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“Verb Benefits” Memory Jogger The most successful ads promote the BENEFITS that the product or service provides. It’s best when those benefits are clearly stated within the ad. If not stated outright, they should be strongly intimated. The secret to identifying benefits: they start with a VERB. Below are several verb examples to inspire your thinking in the right direction for creating ads. Achieve Build Cure Discover Enhance Advance Bring Complete Delight Escape Attract Broaden Create Design Expand Avoid Become Capture Develop Exceed Choose Dream Excel Feel Grow Enjoy Fulfill Get Eliminate Follow Give Enlarge Find Gain Have Invite Join Launch Maintain Help Improve Justify Lose Meet Hold Increase Look Magnify Heal Indulge Keep Love Make Imagine Kiss Laugh Maximize Inspire Protect Reduce Strengthen Take Upgrade Promote Restore Stop Prevent Relieve Speed Up Provide Release Satisfy Welcome Perform Renew Soothe Win Reach Succeed Relax Seize Return Save Reveal Stretch Raise Start

The more benefits an ad contains, the greater its chances for success.

(Add to this list by checking your thesaurus.)

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