MANAGERI EFICIENȚI PENTRU O REȚEA NATURA 2000 EFICIENTĂ – EME NATURA 2000 The production of this toolkit has been supported financially in the framework of the European Commission’s DG Environment´s LIFE+ Communication programme. Responsibility for the information and views expressed in the publication lies entirely with the authors. Natura 2000 Communication Toolkit for Site Managers (Action C.8.) LIFE+ Information and Communication Project: Efficient Managers for Efficient Natura2000 Network (EME Natura 2000) Prepared by: EUROPARC Federation 2014 Waffnergasse 6, 93047 Regensburg, Germany Tel: +49 (0)941 59935980 | Fax: +49 (0)941 59935989 Email: [email protected]
Transcript
MANAGERI EFICIENȚI PENTRU O REȚEA NATURA 2000 EFICIENTĂ – EME NATURA 2000
The production of this toolkit has been supported financially in the framework of the European Commission’s DG Environment´s LIFE+ Communication programme.
Responsibility for the information and views expressed in the publication lies entirely with the authors.
Natura 2000 Communication Toolkit for Site Managers (Action C.8.)
LIFE+ Information and Communication Project:
Efficient Managers for Efficient Natura2000 Network (EME Natura 2000)
*Please note this document is draft only and is still being written
Content
The Toolkit .................................................................................................................................................................... 3
1. Setting the Scene .................................................................................................................................................. 4
Welcome & Introduction to the trainers and the course ............................................................................................. 4
Introduction to Communication Skills .......................................................................................................................... 4
An introduction to Natura 2000 - Communication in protected areas ........................................................................ 4
Communication Strategies within organisations .......................................................................................................... 5
2. Developing your personal communication skills ................................................................................................ 6
Personal communication skills ...................................................................................................................................... 6
Dealing with responses from your audience ................................................................................................................ 9
Written Communication ............................................................................................................................................. 10
3. Putting your skills into practice - Developing your personal communication skills for a wider audience ..... 11
Effective ways of communicating with groups ........................................................................................................... 11
4. Developing skills to be more effective in two-way communication ................................................................ 13
Facilitation techniques & getting a group consensus ................................................................................................. 13
Online Communication Channels................................................................................................................................ 15
5. Communication within the organisation ........................................................................................................... 19
Communicating with the media .................................................................................................................................. 19
Co-ordinating your communication ............................................................................................................................ 20
Hints and tips from the group and the Think Tank ..................................................................................................... 20
Sharing your skills - Training techniques and ideas for sharing your learning from this course ................................ 21
Other ........................................................................................................................................................................... 22
3
Toolkit
This Toolkit includes examples and exercises for written communications, templates of different printed and electronic media, recorded inspirational messages to stimulate and encourage new ideas and exploration of new media in communicating Natura 2000, recorded presentations from communications experts with tips for good spoken communications. All of the examples provided in this toolkit are linked to external free content where Natura 2000 managers can find detailed instructions and inspirational material on different communication aspects.
Toolkit follows the structure of the manual and the programme, examples can be found in different sections following the different days of the seminar. The second section of this toolkit is dedicated to the best practices from Natura 2000 and other protected areas.
Toolkit material
1. Setting the Scene
2. Developing your personal communication skills
3. Putting your skills into practice - Developing your personal communication skills for a wider audience
4. Developing skills to be more effective in two-way communication
5. More two-way communication
4
1. Setting the Scene
Welcome & Introduction to the trainers and the course
Getting to know each other
Introduction to Communication Skills
- Defining communication and the barriers to effective communication - Good communication skills - Example of a good communicator
- Icebreakers and Energisers o Collection of energisers
http://www.archertraining.co.uk/energisers.htm A range of icebreakers and energisers to try; they can help your group get to know each other better.
o Great ice-breakers and energisers http://www.trainingzone.co.uk/topic/soft-skills/great-icebreakers-energisers Detailed energisers and icebreakers with information about their objectives and materials needed.
o Training games, icebreakers and energisers http://www.nusconnect.org.uk/pageassets/charity/student-opportunities/training/trainingguides/Training-games-icebreakers-and-energisers.pdf
A document detailing the background to icebreakers and energisers, along with suggested techniques.
An introduction to Natura 2000 - Communication in protected areas
- More information on N2000 – What is Natura 2000 and why is it necessary? http://ec.europa.eu/environment/nature/natura2000/index_en.htm European Commission’s article, Directorate General, Environment
- Arnstein’s Ladder of Citizen Participation http://www.citizenshandbook.org/arnsteinsladder.html The ladder is a guide to seeing who has power when important decisions are being made in an organisation.
- More information about SMART objectives
http://en.wikipedia.org/wiki/SMART_criteria A guide in the setting of objectives; how to develop SMART goals for your project.
- Internal communication
o Promoting Internal communication
http://ctb.ku.edu/en/table-of-contents/leadership/effective-manager/internal-communication/main This material is relevant to small organizations as well as large ones. This section will help you establish an atmosphere and set up systems that will lead to good internal communication and to the effectiveness of your organization.
o Organizational internal communication as a means of improving efficiency http://www.europarc.org/download/1685.pdf Nowadays it is a prerequisite towards the staff even in the simplest position to have certain level of communication skills. It is regarded as even more essential with managers. Organizations have recognized that the level of communication within the organization determines the efficiency of the organization. The attention has turned towards the study of different fields of organizational communication.
- Some websites with further information about Communication Strategies, and templates to create your own http://www.futerra.co.uk/wp-content/uploads/2011/09/Communicating_Sustainability.pdf A detailed document with advice on Communicating Sustainability, including case studies.
- How to Write a Communications Strategy
http://www.odi.org.uk/sites/odi.org.uk/files/odi-assets/publications-opinion-files/6369.pdf A straightforward guide from the Overseas Development Institute (they are the leading independent think tank on international development and humanitarian issues).
- Writing a communication strategy https://gcn.civilservice.gov.uk/wp-content/uploads/2013/02/writing-a-communication-strategy.pdf A more detailed guide from the UK Civil Service.
- Communication Strategies
http://www.epa.gov/superfund/community/pdfs/toolkit/comstrats.pdf A guide, examples and template from the US Environmental Protection Agency.
- Devising a communication plan
http://businesscasestudies.co.uk/kelloggs/devising-a-communications-plan/#axzz2xAnSpt1O Kellogg’s Communications Strategy Case Study. Quite straightforward and informative.
- For a variety of information on businesses, strategies and communication try the Times 100 Business Case Studies
http://businesscasestudies.co.uk/#axzz2xAnSpt1O Click on the case studies or Teaching Resources for lots of straightforward information.
- What is interpersonal communication? http://www.skillsyouneed.com/ips/interpersonal-communication.html The definition and elements of interpersonal communication.
- 7 Things You Can Do To Improve Your Personal Communication Skills http://wagepoint.com/blog/7-things-you-can-do-to-improve-your-personal-communication-skills These days, technology is making everything easier. Unfortunately, easier doesn’t always mean better, and in the case of communication, the same ease that allows you to bridge long distances in a matter of seconds may also be crippling your ability to communicate well when it matters the most. Communication is especially important, and ineffective communication can make or break your success. Here are seven things you can do to improve your personal communication skills.
- Developing Your Personal Communication Skills http://www.articlesbase.com/careers-articles/developing-your-personal-communication-skills-786640.html Learn how to actively listen.
- The Importance of Authentic Communication
http://www.youtube.com/watch?v=3nRENaRCvLI Sheryl Sandberg, COO of Facebook, talks about the importance of communication in scaling one's own career and business relationships. She recommends that rather than stating opinions as facts, managers state beliefs and the facts that support it, and encourage others to do the same, as a tool to encourage better information sharing. She also encourages everyone to take full responsibility for the actions, and to make them personal, stating that this ownership is a crucial building block at all stages of one's career.
- Guidelines for Effective Interpersonal Communication http://www.dartmouth.edu/~ombuds/resources/communication.html Good techniques that could help you improve interactions.
- How to open and close presentations?
http://www.youtube.com/watch?v=Yl_FJAOcFgQ In this clip Mark Powell provides best practice tips for opening and closing presentations.
Verbal and non-verbal communication
- Personal space http://en.wikipedia.org/wiki/Personal_space Everything you need to know about personal space.
- List of gestures http://en.wikipedia.org/wiki/List_of_gestures This article comprises the definition of “gestures” and the list of some of the most common and often used gestures all
around the world.
- TED talk about body language from Social psychologist Amy Cuddy http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.
- Power Posing: Using Nonverbal Cues to Gain Advantage
http://www.psychologytoday.com/collections/201211/the-body-speaks/power-posing-using-nonverbal-cues-gain-advantage A fascinating line of research has looked at how body posture, specifically "power poses" can be used to build a sense of strength and confidence in social situations.
- Body Language Tips
http://www.commpro.biz/corporate-communications/internal-employee-communications/10-simple-powerful-body-language-tips-2014/ The power of ten simple body language tips that can help you achieve success during important business meetings.
- Non-Verbal Communication
http://www.skillsyouneed.com/ips/nonverbal-communication.html More detailed information about Non-verbal communication.
Active listening
- 5 ways to listen better
http://www.youtube.com/watch?v=cSohjlYQI2A TEDtalks - in this short, fascinating talk, Julian Treasure shares five ways to re-tune your ears for conscious listening -- to other people and the world around you.
- Active listening – Hear what people are really saying
http://www.mindtools.com/CommSkll/ActiveListening.htm Further information about active listening and feedback.
- Listening skills http://www.skillsyouneed.com/ips/listening-skills.html A top ten list of listening skills.
- Active listening
http://www.skillsyouneed.com/ips/active-listening.html More information about active listening.
Being assertive, not aggressive
- Learning to be assertive
http://www.fgcu.edu/caps/files/what_is_being_assertive.pdf What is being assertive? How assertive are you? Four types of assertion; Learn to be assertive in a positive way.
- Assertiveness - An Introduction
http://www.skillsyouneed.com/ps/assertiveness.html Further information about the difference between assertive, passive and aggressive.
- Assertiveness skills http://www.bupa.co.uk/individuals/health-information/directory/a/improving-assertiveness Further information and tips for improving your assertiveness.
- Assertiveness and self-confidence – how to help build, boost, and develop self-confidence and assertiveness
http://www.businessballs.com/self-confidence-assertiveness.htm Information about building your self-confidence.
- Giving and Receiving Feedback: A Guide to the Use of Peers in Self Assessment http://www.reap.ac.uk/Portals/101/Documents/PEERToolkit/Giving-and-Receiving-Feedback.pdf Everyone has the capacity for giving useful feedback and some people use it to more effect than others. The skills of giving and receiving feedback can be developed if attention is given to some of the attributes of worthwhile feedback and how it can be given in ways which enhance its contribution to learning.
- Giving and Receiving Feedback http://www.skillsyouneed.com/ips/feedback.html This page focuses on the process of communicating with someone about something that they have done or said, with a view to changing or encouraging that behaviour. This is often called ‘giving feedback’, and when you do, you want your feedback to be effective.
- Guidelines for giving and receiving feedback - https://www.learning.ox.ac.uk/media/global/wwwadminoxacuk/localsites/oxfordlearninginstitute/documents/overview/rsv/Guidelines_for_giving_and_receiving_feedback.pdf A short straightforward guide to giving and receiving feedback.
- Receiving Feedback http://www.port.ac.uk/departments/services/humanresources/managementandstaffdevelopment/toptips/Toptipsdocs/filetodownload,155140,en.pdf A short guide about receiving feedback.
Ingham and Luft's Johari Window model diagrams and examples - for self-awareness, personal development, group development and understanding relationships.
- Performance appraisals http://www.businessballs.com/performanceappraisals.htm#360%20degree%20feedback%20360%20degree%20feedback Information about 360 degree feedback. This is where someone will receive feedback from a variety of sources (for example, manager, colleagues, clients, and their subordinates).
- Training and learning evaluation, feedback forms, action plans and follow-up http://www.businessballs.com/trainingprogramevaluation.htm Looking at reviewing and evaluation on a broader level.
- Training activities http://www.youtube.com/watch?v=i7wouEhVquM A short video which talks you through a number of reviewing techniques.
- Accelerated Learning Tips and Techniques http://www.alcenter.com/tips.php Information about all sorts of things to do with Accelerated Learning, including reviewing learning.
- Reporting Change: Putting the stakeholder at the heart of CSR reporting http://www.futerra.co.uk/wp-content/uploads/2011/09/Reporting_Change.pdf A research on sustainability reporting.
- “Ask The Room” http://www.free-power-point-templates.com/articles/using-ask-the-room-to-get-feedback-from-a-presentation-audience/ How to get Feedback from a Presentation Audience.
- Read Feedback Cues
https://www.boundless.com/communications/learning-to-listen-and-helping-others-do-the-same/helping-your-audience-listen-more/read-feedback-cues/ Feedback is the verbal and non-verbal response from an audience which help the speaker modify and regulate what s/he is saying. The article contains some key points about the different types of feedback that you might receive.
- 12 ways to improve how you conduct audience and visitor feedback - http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/jan/31/improve-audience-visitor-feedback-arts Examples and insights on audience feedback - what to ask, how to ask it and what to do with the results.
- Public Speaking 101 - Presenting for Your Audience https://www.simple-talk.com/sysadmin/general/public-speaking-101---presenting-for-your-audience/ - Dr. Masha Petrova now provides simple yet fundamental guidance to becoming a great speaker, in 3 easy steps. She even lets us in on the secret ingredient of a fantastic presentation.
- CONSERVATION ON A HUMAN SCALE http://www.rare.org/sites/default/files/RareApproach_web.pdf Conservation ultimately comes down to people – their behaviours toward nature, their beliefs about its value, and their ability to protect it without sacrificing basic life needs. Therefore, conservationists must become as skilled in social change as in science; as committed to community-based solutions as national and international policymaking.
- Examples of Verbal Communication in the Workplace: http://smallbusiness.chron.com/examples-verbal-communication-workplace-10936.html Business professionals demonstrating effective verbal communication skills use spoken words to convey a message clearly and concisely. To get a message across, the sender needs to ensure the receiver correctly interprets the words. If not, confusion and conflict typically results. By successfully delivering a message, business professionals describe ideas, thoughts and directives that allow colleagues to work better together. Effective verbal communication begins by acknowledging what the audience needs.
http://www.skillsyouneed.com/writing-skills.html This section aims to make you think about your writing - from grammar, spelling and punctuation, how to plan your writing, and the various processes and checks to go through before pressing print or broadcasting your message online.
- Getting your written message across clearly http://www.mindtools.com/CommSkll/WritingSkills.htm In this article, we will look at how you can improve your writing skills and avoid common mistakes.
- How to Improve Written Communication
http://www.ideafit.com/fitness-library/effective-written-communication The elements of effective written communication.
- Press release example
http://www.mediacollege.com/journalism/press-release/format.html Format of a press release.
- Communicating through e-mail: top 10 dos and don’ts http://www.sheridan.edu/site/assetlibrary/nwccd/HR/Workbook%20-%20Communicating%20through%20E-Mail.pdf The Top 10 List of Communicating Effectively through E-mail.
- E-mail etiquette : do’s and don’ts http://www.towson.edu/careercenter/medialibrary/documents/email_etiquette.pdf The 12 essential DO’s and DON’Ts on writing professional emails.
- Effective written communication course
http://ictywritingcourse1.blogspot.de/ Blog of an English teacher and language trainer.
3. Putting your skills into practice - Developing your personal communication skills for a wider audience
Effective ways of communicating with groups
- Communication tips
http://www.responsibletourismcommunication.com/ Setting out your business on a sustainable journey was just the beginning of the adventure. If you want to stand out for these actions you may have to go further using Responsible Tourism Communication. In this website you’ll find out how to gain benefits from communicating your sustainability. We give you all the tools needed to create an effective website for your business and each one of your stakeholders.
- Living outside the Box - Sustainable Lifestyles: http://www.youtube.com/watch?feature=player_embedded&v=kmrx9z8T4Zo Making sense of sustainable lifestyles: Communicating the recommendations of the UN Sustainable Lifestyles Taskforce; the report downloaded 60,000 times in the first month after launch, the film viewed over 12,000 times online.
- 10 Strategies for Overcoming Language Barriers http://www.culturosity.com/pdfs/10%20Strategies%20for%20Overcoming%20Language%20Barriers.pdf Language barriers are a common challenge in an international setting and a two-way process. What native speakers often don’t realise is that frequently it is not the other person’s accent, but their own way of speaking that creates the greatest barrier to effective communication. The strategies in this document ensure you’re not putting up your own roadblocks to effective international communication.
Communication via interpretation. Different interpretation techniques.
- A Sense of Place
http://www.jamescarter.cc/files/place.PDF A guide to plan interpretation. Very detailed and straightforward.
- Making accessible places, creating richer experiences
http://www.sensorytrust.org.uk/ A website for a UK accessible organisation. It contains information about using more senses in interpretation.
- Association of Heritage Interpretation http://www.ahi.org.uk/www/ The Association for Heritage Interpretation is a key forum for anyone interested in interpretation – the art of helping people explore and appreciate our world. AHI believes that interpretation enriches our lives through engaging emotions, enhancing experiences and deepening understanding of places, people, events and objects from the past and present. AHI aims to promote excellence in the practice and provision of interpretation and to gain wider recognition of interpretation as a professional activity.
- A walk along Mam Tor from Edale
http://www.youtube.com/watch?v=H34Sa4QXZpE Link to blog about walks in the Peak District National Park, UK.
- Paws on the Moors
http://www.pawsonthemoors.org/ Online interpretation about responsible dog ownership on Peak District Moorlands.
- Peak District – The Great Ridge & Hope Valley http://www.peakroutes.com/blog/peak-district-the-great-ridge-hope-valley/ More online interpretation for the Peak District.
http://www.presentationskills.ca/ Strategy and tips for you to prepare, write, rehearse and deliver your next presentation – based on the experience of the “Speech Coach for Executives” – George Torok. You can speak with confidence, clarity and conviction when you polish your presentation skills. The power of public speaking is a key leadership skill. Your ability to communicate will take you farther than any other skill set. Communicate well. Communicate effectively and communicate your message so that others listen, understand and act. This article can be a career enhancing opportunity for you. Study this article and watch your presentation skills achieve greater success. You will be amazed at what you can do when you polish your presentation skills to deliver your message with impact.
- Deliver Polished Presentations Steve Jobs Style
http://lifehacker.com/5449141/deliver-polished-presentations-steve-jobs-style/all In this video, the communication coach, Carmine Gallo highlights several of the key techniques that Steve Jobs uses for a successful presentation. The video is packed with great information.
- How Can I Make My PowerPoint Presentations Amazing?
Ways you can enhance the slideshow so it looks impressive and knocks the socks off your audience.
- 5 Ways great speakers connect with their audience
http://blog.penelopetrunk.com/2007/10/15/5-ways-top-speakers-connect-with-their-audience/ The art of public speaking is actually the art of connecting. So the lessons in this field apply to everyone since each of us needs to make connections. If you can connect with a room full of people, then you can also connect with an audience of one. And the people we remember most are not those with the smartest commentary or sharpest wit. We remember people we feel we connected with.
- The Speaker http://www.bbc.co.uk/speaker/improve/ Detailed information on different aspects of public speaking from experts. This is related to a BBC past series for finding the best young public speaker.
- 10 Tips for Public Speaking http://www.toastmasters.org/mainmenucategories/freeresources/needhelpgivingaspeech/tipstechniques/10tipsforpublicspeaking.aspx
Feeling some nervousness before giving a speech is natural and even beneficial, but too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations.
4. Developing skills to be more effective in two-way communication
Facilitation techniques & getting a group consensus
- Facilitation Techniques
http://www.selba.org/EngTaster/Social/Facilitation/FacilitationTechniques.html Good techniques to make your meetings productive, participative, friendly, cooperative... and fun!
- Facilitation Techniques http://www.floridajobs.org/fdcp/dcp/waterfronts/OrientationTraining/Handouts/FacTipsTech.pdf Tips and trick on how to manage open discussion techniques.
- Planning a workshop http://www.mindtools.com/pages/article/PlanningAWorkshop.htm Organizing and Running a Successful Event.
- Guidelines for planning and conducting workshops & seminars http://www.reform.gov.bb/website/images/guidelines%20for%20planning%20and%20conducting%20workshops%20%20and%20seminars.pdf This Paper will examine the guidelines for planning and conducting workshops and seminars within the public sector as today’s business environment places particular emphasis on ‘good practices’ that should be utilized by planners to achieve success.
- How to reach consensus
http://singularitymanagerzine.com/Whitepapers4Consensus.html The process of consensus involves getting people with different points of view to start seeing things in a similar way, or at least to begin narrowing their different perspectives.
- Consensus Decision Making
http://www.seedsforchange.org.uk/consensus
What is consensus? – Conditions for using consensus – The consensus process – Guidelines for reaching consensus – Quick consensus decision making – Consensus in large groups – Troubleshooting.
- Group Behaviours http://www.selba.org/EngTaster/Social/Facilitation/WhatToObserveGroup.html One way to learn facilitation skills is to observe and analyse what is happening in one’s group. All of us have spent a good part of our lives in groups of various sorts, but rarely have we taken time to stop and observe what is going on in the group, and ask why the members are behaving the way they are. The following list include some of the aspects you should pay attention to any group.
- Negotiation strategies http://en.wikipedia.org/wiki/Negotiation Everything you need to know about negotiation.
- Promoting Negotiations Between Advocacy Groups and Government Authorities http://negotiations.org/Advocacy.pdf This paper provides a brief overview of how the negotiation process can be used by NGO advocacy groups to promote and facilitate getting things accomplished with government. The conditions needed for commencing negotiations are described, as well as the stages and activities that define negotiation behavior. Ultimately, moving from confrontation to achieving results and desired reforms requires a “culture of negotiation” on the part of both advocacy groups and government agencies.
- Negotiation and conflict resolution: Perfecting a skill you use daily http://www.marsdd.com/2014/02/17/negotiation-conflict-resolution-perfecting-a-skill-you-use-daily/ One important thing to keep in mind is that negotiation is a process, and it is important to communicate throughout this process. Listen and ask questions. The key to a win-win negotiation is to focus not only on content, but also on the relationship between the parties; Video with Michael Erdle - a chartered arbitrator, mediator and facilitator for Practical Resolutions Inc. and managing partner at Deeth Williams Wall LLP who gives a lecture on the topic of negotiation and conflict resolution.
- Negotiations and Resolving Conflicts: An Overview - http://webarchive.iiasa.ac.at/Research/DAS/interneg/training/conflict_overview.html Course prepared by Professor E. Wertheim, http://www.cba.neu.edu/~ewertheim/, College of Business Administration, Northeastern University.
- Understanding Conflict
http://www.selba.org/EngTaster/Social/Facilitation/UnderstandingConflict.html This explains more about working towards a win/win scenario. Follow the links on the right of the page for more on conflict resolution.
- Running Effective Meetings
http://www.mindtools.com/CommSkll/RunningMeetings.htm Information about how to run meetings effectively.
- Reviewing for Peace and Conflict Resolution
http://reviewing.co.uk/archives/art/10_2.htm#4 Ten top tips for non-confrontational communication.
Communicating a broad range of health messages to a wide variety of audiences can be challenging. Differences among audiences make it necessary to avoid the one-size fits-all mind-set when developing effective health communication materials. Culture and literacy skills are two important factors, among others, to consider when designing health communication materials that will capture the intended audience’s attention.
- AIDS.gov - Using New Media
http://aids.gov/using-new-media/
Guidance on audience, social media strategy, text messaging, and Twitter.
- Oregon.gov - Social Networking Guide http://www.oregon.gov/DAS/EISPD/EGOV/BOARD/social_networking_guide/index.shtml Advice about writing for Twitter and Facebook plus a social media glossary.
- Idealware’s NonProfit Social Media Decision Guide
A 70-page guide that includes a workbook chapter with worksheets: “A Sample Audience Survey,” “Brainstorming Tool Possibilities,” “Deciding Which Channels Are Right for You.”
- How to Improve Your Writing for Social Media
http://www.onesocialmedia.com/2011/05/
Rob Wormley’s advice about how to write tweets.
- How to market your branded Facebook page
https://econsultancy.com/blog/64674-how-to-market-your-branded-facebook-page?utm_source=Facebook&utm_medium=Direct&utm_term=Filter&utm_campaign=FBDF Is your content engaging enough and tailored for your specific Facebook audience?
- Email Marketing Field Guide
http://mailchimp.com/resources/guides/email-marketing-field-guide/ You don’t have to be a professional web designer to use this guide, but a little HTML knowledge will help. First, we’ll cover all the basics, like how HTML email works (and why it always seems to break when you try to send it yourself). Then we’ll get into the technical stuff, like how to design and code your HTML email. Finally, we’ll run through email-marketing best practices for list management, deliverability and measuring performance.
- Email newsletter basics: 15 FAQs - Direct mailing
http://www.marketingdonut.co.uk/marketing/internet-marketing/email-marketing/email-newsletter-basics-15-faqs Email provides excellent measurability. You do not need to guess how people will react to your marketing messages. With email, you can measure who opens and clicks on your email.
- Social media vs. Newsletters
http://smallbusiness.chron.com/social-media-vs-newsletter-effectiveness-48831.html The target market in social media can range over hundreds of thousands or even millions of individuals, many of whom may have little or no interest in your business model. Conversely, the newsletter intends to reach a far smaller, yet much more motivated, group of consumers, customers or clients.
- Examples of Facebook pages and newsletters o https://www.facebook.com/DinaricArcParks
o https://www.facebook.com/ParcnaturelregionalduMorvan?fref=ts
o https://www.facebook.com/iucn.org?fref=ts
o https://www.facebook.com/EUEnvironment?fref=ts
o http://ec.europa.eu/environment/nature/info/pubs/docs/nat2000newsl/nat35_en.pdf - Natura 2000 newsletter
o http://iucn.org/about/union/secretariat/offices/europe/resources/newsletters/newsletter2/european_january2014.cfm - IUCN European Newsletter
o http://www.cotswoldsaonb.org.uk/?page=enewsletter&itemid=630 – The newsletter from the Cotswolds Conservation Board – Spring 2014
o http://emailing.studiobreakfast.be/t/ViewEmail/r/84A2425FFED790A12540EF23F30FEDED/BD5EBF064F37589F907C5D7C792C0FF8 - Newsletter des Parcs naturels de Wallonie
- 20 Data-Backed Ways to Upgrade Your Social Media Marketing http://blog.hubspot.com/marketing/data-backed-social-media-marketing-tips SlideShare Presentation.
- The Health Communicator’s Social Media Toolkit -http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf
This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds.
- Guide to Writing for Social Media http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/GuidetoWritingforSocialMedia.pdf CDC’s Guide to Writing for Social Media was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC). It was designed to provide guidance and to share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. In this guide, you will find information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. The guide is intended for a beginner audience, although some readers with an intermediate level may find it useful too.
- Best Practice Guide, Social Media Code of Conduct http://www.communicationscouncil.org.au/downloads_tcc/2012/CC_Social%20Media%20Code%20of%20Conduct_FINAL.pdf This Social Media Code of Conduct aims to provide specific guidance on best practice behaviour when working and operating within social media.
- Best practice guide for using statistics in communications http://www.rss.org.uk/uploadedfiles/userfiles/files/CIPR-MRS-RSS-guidelines-for-using-statistics-in-communications.pdf These guidelines will cover: the reason why statistics are used, what statistical information should be included in PR activities, how to report on survey methodology, common pitfalls that can underline your message, statistics and the CIPR Code of Conduct.
- 10 sketchy text formatting tips for Twitter and Facebook
https://econsultancy.com/blog/64650-10-sketchy-text-formatting-tips-for-twitter-and-facebook?utm_source=Facebook&utm_medium=Direct&utm_term=Filter&utm_campaign=FBDF Ever wanted to use bold or italics in a tweet? Or a strikethrough, in a Facebook update? Or to use a special character of some kind? Well here’s your chance.
- CIPR Social Media Panel launches new guidance on social media monitoring http://newsroom.cipr.co.uk/cipr-social-media-panel-launches-new-guidance-on-social-media-monitoring/, http://www.cipr.co.uk/content/social-media-guidance The guide focuses on the following elements: What is social media monitoring and why should PR professionals start monitoring? What are the different pricing models of social media monitoring tools? A list and profile of key social media monitoring tools. How organisations can get the most out of social media monitoring by establishing workflows to help implement and manage insights?
Blogs
- What are Blogs? http://www.mednet-tech.com/newsletter/blogs/what-are-blogs
- How does blogging effect SEO? http://marketingrelevance.com/01/how-does-blogging-effect-seo/
- 16 Top Tips from Blogging Experts for Beginners http://blog.bufferapp.com/blogging-advice-for-beginners-from-16-experts
- How to Avoid Common Beginner Blogger Mistakes http://www.wikihow.com/Avoid-Common-Beginner-Blogger-Mistakes
- Top 10 Blogging Tips for Beginners http://www.blogher.com/my-top-10-blogging-tips-beginners
- Examples of Blogs o http://blogs.nature.com/ o http://www.birdlightwind.com/ o http://70degreeswest-explore.com/ o http://leahyetter.wordpress.com/ o http://beingmark.com/ o http://focusingonwildlife.com/news/ o http://www.ecosystemgardening.com/ o http://www.allaboutwildlife.com/ o http://www.visitpeakdistrict.com/see-and-do/our-peak-district.aspx
http://www.marketingdonut.co.uk/marketing/internet-marketing/your-website Before developing your website, you'll need a clear idea of who you are trying to reach and what you want to achieve. Many businesses see their website largely as a way to attract new customers.
- Examples of websites from EUROPARC’s members/ partners o http://www.exmoor-nationalpark.gov.uk/
o http://www.parcdumorvan.org/
o http://www.pnr-scarpe-escaut.fr/
o http://www.birdlife.org/news/tag/birdlife-europe
o http://fr.alparc.org/le-reseau-alparc
o http://www.pnr-perigord-limousin.fr/Le-Parc/Emplois-et-marches-publics
- The 5 Best Ways to Get Free Website Promotion: http://sbinfocanada.about.com/od/promotion/a/bestwebsiteprom.htm
The thing to remember about free website promotion is that nothing is ever truly free. If you don’t spend money promoting your website, you’re going to have to spend time. So why waste time trying to market your website using methods that will only bring you minuscule returns, if any? If you're prepared to work on them, these five free website promotion techniques will deliver, rewarding you with increased site traffic.
- 10 Tips To Make Your Website Your Best Marketing Too http://www.activeendurance.com/blog/2012/08/10/10-tips-to-make-your-website-your-best-marketing-tool/ Follow these ten tips to make sure your website is functioning.
- How To Design Your Website As Effective Marketing Tool http://blog.usabilla.com/how-to-design-your-website-as-effective-marketing-tool/ Nine key concepts that you should consider when you start to redesign your website and make it an effective marketing tool.
- Using your Web site as a marketing too
http://office.microsoft.com/en-us/word-help/using-your-web-site-as-a-marketing-tool-HA001123104.aspx A high-impact Web site can be a powerful marketing tool. Before you start creating your Web site, take the time to plan a Web site creation strategy. The time that you spend planning will save you time in the building phase and help you build a more effective site.
http://ctb.ku.edu/en/table-of-contents/advocacy/media-advocacy/working-with-media/main Tips on how you can use the media to the benefit of your cause. An introductory section for people that work with media.
http://organicconsumers.org/monsanto/MAM-media-guidelines.pdf This guide will help get the coverage you need to turn a campaign into a nationwide phenomenon.
- 9 Best Practices for Getting Press Coverage
http://www.wdfm.com/marketing-tips/getting-press-coverage.php Some successful tips and getting press coverage from an Executive Editor of Web Digest For Marketers.
- Good storytelling: 4 keys to successful campaigns
http://www.deloittedigital.com/us/blog/good-storytelling-4-keys-to-successful-campaigns Digital marketing has a lot of new opportunities for audience engagement. But in the end, success usually comes back to good storytelling. Here are some helpful tips.
- Storytelling for conservation action
http://www.frogleaps.org/topic/invitation-how-can-i-join-iucns-campaign-how-to-tell-a-love-story-about-nature, http://www.iucn.org/news_homepage/news_by_date/?13797/Announcing-the-new-Frogleaps-storytelling-e-course Good example of IUCN Commission on Education and Communication - campaign on how to tell a love story.
- Storytelling to Inspire Action: Shaun MacGillivray at TEDxChapmanU http://www.brandstories.net/2012/08/30/storytelling-to-inspire-action-shaun-macgillivray-tedx/
Shaun MacGillivray’s mission is clear. He’s concerned over climate change and the environment. Through his One World One Ocean campaign he’s using storytelling to inspire people to take action to protect our oceans.
- The 10 Steps Of Crisis Communications
http://www.bernsteincrisismanagement.com/articles/10-steps-of-crisis-communications.html The basic steps of effective crisis communications are not difficult, but they require advance work in order to minimize damage. The slower the response, the more damage is incurred. So if you're serious about crisis preparedness and response, read and implement these 10 steps of crisis communications, the first seven of which can and should be undertaken before any crisis occurs.
- What does a spokesperson do
http://www.wisegeek.com/what-does-a-spokesperson-do.htm Short summary on the responsibilities of a spokesperson.
- Working with the media http://en.wikipedia.org/wiki/Man_bites_dog_(journalism) Information about the origins of the use of this phrase in journalism.
- Story links referred to in the manual http://sofiaglobe.com/2014/03/20/100m-leva-three-hotel-project-in-bulgarias-karadere-seaside-spot-a-step-closer/ Story about 100M leva three-hotel project in Bulgaria’s Karadere seaside spot being a step closer.
- Mawson Resources http://www.proactiveinvestors.com/companies/news/52816/mawsons-success-at-finland-project-just-a-needle-in-a-haystack-more-to-come-52816.html Precious metals development company, Mawson Resources Ltd, drilling 600 to 1,200 metres in the Hirvimaa glacial area, in Finland, just outside a Natura 2000 area.
- CABS reports illegal finch trapping inside NATURA 2000 site
Committee Against Bird Slaughter (CABS) informing police of illegal finch trapping inside the Il-Majjistral Nature and History Park, near Manikata, Gozo – a Special Area of Conservation (SPA) of international importance within the Natura 2000 network of sites.
Co-ordinating your communication
- Communication tips - Stories, Sizzle, Salience & Social Proof http://www.youtube.com/watch?feature=player_embedded&v=u_chRVbjhgM Futerra Co-Founder Ed Gillespie delivers a speech for the 3 Pillars Network Sustainable Behaviour Change conferences in Sydney, Australia. November 2011.
- How to change behaviours during large scale global events. Downloaded 3000 times in its first 2 weeks of launching http://www.futerra.co.uk/wp-content/uploads/2011/09/GamesTheory.pdf DEFRA Games Theory - Behaviour change on a gold medal level.
- Communicating Sustainability - Your first stop for communicating sustainability - http://www.futerra.co.uk/wp-content/uploads/2011/09/Communicating_Sustainability.pdf One of UNEP’s most downloaded publications, including a how-to communications strategy for sustainability.
- Promoting Coordination, Cooperative Agreements, and Collaborative Agreements Among Agencies - http://ctb.ku.edu/en/table-of-contents/implement/improving-services/coordination-cooperation-collaboration/main Why is it important for organizations to work together? - What are the different ways that organizations can work together? - How do we choose among relationships? - what are some of the challenges that organizations confront when they are working together? - How do groups begin to build organizational relationships with each other?
Hints and tips from the group and the Think Tank
- www.futerra.co.uk We work with people who want to create sizzling, positive change through their brands, businesses and communications.
- www.ramsar.org The Convention on Wetlands of International Importance, called the Ramsar Convention, is an intergovernmental treaty that provides the framework for national action and international cooperation for the conservation and wise use of wetlands and their resources.
- www.hect.nl HECT Consultancy, Deep listening, asking and facilitating positive change.
- www.wild-team.org/ Branding for Wild Team as part of a Tiger campaign by Futerra in Bangladesh.
- www.emenatura2000.ro/wp-content/uploads/2013/07/minutes-_THINK-TANK_communications.pdf For a full feedback from the Think Tank meeting in May 2013.
Sharing your skills - Training techniques and ideas for sharing your learning from this course
- Series of inspirational talks
http://thedolectures.co.uk/lectures/ A series of talks that inspire. -> The idea is a simple one— that people who Do things can inspire the rest of us to go and Do things, too. So each year we invite a set of people down here to come and tell us what they Do. They can be small Do’s or big Do’s or just extraordinary Do’s.
- TRANSFER OF TRAINING: MOVING BEYOND THE BARRIERS - http://www.trainingmag.com/content/transfer-training-moving-beyond-barriers A new model helps promote training transfer to the workplace.
- Knowledge sharing
http://www.fsnnetwork.org/sites/default/files/outils.en_.pdf Knowledge Sharing: Methods, Meeting Places and Tools presents a selection of easy ways to help you have better access to the knowledge you need to do your work. We invite you to step outside your usual routine and engage in the cross-fertilization of ideas with your peers. The methods described here are simple to use and can easily be built into the way you work. Many of you may well work this way already without calling it ‘knowledge sharing’. These tried and true processes will help you in your search for fresh, creative solutions to the challenges you face every day.
- Training techniques http://www.slideshare.net/coloradostatelibrary/101-interactive-training-techniques 101 ideas for running training sessions.
- Ethical work and life learning http://www.businessballs.com/index.htm A whole host of resources useful for soft skills like communication, and also training/learning.
- Develop the skills you need for life http://www.skillsyouneed.com/ Lots of information about developing soft skills.
- Today’s Top SlideShares http://www.slideshare.net Online PowerPoint presentations on almost any subject. You may need to register to download them.
- Skills Converged
http://www.skillsconverged.com/ Training resources (some free) for communication and other soft skills.
- Communication tips, Sustainability, the reinvention of progres http://www.youtube.com/watch?v=rQnaiL2tXjs
TEDxHornstull - Ed Gillespie - Sustainability, the reinvention of progress.
- Communication tips, Speech from a co-founder of Futerra http://vimeo.com/50774899
- Article: Building a sustainable brand on genuine foundations
http://www.theguardian.com/sustainable-business/building-sustainable-brand-communication The mantra 'people don't buy what you do, they buy why you do it' needs to be applied to sustainability communications.
- Employee engagement: Bringing sustainability to life for 55,000 employees globally http://www.futerra.co.uk/work#go=akzonobel-deco-9210
- Biodiversity animation and viral video series: How to tell a love story of nature http://www.futerra.co.uk/work#go=iucn-8864
- Branding Biodiversity - Killing the extinction message http://www.futerra.co.uk/work#go=branding-biodiversity-2-3074
- 10 tips for sustainability communications http://www.futerra.co.uk/work#go=the-rules-of-the-game-3-3098
- On Environmental Champions: Champions empowered to change energy http://www.futerra.co.uk/work#go=e-on-environmental-champions-3-3821
- Exmoor National Park - one of Britain’s breathing places
http://www.youtube.com/watch?v=aDhxiYqj-1o&feature=youtu.be Here’s a fantastic short film introducing the fabulous Exmoor National Park. The film was produced for the Audio Visual Theatre in the Lynmouth Pavilion National Park Centre.
- Out and About in the North York Moors 2014 http://www.northyorkmoors.org.uk/visiting/visitor-information/out-and-about-guide-to-the-north-york-moors Whether you live and work here, or are visiting this beautiful corner of Yorkshire for the first time, Out and About has everything you need to know about North York Moors National Park. Download it here.
