Naval Academy AthleticsSponsorship Guide

August 20161

Table of ContentsConnect your company’s pride & passion with Navy’s…

• Geographic Information • Academy Background• 2015 Navy Football Review• Television • Football Fan Base• Navy-Marine Corps Memorial Stadium

Signage• Hospitality • Radio • Navy Worldwide Web• Game Day Program • 2016 Schedule• NAAA Corporate Partners • Appendix

• 33 Varsity Sports• Beat Army

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Within 30 minutes of Annapolis lies both Washington DC, and Baltimore, providing large metropolitan marketing platforms! The majority of Navy fans travel from Washington DC, Northern Virginia and Maryland for Annapolis home games.

The Mid Atlantic and Eastern Seaboard are home to the largest concentration of Military and Federal Government centric populations!

Annapolis & the Chesapeake RegionNavy is part of the DC & Baltimore Beltway, like no other…

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The United States Naval Academy and the Naval Academy Athletic Association

As the undergraduate college of the Naval service, the Naval Academy prepares young men and women to become professional officers in the U.S. Navy and Marine Corps. Students attend the Academy for four years. Naval Academy students are Midshipmen on active duty in the U.S. Navy. Midshipmen graduate with bachelor of science degrees and serve at least five years as Navy or Marine Corps officers.

The Naval Academy Athletic Association (NAAA) is a non-profit 501 c 3 and all dollars are invested into the challenge of operating 33 Intercollegiate Sports for 4,400 Midshipmen.

USNA QUICK FACTSLocation ………...…………………………….…………………Annapolis, Md.Founded ………………...………………………….………………………..1845Enrollment .............................................................................................................. 4,4 00Student-Athlete Graduation Rate…...…… 90 percent (10th among FBS Schools)

Col. Stephen LiszewskiCommandant

Vice Adm. Walter E. “Ted” Carter

Superintendent

Chet GladchukDirector of Athletics

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Navy Football 2015 Record and Review

• Navy Football’s first season in the American Athletic Conference went down as one of the most successful seasons in program history…

• Defeated Army & Air Force Capturing the Commander in Chief’s Trophy

• Final Record: 11-2• Military Bowl Champions• American Athletic Conference Co-Western Division

Champions• Only 2 losses were to ranked opponents

• Finished the 2015 season ranked 18th by both the Associated Press and the Coaches Poll, which is the highest finish by a Navy team since 1963.

• Head Coach Ken Niumatalolo is now the all-time winningest coach at Navy having just completed his eighth season.

• Navy has defeated Army 14 consecutive years, won 9 Commander-in-Chief’s Trophies in the last 12 years and has played in 12 bowl games in the last 13 years.

Looking ahead…• Navy-Notre Dame to play at EverBank Field (Jacksonville,

FL) on Nov. 5, 2016• Army-Navy to play at M&T Bank Stadium (Baltimore, MD)

on Dec. 10, 2016 Baltimore, MD Jacksonville, FL

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Navy Fans are WatchingNational & International Coverage

CBS Sports and CBS Sports Network broadcast all Navy Annapolis home football games Nationwide.

American Forces Network carries select Navy games Worldwide.

Navy’s exclusive National Cable Television agreement is available in approximately 100 million homes!

All of Navy conference & road games are carried nationally on the ESPN family of networks.

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*Navy Fan DNA Summary. Sports Desk. Oct. 15 2015- Jan. 3, 2016.

Profiles of Navy FansWhy Navy Fans are the Right Fit*…

- Sports Fans: Overindexed Football Fans (Both College & NFL) when compared to the standard fan base

- High Income: 67% Suburban—Overindexing HIGHLY in all income brackets over $100K

- Value Seekers: Buying decisions driven LARGELY by Price/Quality combination

- Loyalists: Highly overindexed on brand loyal buying attitude

Location of 2015 Navy Football Fans

STH- Season Ticket Holders SGB- Single Game BuyersGT- Group Ticket BuyersOff-Site- Attended Army Game

Source: Turnkey Intelligence (Sept. – Dec. 2015)

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Navy-Marine Corps Memorial Stadium SignageDominate Logo Placement

As the home of Navy Football and Navy Lacrosse, Navy-Marine Corps Memorial Stadium provides an opportunity for advertisers to reach 33,000+ fans on game day and present messages in state-of-the-art form.

The Stadium offers one-color logo placements at Field Level and on each scoreboard.

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Alumni Hall SignageTasteful and High-Profile

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NEW FOR 2016-17—Be 1 of 3 full game advertisers during Navy Basketball Games through the following:• Scoring Table Ad Panels (2)• Stanchion Arms (2)

Advertiser would have visibility in nationally televised competitions including the Veterans Classic and Army-Navy Game.

The 2016 Veterans Classic will feature Navy, Ohio State, Marquette

and Vanderbilt and be televised nationally on CBS Sports Network.

Navy-Marine Corps Memorial Stadium SignageDelivering Brand Awareness

HD Video board features are also available for each Navy Football & Lacrosse Season (i.e. logo swipes)

• North End Zone Video Board: 90’ x 32.5’

•NEW FOR 2016—South End Zone Video Board: 90’ x 32.5’

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Rendering of the New South End Zone Video Board

Hospitality New Club Seating introduced Fall 2015- Selling FAST!

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HospitalityOn Game Day, Navy Athletics has unique Sponsorship and VVIP hospitality experiences for our Corporate Partners.

End Zone (8) and Sideline (10) –

• Prime South End Zone and Goal Line to Goal Line East Side views

VIP Midfield Suites (4) –

• (4) Spacious Luxury Suites

were added to the Upper

East Side for the 2015 Football Season.

• Internal and external seating

w/ at least thirty (30) external seats

under an awning

• Drink-rail along the front of the room

and six barstools

• Temperature-controlled suites with

55’’ flat screen tv & more!

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HospitalityNavy’s premiere experience

Hospitality Experiences:

Pre-Game, During and Post- Game Offerings include Banquet Room Reception and Stadium Perimeter Areas for corporate functions!

• High End Formal – Banquet Facility- Navy Marine Corps Memorial Stadium

Banquet facility (featuring 9-12k square ft of availability) is the perfect place to entertain clients, employees and guests!

• Formal – ‘53 Pavilion- Navy’s ‘53 Pavilion sits right under the North End

Zone of the Stadium with fantastic views of the field for a formal outside gathering (seats 100-250).

• Informal – Navy Fest- On Game Day a South End

Zone Navy Fest Tent is right in the middle of all the action! Can include both table intercepts and catered hospitality.

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RadioFans in your backyard and all over the world

• Navy has a radio presence in major military markets including Washington, DC, Norfolk, VA, San Diego, CA, Jacksonville, FL and Seattle, WA.

• Navy streams broadcasts worldwide on Navysports.com and by each affiliate!

• Opportunities include but are not limited to Sponsored Features & Billboards

• In addition, :15, :30 & :60 ad units are aired.

• Ask about ads only airing in DC/Baltimore and/or select Military Markets (i.e. Jacksonville, San Diego, etc.)

NAVY RADIO NETWORKAs of Fall 2015

RADIO STATION REGION

WBAL 1090 AM Baltimore, MD

WFED 1500 AM Washington D.C. & Northern VA

WBQH 1050 AM Washington D.C. & Northern VA

WFED 820 AM Washington D.C. & Northern VA

WNAV 1430 AM Annapolis, MD

WXTG 102.1 FM Virginia Beach, VA

WXTG 1490 AM Hampton Roads, VA

1010 AM WJXL

1380 AM KRKO

Jacksonville, FL

Seattle/Everett, WA

WZAA 1050AM

XEPE 1700 AM

Frederick, MD

San Diego CA

Sirius XM Nationally– 30 Million Subscribers

NavySports.com Nationally & Internationally

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Navy Worldwide WebTargeting Specific Markets

Navysports.com is a great way to reach a worldwide audience of loyal Navy enthusiasts through Pop Out, Banner and Button Advertisements & Logos with links to your company’s website!

During the 2015 Football season, (Sept 1-Dec 31) Navy’s homepage had an average of more than 1 million page views per month.

Advertisements

• Geo-specific ads by zip code localized target advertising also available

• Units: 970x66; 300x250; 210x150• Typically offer minimum 50k or 100k

unique impressions• Presenting sponsor of section with logo and link

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Navy Social MediaNavy Athletics Ranked As The Eighth Best School In The Country For Social Media*

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Other schools of note:• Notre Dame (tied for 19)• Maryland (21st)• Georgetown (tied for 54th)• South Florida (tied for 80th)• Houston (tied for 80th)• Boston University (tied for 92nd)• SMU (tied for 94th)• Tulsa (tied for 94th)

*Jumpwire measured audience (fans), engagement (total likes, comments and shares across all channels, activity (number of posts), amplification (sharing), applause (likes) and conversation (comments) across six social media channels.

Navy Social MediaNational Top 12 and Top 25 Rankings *

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Facebook Engagement- Facebook page insights provide a "People Talking About This" number and "Total Likes" number. Divide "People Talking About This" by "Total Likes" for percent engaged.

Source: Auburn Athletics and Coyle Media, February 2016*As of 2/10/2016

Navy Social MediaOutnumbering the Competition

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Navy Athletics Social Media Platforms hold impressive numbers among the competition and reach fans worldwide.

• 191,689 Facebook likes *• 31,600 Twitter followers *

*As of 7/19/2016

More than Army/Air Force combined!

More than the entire Patriot League combined!

PrintBring the Navy experience home

Game Day Program

Annapolis Game Day programs are of exceptional quality and truly a keepsake piece. Navy Football & Lacrosse Programs are available to fans every home game throughout the season!

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Post SeasonExtend your reach

• Navy Football has played in 12 bowl games in the last 13 years...

• Navy sold out its ticket allotment for the 12th consecutive year in 2015.

• Navy Football Partners can participate in the largest tailgate of its kind…the Brigade Tailgate– where 5-10k Navy Fans come together to celebrate each winning season.

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2016 NAVY FOOTBALL SCHEDULE

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In Good CompanyNavy Athletics Partners in the Last Decade

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Beat Army!

Army-Navy Football Game The Academies retain and directly sell all Game

Sponsorship rights to Army-Navy.

Army-Navy Football Game is played off-site at NFL Stadiums to sell out crowds!

Upcoming A-N Football Games:

2016: Baltimore, MD(M&T Bank Stadium)

2017: Philadelphia, PA(Lincoln Financial Field)

Army-Navy airs nationally on CBS Network Television and worldwide on American Forces Network.

For the second time, ESPN broadcasted College GameDayfrom Philadelphia on December 12, 2015 and plans to return in 2016.

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NAAA at a GlanceQuantity and Quality

Men's Teams (18)

Baseball

Basketball

Crew (Heavyweight)

Crew (Lightweight)

Cross Country

Football

Golf

Gymnastics

Lacrosse

Soccer

Sprint Football

Squash

Swimming

Tennis

Track (Indoor)

Track (Outdoor)

Water Polo

Wrestling

Women's Teams (11)

Basketball

Crew

Cross Country

Golf

Lacrosse

Soccer

Swimming

Tennis

Track (Indoor)

Track (Outdoor)

Volleyball

Co-Ed Teams (4)

Rifle

Sailing (Intercollegiate)

Sailing (Offshore)

Diving

JV Teams (10)

Basketball (M)

Crew (LW, HW, W)

Cross Country (M)

Golf

Sailing (Offshore)

Wrestling

Football

Squash

The NAAA arranges the scheduling of over 500 contests in ten conference affiliations for intercollegiate athletics, including the 33 varsity sports and 12 plebe/junior varsity teams, provides coaching staffs, all operational expenses and equipment, and maintains a fully staffed central office to handle the administrative details of the intercollegiate and club sports athletic programs.

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The NAAA is a non-profit 501 c 3. Upon request, corporate partners are provided our tax ID number. 26