Date post: | 10-Jul-2015 |
Category: |
Technology |
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Are you getting the
ratings you deserve?ratings you deserve?Nave, decoding, logging and alerting
Andrew Sachs
VP. Product Management
Jennifer Knutel
Sr. Dir of Marketing
How to Participate Today
1. Open and close your Panel
2. Submit text questions
1.
2. Submit text questions
• Q&A addressed at the end of today’s session
• Everyone will receive an email within 48 hours with a link to view a recorded version of today’s session
2.
• What is NAVE?
• What can affect NAVE recognition?
– Origination
– Distribution
Agenda
– Distribution
• Where to monitor for NAVE
• Volicon NAVE solutions
• Q&A
What is Nave?
» System to enable monitoring of station or network programming to
enable collection of Nave Ratings data
WXYZAggregated
RatingsHomes
NAVE
STATION
4
» Nave codes are sent periodically in audio track
� Not all the time, statistical – need non-quiet audio tracks
� Can be ‘stomped on’ by audio processing – Cable operator
Nave
A/P meters
STATION
SIDs
Network
SIDS
What is Nave?
» It is not a people meter
» NAVE Active/Passive (A/P) Meters
� DTV and DVR friendly
5
� DTV and DVR friendly
� Measures consumption, not tuning
» Measures Network and Distribution
� SID (Source Identification Code) watermarks
� Program Content (Network) SID ABC, NBC(
� Final Distributor (Station) SID WABC, KTVU,..
» SIDs are audio watermarks
� Not detectable by consumer
� Second resolution
What is Nave?
SIDs inserted when
audio is loud enough
» Neilsen Audio Video Encoders (NAVE)
� Performs SID insertion
� Present in Network and Station
» Station Equipment configuration
� Enabled
� Configured with correct codes
� Inserted frequently enough
What can affect NAVE?
� Inserted frequently enough
� Repurposed content not passing both SIDs
» Cable/IPTV/Satellite audio processing
� Processing causes reduced recognition
Where to Monitor NAVE?
• Verify Origination and Pay-TV feed
– Easy add-on to Pay-TV QA feed
Network
Cable
Satellite
IPTV
Broadcaster
ASI/SDI/
8VSB
QAM (Cable) or
Analog (IPTV/Sat)
• NAVE SID Decode Software Module
– SW Upgrade to existing Observer, Observer TS
• Includes
– SID decode, display, export
Observer Nave Monitoring
– Customizable SNMP/email alarms alarms on:
• Correct timestamps
• Min frequency
• Allowable codes
• 70% Majority on proper codes9
Observer Loggers with NAVE
• Software module available on
– Observer, Observer TS, RPM
• Observer family of products are loggers at the core
– Records audio, video & loudness measurements continuouslycontinuously
– 3 to 365 days of storage
• Logger + measurement is very powerful
– Speeds troubleshooting, unambiguous affidavit
– Eliminates Network � Station � MVPD back and forth
Loudness logging is not a sea of numbers. It means
recording the audio, video,
and the measurements.
Q&A
Please contact us for
additional product information
Andrew Sachs
VP. Product Management
Jennifer Knutel
Sr. Dir of Marketing
For more information please
contact us ([email protected])
and come see us at
NAB Booth SU5715
+1 781 221 7400
Andrew Sachs
VP. Product Management
Jennifer Knutel
Sr. Dir of Marketing