22) 24% (45) 25% (46) 10% (18) 30% (55) 187Ethnicity: White 11% (89) 20% (156) 29% (223) 10% (79) 30% (236) 783Ethnicity: Hispanic 12% (19) 32% (51) 21% (33) 10% (16) 26% (43) 163Ethnicity: Afr. Am. 10% (11) 18% (21) 17% (20) 6% (7) 49% (56) 115Ethnicity: Other 8% (6) 31% (24) 26% (20) 9% (7) 26% (20) 76All Christian 10% (48) 19% (92) 29% (143) 9% (46) 34% (168) 496Agnostic/Nothing in particular 11% (45) 22% (85) 24% (94) 10% (41) 33% (131) 395Religious Non-Protestant/Catholic 24% (14) 32% (19) 26% (16) 2% (1) 17% (10) 61Evangelical 8% (22) 17% (47) 28% (77) 12% (33) 34% (92) 270Non-Evangelical 12% (43) 20% (75) 27% (101) 10% (37) 32% (120) 377Community: Urban 12% (30) 27% (68) 20% (51) 12% (32) 28% (72) 254Community: Suburban 10% (48) 20% (91) 31% (140) 7% (33) 32% (145) 457Community: Rural 11% (28) 16% (41) 27% (72) 10% (27) 36% (95) 263Employ: Private Sector 12% (39) 28% (86) 33% (102) 8% (26) 19% (59) 312Employ: Government 8% (5) 32% (21) 23% (15) 6% (4) 32% (21) 65Employ: Self-Employed 18% (15) 13% (11) 32% (26) 11% (9) 26% (21) 83Employ: Homemaker 16% (19) 26% (30) 33% (39) 8% (10) 16% (19) 116Employ: Retired 4% (9) 9% (20) 22% (48) 9% (19) 57% (125) 221Employ: Unemployed 12% (11) 17% (16) 22% (20) 19% (18) 30% (28) 94Employ: Other 11% (8) 18% (13) 15% (11) 8% (6) 48% (35) 72Military HH: Yes 10% (17) 15% (25) 20% (34) 13% (23) 42% (73) 173Military HH: No 11% (89) 22% (175) 29% (229) 9% (69) 30% (239) 801RD/WT: Right Direction 13% (49) 23% (91) 25% (97) 9% (37) 29% (114) 388RD/WT: Wrong Track 10% (57) 19% (110) 28% (166) 9% (55) 34% (198) 586


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Adults 11% (106) 21% (201) 27% (263) 9% (92) 32% (312) 973Trump Job Approve 12% (56) 21% (99) 28% (133) 10% (46) 29% (139) 473Trump Job Disapprove 10% (46) 22% (95) 26% (116) 10% (45) 31% (139) 442Trump Job Strongly Approve 14% (38) 18% (48) 26% (69) 10% (28) 32% (87) 269Trump Job Somewhat Approve 9% (19) 25% (51) 32% (64) 9% (18) 25% (52) 204Trump Job Somewhat Disapprove 10% (11) 28% (30) 22% (24) 14% (15) 25% (27) 107Trump Job Strongly Disapprove 11% (35) 19% (65) 28% (93) 9% (30) 33% (112) 334Favorable of Trump 12% (53) 21% (93) 29% (129) 10% (45) 29% (130) 450Unfavorable of Trump 11% (48) 22% (99) 27% (121) 10% (43) 30% (134) 445Very Favorable of Trump 15% (43) 19% (52) 25% (70) 11% (31) 29% (82) 279Somewhat Favorable of Trump 6% (10) 24% (41) 34% (58) 8% (14) 28% (48) 171Somewhat Unfavorable of Trump 11% (12) 27% (27) 22% (22) 15% (15) 25% (25) 101Very Unfavorable of Trump 11% (37) 21% (72) 29% (98) 8% (28) 32% (109) 344#1 Issue: Economy 10% (37) 22% (83) 32% (117) 10% (36) 26% (95) 367#1 Issue: Security 13% (18) 21% (28) 24% (32) 6% (8) 36% (47) 132#1 Issue: Health Care 13% (24) 21% (37) 31% (57) 9% (16) 25% (46) 180#1 Issue: Medicare / Social Security 6% (7) 11% (15) 18% (23) 12% (16) 53% (69) 130#1 Issue: Other 3% (2) 9% (6) 23% (14) 11% (7) 54% (34) 622018 House Vote: Democrat 12% (41) 21% (71) 27% (92) 9% (33) 31% (108) 3452018 House Vote: Republican 11% (37) 21% (71) 27% (90) 11% (39) 29% (99) 3372016 Vote: Hillary Clinton 10% (29) 19% (54) 30% (87) 10% (29) 31% (88) 2872016 Vote: Donald Trump 11% (40) 22% (80) 27% (102) 10% (35) 31% (113) 3702016 Vote: Other 13% (9) 26% (17) 26% (17) 6% (4) 29% (20) 672016 Vote: Didn’t Vote 11% (27) 20% (49) 23% (56) 10% (24) 37% (91) 246Voted in 2014: Yes 10% (65) 20% (126) 27% (172) 11% (70) 32% (204) 636Voted in 2014: No 12% (41) 22% (75) 27% (91) 7% (23) 32% (108) 338



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Table HR10_2




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Adults 11% (106) 21% (201) 27% (263) 9% (92) 32% (312) 9732012 Vote: Barack Obama 13% (49) 21% (79) 26% (102) 8% (33) 32% (122) 3842012 Vote: Mitt Romney 7% (20) 17% (48) 29% (81) 14% (38) 33% (92) 2792012 Vote: Didn’t Vote 12% (32) 24% (66) 25% (69) 7% (18) 33% (90) 2764-Region: Northeast 14% (23) 15% (25) 26% (44) 12% (20) 34% (56) 1674-Region: Midwest 10% (20) 17% (35) 36% (73) 6% (13) 31% (64) 2044-Region: South 9% (35) 22% (80) 28% (104) 10% (37) 31% (116) 3734-Region: West 12% (28) 26% (60) 19% (43) 10% (22) 33% (76) 230Watch TV: Every day 13% (61) 18% (87) 30% (143) 10% (49) 30% (143) 483Watch TV: Several times per week 8% (19) 25% (56) 29% (66) 9% (21) 29% (65) 227Watch TV: About once per week 4% (3) 37% (24) 23% (15) 7% (5) 29% (19) 66Watch TV: Never 5% (4) 9% (8) 10% (9) 12% (10) 64% (55) 85Watch Movies: Every day 17% (33) 27% (51) 22% (43) 7% (13) 27% (52) 193Watch Movies: Several times per week 10% (28) 24% (70) 34% (98) 9% (25) 24% (71) 291Watch Movies: About once per week 12% (17) 21% (30) 24% (34) 11% (15) 32% (46) 142Watch Movies: Several times per month 15% (16) 16% (17) 31% (34) 13% (14) 25% (27) 108Watch Movies: About once per month 7% (5) 19% (13) 34% (24) 6% (4) 36% (25) 71Watch Movies: Less often than once per month 7% (5) 20% (14) 23% (16) 11% (8) 39% (28) 70Watch Movies: Never 3% (3) 6% (6) 13% (13) 13% (13) 64% (64) 99Watch Sporting Events: Every day 21% (14) 20% (13) 24% (15) 8% (5) 28% (18) 65Watch Sporting Events: Several times per week 9% (13) 33% (46) 32% (46) 9% (13) 17% (25) 143Watch Sporting Events: About once per week 11% (11) 30% (31) 27% (27) 5% (5) 27% (27) 101Watch Sporting Events: Several times per month 12% (13) 24% (26) 30% (33) 7% (8) 26% (28) 108Watch Sporting Events: About once per month 12% (9) 27% (21) 27% (21) 8% (7) 26% (20) 79Watch Sporting Events: Less often than once per month 10% (15) 12% (17) 24% (35) 14% (20) 40% (58) 146Watch Sporting Events: Never 10% (32) 14% (47) 26% (85) 10% (34) 41% (135) 333


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Adults 11% (106) 21% (201) 27% (263) 9% (92) 32% (312) 973Cable TV: Currently subscribe 9% (44) 23% (110) 25% (120) 9% (45) 33% (161) 481Cable TV: Subscribed in past 13% (42) 18% (59) 30% (97) 8% (27) 30% (99) 324Cable TV: Never subscribed 11% (19) 19% (31) 27% (46) 12% (20) 31% (52) 169Satellite TV: Currently subscribe 12% (29) 22% (53) 19% (45) 10% (25) 37% (88) 241Satellite TV: Subscribed in past 13% (38) 21% (59) 32% (91) 8% (21) 26% (73) 282Satellite TV: Never subscribed 9% (39) 20% (88) 28% (127) 10% (46) 33% (151) 451Streaming Services: Currently subscribe 11% (66) 21% (130) 29% (175) 10% (61) 29% (176) 609Streaming Services: Subscribed in past 22% (20) 24% (21) 24% (21) 2% (2) 28% (25) 88Streaming Services: Never subscribed 7% (20) 18% (50) 24% (67) 11% (29) 40% (111) 276Film: An avid fan 13% (43) 25% (80) 26% (84) 9% (29) 27% (89) 325Film: A casual fan 9% (50) 19% (104) 30% (158) 9% (48) 33% (174) 534Film: Not a fan 11% (13) 14% (16) 18% (20) 14% (16) 43% (49) 114Television: An avid fan 9% (46) 23% (112) 26% (125) 10% (49) 31% (149) 480Television: A casual fan 12% (54) 19% (80) 29% (125) 9% (39) 31% (131) 429Television: Not a fan 10% (7) 13% (8) 21% (13) 6% (4) 50% (32) 64Music: An avid fan 13% (59) 24% (110) 29% (135) 10% (45) 25% (116) 466Music: A casual fan 8% (38) 19% (88) 27% (124) 9% (41) 36% (161) 452Music: Not a fan 15% (8) 6% (3) 7% (4) 10% (5) 62% (35) 56Fashion: An avid fan 17% (21) 23% (27) 21% (25) 5% (6) 34% (40) 119Fashion: A casual fan 12% (51) 25% (111) 29% (129) 8% (36) 25% (110) 438Fashion: Not a fan 8% (34) 15% (62) 26% (110) 12% (50) 39% (161) 416Are you the parent or guardian of any children? Yes 11% (106) 21% (201) 27% (263) 9% (92) 32% (312) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


National Tracking Poll #200478, April, 2020Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2200 100%

xdemGender Gender: Male 1062 48%Gender: Female 1138 52%

N 2200

age Age: 18-34 655 30%Age: 35-44 358 16%Age: 45-64 751 34%Age: 65+ 436 20%

N 2200

demAgeGeneration GenZers: 1997-2012 310 14%Millennials: 1981-1996 534 24%

GenXers: 1965-1980 570 26%Baby Boomers: 1946-1964 700 32%

N 2115

xpid3 PID: Dem (no lean) 769 35%PID: Ind (no lean) 738 34%PID: Rep (no lean) 693 32%

N 2200

xpidGender PID/Gender: Dem Men 351 16%PID/Gender: Dem Women 418 19%

PID/Gender: Ind Men 340 15%PID/Gender: Ind Women 398 18%

PID/Gender: Rep Men 371 17%PID/Gender: Rep Women 322 15%

N 2200

xdemIdeo3 Ideo: Liberal (1-3) 617 28%Ideo: Moderate (4) 556 25%

Ideo: Conservative (5-7) 744 34%N 1918

xeduc3 Educ: < College 1512 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2200


171

Morning ConsultRespondent Demographics Summary


xdemInc3 Income: Under 50k 1164 53%Income: 50k-100k 709 32%

Income: 100k+ 326 15%N 2200

xdemWhite Ethnicity: White 1722 78%

xdemHispBin Ethnicity: Hispanic 349 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xdemReligion All Christian 1033 47%All Non-Christian 102 5%

Atheist 111 5%Agnostic/Nothing in particular 954 43%

N 2200

xdemReligOther Religious Non-Protestant/Catholic 127 6%

xdemEvang Evangelical 533 24%Non-Evangelical 807 37%

N 1340

xdemUsr Community: Urban 583 26%Community: Suburban 1046 48%

Community: Rural 571 26%N 2200

xdemEmploy Employ: Private Sector 612 28%Employ: Government 127 6%

Employ: Self-Employed 199 9%Employ: Homemaker 158 7%

Employ: Retired 508 23%Employ: Unemployed 270 12%

Employ: Other 174 8%N 2049

xdemMilHH1 Military HH: Yes 349 16%Military HH: No 1851 84%

N 2200

xnr1 RD/WT: Right Direction 769 35%RD/WT: Wrong Track 1431 65%

N 2200


172



Trump_Approve Trump Job Approve 920 42%Trump Job Disapprove 1150 52%

N 2070

Trump_Approve2 Trump Job Strongly Approve 518 24%Trump Job Somewhat Approve 401 18%

Trump Job Somewhat Disapprove 273 12%Trump Job Strongly Disapprove 878 40%

N 2070

Trump_Fav Favorable of Trump 885 40%Unfavorable of Trump 1142 52%

N 2027

Trump_Fav_FULL Very Favorable of Trump 541 25%Somewhat Favorable of Trump 344 16%

Somewhat Unfavorable of Trump 246 11%Very Unfavorable of Trump 896 41%

N 2027

xnr3 #1 Issue: Economy 756 34%#1 Issue: Security 255 12%

#1 Issue: Health Care 460 21%#1 Issue: Medicare / Social Security 259 12%

#1 Issue: Women’s Issues 109 5%#1 Issue: Education 143 7%

#1 Issue: Energy 92 4%#1 Issue: Other 126 6%

N 2200

xsubVote18O 2018 House Vote: Democrat 742 34%2018 House Vote: Republican 642 29%

2018 House Vote: Someone else 82 4%N 1465

xsubVote16O 2016 Vote: Hillary Clinton 649 30%2016 Vote: Donald Trump 673 31%

2016 Vote: Other 161 7%2016 Vote: Didn’t Vote 712 32%

N 2196

xsubVote14O Voted in 2014: Yes 1233 56%Voted in 2014: No 967 44%

N 2200


173

Morning ConsultRespondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 773 35%2012 Vote: Mitt Romney 503 23%

2012 Vote: Other 73 3%2012 Vote: Didn’t Vote 848 39%

N 2197

xreg4 4-Region: Northeast 394 18%4-Region: Midwest 462 21%

4-Region: South 824 37%4-Region: West 520 24%

N 2200

HRdem1_1 Watch TV: Every day 1071 49%Watch TV: Several times per week 519 24%Watch TV: About once per week 156 7%

Watch TV: Several times per month 113 5%Watch TV: About once per month 69 3%

Watch TV: Less often than once per month 83 4%Watch TV: Never 189 9%

N 2200

HRdem1_2 Watch Movies: Every day 453 21%Watch Movies: Several times per week 596 27%Watch Movies: About once per week 338 15%

Watch Movies: Several times per month 255 12%Watch Movies: About once per month 181 8%

Watch Movies: Less often than once per month 173 8%Watch Movies: Never 204 9%

N 2200

HRdem1_3 Watch Sporting Events: Every day 129 6%Watch Sporting Events: Several times per week 285 13%Watch Sporting Events: About once per week 233 11%

Watch Sporting Events: Several times per month 210 10%Watch Sporting Events: About once per month 168 8%

Watch Sporting Events: Less often than once permonth

358 16%

Watch Sporting Events: Never 818 37%N 2200

HRdem2_1 Cable TV: Currently subscribe 999 45%Cable TV: Subscribed in past 721 33%Cable TV: Never subscribed 480 22%

N 2200


174



HRdem2_2 Satellite TV: Currently subscribe 488 22%Satellite TV: Subscribed in past 609 28%Satellite TV: Never subscribed 1103 50%

N 2200

HRdem2_3 Streaming Services: Currently subscribe 1317 60%Streaming Services: Subscribed in past 245 11%Streaming Services: Never subscribed 638 29%

N 2200

HRdem3_1 Film: An avid fan 715 33%Film: A casual fan 1203 55%

Film: Not a fan 282 13%N 2200

HRdem3_2 Television: An avid fan 1013 46%Television: A casual fan 1003 46%

Television: Not a fan 184 8%N 2200

HRdem3_3 Music: An avid fan 1065 48%Music: A casual fan 1001 46%

Music: Not a fan 133 6%N 2200

HRdem3_4 Fashion: An avid fan 270 12%Fashion: A casual fan 934 42%

Fashion: Not a fan 996 45%N 2200

demKidsnew Are you the parent or guardian of any children? Yes 973 44%Are you the parent or guardian of any children? No 1227 56%

N 2200

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

175

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