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Shared values and beliefs

Determines Behavior

Common to a certain

group of people

Held deeply

Not transmitted

genealogically

Learned

A system of values and norms that are shared among a

group of people and that when taken together constitutea design for living.

- Hofstede, Namenwirth and Weber

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Language

Religion

Values and Attitudes

Manners and Customs

EducationMaterial Elements

Aesthetics

Social structure

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Creates people

Determines Goods

and Services

Peoples attitudeto Business

Attitude to work

Education

Ambitious orComplacent

Ethics in business

Cultural resources

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GlobalManagers

must be ableto handle

Culture shock

Similarbusiness

situations indifferentcountries

does notimply similaropportunities

Cultureinfluences

Managementskills. So in anew country,

its Back-to-Basics

Culturedefines a setof acceptable

&unacceptable

behaviours,which formsthe basis of

Way ofdoing

Business

Globalbusiness

involves crosscultural

negotiations,

establishingrelationshipswith

suppliers,customers,

distributors &

otherpartners

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Globalization is creating a global business culture.In business it may be inappropriate to dress in a

local way.

Cultural Sensitivity must be inline with the businessmodel. If the product/Service offering does not meet

the buyer requirement, no amount of cultural

sensitivity will help

Cultural Sensitivity does not mean giving up onesown culture. Successful manager will know both the

cultures