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Native advertising trends Top native advertising trends in magazine media Jesper Laursen CEO, Native Advertising Institute, Denmark
Native advertising trendsTop native advertising trends in magazine media
Jesper LaursenCEO, Native Advertising Institute, Denmark
Native Adverting Trends in Magazine Media
Jesper LaursenCEO, Native Advertising Institute@jesperlaursen
Attitude towardsnative advertising
Sales and Services
Budgets
Native Advertising Trends 2016: The News Media IndustryJesper Laursen and Martha Stone
October 2016
Facts About the Research
The Research
• Collaboration between FIPP and the Native Advertising Institute
• Second edition• Data collection June-August 2017• 207 respondents from 53 countries• Both editorial and commercial executives
• Report will publish next week
Attitude towardsnative advertising
72%
9%
3%
52%3%
3%11%
Sales and Services
24%
14%
Budgets
What percentage of native advertisingrevenues comes from print
What percentage of native advertisingrevenues comes from print
2016 = 32%
One thing that needs to change
”We don’t label”
”We don’t label”
Promo code:
FIPP35
Thank you!
jesper@native‐institute.com@jesperlaursen
www.nativeadvertisinginstitute.com
