32
#SMX #23C @BryantGarvin Navigating The Attribution Labyrinth
| Date post: | 21-Apr-2017 |
| Category: |
Marketing |
| Upload: | search-marketing-expo-smx |
| View: | 85 times |
| Download: | 1 times |
#SMX #23C @BryantGarvin
NavigatingThe
AttributionLabyrinth
#SMX #23C @BryantGarvin
• 20+ Years Sales and Marketing
• 11+ years SEM/Digital Specific
• Started at Lycos… yeah that Lycos
• Family is everything to me
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
Jan. 22nd, 2016
Official Mattress Launch
Goldilocks Video Launch
116,000,000+ Facebook Views16,000,000+ Youtube Views173,900+ Shares
#SMX #23C @BryantGarvin
Non Brand Search
#SMX #23C @BryantGarvin
PurpleMattress
SertaMattress
SealyMattress
SimmonsMattress
#SMX #23C @BryantGarvin
Who Would Drive MoreRevenue?
#SMX #23C @BryantGarvin
SpeakingOf CrossDevice
#SMX #23C @BryantGarvin
Really?!?
57% Less Than One Day For Conversion?
#SMX #23C @BryantGarvin
Only 8% Tracked Cross Device
#SMX #23C @BryantGarvin
Cross Spouse/Significant Other?
#SMX #23C @BryantGarvin
65% Female
64% Male
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
•85% of impressions
•80% of clicks
Brand Non-RLSA Accounts for:
#SMX #23C @BryantGarvin
OldSchool
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
•40% - 120% Increase in traffic
•20%+ lift in sales
Lift By Geo:
#SMX #23C @BryantGarvin
Path To Conversion
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
From Cookies
#SMX #23C @BryantGarvin
To People
#SMX #23C @BryantGarvin
CrossChannel
#SMX #23C @BryantGarvin
Hell Yeah!
#SMX #23C @BryantGarvin
#SMX #23C @BryantGarvin
I’m really hard to find
![INDEX [] · 2005-10-25 · 5 Bryant, John F, 27 Bryant, Levi Clinton, Sr, 109 Bryant, Lillie S, 101 Bryant, Linster, 101 Bryant, Litha L, 109 Bryant, Louisa M, 111 Bryant, Mary, 101](https://static.documents.pub/doc/80x56/5f4498e1f4a6be5e1a48d4d2/index-2005-10-25-5-bryant-john-f-27-bryant-levi-clinton-sr-109-bryant.jpg)
