NATURAgraph 8th AIB Superior Rating PAGE two New Innova ® PRIME Line PAGE three NEW INNOVA KITTEN FOOD PAGE four BUSINESS- BUILDING BASICS PAGE seven Circle These Dates PAGE seven NATURA’S NEWS for Our Pet Retailer Partners www.naturapet.com Natura Invests in Social Media PAGE five TECHNICAL BULLETIN PAGE six Newest Sales Team Members PAGE six INNOVATION FOR THE HEALTH OF PETS At Natura, we are passionately driven to make the healthiest pet food in the world. It is our responsibility to our distributors and retailers — but most importantly, to pets. Our commitment to innovation is central to this ambition. In the past we have been successful at leading the natural segment of the market with firsts such as Innova, the first holistic product (1993), EVO, ® the first high-protein grain free product (2004), Karma, ® the first widely available 95% organic product (2005), and, most recently, California Natural ® Kangaroo & Red Lentils Formula Adult Dog Food (2011), the first nationally available kangaroo product in the market. Forward-thinking product development allows us — and you — to stand confidently behind each and every Natura bag, can or pouch. Our commitment to innovation is not made casually. It’s visible in the unique investment choices Natura makes — investments that many of our competitors may not value. This includes staffing a world-class product development organization, owning state-of-the-art production and innovation facilities, performing rigorous quality assurance checks of supply streams for ingredients, and completing extensive nutritional analyses and feeding studies. At Natura we believe groundbreaking product development is at the core of both nutritional health and any pet food company’s identity — because of this, it should never be contracted out. This is why we conduct all development work in-house. Natura invests in a dedicated staff of pet-passionate nutrition professionals with industry-leading qualifications. Our team includes scientists with PhDs and Master’s degrees in nutrition, as well as veterinarians and a board certified veterinary nutritionist. Natura’s product development team is made up of employees who are both technical experts and passionate pet owners committed to pet health through cutting-edge nutrition. We are also proud of the Fremont Innovation Center, which includes our industry-leading manufacturing and product development facilities. Many of you have seen this facility firsthand and have witnessed our focus on quality, food safety and sanitation (see Current and Future Fremont Innovation Center Tours on page 2). We have recently expanded this facility to provide more innovative capabilities, including the ability to handle more unique ingredients, which had previously been a constraint. This leap forward will allow Natura to bring even more unique, fresh ideas to life. As we make advancements using new ingredients, the qualification process for our supply stream must set industry standards as well. While we thoroughly test all of our ingredients, any new or novel ingredient must go through an initial rigorous supplier qualification. We won’t just buy ingredients from anyone; we think of our suppliers as business partners, much like our distributor and retail partners. This requires building a relationship prior to engaging in any business. Members of Natura’s quality assurance and raw material development teams routinely visit our suppliers to confirm the quality of ingredients and carefully review and assess sanitation and quality standards. We aren’t looking for a cheap ingredient supplier, but a long-term business partnership based on quality, value and trust. Only after the supplier qualification process is completed will we bring a new ingredient into a Natura product. Once ingredients are qualified and a formula is developed, a “test run” of the product is performed. This kicks off an (continued on page 2) 1 ST QUARTER 2012
Transcript
NATURAgraph
8th AIB Superior RatingPAGE two
New Innova® PRIME LinePAGE three
New INNova kItteN foodPAGE four
BusINess-BuIldINg BasIcsPAGE seven
Circle These DatesPAGE seven
N at u r a’ s N e w sfor Our Pet Retailer Partners
w w w . n a t u r a p e t . c o m
Natura Invests in Social MediaPAGE five
techNIcal BulletINPAGE six
Newest Sales Team MembersPAGE six
INNovATIoN foR The heAlTh of peTs
At Natura, we are passionately driven to make the healthiest pet food in the world.It is our responsibility to our distributors and retailers — but most importantly, to pets. Our commitment to innovation is central to this ambition. In the past we have been successful at leading the natural segment of the market with firsts such as Innova, the first holistic product (1993), EVO,® the first high-protein grain free product (2004), Karma,® the first widely available 95% organic product (2005), and, most recently, California Natural® Kangaroo & Red Lentils Formula Adult Dog Food (2011), the first nationally available kangaroo product in the market. Forward-thinking product development allows us — and you — to stand confidently behind each and every Natura bag, can or pouch.
Our commitment to innovation is not made casually. It’s visible in the unique
investment choices Natura makes — investments that many of our competitors may not value. This includes staffing a world-class product development organization, owning state-of-the-art production and innovation facilities, performing rigorous quality assurance checks of supply streams for ingredients, and completing extensive nutritional analyses and feeding studies.
At Natura we believe groundbreaking product development is at the core of both nutritional health and any pet food company’s identity — because of this, it should never be contracted out. This is why we conduct all development work in-house. Natura invests in a dedicated staff of pet-passionate nutrition professionals with industry-leading qualifications. Our team includes scientists with PhDs and Master’s degrees in nutrition, as well as veterinarians and a board certified veterinary nutritionist. Natura’s product development team is made up of employees who are both
technical experts and passionate pet owners committed to pet health through cutting-edge nutrition.
We are also proud of the Fremont Innovation Center, which includes our industry-leading manufacturing and product development facilities. Many of you have seen this facility firsthand and have witnessed our focus on quality, food safety and sanitation (see Current and Future Fremont Innovation Center Tours on page 2). We have recently expanded this facility to provide more innovative capabilities, including the ability to handle more unique ingredients, which had previously been a constraint. This leap forward will allow Natura to bring even more unique, fresh ideas to life.
As we make advancements using new ingredients, the qualification process for our supply stream must set industry standards as well. While we thoroughly test all of our ingredients, any new or novel ingredient must go through an initial rigorous supplier qualification. We won’t just buy ingredients from anyone; we think of our suppliers as business partners, much like our distributor and retail partners. This requires building a relationship prior to engaging in any business. Members of Natura’s quality assurance and raw material development teams routinely visit our suppliers to confirm the quality of ingredients and carefully review and assess sanitation and quality standards. We aren’t looking for a cheap ingredient supplier, but a long-term business partnership based on quality, value and trust. Only after the supplier qualification process is completed will we bring a new ingredient into a Natura product.
Once ingredients are qualified and a formula is developed, a “test run” of the product is performed. This kicks off an
(continued on page 2)
1STQUARTER
2012
extensive set of manufacturing, quality and safety checks. We perform full AAFCO (Association of American Feed Control Officials) nutrient profiles for amino acids, micro-nutrients, vitamins and minerals and feed every product to ensure that they deliver against both industry standards and our internal nutritional requirements for cooking, palatability and digestibility. Once the product is confirmed to meet these criteria, it goes through additional testing for stability to confirm its nutrient levels will be maintained throughout its shelf life. Only after these requirements are met can the product be launched.
Innovation is easy when a company is willing to fully commit its resources, time, knowledge and energy. It’s a strategic choice that we continue to invest in, and part of what differentiates us. With our growing and highly qualified product development team, our investment in increasing the capability of the Fremont Innovation Center and our rigorous supplier and product qualification process, you can trust that Natura will remain on the forefront of natural nutritional excellence. We look forward to sharing new products and improvements with you as our R&D, sourcing and manufacturing teams work at full throttle to bring you pioneering advancements in the rapidly evolving arena of pet nutrition.
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Among our firsts is California Natural® Grain Free Kangaroo & Red Lentils Formula Adult Dog Food, the first nationally available kangaroo product on the market.
CURReNT ANd fUTURe fRemoNT INNovATIoN CeNTeR ToURs
Natura is proud to be able to offer our retailer and distributor partners a behind-the-scenes look at our Fremont Innovation Center.
We provide our partners with an opportunity to meet the faces behind the products they sell and see those products in production so that they can speak about Natura to their customers from a firsthand perspective. As our tour capacity has increased, so has interest. We hosted more guests in 2011 than in any previous year, and are on track for more than 200 visitors in 2012.
Visitors this year have had the chance to view our continued commitment to superior pet nutrition through our manufacturing processes, ingredient selection procedures and our nutritional experts. Visitors have also enjoyed a look at the new Don Scott Training Room, as well as the opportunity to
have face-to-face conversations with manufacturing team members.
Take a look at some of the positive feedback we’ve received from our guests:
“The visit in Nebraska was very educational and gave us a different outlook on Natura and our business. We were so encouraged that as soon as we came back, we did lots of rearranging in our store. We are taking it to the next level.”
“I was impressed with the honesty of questions answered as well as the cleanliness of the plant.”
“I have customers energized again after listening to us talk about the tour.”
For more information about Fremont Innovation Center tours, speak with your Natura sales representative.
On December 28, Natura’s Fremont plant received a “Superior” rating after an unannounced, third-party AIB International audit, the most challenging form of audit possible. This was the Fremont plant’s 8th consecutive
sURpRIse AUdIT AwARds 8Th CoNseCUTIve AIB sUpeRIoR RATINg
“Superior” Rating. The audit included the “Project Hightower” expansion, which will include ingredient receiving and control systems to support and enhance Natura’s quality control procedures.
The audit took place during the very busy holiday season, a sign that quality is never compromised at our Fremont plant. We’re proud of the effectiveness of our food safety programs and dedicated employees as we aim to create the healthiest pet food for you and your customers.
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Pets for Vets is dedicated to providing a second chance for shelter pets by pairing them with veterans.
New INNovA® pRIme lINe offeRs peTs moRe pRoTeIN IN A gRAIN fRee dIeT
Natura is pleased to introduce new Innova PRIME formulas for pet parents who are interested in Innova’s farm-fresh, natural approach and prefer a grain free diet. Innova PRIME offers your customers a grain free formula with moderate protein levels at a more competitive price point. Additionally, as a direct competitor to Taste of the Wild products, Innova PRIME gives you the opportunity to showcase a wider range of options for pet parents interested in grain free diets.
Each grain free formula in the Innova PRIME line contains high-quality, animal-based protein exclusively sourced from a single category, such as poultry, or red meat, or fish. Your customers can feed their pet from a single category (poultry, for example) rather than feeding a combination of protein sources. In keeping with the Innova philosophy, every formula contains natural ingredients, including real fruits and vegetables like farm-fresh apples and carrots.
Key ingredients and benefits include:
• Moderate levels of animal-based protein exclusively sourced from a single category, such as poultry, or red meat, or fish, to help build lean muscle mass
• Highly digestible grain free formulas for pets with grain sensitivities
• Nourishing carbohydrates such as peas or lentils in place of grains to offer a lower glycemic index for sustained energy
• Healthy fats and oils such as sunflower oil, flaxseed or menhaden oil to provide rich sources of omega-3 fatty acids and help promote a healthy, shiny coat
• Antioxidants to help support a healthy immune system
The new Innova PRIME HealthBar™ Baked Dog Treats offer delicious grain free rewards made from high-quality animal-based protein sourced exclusively from real poultry (Baked Dog Treats Chicken Formula) or red meat (Baked Dog Treats Beef & Lamb Meal Formula).
InnovaPet.com is currently promoting these new products to your customers with a vibrant new homepage graphic, product descriptions, ingredient lists,
(continued on page 4)
As we focus on innovation and providing you with the best quality products, we are also aware of our obligation to give back to our communities and pay forward our blessings.
The simple innocence of our pets defines the true magic of giving during the holiday season and throughout the year. This past holiday season, we were honored to work with two extraordinary organizations that enhance the lives of pets year-round and, in turn, enhance our lives as well.
As a thank you for your partnership with Natura, a charitable donation of $10,000 was made in your honor to Pets for Vets, an organization dedicated to providing a second chance for shelter pets by rescuing, training and pairing them with veterans who could benefit from a companion animal.
Sergeant David Mills and his dog Charlie are a perfect example. Charlie is a three-year-old female Husky who was rescued and trained by Pets for Vets. She is a proud canine companion to David, who served for over nine years in the U.S. Army. As a result of David’s time in Iraq, he suffers from PTSD, TBI, vertigo and pain from bone spurs. Readjusting to civilian life has been extremely difficult, but Charlie has been a huge comfort for David. She is his constant companion, always staying by his side.
We shared information about Pets for Vets through our new California Natural® Facebook page, encouraging people to share information about the organization. For each “Share” or “Like” of the status message about Pets for Vets, we increased the donation by $1 up to $1,000. With the help of our Facebook fans, our total donation rose to $11,000.
peT ChARITIes ReCeIve speCIAl gIfTs fRom NATURA
(continued on page 7)
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You asked and we delivered! As part of our dedication to you and to specialized nutrition for all feline life stages, Natura is pleased to introduce new Innova Kitten Food.
Surveys have shown that consumers shop by life stage first, and that veterinarians tend to recommend specialized kitten diets rather than all life stage diets. Our retailers have recognized these facts and their customers’ needs, and we are responding.
Innova Kitten Food is formulated to meet the specific needs of growing
New INNovA KITTeN food offeRs wholesome, hIgh-pRoTeIN NUTRITIoN
kittens, offering high-quality protein from turkey and chicken, farm-fresh fruits and vegetables like apples and carrots, DHA and essential nutrients.
Key ingredients and benefits of the new Innova Kitten formula include:
• A more nutrient-dense formula with increased protein and fat*
• Higher DHA levels* to help support healthy neurological and retinal development
• High levels of Vitamin E to help support a developing immune system
• Easily digestible carbohydrates like rice to help meet the digestive needs of kittens
• Specially designed kibble size for easy chewing
*Compared to Innova Cat & Kitten Food
Contact your Natura Sales Professional to learn how you can bring Innova Kitten Food into your store.
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Here is our exciting new line of formulas and treats:
photos and more. Our Pet Food Comparison and Feeding Calculator tools have been updated to include the new products, so your customers can compare them to their existing food selections and calculate the amount needed to feed their pets.
Driving Traffic To Your StoreTo create demand and drive customers to your store, Innova PRIME has a targeted online and print media campaign running January through June 2012:
• PRIME press releases were sent to pet specialty media contacts in early January. These press releases will announce the new products and create excitement among reporters within the print, online and television media spheres. When reporters and bloggers promote the new products, consumers will see this coverage and will want to learn more about the brand.
• A paid search campaign will also promote the brand and the new products through the Google, Yahoo! and MSN ad display networks starting in March. This means that Innova PRIME ads will receive priority placement in search engine results and will also appear on relevant, targeted websites that have partnered with these networks.
• Beginning in March, the existing Innova Facebook and Twitter pages will promote Innova PRIME, instantly delivering new product news and information to the strong existing Innova fan base.
• Print ads began running in a variety of highly-targeted pet specialty publications in February.
All of these activities will help drive customers to InnovaPet.com, increasing the visibility of the “Where to Buy” tool and driving additional traffic to your store. With all of this support, you’ll hear from interested customers in no time.
Contact your Natura Sales Professional to learn how you can bring Innova PRIME into your store.
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Go green and opt-in for Naturagraph email-only delivery! To save paper and deliver news to your inboxes faster, Natura plans to send Naturagraph exclusively through email. Please contact your Natura sales represen-tative with your preferred email address to opt-in now and get a head start.
New Innova® PRIME Line Offers Pets More Protein in a Grain Free Diet (continued from page 1)
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NATURA’s fACeBooK pAges: 73,000 fANs ANd gRowINg!
www.facebook.com/evopet
www.twitter.com/ evopet
www.facebook.com/innovapet
www.twitter.com/innovapet
www.youtube.com/innovapet
www.facebook.com/calnatpet
www.twitter.com/calnatpet
Like Us and Follow Us!
Natura’s commitment to innovation is expanding and driving store traffic through social media. Social media has increasingly become a driver for consumer awareness of our products and retail partners. In recognition of this, Natura has made a significant investment in the continued development of our social communities.
Our Innova,® EVO® and California Natural® sites have a combined total of 73,000 fans as of early March 2012, and the numbers continue to grow. The average daily number of people who see content associated with our pages is 300,000, and our social sites are driving consumers to our “Where to Buy pages,” where they can find your local store.
At the core of our efforts is Community Manager Tammy Barker, a Natura family member who is eager to engage with our fans,
answer their questions and direct them to your stores. Through the social sites, Tammy will also provide product news, photographs, fun pet facts and links that you can share with your customers through your store’s social sites, website or via email. The Facebook pages are also supported by Facebook ads, which are precisely targeted to the Facebook users most likely to buy high-quality, natural nutrition for their pets. Leverage this opportunity to drive traffic to your store by posting photos of your Natura displays or your own pets.
Most recently, we launched the California Natural Facebook and Twitter sites, which were designed to educate consumers and send them your way. The “Where To Buy” link is prominent-ly displayed on the Facebook page’s welcome tab. In conjunction with this, we’ve also launched www.rotatewith-confidence.com, a site to engage your customers’ understanding of the popular rotational feeding trend and help them understand how the California Natural Grain Free product line has been formulated to support it.
If you haven’t already, please “Like” us or “Follow” us. Our sites are continuing to grow, and we invite you to partner with us as we continue to drive awareness and traffic to your store.
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evo-fed fIfI Is The wINNINgesT AKC dog IN The Us
She has a name as long as her list of accomplishments! GCH CH Protocol’s Veni Vidi Vici, a Doberman also known as “The Fifinator” or “Fifi,” is currently the winningest dog by 2012 AKC Points rankings. And she’s powered by EVO!
Fifi has been named “Best in Show” 22 times, and more wins are certainly on their way. In January 2012 alone, Fifi won 3 Best In Shows. Her show name “Veni Vidi Vici” translates to “I came, I saw, I conquered.” How fitting! We’re proud of Fifi, and honored to have her as part of the EVO family.
Follow Fifi’s success at www.facebook.com/FifitheDoberman.
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Technical BulletinRoTATIoNAl feedINg
Rotational feeding is a nutritional philosophy for providing variety to your pet. Rotation is not required when a pet is being fed a complete and balanced food, but many pets enjoy the variety that comes with this approach. Variety may be in the flavor (i.e. chicken, venison, lamb, salmon, kangaroo, etc.) or texture (i.e. canned, dry kibble or home cooked) of the food, or it may be the variety of nutrients your pet receives from different diets. The animal protein sources used in California Natural® Grain Free products have varied levels of naturally occurring nutrients, which help provide the variety some consumers are looking for. Amino acids, minerals and fatty acids are examples of nutrients that vary widely between the five protein sources.
Rotational feeding means different things to different people and there is no one way to rotate your pet’s food. Some people mix kibble and canned food as a single meal while others feed kibble for breakfast and canned or raw food for dinner. Others may choose to rotate flavors using only dry food and purchase a new flavor with each new bag. Any of these combinations are acceptable — the idea is simply to offer a variety.
Currently, there are five diets that Natura designed for rotation. The diets are in the California Natural Grain Free lineup that includes the Chicken Meal formula, Lamb Meal formula, Venison Meal formula, Salmon Meal and Peas formula and Kangaroo and Red Lentils formula. To aid in the shorter transition periods that are typically used in
rotational feeding, we designed these products using two approaches. The first was to design the products to have consistent fat levels which would help to ease sensitivities associated with diet transitions. Drastic changes in fat levels could allow undigested fat to reach the large intestine, causing diarrhea. The second approach was to maintain a core of carefully selected ingredients to minimize any sensitivity to major ingredient changes. As with any new diet adaptation, we would still recommend a 7-10 day transition when beginning any of the five California Natural Grain Free products. Once established on a California Natural Grain Free food, a shorter transition to another product in the line may be possible, as these products were designed for rotational feeding. Because every pet is an individual, the ideal transition time will be pet-specific and not all dogs will respond well to rotational feeding.
During the development of the two new California Natural Grain Free Products, Natura fed the five products in the California
Natural Grain Free family in an extreme rotational feeding study in our Natura Health & Nutrition Center. Twelve dogs were rotated every two days to one of the
California Natural Grain Free diets with no transition period. Stool scores were recorded, on a scale of 1-5 (with 1 being diarrhea and 5 being hard and crumbly), over the entire study and the mean stool score for each dog fell well within the ideal range of 3.0-4.0, which represents healthy stool consistency1. The overall dog mean and the 95%
confidence interval around the mean also fell within the ideal range, demonstrating that rapid rotation of the California Natural Grain Free family of products resulted in healthy average stool scores.
When starting a rotational feeding program, look for diets that have been specifically designed for this type of approach. Formulas should have similar fat contents and a similar mix of ingredients in order to ease the transition from one diet to another. When rotating from one product to another, be sure to follow the feeding guidelines for each product to ensure your pet is getting the required nutrients.
1Data on file at Natura Health & Nutrition Center
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Nathaniel Fastinger, Ph.D., Senior Nutritionist and Lisa Schole, M.S. Technical Services Organization Leader
DID YOU KNOW?When starting a rotational feeding
program, look for formulas that have similar fat contents and a similar mix
of ingredients in order to ease the transition from one diet to another.
We hope you’ll join us in welcoming our new sales team members. Billy, Teresa, Michael and Kim have been brought onboard in response to the increased demand for our products and as part of our continued commitment to your stores.
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NATURA welComes New sAles TeAm memBeRs
Billy Deering, southeast district
Manager
Michael Resnick, Northeast district
Manager
Teresa Reecer, Northeast district
Manager
Kim Trudelle, Northwest district
Manager
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Business-Building Basics:eARNINg medIA CoveRAge foR YoUR BUsINess
While you may be using advertising as part of your marketing efforts, you could be missing wonderful opportunities to publicize your business and its successes through news stories in newspapers, online, on the radio and on television. The media loves pet stories, and with the right “pitch,” your store, your employees and your promotions could be a part of those popular stories.
There are three primary benefits to working with the media’s news departments: minimal costs (since you aren’t paying for an advertisement), exposure to a mass audience and an element of credibility, since you’ve earned the coverage rather than paying for it.
There are a couple of caveats, however, to working with reporters. You won’t be able to control how the story is covered or when it runs — if it runs. However, most retailers will find that the benefits of positive media coverage far outweigh these variables.
Togainthemedia’sattention:
• Come up with a story idea related to your business. Your story idea or event should be something interesting, topical and not recently covered. Are you expanding or celebrating a major anniversary? What are you doing that is unique or heartwarming?
• Watch the news and be aware of what is going on so that you can work your story into a bigger story. Look to the calendar for holidays and events that could tie into your story.
Someexamplesofstoryideas:
“To celebrate our 10th anniversary, we’re selecting 10 special pets to receive free grooming for a year.”
“As a gift to the community, our store has made a significant donation to a local shelter.”
“Bring your pet to our store through March and April to have his photo taken with the Easter bunny.”
“Our store is hosting a senior day to celebrate older pets. We will offer free screenings, classes, free samples and more!”
• Write a news release or news pitch that is brief and simple. It should contain the basic information as to who, what, where, when, why and how. You can find several example press releases online for inspiration.
• Email your local media with the information, emphasizing your willingness to cooperate with their reporters.
• Be prepared to be interviewed and ask some of your best employees and customers to be available to speak to the reporter, too.
• Think about visuals. If you’re participating in a filmed interview or if a photo will be included in a news story, you’ll want your business to look its best. If it makes sense, invite your furry friends, customers and employees to participate in any video or photo shoots.
• Offer to be a resource to the reporter. Your knowledge and expertise can be of value for future stories.
Having the media cover a story or event can introduce your business to new customers that you wouldn’t have been able to reach through other means!
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Circle These Dates On Your Calendar
April 18-20: H.H. Backer’s 24th Annual Pet Industry Spring Trade Show & Educational Conference, Atlantic City, New JerseyIf you missed us at Global Pet Expo, stop by our booth at the H.H. Backer spring show to find out what’s new.
April 18-24: National Pet ID Week (U.S.)Invite a local agency to help provide tags for animals and educate pet parents on pet identification practices.
April 27: National Hairball Awareness Day (U.S.)Hold a contest for local pets to find the craziest pet hairstyle. Use the opportunity to promote your grooming tools.
May 1-7: National Pet Week (AVMA) (U.S.) Throw a National Pet Week party. Offer guests special promotions and educational materials.
May 3: National Specially-abled Pets Day (formerly National Disabled Pets Day) (U.S.)Set out a donation jar to help provide carts for pets with disabilities.
May 30: Hug Your Cat DayPromote cat treats as a special way to make the hugs even more fun!
You can read more about David and Charlie, as well as Pets for Vets, by visiting any of the following sites:
Natura has also made a monetary donation to North Central Search and Rescue Dogs of Illinois, a 501c nonprofit and volunteer organization dedicated to training and providing K-9 search and
rescue teams to qualified agencies such as police and fire departments. Dog teams trained by NCSAR assist in lost persons searches, evidence recovery, and building and disaster searches.
In October, NCSAR offered a demonstra-tion at the H.H. Backer Christmas show in Chicago. Based on the organization’s inspiring performance at the event, the Natura team was motivated to make a donation to support NCSAR and the great value they bring to their community.
If you’re interested in learning more about North Central Search and Rescue,
please visit the organization online at www.ncsar.org. Charitable donations can be mailed to North Central Search and Rescue, 1417 Chestnut Court, Yorkville, IL 60560.
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Natura Provides Holiday Donations to Pet Charities (continued from page 3)
North Central Search and Rescue Dogs of Illinois
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NATURAgraph
NATURA graphNatura Pet Products2779 Rademakers WayFremont, NE 68025
INNovatIoN for the health of pets
N at u r a’ s N e w sfor Our Pet Retailer Partners
