CHARITY NAVIGATOR 2015 ANNUAL REPORTNAVIGATING GROWTH
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
4.76 MILLION 2010
4.88 MILLION 2011
6.22 MILLION 2012
6.87 MILLION 2013
7.41 MILLION 2014
9.07 MILLION 2015
Our annual viewership has increased over the past 6 years, accelerating 22% from 2014 to 2015.
VIEWERSHIP 2
WE ARE PICKING UP SPEED
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
CHARIT Y S TATIS TICS 3
We provide in-depth information on thousands of charities, so that donors can make informed decisions on their charity of choice.
WE’VE GOT ALL THE COORDINATES
8 , 0 1 0T O TAL NUMBER OF C H A R I T I E S R AT E D
276C H A R I T I E S R A T E DF O R T H E 1 S T T I M E
288T O T A L
N U M B E R O FD O N O R
A D V I S O R I E S 26TOTAL NUMBER
OF CHARITIES ONTHE WATCHLIS T
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
ACCOMPLISHMENT S 4
36% staff growth
Our accomplishments over the past year put us in position to take the lead as we pick up the pace.
On the 1 year anniversar y of the ALS Ice Bucket Challenge,
published a report detailing what happened to the money raised
Michael Thatcher welcomed as the new
President & CEO
1,192 charity ratings were updated in June - the most updates
completed in a single month
77.6k social media followers
From the Syrian Refugee Crisis to the Cancer Charity Scam, we covered a range of
‘Hot Topics’ of interest to the donating public
Launched the Giving Basket as a secure, easy, and convenient
way to donate
THE MILESTONES KEEP ADDING UP
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
I l ike the feature of being able to put my favorite charities in a basket and pay for all at the same time. It encourages people to give more money and also add more charities. Great idea. -Marla, Charity
Navigator User
ENDORSEMENT S 5
I am so grateful to be able to turn to a reliable source in answer to so many requests that I receive, many of which I feel are just scams, yet I cer tainly don’t want to overlook the meaningful charities. -Charity Navigator User and Donor
Charity Navigator is an asset for all nonprofits, and—both professionally and personally—I value greatly all of your ef for ts to educate donors about the organizations they do or might suppor t. -Nancy
Haitch, Vice President, Development & Communications, Helen Keller International
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
FIN ANCIAL INFORMATION 6
SOURCES OF OPERATING
REVENUE
FOUNDERS + BOARD 5.7%
INDIVIDUALS 81.8%
FOUNDATION SUPPOR T 3.8%
ADVER TISING 5.7%
CORPORATIONS 0.2%
DATA SALES 2.0%
SPEAKING FEES 0.8%
Our accomplishments over the past year allow us to remain in the driver’s seat for the journey ahead.
FUELED UP AND READY TO GO
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
AND WE ARE “FUEL-EFFICIENT”!
FIN ANCIAL INFORMATION ( CONTINUED) 7
This was a year of investments and leadership transitions.
PROGRAM SERVICES 65%
GENERAL + ADMINIS TRATION 19%
DEVELOPMENT + FUNDRAISING 16%
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
BOARD OF DIRECTORS 8
JOHN P. DUG ANFounder + Chairman
LUKE BEATTYPETER DUGAN
LISA BERNHARDMATT GIEGERICH
CHERYL BLACK
RICHARD NATHANJEFFREY GRAUBARD
KERN SCHIRESON DAN WEISSMARIE WIECK
MICHAEL DIXPAUL GUILLARO
KENNETH ROSETreasurer
THOMAS MURRAYPh.D., Vice-Chair
MARK JOHNS TONSecretary
THE STARS THAT GUIDE US
We wouldn’t get far without the stellar navigating skills of our Board of Directors.
N A V I G A T I N G G R O W T HCHARITY NAVIGATOR
INVITE YOUR FRIENDS TO BECOME INFORMED GIVERS JUST LIKE YOU BY SHARING OUR WEBSITE. DO SO NOW VIA THESE SOCIAL SHARING LINKS.
IT’S WHERE YOUR HEART IS, TOO
W W W. C H A R I T Y N A V I G AT O R . O R G
9 TAKE ME HOME
I use Charity Navigator to find charities I trust, and you should, too!