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Nature conservancy

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Autumn 2013 HIRING THE “WRITE” PERSON Need a top-notch editor? Looking for a talented writer? Learn how to find your next superstar p1 Effective, Strong Leadership Grow your business for the future p8 More than a decade of management experience p8 PROVEN SKILLS All aspects of media including print, online and social networking p8 # 01000001# #01101001 Lot: 01110011# #0010 0000 0111 0100# #Fall 2013# Allen Hoorn 2655 Prosperity Drive #240 Fairfax, VA 22031 (202) 810-4881 (616) 550-9945 [email protected]
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  • Nature Edi torAutumn 2013

    HIRING THE WRITE PERSONNeed a top-notch editor?Looking for a talented writer?Learn how to find your next superstarp1

    Effective, Strong

    LeadershipGrow your business for the futurep8

    More than a decade of management experiencep8PROVEN SKILLSAll aspects of media including

    print, online and social networkingp8

    # 01000001# #01101001 Lot: 01110011##0010 0000 0111 0100# #Fall 2013#

    Allen Hoorn2655 Prosperity Drive #240Fairfax, VA 22031(202) 810-4881(616) [email protected]

  • 1 cover letterAllen Hoorn explains why you should consider him for your open position

    8-9 resumeAllen Hoorn demonstrates his ability to fill your open position

    2 the big ?When do collectors go too far?

    The documents contained herein are publications of:

    Allen HoornFairfax, VA (202) [email protected]

    EditorAllen Hoorn

    Art Direction/Graphic DesignAllen Hoorn

    Writer Allen Hoorn

    Layout Allen Hoorn

    Lead Researcher Allen Hoorn

    Cover DesignAllen Hoorn

    The opinions, statements, claims and beliefs expressed in this publication completely reflect the opinions, statements, claims and beliefs of the publisher.

    To order special reprints of this publication, please remit $1 million to Allen Hoorn. Alterna-tively, you may simply make a photocopy or right click on your computer to create a copy. I think some of the rights are reserved, but all of the lefts are quite extroverted, so you dont have to worry too much about that. In all seriousness, you are free to copy any part of this for your own personal use. If you wish to use it for anything else, contact Allen Hoorn to determine usage.

    in this issue...People live at the top of most pyramids in the animal kingdom. Humans control the future of the entire eco-system. Unfortunately, many of us know very little about the world in which we live. Our only interaction with other parts of the ecosys-tem happens in zoos and in school. Sometimes, our en-vironment forces us to pay more attention to how we are treating the planet by staging revolts against our ir-responsibility. But, that atten-tion fades quickly once the immediate situation resolves. I hops to teach people more about the world in which we live. If we are able to live peacably with each other as well as with our cohabi-tors, plants and anilmals alike, our own expderience is enriched. Otherwise, na-ture may very well decide humans are the invasive species causing trouble in the system. Hopefully, our species will be treated more kindly if that day comes than we treat those parts of nature we dont like.

    CoverFront: A river otter taking an early afternoon swimPhoto by Allen Hoorn

    15 people to talk toThese people can vouch for my abilities

    10 friend or foeGulls may be getting a bad rap

    16 Advertising

  • Allen Hoorn2655 Prosperity Drive #240Fairfax, VA 22031Tel:(202) 810-4881Cel:(616) [email protected]

    9/5/2013

    The Nature Conservancy4245 North Fairfax Drive, Suite 100Arlington, VA 22203-1606

    Dear Hiring Manager,

    I am writing to express my interest in the Managing Editor position at The Nature Conservancy. My colleague Eric Falquero recommended that I contact you directly about this position. Eric and I have worked closely in the news media industry, and he thought that I would be a good match for your organizaton after seeing your listing on the DevEx job board.

    With more than ten years of experience in personnel management, uncountable bylines and published articles, experience supervising reporters and writers, and a track record of improving systems of operation at several organizations, I could bring a lot to the table at The Nature Conservancy.

    In my most recent position as Vendor & Volunteer Manager with Street Sense, I successfully oversaw a team of more than 35 volunteers and interns responsible for the production of a biweekly print publication covering issues important to people experiencing homelessness and poverty with a monthly paid distribution of more than 30,000 copies. Additionally, our organization posted items online through a blog and social media on a daily basis.

    Since leaving Street Sense, I have worked to gain an increased understanding of skills essential in the new media environment. I have experience in web design-including html, css, Javascript and php. I also have experience in content management, social media campaigns, cross-platform publishing, graphics, and reader-generated content.

    Please take the time to review my resume. I believe that I am an excellent candidate to be your next Managing Editor, and would very much like the opportunity to meet with you and discuss what I have to offer to you. I truly appreciate your consideration.

    Sincerely yours, Allen Hoorn

  • The Big ?When collectors become poachers, is anyone reallly watching?

  • Starting September 1, 2013, the World Wildlife Fund premieres a new web series exploring wildlife crime and the global

    poaching crisis. Many well-known animals suffer population declines each year at the hands of money-seekers hoping to cash in on their hunting abilities. While some poach-ers focus on big name species such as ele-phants, big cats, rhinos, and large fish, many smaller animals face possible extinction with less large-scale attention paid to their plight.

    Butterflies natural beauty has long attracted collectors interests. Although many collec-tors limit their activity to plentiful species or to specimens derived from captive popula-tions raised specifically as future specimens, greed and pride drive some enthusiasts to seek species on the brink of extinction. In some cases, poachers receive acclaim from the scientific community even after their unethical behavior is exposed.

    Thomas Kral spends much of his times in the hardwood forests and marshes of southern Florida chasing the most elusive and rare butterflies on the planet. As recently as 2012, Kral bragged openly about two of his prized possessions: fully intact specimens of the Schaus Swallowtail and the Nickerbean Blue butterflies.

    He might be the only person in the United States to see both butterflies in the wild. His specimens offer proof of his conquest.

    In the wild, both the Schaus Swallowtail and Nickerbean Blue cling to survival. Both have suffered dramatic declines in their natural habitats due to deforestation, land development, and mosquito control.

    The Schaus Swallowtail first received protection from the federal government in 1984. In 2012, officials counted only 41

    live specimens living wildly. Kral claims his trophy was collected prior to the federal ban, although he was once required to forfeit it as part of a plea deal with federal prosecutors. The government returned the specimen after Kral com-pleted the terms of the plea deal.

    The Nickerbean Blue has only recently received protection as an endangered species after US Fish and Wildlife officials noted a marked drop in the population. Kral keeps his speci-men displayed prominently in his study. In an intersection between scientists and poachers, Kral is thought to be the first person to find the Nickerbean Blue in the United States. Previously, the species only inhabited Cuba and the Ba-hamas possibly coming to south Florida during a hurricane.

    While butterfly poaching does not always garner the same international attention as the poaching of larger animals, conservationists believe poaching of any kind demonstrates a lack of ecosystem understanding. According to the Natural Resources Conservation Service, butterflies pollinate more plants than any other animal on the planet expect bees. While habi-tat loss and pesticide usage cause the most damage to butterfly populations, poaching by collectors, either for personal use or for sale to others, ranks 3rd.

    ...poaching of any kind demonstrates a lack of ecosystem understanding.

    by Allen Hoorn

    4

  • Teaching Tools or Grotesque Collection?Butterfly collections, such as the University of Texas collection above, provide invaluable teaching aids to students and researchers.

    Photo Courtesy of University of Texas, some rights reserved by owner

    Prized TrophyRare species, like the Nickerbean Blue (Cyclar-gus Ammon), challenge collectors ethically and legally. Some collectors pay thousands of dollars for a single, intact specimen. With only a few dozen sightings each year, each capture pushes the species closer to permanent loss.

    Photo Courtesy of US Fish and Wildlife Service

    5

  • Local Flavor

    Red Admirals migrate from south Texas into northern areas of the United States up to twice each year. Their larvae feed on nettles. Adults prefer the butterfly bushs sweet nectar.

    Male Eastern Tiger Swallowtails frequently hang out in social circles. They are one of the most common butterflies in the eastern United States preferring the nectar of plants with red or pink flowers.

    Vanessa atalanta

    Papilio glaucus

    6

  • The Summer Azure dines on the nectar of dog-wood and tea plants mainly, but enjoys any flowering plant with bold enough colors to atrract attention.

    The Silvery Checkerspot pollinates milkweed and clover as adults.

    photos by Allen Hoorn

    Calastrina Ladon Neglecta

    Chlosyne nycteis

    7

  • Qualifi cations

    Skills Writing and Editing Self-motivation Extremely organized Strong Verbal & Written Communication Public Speaking

    Project Management Process Implementation Staff Development Team Leadership Budgeting and Finance

    Technical Skills

    Expert with entire Microsoft Offi ce Suite including the Virtual Basic Editor

    Profi cient with Adobe Creative Suite including InDesign, Photoshop, Acrobat and Dreamweaver

    Demonstrably capable with Content Management Systems including Wordpress

    Fluent in HTML and CSS along with experience in Javascript and PHP Experience producing articles in compliance with AP and MLA style Experience using colloboration platforms Dropbox and Google Docs Familiar with social media enhancement techologies including

    Hootsuite, Reachli, and native applications in Twitter and Facebook

    Recently published

    articles

    Aug 2013 Hoorn, A. (August 2013) Robert: How one man in New Orleans changed my life. New Orleans Street Exchange

    Aug 2013 Hoorn, A. (August 2013) The Radical: Thomas Jefferson and Social Inequalities. The Memphis Bridge

    Jan 2013 Hoorn, A. (23 January 2013) Why Homelessness Endures. Street Sense

    Public speaking

    Multiple Dates

    Hoorn, Allen Teaching Hope: The history of homelessness in the United States Street Sense. Church of the Epiphany, Washington DC.

    Multiple Dates

    Hoorn, Allen Vendor for a Day: Experiencing homelessness at the street level. Street Sense, Church of the Epiphany, Washington DC.

    Feb 2012 Hoorn, Allen Guest Judge at McDonough School of Business Competition. Georgetown University, Washington DC.

    Nov 2011 Hoorn, Allen Hunger and Homelessness in Washington DC Howard University Medical School

    Volunteer Experience

    Jun 2011-Aug 2011

    Offi ce VolunteerStreet Sense, Inc. Washington DC

    2007-2009 Freelance Legislative Proposal Writer/Special Events subcommitee chairpersonGrand Rapids Arena District Grand Rapids, MI

    2003-2005 Event planning/Gala Food and Beverage CoordinatorMake-A-Wish Foundation Grand Rapids, MI

    Education

    2009 BS Chemistry High Honors Grand Valley State University, Allendale MI

    2008 AS, Highest HonorsGrand Rapids Community College, Grand Rapids MI

    1998 Culinary ApprenticeshipMaster Chef Joe Kazmierski, Grand Rapids, MI

    Allen Hoorn2655 Prosperity Avenue #240

    Fairfax, VA [email protected]

    (202) 810-4881

    Meticulous editor and writer, excellent at juggling multiple tasks and working under pressure. Broad industry experience including print, online, and social media publishing.

    Work Experience

    Mar 2013 -present

    Freelance/Self-employedAllen Hoorn Productions Fairfax, VA Fulfi lled multiple freelance and contract projects on-time and on-budget Developed websites, social media and fundraising campaigns, press releases, and print documents Created infographics, blog postings, and newspaper articles on issues relating to homelessness, poverty, and housing affordability

    Aug 2011-Feb 2013

    Vendor & Volunteer ManagerStreet Sense, Inc. Washington DC Recruited, trained, and supervised team of more than 35 volunteers, interns, and professionals to staff nonprofi t newspaper focused on issues relating to homelessness and poverty Recruited, trained, and supervised team of more than 450 independently-contracted vendors to distribute more than 30,000 newspaper copies each month Developed standard operating procedures for socially-conscious organization based on ethical and moral standards Increased revenue from sales of newspaper more than 20% in one business year through increased focus on training, rigorous oversight of transactions, and implentation of sales incentives for vendors Forged partnerships with local universities, international organizations, and governmental agencies resulting in diversifi cation of interns and volunteers as well as increased exposure for organization

    Aug 2008-Feb 2009

    Academic SupportGrand Rapids Community College Grand Rapids, MI Tutored undergraduate students in chemistry, physics, calculus, and English composition

    Mar 2007-May 2008

    General ManagerThe B.O.B. Grand Rapids, MI Supervised large team of managers and culinary professionals responsible for $12 million annual budget Increased revenue in primary revenue-generating center by more than 10% in fi rst year while maintaining top-line performance in all other centers despite massive economic downturn in local economy Established partnerships resulting in adoption of two legislative pieces benefi tting business community, residents, as well as local law enforcement

    Apr 2006-Mar 2007

    General ManagerRistorante Carmelo New Orleans, LA Reopened landmark restaurant in French Quarter after Hurricane Katrina inclusing hiring all new management and staff Worked with local leaders and hospitality industry partners to develop marketing strategies aimed at bringing tourists back to city Oversaw insurance claims process and product-loss inventories at 2 facilities with estimated claim value of more than $8 million Occasionally cleaned clogged drain lines and fi xed toilets as necessary

    May 2005-Apr 2006

    Service Supervisor1913 Room Grand Rapids, MI Trained and supervised service team at only AAA 5-Diamond restaurant in state of Michigan Achieved recertifi cation of 5-Diamond status through meticulous attention to detail and teamwork

    Feb 1998-May 2005

    Corporate Training ManagerLandrys Seafood Restaurants Houston, TX Developed and implemented kitchen training program adopted by second largest seafood restaurant corporation in United States Developed and implemented leadership quality evaluation system by which effectiveness of restaurant management could be judged and improved Performed more than 100 site visits and evaluations of restaurants in 8 states to measure compliance with established standards and to recommend areas of improvement

  • Qualifi cations

    Skills Writing and Editing Self-motivation Extremely organized Strong Verbal & Written Communication Public Speaking

    Project Management Process Implementation Staff Development Team Leadership Budgeting and Finance

    Technical Skills

    Expert with entire Microsoft Offi ce Suite including the Virtual Basic Editor

    Profi cient with Adobe Creative Suite including InDesign, Photoshop, Acrobat and Dreamweaver

    Demonstrably capable with Content Management Systems including Wordpress

    Fluent in HTML and CSS along with experience in Javascript and PHP Experience producing articles in compliance with AP and MLA style Experience using colloboration platforms Dropbox and Google Docs Familiar with social media enhancement techologies including

    Hootsuite, Reachli, and native applications in Twitter and Facebook

    Recently published

    articles

    Aug 2013 Hoorn, A. (August 2013) Robert: How one man in New Orleans changed my life. New Orleans Street Exchange

    Aug 2013 Hoorn, A. (August 2013) The Radical: Thomas Jefferson and Social Inequalities. The Memphis Bridge

    Jan 2013 Hoorn, A. (23 January 2013) Why Homelessness Endures. Street Sense

    Public speaking

    Multiple Dates

    Hoorn, Allen Teaching Hope: The history of homelessness in the United States Street Sense. Church of the Epiphany, Washington DC.

    Multiple Dates

    Hoorn, Allen Vendor for a Day: Experiencing homelessness at the street level. Street Sense, Church of the Epiphany, Washington DC.

    Feb 2012 Hoorn, Allen Guest Judge at McDonough School of Business Competition. Georgetown University, Washington DC.

    Nov 2011 Hoorn, Allen Hunger and Homelessness in Washington DC Howard University Medical School

    Volunteer Experience

    Jun 2011-Aug 2011

    Offi ce VolunteerStreet Sense, Inc. Washington DC

    2007-2009 Freelance Legislative Proposal Writer/Special Events subcommitee chairpersonGrand Rapids Arena District Grand Rapids, MI

    2003-2005 Event planning/Gala Food and Beverage CoordinatorMake-A-Wish Foundation Grand Rapids, MI

    Education

    2009 BS Chemistry High Honors Grand Valley State University, Allendale MI

    2008 AS, Highest HonorsGrand Rapids Community College, Grand Rapids MI

    1998 Culinary ApprenticeshipMaster Chef Joe Kazmierski, Grand Rapids, MI

    Allen Hoorn2655 Prosperity Avenue #240

    Fairfax, VA [email protected]

    (202) 810-4881

    Meticulous editor and writer, excellent at juggling multiple tasks and working under pressure. Broad industry experience including print, online, and social media publishing.

    Work Experience

    Mar 2013 -present

    Freelance/Self-employedAllen Hoorn Productions Fairfax, VA Fulfi lled multiple freelance and contract projects on-time and on-budget Developed websites, social media and fundraising campaigns, press releases, and print documents Created infographics, blog postings, and newspaper articles on issues relating to homelessness, poverty, and housing affordability

    Aug 2011-Feb 2013

    Vendor & Volunteer ManagerStreet Sense, Inc. Washington DC Recruited, trained, and supervised team of more than 35 volunteers, interns, and professionals to staff nonprofi t newspaper focused on issues relating to homelessness and poverty Recruited, trained, and supervised team of more than 450 independently-contracted vendors to distribute more than 30,000 newspaper copies each month Developed standard operating procedures for socially-conscious organization based on ethical and moral standards Increased revenue from sales of newspaper more than 20% in one business year through increased focus on training, rigorous oversight of transactions, and implentation of sales incentives for vendors Forged partnerships with local universities, international organizations, and governmental agencies resulting in diversifi cation of interns and volunteers as well as increased exposure for organization

    Aug 2008-Feb 2009

    Academic SupportGrand Rapids Community College Grand Rapids, MI Tutored undergraduate students in chemistry, physics, calculus, and English composition

    Mar 2007-May 2008

    General ManagerThe B.O.B. Grand Rapids, MI Supervised large team of managers and culinary professionals responsible for $12 million annual budget Increased revenue in primary revenue-generating center by more than 10% in fi rst year while maintaining top-line performance in all other centers despite massive economic downturn in local economy Established partnerships resulting in adoption of two legislative pieces benefi tting business community, residents, as well as local law enforcement

    Apr 2006-Mar 2007

    General ManagerRistorante Carmelo New Orleans, LA Reopened landmark restaurant in French Quarter after Hurricane Katrina inclusing hiring all new management and staff Worked with local leaders and hospitality industry partners to develop marketing strategies aimed at bringing tourists back to city Oversaw insurance claims process and product-loss inventories at 2 facilities with estimated claim value of more than $8 million Occasionally cleaned clogged drain lines and fi xed toilets as necessary

    May 2005-Apr 2006

    Service Supervisor1913 Room Grand Rapids, MI Trained and supervised service team at only AAA 5-Diamond restaurant in state of Michigan Achieved recertifi cation of 5-Diamond status through meticulous attention to detail and teamwork

    Feb 1998-May 2005

    Corporate Training ManagerLandrys Seafood Restaurants Houston, TX Developed and implemented kitchen training program adopted by second largest seafood restaurant corporation in United States Developed and implemented leadership quality evaluation system by which effectiveness of restaurant management could be judged and improved Performed more than 100 site visits and evaluations of restaurants in 8 states to measure compliance with established standards and to recommend areas of improvement

  • Sea GullsFoe or Friend?Icelandic study reveals gulls vital role in coastline development

  • After so-called Super Storm Sandy swept through the East Coast of the United States, whole ocean front communities were aban-doned in an instant. Where once walked thousands of tourists each day, only the occasional photogra-pher surveying the damage interrupted the sea gulls searching for food.

    For now, the sea gulls rule the beaches doing what they have always seemed to have done: eat fish and poop everywhere. Soon enough, the people will come back and will again go to town hall meeting to discuss what to do about all of the sea gulls on the beaches making it impossible to find a parking spot.

    A team of Icelandic scientists believes we should not be so quick to condemn sea gulls, claiming sea gull colonies promote coastline stability.

    According to the scientists, the sea gulls migratory nature, as well as their feeding habits and digestive functions, deposit essential nutrients and other chemi-cals into often under-developed environment provid-ing plants the resources to survive. These plants, and their root systems, slow erosion on sandy beaches and aid in barrier island development.

    The team conducted the study on which they based their findings on the relatively new North Atlantic island of Surtesy. The island rose from a volcanic eruption beneath the ocean in 1963. Biologists and botanists have flocked to the island ever since to study life cycles from their beginning.

    Starting in July 2004, Dr. B.D. Sigurdsson from the Ag-ricultural University of Iceland and Dr. B. Magnusson from the Icelandic Institute of Natural History mea-

    sured the ecosystem respiration rate, soil properties, and surface cover of vascular plants in several parts of the island differentiating between areas inside and outside an established sea gull colonys area.

    According to the researchers findings, areas with higher concentrations of sea gull nests contain healthier soil and more vegetation. Their measure-ments show better soil respiration rates, lower pH lev-els, better balance between nitrogen and carbon, and significant reductions in soil temperatures within the sea gull colony. According to their research, the scientists have found no other significant source of nitrogen, an essential element for plant growth, on the island.

    These findings come at an important time for con-servationists concerned with preserving migratory waterfowl habitats and populations. The sea gull, specifically, often receives negative at-tention for many reasons. Usually, this negative atten-tion comes from people concerned with recreational uses of the sea gulls natural habitat. However, recently, some conservationists have joined the anti-sea gull movement. They say displaced sea gulls are responsible for creating havoc with other species, most notably with whale calves in Argentina.

    As a result of their study, Sigurdsson and Magnusson hope people will realize the vital role sea gulls play in their habitats. As ocean levels rise around the planet and coastlines are increasingly threatened by stron-ger storms, barrier islands and coastal marshes play an important role in protecting us from harm. Without the sea gull and its ability to transport vital nutrients, these vital protections would not exist.

    Trained falcons scare gulls from some British beaches.

    Wildife officials in Seattle regulatly conduct euthanization sweeps around some ferry terminals to limit gull colonies.

    Argentine conservationists blame gulls for recent declines in whale populations.

    French citizens varnish sea gull eggs to suffocate embryos.

    Killing gulls without a permit violates laws in most western countries

    In the United States, the Migratory Bird Act of 1918 prohibits killing, capturing, hunting, or taking of gulls, eggs or nests without a permit.

    The city of Kunming, China hosts an annual sea gull festival in honor of a large gull colony at nearby Green Lake.

    The Battle Rages....

    by Allen Hoorn

    10

  • Satellite ImageSuper Storm Sandy bears down on the East Coast of the United States in the fall of 2012. The storm formed from 3 separate storm systems making landfall along the New Jersey coast.

    Photo courtesy of NASA

    AftermathNeighborhoods built along the coast suffered a direct hit. Many houses built on barrier islands or narrow strips of land, like the ones to the left, sustained massive flooding as well as wind damage.

    Photo courtesy of United States Department of Defense

    In Harms Way

    11

  • ReclaimedsPopular attractions fell victim to Sandys wrath including the roller coaster at the New Jersey Boardwalk.

  • ReclaimedsPopular attractions fell victim to Sandys wrath including the roller coaster at the New Jersey Boardwalk.

    Photo by Anthony Quintano

  • Next Time...Pesticides and their unintended consequences

  • Mary Otto is the current Editor-In-Chief of the Street Sense newspaper. Pr ior to joining the newspaper, Mary was a reporter for the Washington Post. In 2010, she was awarded the Gies Award for Outstanding Achievement for her report ing on dental care for the poor.

    Eric Falquero is the current Art Direc-tor at Street Sense in Washington DC. Prior to this position, Eric served as the Managing Editor at the same newspaper. He originally studied graphic design at Marshall University in West Virginia, first entering jour-nalism through the universitys daily, The Parthenon. He has been award-ed by the West Virginia Press Asso-ciation and Graphic Design USA.

    Mel Beras is a current associate in the Global Regulatory Enforcement Group at Reed Smith LLP based out of Washington DC. Mel focuses her practice on international and domestic regulatory compliance and enforce-ment matters, complex fraud and commercial litigation, and white collar criminal litigation. She regularly assists with government and internal investi-gations. Mel also has experience with matters related to data privacy and security. Prior to joining Reed Smith, she worked for the United States Senate Committee on Homeland Security and Governmental Affairs

    Mary OttoEditor-In-ChiefStreet Sense, Inc.1317 G Street NWWashington DC 20005(202) 347-2006 ext. [email protected]

    Eric FalqueroArt DirectorStreet Sense, Inc.1317 G Street NWWashington DC 20005(202) 347-2006 ext. [email protected]

    Mel BerasAssociate Attorney at LawReed Smith LLP1301 K Street NWWashington DC 20005(202) [email protected]

    People to Talk to

  • Thank you for your consideration.

    For more information, please check me out on LinkedIn.


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